Desa ParkCity

What Desa ParkCity does

Desa ParkCity is a 473-acre master-planned township in Kuala Lumpur's affluent north-western corridor, developed and operated by Perdana ParkCity Sdn Bhd (company no. 197701002676), the property arm of Malaysian conglomerate Samling Strategic Group. Acquired in 1999 and converted from a disused quarry into a fully integrated community, the township today comprises 18+ completed residential neighborhoods spanning entry-level terraces (e.g., Sofiya, Amelia, The Westside One), mid-tier parkhomes (Casaman, Adiva, Zenia), high-rise condominiums (South Brooks 920 units, One Central Park, ParkCity Residences) and ultra-luxury hilltop parkhomes (The Mansions, RM5.6m+).

The business is a classic integrated real-estate developer plus asset-and-property manager. Revenue is generated from three streams: (1) one-time residential property sales across freehold strata products (priced from RM715k to RM16.6m), (2) recurring retail leasing at The Waterfront and Plaza Arkadia to F&B, banking and retail tenants (50+ tenants, >70% tenancy), and (3) subscription-style management fees from township maintenance, security, the RM60m ParkCity Club, and carpark operations through wholly-owned subsidiaries Renown Point Sdn Bhd, ParkCity Club Management Berhad, and ParkCity Parking Sdn Bhd. Go-to-market is sales-led and direct-to-consumer via an owned Show Gallery, supported by a multi-channel marketing mix (website, Parklife newsletter, social, community events, 360° virtual tour, PR).

The customer base spans affluent Malaysian families and HNWIs (primary segment), first-time buyers and upgraders, expatriates, and commercial tenants. International design and JV partnerships — including CapitaLand (Park Regent, 2018) and architects Serie/Christopher Lee and Peter Tay — together with a multi-decade record of FIABCI, ULI, EdgeProp, REA and PAM awards constitute the core intangible asset supporting premium pricing and brand-led demand.

Name

Desa ParkCity

Legal name

Perdana ParkCity Sdn Bhd

Website

https://desaparkcity.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Desa ParkCity is a 473-acre master-planned township in Kuala Lumpur developed by Perdana ParkCity Sdn Bhd (Samling Group). It sells freehold residential property across 18+ neighborhoods and operates integrated retail, healthcare, education, club and property-management assets.

Ownership category

akta.pro rank

Product category

Master-Planned Township Development

NAICS

Administrative and Support Services (561), Landscaping Services (561730)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Services-To Dwellings & Other Buildings (7340), Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mixed-Use Property Management (BPAJAGAE)

akta.pro secondary industries

Parks, Recreation & Cultural Services (BPAIACAI), Association Compliance, Governance & Board Support Services (BPAJAHAN)

Keywords

• Master-planned township
• Residential property development
• Mixed-use commercial property
• Retail leasing services
• Property management services

Headquarters

HQ city

Petaling

HQ country

Malaysia

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Property Sales: Primary revenue from sale of residential properties including parkhomes, courtyard terraces, condominiums, and bungalow lots across multiple neighborhoods within the master-planned township
2. Retail Leasing: Revenue from leasing retail spaces at The Waterfront and Plaza Arkadia to tenants including F&B, retail, services, and banking establishments
3. Property Management Services: Management office services for township maintenance, security, and community facilities including The ParkCity Club and recreational areas

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Desa ParkCity develops, sells, and manages a 473-acre master-planned integrated township in Kuala Lumpur comprising residential neighbourhoods (terrace homes, parkhomes, condominiums, and bungalow lots), commercial and retail centres (Plaza Arkadia, The Waterfront, ParkCity Tower), and community facilities (parks, The ParkCity Club, sports centre, medical centre, international school). Revenue is generated primarily through one-time sales of residential properties, complemented by recurring retail/commercial leasing and township property management services.

