What Philips Vietnam does

Philips Vietnam is the Vietnamese market operation of Royal Philips (Philips Electronics N.V., publicly listed on Euronext Amsterdam as PHIA), a Dutch multinational technology conglomerate founded in 1891. Established in Vietnam in 1992 and headquartered in Ho Chi Minh City with 51–100 employees, the entity sells and distributes consumer electronics, personal care, mother and baby care, home appliances, audio/video, smart lighting, and automotive products under the Philips and Philips Avent brands via philips.com.vn, Lazada, Shopee, NguyenKim, and authorized distributors (Van An Trading for Avent; Viễn Sơn, DIGIWORLD, and Việt Sơn for monitors and computer accessories).

The product portfolio rests on multiple proprietary technologies: Sonicare sonic brushing (62,000 brush movements per minute), Quad Stream water flossing (up to 99.9% plaque removal), Rapid Air technology in Airfryers (up to 90% fat reduction), Smart BeardSense sensing in multigroomers, Philips Hue smart lighting, and Xenium / SoftBlue LED for mobile devices. Connected appliances are paired with three proprietary companion apps — My Philips for product registration and support, HomeID for Airfryer and connected kitchen devices, and Air+ for air purifiers. The Philips Avent sub-brand covers breast pumps, Natural Response baby bottles and nipples, orthodontic pacifiers, and bottle warmers/sterilizers, supported by a 1,500+ accessory and parts catalog.

The revenue model is hardware sales through a multi-channel retail mix, with unit pricing denominated in Vietnamese Dong across categories ranging from budget items (~255,000 VND pacifiers) to premium products (e.g., 98-inch QLED TVs). The company has no explicit subscription or recurring-revenue mechanics disclosed; recurring engagement is indirect, driven by replacement heads (Sonicare), accessories, and the My Philips membership program. The entity is part of a parent group that has been carbon neutral in own operations since 2020 and reports group-level revenue through Royal Philips investor relations without separately disclosing Vietnam subsidiary financials.

Name

Philips Vietnam

Legal name

Philips Electronics N.V.

Website

https://philips.com.vn

Company type

Public

Founded year

1891

Operating status

Operating

Headcount range

51–100 employees

Short description

Philips Vietnam is the local sales and distribution arm of Royal Philips, selling consumer electronics, personal care, mother and baby care (Philips Avent), home appliances, audio/video, smart lighting, and automotive products to Vietnamese consumers through philips.com.vn, Lazada, Shopee, NguyenKim, and authorized distributors.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Electronics and Appliance Retailers (4492), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Electronics and Appliance Retailers (44921), Electronics and Appliance Retailers (449210)

SIC

Household Appliances (3630), Electric Housewares & Fans (3634), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers) (CRACACAE)

akta.pro secondary industries

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Eco-Friendly Air Care & Odor Control (CRAJAOAI)

Keywords

• Consumer electronics
• Personal care appliances
• Mother and baby care
• Home appliances
• Smart lighting

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Consumer Electronics Sales: Direct sales of consumer electronics products including personal care appliances, mother and baby care products, home appliances, audio/video equipment, and automotive products through retail and e-commerce channels

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Philips Vietnam operates as the Vietnamese market subsidiary of Royal Philips, selling a diversified portfolio of branded consumer electronics and appliances across personal care (electric shavers, multigroomers, Sonicare electric toothbrushes, hair care), Philips Avent mother and baby care products (breast pumps, baby bottles, pacifiers, sterilizers), home appliances (Airfryer, multicookers, blenders, kettles, vacuum cleaners, air purifiers), audio/video products (smart TVs, monitors, headphones, wireless speakers, soundbars), Philips Hue smart lighting, automotive lighting products, and dedicated B2B solutions for professional healthcare, commercial lighting, professional signage, and professional air quality.

