wag.com

What wag.com does

wag.com operates as Amazon's dedicated pet supplies storefront, accessible at amazon.com/wag, offering food, treats, toys, accessories, and health products for dogs, cats, birds, fish, reptiles, and other small animals. The storefront sits within Amazon.com, Inc.'s broader e-commerce platform and is functionally a curated category destination rather than a standalone retailer; it inherits Amazon's product catalog, search, checkout, reviews, and fulfillment infrastructure, with explicit integration points for Amazon Prime shipping, Subscribe & Save recurring delivery, and Amazon's pet-specific registry features.

Underlying the storefront is Amazon's standard marketplace and retail technology stack: third-party seller listings alongside first-party inventory, algorithmic ranking and personalization, Prime-eligible fulfillment, and recurring-order management. No wag.com-proprietary technology, APIs, or SDKs are disclosed, and the storefront has no standalone mobile application in the input data. Revenue mechanics are those of Amazon's broader retail business — first-party sales, marketplace commissions, Subscribe & Save subscriptions, and advertising placements — and wag.com's financial results are not separately reported within Amazon.com, Inc.'s consolidated financials.

The business model is therefore not that of an independent company but a category section within a public platform. The firmographics block in the input (private company, founded 2011, 501-1,000 employees, Jersey City) appears to describe a different or legacy entity and is inconsistent with the primary-source identification of wag.com as Amazon's storefront and with the actual content of amazon.com/wag. The strategic significance of wag.com lies in channeling Amazon's mass-market pet-owner demand through a branded category page that lifts conversion, basket size, and subscription attach versus treating pet supplies as undifferentiated catalog rows.

Name

wag.com

Legal name

Amazon.com, Inc.

Website

https://wag.com

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

wag.com is Amazon's dedicated pet supplies storefront within amazon.com, selling food, treats, toys, accessories, and health products for dogs, cats, birds, fish, reptiles, and small animals, with Prime shipping and Subscribe & Save integration serving mass-market pet owners in the United States.

Ownership category

akta.pro rank

Product category

Online Pet Supplies Retail

NAICS

Pet and Pet Supplies Retailers (45991)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Pet Supplies Inventory-led Online Retailers (CRAFADAH)

akta.pro secondary industries

Pet Supplies Omnichannel (CRAFAEAJ), General Pet Supplies Retail (Multi-category) (CRALAHAA)

Keywords

• Online pet supplies
• Pet food retail
• Pet accessories
• Pet care products
• E-commerce pet store

Headquarters

HQ city

Jersey City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Core offering

wag.com is Amazon's dedicated online pet supplies storefront, offering a consolidated catalog of food, treats, toys, accessories, and health products for dogs, cats, birds, fish, reptiles, and other small animals. The storefront is fully integrated with Amazon's broader e-commerce platform, providing pet owners Prime shipping eligibility, Subscribe & Save recurring-delivery options, and pet-specific registry functionality.

Product overview

wag.com is Amazon's dedicated pet supplies store, offering a unified platform for pet food, treats, toys, accessories, and health products for dogs, cats, and other pets. The offering operates as a single integrated retail platform within the Amazon ecosystem, providing pet owners access to Subscribe & Save options, pet-specific registry features, and Amazon Prime benefits for pet-related purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Wag (Pet Supplies Storefront) Amazon's dedicated online pet-supplies storefront offering food, treats, toys, accessories, and health products for dogs, cats, birds, fish, reptiles, and other small animals, with Prime shipping eligibility, Subscribe & Save recurring-delivery options, and a pet-specific registry feature.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Chewy: Pure-play online pet supplies retailer offering food, supplies, pharmacy, and autoship subscriptions across the same core categories as wag.com. Direct head-to-head competitor for online pet consumables and accessories within Amazon's pet storefront.
• Only Natural Pet: Online-led independent pet supplies retailer specializing in natural and holistic food, supplements, and supplies. Comparable to wag.com as an inventory-led online pet retailer.
• Petflow: Online pet supplies retailer offering autoship for food and supplies. Direct comparable as an inventory-led online pet retailer with a subscription-first GTM motion similar to Subscribe & Save.
• 1800PetMeds (PetMeds): Online pet pharmacy and supplies retailer selling prescription and OTC medications, food, and supplies. Comparable on the pharmacy/health-adjacent subset of wag.com's assortment and online-only model.

Emerging players

• BarkBox (BARK Inc.): Subscription-first pet product company focused on toys, treats, and enrichment, with adjacent retail and health businesses. Direct overlap with wag.com in subscription consumables and direct-to-consumer pet merchandise.
• Open Farm: DTC and retail-focused premium pet food brand with sustainability positioning, sold through its own site and major retailers. Competes with wag.com in the online premium pet food segment and increasingly via Amazon's marketplace.

Broad incumbents

• Petco: Specialty omnichannel pet retailer combining physical stores, e-commerce, grooming, veterinary services, and an owned-brand portfolio. Comparable to wag.com via its multi-category pet retail mix and digital-first merchandising efforts.
• PetSmart: Largest U.S. specialty pet retailer with extensive physical footprint and growing online/digital capabilities, now combined with Chewy. Overlaps with wag.com across pet food, supplies, and services both in-store and online.
• Target Pet Supplies: Mass-merchant pet category offering across owned brands and national labels, served both in-store and via Target's digital channels. Comparable as a non-specialist competitor vying for the same pet-owning households.
• Walmart Pet Supplies: Pet supplies category within Walmart's mass-merchant e-commerce and store footprint, including private-label brands and growing fulfillment options. Overlaps with wag.com on broad pet retail assortment and price-driven competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wagdotcom
• Facebookfacebook.com/wagdotcom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about wag.com