Product overview

Desa ParkCity is a 473-acre master-planned township in Kuala Lumpur developed by Perdana ParkCity Sdn Bhd (ParkCity Group). The township comprises diverse residential neighbourhoods (including Adiva, Adora, Amelia, Casaman, Davinia, Nadia, One Central Park, Ridgewood, Safa, Sofiya, South Brooks, SouthLake, The Breezeway, The Mansions, The Northshore Gardens, The Westside, Westside III, and Zenia), commercial/retail centres (The Waterfront, Plaza Arkadia, ParkCity Tower), community facilities (The Central Park, East Park, West Park, The SportsCentre), and institutional amenities (The ParkCity Club, ParkCity Medical Centre, The International School @ ParkCity). The township offers a complete ecosystem including residential properties ranging from terrace homes to high-rise condominiums, retail and dining destinations, healthcare services, educational institutions, recreational facilities, and green spaces. The master developer is Perdana ParkCity Sdn Bhd (197701002676), part of the Samling Strategic Group.

Differentiator

Problem solved

Functional benefit

Brands

• ParkCity Tower: High-rise office tower within the Desa ParkCity township.
• Plaza Arkadia
• The Waterfront
• ParkCity Medical Centre
• The International School @ ParkCity (ISP)
• The ParkCity Club
• The SportsCentre
• The Central Park
• The East Park
• The West Park
• Adiva
• Adora
• Amelia
• Casaman
• Davinia
• Nadia
• One Central Park
• Ridgewood
• Safa
• Sofiya Residences
• South Brooks
• SouthLake
• The Breezeway
• The Mansions
• The Northshore Gardens
• The Westside One
• The Westside II
• Westside III
• Zenia
• ParkCity Residences
• Park Regent
• Park Place