Product overview

Philips Vietnam offers a diverse portfolio of consumer electronics and appliances organized across multiple product categories: Personal Care (electric shavers, trimmers, hair clippers, body groomers, lady shavers, hair care products), Oral Care (Sonicare electric toothbrushes, toothbrush heads, power flossers, Zoom teeth whitening), Mother & Baby under the Philips Avent sub-brand (breast pumps, baby bottles, nipples, pacifiers, bottle warmers/sterilizers, trainer cups), TV & Displays (Smart TVs with QLED/OLED/Google TV, monitors, projectors), Audio (home audio systems, soundbars, headphones, wireless speakers), Mobile & Tablets (Xenium-powered phones), Kitchen Appliances (Airfryer, multicookers, blenders, kettles), Home Care (air purifiers, irons, vacuum cleaners), Smart Home (Philips Hue lighting, smart door locks), Automotive products, Health devices, and Accessories. The portfolio also includes mobile apps (My Philips, HomeID, Air+) that connect with select products for enhanced control and monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• Philips Electric Shavers (Series 1000, 3000, 5000, 9000, Prestige) Electric shavers for men featuring ComfortCut blades, Flex heads, and SkinGlide coating for wet and dry shaving.
• Philips Multigroomers (Series 3000, 5000, 9000) All-in-one trimmers for facial hair, head, and body grooming with stainless steel self-sharpening blades and Smart BeardSense technology.
• Philips Hair Clippers Series 3000 Hair clippers with DuraPower technology for longer battery life and self-sharpening metal blades.
• Philips Body Groomers Body groomers for trimming and shaving body hair with waterproof design.
• Philips Lady Shavers Series 6000 Electric shavers designed for women for gentle hair removal.
• Philips Hair Care (Hair Dryers Series 5000/7000, Straighteners, Curlers) Hair care products including hair dryers with Ion and ThermoProtect technology, hair straighteners, and curlers.
• Philips Sonicare Electric Toothbrushes (Series 3000, 3100) Sonic-powered electric toothbrushes delivering 62,000 brush movements per minute, removing plaque up to 3x more effectively than manual toothbrushes.
• Philips Sonicare Power Flosser 3000 Cordless water flossers featuring Quad Stream technology that divides water into 4 streams for thorough cleaning.
• Philips Zoom Teeth Whitening Professional teeth whitening system using Blue LED technology with amorphous calcium phosphate for enamel protection, claimed to deliver up to 8 shades whiter teeth in 45 minutes.
• Philips Avent Breast Pumps Electric and hands-free breast pumps simulating natural baby sucking rhythm with soft silicone components for breastfeeding mothers.
• Philips Avent Natural Response Baby Bottles Natural response baby bottles with anti-colic valves and Natural Response nipples that only release milk when baby actively sucks, mimicking breastfeeding.
• Philips Avent Pacifiers (Soothie, Ultra Air) Orthodontic pacifiers made of medical-grade silicone with air ventilation design, available for 0-6 months and 6-18 months age groups, with 98% baby acceptance rate per US consumer tests 2016-2017.
• Philips Avent Bottle Warmers and Sterilizers (Starlight Series) Electric steam sterilizers and bottle warmers that eliminate 99% of bacteria and keep contents sterile for up to 24 hours.
• Philips Avent Trainer Cups Trainer cups with soft spout and straw options designed to help toddlers transition from bottle to open cup drinking.
• Philips Smart TVs (QLED 4K UHD, OLED, Android TV, Google TV) Smart televisions featuring QLED and OLED display technology, Google TV platform, Dolby Vision and Dolby Atmos support, and Ultra HD resolution up to 98-inch QLED models.
• Philips Monitors (E Line, Curved, Gaming) Computer monitors featuring Ultra Wide-Color technology, Full HD and 4K resolution options, curved designs, and Eye Comfort technologies.
• Philips Projectors Home and portable projectors for entertainment and presentations.
• Philips Home Audio (Hi-Fi Systems, CD Players, Radios, Alarm Clocks) Home audio systems including compact Hi-Fi systems, CD boomboxes, DAB+ and FM radios, and clock radios with Bluetooth connectivity.
• Philips Soundbars and Home Theatre Soundbars and home theatre audio systems for enhanced TV viewing experience.
• Philips Headphones (True Wireless, Noise Cancelling, On-ear, In-ear, Sports, Kids) Headphones including true wireless earbuds, active noise cancelling over-ear models, sports headphones, and kids headphones with volume limiting.
• Philips Wireless Speakers (Bluetooth, Portable, Multi-room) Bluetooth wireless speakers including portable models, waterproof options, vintage designs, and Play-Fi enabled multi-room speakers.
• Philips Airfryer (XXL, Essential, Connected Series) Oil-free air fryers reducing fat by up to 90% while maintaining food taste, available in XXL sizes with Smart Sensing technology and app connectivity via HomeID.
• Philips Kitchen Appliances (Multicookers, Rice Cookers, Pressure Cookers, Blenders, Juicers, Kettles) Kitchen appliances including multicookers, rice cookers, electric pressure cookers, blenders, juicers, and kettles for household cooking and food preparation.
• Philips Air Purifiers and Humidifiers Air purifiers and humidifiers for home use with professional-grade air quality solutions also available for businesses.
• Philips Irons and Garment Steamers (Series 8000) Standing steam irons and garment steamers for efficient ironing with up to 40% faster performance.
• Philips Vacuum Cleaners and Floor Care Vacuum cleaners and floor mopping systems for household cleaning.
• Philips Smart Door Locks Smart door locks providing keyless entry security for homes.
• Philips Hue Smart Lighting Smart home lighting system with connected bulbs and accessories controllable via mobile app with smart home integration.
• Philips Automotive (Car Lights, Motorcycle Lights, Truck Lights, Driving Recorders, Car Air Purifiers) Automotive products including car headlights, motorcycle lights, truck lights, driving recorders (dashcams), and in-car air purifiers and fragrance diffusers.
• Philips Water Drinking Solutions Water filtration and drinking water treatment solutions for households.
• Philips Mobile Phones (Xenium Technology) Feature phones and smartphones featuring Xenium battery technology for extended battery life, SoftBlue LED technology for reduced blue light, and infrared remote control capability.
• Philips Personal Massagers Personal massage devices for health and wellness.
• Philips Accessories (Cables, Power Solutions, Mobile and Computer Accessories) Accessories including HDMI and video cables, surge protectors, extension sockets, phone cases, screen protectors, wireless chargers, power banks, and keyboard and mouse sets.

