First-Responder.ch

What First-Responder.ch does

First-Responder.ch GmbH is a privately held Swiss emergency-response training and equipment provider, founded in 2010 and headquartered in Gattikon (Greater Zurich), with a secondary training site in Uetikon am See. The company operates exclusively within Switzerland, serving small and medium enterprises, companies with occupational health organizations (Betriebssanität), schools and youth organizations, cantonal and municipal government agencies, and individual first responders. Its primary functions are the delivery of IVR-certified first aid courses (Stufen 1-3 plus Refresher) and SRC-certified BLS-AED resuscitation courses, alongside retail of AED defibrillators (ZOLL), water rescue equipment (RESTUBE under exclusive Swiss distribution), first aid supplies, tactical apparel, and proprietary items such as the Notfallrucksack Basic2 WaterStop and the Notfallprotokoll documentation system.

The underlying technology stack is intentionally non-technical: the business runs on a WooCommerce e-commerce storefront with no public API, no proprietary software, and no AI components. Value creation rests on instructor-led training (priced CHF 360-1,800 per participant depending on level), per-unit equipment sales (CHF 26.90 entry-level accessories up to quote-based AED systems), on-site corporate training delivery, and trade-event presence across Uster Märt, First-Responder Symposium (Nottwil), Ersthelfer Symposium (KKL Luzern), and Windweek (Brunnen). Distribution is omnichannel within Switzerland: own e-commerce shop, scheduled public courses at fixed venues, customized on-site corporate programs, and direct sales at events.

Commercially, the company monetizes through two streams: professional services revenue from training (per-participant fees) and hardware sales from equipment retail. Strategic positioning depends on a tightly integrated ecosystem of institutional relationships, including IVR and SRC certification as a training provider, SVBS shop operation rights, ZOLL and RESTUBE distribution agreements, and embedded involvement with the Canton Zurich First-Responder System. The leadership team is led by Geschäftsführer Matthias Meier, and the company operates at small scale (1-10 employees) with no disclosed external funding, parent company, or M&A activity.

Name

First-Responder.ch

Legal name

First-Responder.ch GmbH

Website

https://first-responder.ch

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

First-Responder.ch GmbH is a Swiss emergency-response training and equipment provider delivering IVR- and SRC-certified first aid and BLS-AED courses alongside AED, water-rescue, and tactical equipment retail to Swiss businesses, occupational health organizations, schools, government agencies, and individual first responders.

Ownership category

akta.pro rank

Product category

Emergency Response Training and Equipment

NAICS

Professional and Management Development Training (611430), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

akta.pro secondary industries

EMS Education, Training & Simulation Centers (HLAFANAL), Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC), Medical Emergency Response & On-site First Aid/Paramedics (BPABANAG)

Keywords

• Emergency first aid training
• AED defibrillator sales
• Occupational health training
• First responder certification
• Rescue equipment retail

Headquarters

HQ city

Kloten

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Training and Education Services: Certified first aid and emergency training courses (IVR and SRC certifications) offered as public sessions and private corporate/on-site training. Revenue generated through course fees per participant.
2. Emergency Equipment Retail: Online shop selling AEDs/defibrillators, first aid supplies, emergency gear, rescue equipment, and branded clothing. Revenue from one-time product sales with pricing varying by product category.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

First-Responder.ch delivers certified emergency response training (IVR First Aid Stufe 1–3 and SRC BLS-AED courses) as public scheduled sessions and on-site corporate programs, while selling AEDs, first aid supplies, water rescue gear, tactical apparel, and rescue tools through an integrated WooCommerce shop. The bundle of certification-based instruction and curated equipment targets Swiss businesses, occupational health organisations, schools, government agencies, and individual first responders.

Product overview

First-Responder.ch operates as an integrated emergency response solutions provider combining training services with specialized equipment sales. The core offerings include ZOLL AED defibrillator devices and the proprietary Notfallrucksack Basic2 WaterStop emergency backpack, complemented by IVR-certified first aid training courses and BLS-AED-SRC resuscitation programs. The product portfolio spans AED systems and accessories, water rescue equipment (RESTUBE), tactical apparel (Helikon-Tex), rescue tools (Victorinox), and professional lighting (NORDRIDE). Training services include IVR First Aid Levels 1-3, BLS-AED courses, and specialized programs for youth organizations and corporate clients. The company also provides consultation services for emergency equipment procurement and operates a comprehensive e-commerce platform for emergency responders, businesses, schools, and authorities in Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• IVR First Aid Training Courses (Stufe 1–3 and Refresher) IVR-certified (Interverband für Rettungswesen) First Aid training programs at three progressive levels plus annual refresher courses, available publicly and on-site at client companies for occupational first aiders.
• BLS-AED-SRC Training Courses (Basic Provider, Generic Provider, Generic Instructor) SRC-certified resuscitation and AED training programs that teach CPR and defibrillator use per current SRC-2021 guidelines, targeting workplace responders, volunteer first responders, and individuals.
• Notfallprotokoll (Emergency Incident Documentation Protocol) Structured emergency incident documentation service/tool aligned to SVBS / xABCDE patient assessment methodology, used by first responders and occupational health organisations to record deployment outcomes.
• ZOLL AED Defibrillator Series Automated External Defibrillators (AEDs) including ZOLL AED 3, AED 3 BLS, and AED Plus CPR for cardiac emergency response, sold with accessories, electrodes, batteries, and wall cabinets.
• Notfallrucksack Basic2 WaterStop Emergency Backpack Proprietary first responder emergency backpack in Teflon SHIELD+ water-resistant nylon with reflective strips, designed to carry AEDs and emergency equipment for professional first responders.
• RESTUBE Water Rescue Products Water rescue buoys and equipment (Restube automatic, Lifeguard, Swim Buoy Pro) for water emergency response, distributed as official Swiss partner for RESTUBE professional rescue.