Products and services

• ParkCity Residences Premium luxury condominium at the heart of Desa ParkCity with panoramic views of twin lakes, lush parks, and the Kuala Lumpur skyline. Tower A (293 units) priced RM5,929,000 to RM9,371,000; Tower B (140 units) priced RM9,650,000 to RM16,624,000. Freehold.
• South Brooks @ Desa ParkCity 40-storey high-rise condominium on 7.16 acres. 920 units with built-up sizes from 876-1,537 sq ft. Block A priced RM715,000 to RM1,544,000; Block B priced RM719,000 to RM1,581,000. Freehold with 5% Bumiputera discount applicable. Facilities include meadow park, swimming pool, Sky Deck, adventure playground and grapevine trellis.
• The Westside One 40-storey condominium tower with wide range of built-up sizes designed for first-time buyers and upgraders seeking quality high-rise living within an established township.
• The Westside II 41-storey condominium tower facing West Park and Central Park within the township, offering park-facing high-rise living with full condominium facilities.
• Westside III Condominium development offering views of The Central Park with comprehensive facilities including guardhouse, jogging track, water park, secret garden, tennis court, swimming pools, gym, and BBQ area.
• One Central Park 45-storey luxury tower block located by The Central Park with parkfront condominium units featuring superior quality building specifications and finishes.
• The Northshore Gardens 40-storey parkfront tower block designed for expatriates and international professionals, offering convenient access to The Waterfront neighbourhood mall and The International School @ ParkCity.
• The Mansions High-end hilltop enclave of Malaysia's most expensive terrace houses, featuring iconic entrance and extraordinarily large parkhomes ranging from 400 to 646 sqm, currently valued as high as RM5.6 million per unit.
• Casaman Upscale guarded and gated neighbourhood of signature parkhomes on an elevated site with views of Central Park, the city skyline, and surrounding hills, complemented by a 1.2km perimeter walkway.
• Ridgewood Neighbourhood of semi-detached homes and bungalow lots located at the highest point of Desa ParkCity, offering premium hilltop residential land with available bungalow lots of 1,088 sqm and 1,406 sqm.
• Davinia Elevated bungalow lots neighbourhood offering individually-designed homes of varied architecture, sold as vacant lots for custom-built luxury residences.
• Sofiya Residences Affordable housing residences under the PPA1M government scheme offering 862 sq ft units with 3 bedrooms, 2 bathrooms, and balcony, equipped with controlled access, CCTV, visitor management, perimeter fencing, standby generator, multi-storey car park, and intercom system.
• Adiva Guarded gated neighbourhood with parkhomes, courtyard terraces and apartments on 4.5 hectares, recognised internationally with FIABCI Prix d'Excellence Award for residential neighbourhood excellence.
• Adora Guarded gated neighbourhood of courtyard terrace homes with walled-in private gardens, complemented by apartment units on 2.3 hectares.
• Amelia Guarded gated neighbourhood of conventional terrace homes with linear parks replacing back lanes to create open, traffic-free community spaces.
• Nadia Resort-style neighbourhood of parkhomes and condominiums on 6.9 hectares with linear parks, water features, lush plantings, and meandering pathways.
• Safa Guarded gated neighbourhood of 2-3 storey terrace homes on 5.3 hectares with landscaped park and design focused on maximising natural light and ventilation.
• SouthLake Guarded gated neighbourhood of conventional terrace homes on 9.3 hectares with private park and tree-lined boulevards.
• Zenia Guarded gated neighbourhood of high-end parkhomes with elevated garden decks, complemented by cozy garden condos on 5.3 hectares.
• The Breezeway Landmark TownCentre project featuring condos and parkhomes in a resort-like environment with tranquil courtyards, linear parks, and full recreational facilities on 2.9 hectares.
• Park Regent Premium condominium developed as a joint venture between ParkCity and CapitaLand, designed in collaboration with architect Christopher Lee of Serie and interior designer Peter Tay. Achieved 80% sales within one month of launch.
• Park Place Latest residential project by Perdana ParkCity Sdn Bhd at Desa ParkCity, achieving over 86% take-up during priority sales.
• Noora New residential development at Desa ParkCity with the tagline 'Living Made Simple', offering wholesome life in a simple, accessible setting.
• Plaza Arkadia Mixed-use commercial precinct integrating old colonial shophouse architecture with modern contemporary design, featuring high street shops, elevated courtyard links, public spaces, boutiques, F&B, and lifestyle offerings. Anchored by Village Grocer and MayBank. Managed by Plaza Arkadia Management Office.
• The Waterfront Iconic retail entertainment centre by the lake housing over 50 tenants including F&B outlets, banks (MayBank, CIMB), supermarkets, health & beauty services, and educational centres. Managed by Renown Point Sdn Bhd.
• ParkCity Tower High-rise commercial office tower within the Desa ParkCity township offering office space to businesses.
• The ParkCity Club RM60-million private recreation club for residents featuring 4 synthetic grass tennis courts, multi-purpose hall with 4 badminton courts, Olympic-length swimming pool, fitness centre, children's pool, games room, and floating pavilion.
• The SportsCentre Sports facility featuring a FIFA-size soccer field and 2 floodlit basketball courts, hosting annual Inter-Neighbourhood Soccer and Basketball Tournaments for residents.
• Township Property Management Services Comprehensive township property management services including security, maintenance, and operations of residential neighbourhoods, commercial precincts, club facilities, sports facilities, parks, and parking across the 473-acre Desa ParkCity township.

Quantifiable outcome

• Recognized as Malaysia's top-selling master-planned community
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, key tenant, design partner, event partner and charity partner.