Quantifiable outcome

• Up to 90% fat reduction while maintaining food taste in Airfryer products
• +4 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Van An Trading Company Ltd (Công Ty TNHH TM Vạn An)coreChannel Partner/ Reseller/ DistributorOfficial distributor for Philips Avent mother and baby care products in Vietnam. Van An is the authorized distributor ensuring product availability and after-sales support for Philips Avent products in the Vietnamese market.
• Viễn Sơn Technology Informatics Co., LtdminorChannel Partner/ Reseller/ DistributorAuthorized distributor for Philips monitors and computer accessories in Vietnam. Located at 120-122 Huỳnh Tấn Phát, District 7, Ho Chi Minh City.
• DIGIWORLD CorporationminorChannel Partner/ Reseller/ DistributorAuthorized distributor for Philips monitors in Vietnam. Located at 195-197 Nguyễn Thái Bình, District 1, Ho Chi Minh City.
• Viết Sơn Informatics JSC (Công Ty Cổ Phần Tin Học Viết Sơn)minorChannel Partner/ Reseller/ DistributorAuthorized distributor for Philips computer accessories in Vietnam. Located at 150Ter Bùi Thị Xuân, District 1, Ho Chi Minh City.
• Lazada VietnamcoreChannel Partner/ Reseller/ DistributorE-commerce marketplace partnership for Philips products in Vietnam, offering official Philips store presence on the platform.
• Shopee VietnamcoreChannel Partner/ Reseller/ DistributorE-commerce marketplace partnership for Philips products in Vietnam, offering official Philips store presence on the platform.

Scale indicators10 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Samsung Vietnam: Samsung's Vietnam subsidiary sells smartphones, TVs, monitors, and home appliances through similar retail and marketplace channels. It is the most direct competitor in audio/video and major appliances and competes head-to-head with Philips Vietnam for Vietnamese consumer wallet share.
• Panasonic Vietnam: Panasonic Vietnam sells consumer electronics, home appliances (rice cookers, air purifiers, irons), and personal care products in Vietnam. Closely comparable product portfolio and similar global Japanese competitor footprint to Philips Vietnam.
• Sharp Vietnam: Sharp Vietnam sells TVs, home appliances, air purifiers, and small electronics through the same retail and e-commerce channels. Direct overlap in air care, kitchen, and AV categories with comparable mid-premium Japanese brand positioning.
• Bosch Vietnam: Bosch Vietnam sells premium small kitchen appliances, vacuum cleaners, and irons through electronics retail. Comparable European premium brand positioning and overlapping categories with Philips' home care and kitchen portfolio.
• Sony Vietnam: Sony Vietnam competes directly in TVs, headphones, speakers, and home audio through the same electronics retailers and e-commerce platforms. Premium AV positioning puts Sony in the same consideration set as Philips for Vietnamese consumers.
• Dyson Vietnam: Dyson Vietnam operates a D2C and retail model for premium hair care, vacuums, and air purifiers — categories that directly overlap with Philips' Airfryer, hair care, and air purifier lines. Comparable premium positioning and similar target consumer.
• Xiaomi Vietnam: Xiaomi Vietnam competes aggressively in audio (TWS earbuds), home appliances (air purifiers, kettles), and mobile phones via official stores on Shopee and Lazada. Aggressive value pricing pressures Philips Vietnam's premium mid-tier SKUs in connected consumer electronics.
• Electrolux Vietnam: Electrolux Vietnam sells vacuum cleaners, irons, kettles, and small kitchen appliances through electronics retailers. Direct overlap with Philips Vietnam's home care and small appliance portfolio and similar premium positioning.
• LG Vietnam: LG Vietnam sells TVs, monitors, home appliances, and air care products across similar retail channels (NguyenKim, electronics chains, e-commerce). Overlapping product lines and premium positioning make LG one of Philips Vietnam's closest competitors in home and AV categories.

Regional players

• Midea Vietnam: Midea (China-based home appliance maker) sells kitchen and home appliances in Vietnam through major electronics retailers. Strong overlap with Philips Vietnam in kitchen appliances but with a value-tier positioning that targets a different consumer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/philipstv
• Facebookfacebook.com/PhilipsTV
• Instagraminstagram.com/philipsavent

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Philips Vietnam