Quantifiable outcome

• Several thousand persons trained annually
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• RESTUBEcoreChannel Partner/ Reseller/ Distributor · 1 January 2025First-Responder.ch is the official Ansprechpartner (contact partner) for RESTUBE in the area of 'professionelle Rettung' (professional rescue) in Switzerland. Offers RESTUBE professional rescue products including Restube automatic PRO, Restube Lifeguard, and Restube automatic. Participates in events such as Windweek demonstrating RESTUBE water rescue equipment.
• SVBS (Schweizerische Vereinigung für Betriebssanität)coreStrategic or Co-development PartnerFirst-Responder.ch operates the official SVBS-Shop, selling SVBS products including the Einsatzprotokoll (deployment protocol), Leitfaden (guideline), and Konzept Betriebssanität (occupational health concept). Promotional offers at the Ersthelfer Symposium.
• ZOLLcoreChannel Partner/ Reseller/ DistributorFirst-Responder.ch sells ZOLL AED products including the ZOLL AED 3, ZOLL AED 3 BLS, and ZOLL AED Plus CPR. Products featured prominently on the website with dedicated product pages and promotional offers.
• Guido A. Zäch Institut (GZI), NottwilcoreGTM or Marketing PartnerVenue partner for the annual First-Responder Symposium. First-Responder.ch has participated as a Fachaussteller (trade exhibitor) at every edition of the event (16+ consecutive years).
• KKL LuzerncoreGTM or Marketing PartnerVenue partner for the annual Ersthelfer Symposium organized by SVBS. First-Responder.ch participates as exhibitor and operates the official SVBS-Shop at the event.
• Interverband für Rettungswesen (IVR)coreStrategic or Co-development PartnerFirst-Responder.ch is a certified IVR-Schulungsanbieter (IVR training provider) and member of the Interverband für Rettungswesen. Offers IVR-certified First Aid courses (Stufe 1, 2, 3) and Refresher courses.
• Swiss Resuscitation Council (SRC)coreStrategic or Co-development PartnerFirst-Responder.ch is an authorized SRC training provider offering BLS-AED-SRC courses including Basic Provider, Generic Provider, and Generic Instructor levels. Company references SRC resuscitation guidelines as the basis for its CPR training.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Save Lives Switzerland: Smaller Swiss provider focused on CPR/AED training and AED distribution. Comparable as a niche certified training and AED retail peer in the Swiss market, overlapping on BLS-AED courses and AED hardware sales.
• AED-Vertrieb Schweiz: Specialized Swiss AED distributor and training provider combining defibrillator sales with BLS-AED courses. Comparable as a small, specialized competitor bundling AED hardware and certified CPR training in the Swiss market.

Broad incumbents

• SUVA (Schweizerische Unfallversicherungsanstalt): Swiss National Accident Insurance Fund, which not only regulates but also provides workplace safety and first aid training resources to Swiss employers. Comparable as an established training-content and guidance provider that shapes the same regulatory-driven first aid training demand First-Responder.ch addresses.
• Schweizerisches Rotes Kreuz (Swiss Red Cross): The Swiss Red Cross provides first aid and BLS-AED training, emergency response courses, and broader humanitarian services. Comparable as a large, established training and emergency-response provider in Switzerland, though it operates at much greater scale and brand reach.
• St. John Ambulance Switzerland: Swiss St. John Ambulance delivers first aid training, event medical coverage, and emergency response services. Comparable as a competing provider of certified first aid and AED courses for workplaces, schools, and individuals in Switzerland.
• Johanniter Schweiz: Swiss branch of the Johanniter international humanitarian organization, offering certified first aid, emergency response, and rescue training. Comparable in delivering certified workplace and community first aid training across Switzerland, with a broader portfolio including ambulance and patient transport services.

Direct peers

• Rescue-First.ch: Switzerland-based retailer of AEDs, first aid kits, and rescue equipment serving businesses and individuals. Comparable as a direct e-commerce peer competing for the same Swiss customers purchasing AED hardware, defibrillator accessories, and emergency gear, though without First-Responder.ch's training services.

Regional players

• Mediq Suisse: Swiss distributor of medical devices, AEDs, and first aid equipment to healthcare providers and workplaces. Comparable as a Swiss AED and emergency equipment channel serving overlapping B2B customers, though focused more on healthcare facilities and homecare than on first responder training.
• SRB Medical / SanArena: Swiss provider of first aid courses and emergency response training for businesses and individuals. Comparable as a certified first aid and BLS-AED training competitor serving Swiss workplaces and event organizers.
• Samariterverein Schweiz: The Swiss umbrella association of Samaritan volunteer groups delivering certified first aid and emergency training nationwide. Comparable as a competing IVR-certified training provider serving similar Swiss workplaces and communities, though it operates on a volunteer/non-profit model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FirstResponder8
• YouTubeyoutube.com/user/FirstResponderCH
• Facebookfacebook.com/firstresponder.ch
• LinkedInlinkedin.com/company/firstresponder

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First-Responder.ch