• CapitaLandcoreStrategic or Co-development PartnerJoint venture partnership with CapitaLand Ltd to develop Park Regent, a premium condominium project at Desa ParkCity. This was the first JV project between ParkCity Property Holdings Sdn Bhd and CapitaLand. Park Regent achieved 80% sales within a month of launch and won Residential Development of the Year at REA Awards 2021.
• Asia OneHealthcare GroupcoreOthersOperates ParkCity Medical Centre, a 300-bed state-of-the-art private healthcare facility at Desa ParkCity offering full inpatient and outpatient medical surgical services, advanced diagnostics, and 24-hour emergency services.
• Village Grocerkey tenantChannel Partner/ Reseller/ DistributorAnchor tenant at Plaza Arkadia commercial precinct, providing daily grocery essentials to residents.
• MayBankkey tenantChannel Partner/ Reseller/ DistributorAnchor banking tenant at Plaza Arkadia providing financial services to the community.
• Serie (Christopher Lee)design partnerStrategic or Co-development PartnerSerie, co-founded by Christopher Lee, designed Park Regent By The Water. Lee is recognized internationally for his brand of architecture and created the design vision for this premium condominium development.
• Peter Taydesign partnerStrategic or Co-development PartnerInterior designer Peter Tay worked on Park Regent By The Water, using reflective surfaces to merge interior and exterior spaces at the development.
• Endurance Nature Sdn Bhdevent partnerGTM or Marketing PartnerFounded by Malaysia's leading ultra-runners in 2014, organizes the annual Desa ParkCity Charity Run as part of corporate social responsibility.
• Sweet Care Welfare Societycharity partnerGTM or Marketing PartnerNon-profit welfare society benefiting from annual Desa ParkCity Charity Run. Founded in 2011, currently supports 60 children and 7 single mothers.
• Selangor Rasa Sayang Societycharity partnerGTM or Marketing PartnerNon-profit NGO providing care for children with special needs (Down Syndrome, Spastic, Cerebral Palsy, Hyperactive, Autism) at no cost, funded by donations.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Sime Darby Property / Matrix Concepts (alternative): Matrix Concepts is a Malaysian developer focused on integrated townships in Negeri Sembilan (Bandar Sri Sendayan). Comparable business model to Desa ParkCity in master-planned township development, though operating in a different regional market within Malaysia.

Direct peers

• UEM Sunrise Berhad: UEM Sunrise is a major Malaysian developer of master-planned townships (Iskandar Puteri, Gerbang Nusajaya) and high-rise residential projects. Comparable to Desa ParkCity in mixed-use development approach and presence in the Klang Valley luxury segment.
• Mah Sing Group Berhad: Mah Sing is a Malaysian developer active in residential townships and high-rise projects across Klang Valley (M City, M Vertica, M Residence). Comparable to Desa ParkCity in residential product mix and Klang Valley market presence, though more focused on affordability/upgraders.
• Gamuda Land: Gamuda Land develops award-winning master-planned townships (Gamuda Cove, Gamuda Gardens, twentyfive.7) with integrated nature and lifestyle components. Comparable to Desa ParkCity in integrated township model, sustainability focus, and affluent target market.
• IOI Properties Group Berhad: IOI Properties develops integrated townships (IOI Resort City, Bandar Puteri Puchong) with residential, retail, and commercial components. Comparable to Desa ParkCity in mixed-use master-planned model and Malaysian township development approach.
• Sime Darby Property Berhad: Sime Darby Property operates multiple integrated townships (Subang Jaya, Bandar Bukit Raja, Elmina) with residential, commercial, and industrial components. Comparable to Desa ParkCity in scale of master-planned development and Malaysian township market presence.
• Eco World Development Group Berhad: Eco World develops award-winning master-planned townships (Eco Grandeur, Eco Botanic, Eco Sanctuary) targeting affluent buyers with integrated amenities. Closely comparable to Desa ParkCity in township design philosophy, sustainability positioning, and HNW customer focus.
• Sunway Berhad: Sunway is a Malaysian conglomerate with an integrated property arm operating Sunway City master-planned townships with residential, retail (Sunway Pyramid), healthcare, education, and hospitality components. Highly comparable business model to Desa ParkCity's integrated township ecosystem.
• SP Setia Berhad: SP Setia is Malaysia's largest master-planned township developer, known for award-winning integrated communities like Setia Alam and Setia Eco Park. Directly comparable to Desa ParkCity in business model, scale of integrated township development, and target affluent buyer segments in Klang Valley.

Broad incumbents

• CapitaLand Limited: CapitaLand is a Singapore-listed regional real estate giant and JV partner with ParkCity on Park Regent. Operates residential, retail (CapitaMalls), and lodging assets across Asia — comparable in mixed-use development expertise and as an institutional partner in the Malaysian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@parkcitygroupvideos
• Facebookfacebook.com/DesaParkCityMY
• Instagraminstagram.com/desaparkcity
• Xx.com/desa_parkcity
• LinkedInlinkedin.com/company/perdana-parkcity-sdn-bhd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Desa ParkCity