Latina
Latina is a privately held Peruvian television broadcaster operating multiple linear channels (Latina, Latina Noticias, Latina Clásicos, Latina Podcast), the rudo.video digital streaming platform, and a branded merchandise store, serving general Peruvian audiences with entertainment, news, sports, documentaries, and podcasts.
- Company typePrivate
- Founded1983
- HeadquartersJesús María, Peru
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Latina does
Latina (legal entity: Compañía Latinoamericana de Radio Difusión S.A.) is a privately held Peruvian television broadcaster founded in 1983 and headquartered in the Jesús María district of Lima, Peru. It operates multiple linear broadcast signals — Latina (principal channel), Latina Noticias (news), Latina Clásicos (archival content), and Latina Podcast (audio) — and a digital streaming extension through the rudo.video platform, providing live TV and on-demand video (VOD) to general Peruvian audiences across entertainment, news, sports, documentaries, and podcasts.
Its content portfolio spans produced novelas (Valentina Valiente, La propuesta), international format adaptations (Me Caigo De Risa, El Gran Chef Famosos, Yo Soy), news and investigative programs (Punto Final, Reporte Semanal, Sin Medias Tintas), sports rights including Peruvian volleyball leagues and the 2025 Women's Club World Championship, original documentary series on Peru's glaciers, forests, and cultural heritage, and a podcast catalog (Habla Serio, Alerta Latina, Código Misterio, Leamos). The company also operates Tienda Latina, an online branded merchandise store extending the brand into direct-to-consumer retail.
The business model is advertising-supported linear and on-demand broadcasting for a horizontal Peruvian audience segment; no consumer subscription pricing or enterprise contracts are disclosed. Distribution combines traditional linear TV broadcast with self-serve digital streaming on rudo.video, and the company holds a registered LATINA® trademark for the brand and online portal. The company is private with no disclosed parent, no funding rounds, no M&A activity, and roughly 501–1,000 employees.
Latina firmographics
Firmographics- Name
- Latina
- Legal name
- Compañía Latinoamericana de Radio Difusión S.A.
- Website
- https://latina.pe
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Latina is a privately held Peruvian television broadcaster operating multiple linear channels (Latina, Latina Noticias, Latina Clásicos, Latina Podcast), the rudo.video digital streaming platform, and a branded merchandise store, serving general Peruvian audiences with entertainment, news, sports, documentaries, and podcasts.
- Ownership category
- akta.pro rank
Latina industry classification
Industry- Product category
- Television Broadcasting
- NAICS
- Television Broadcasting Stations (51612), Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets) (MPABACAI)
- akta.pro secondary industry
- Spanish-Language & Multilingual Broadcast Networks (MPABAAAG)
Keywords
Where Latina is headquartered
LocationHeadquarters
- HQ city
- Jesús María
- HQ country
- Peru
- HQ region
- Latin America
Offices1 record
Markets served
Latina business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Television Broadcasting: Linear television broadcasting across multiple channels including Latina, Latina Noticias, Latina Clásicos, and Latina Podcast. The channel generates revenue through advertising during programming.
Distribution channels2 records
Marketing channels2 records
Latina product offering
Product offeringCore offering
Latina is a Peruvian television broadcaster that operates multiple linear TV channels (Latina, Latina Noticias, Latina Clásicos, and Latina Podcast) delivering entertainment, news, sports, and documentary content to Spanish-speaking audiences in Peru. Its core offering includes live TV broadcast signals, a video-on-demand (VOD) streaming service via the rudo.video platform, and an online branded merchandise store (Tienda Latina), all monetized primarily through advertising.
Product overview
Latina is a Peruvian television broadcasting company offering a multi-channel TV platform with four main channels (Latina principal, Latina Noticias, Latina Clásicos, and Latina Podcast), a VOD streaming service, and an online store. The content portfolio spans entertainment programs (telenovelas, comedy shows, musical competitions, cooking shows), news programming, sports coverage (volleyball leagues, South American championships, club world championships), documentaries on environmental and cultural topics, and classic archival content. The platform provides live TV streaming and on-demand access to full episodes, match highlights, rankings, and exclusive footage.
Differentiator
Problem solved
Functional benefit
Brands
- Latina Noticias: News channel
- Latina Deportes
- Latina Clásicos
- Latina Podcast
Products and services
- Latina (TV Principal) Main free-to-air television channel broadcasting entertainment, news, sports, and documentary content to Peruvian households.
- Latina Noticias Dedicated news channel offering current affairs, political coverage, and breaking news reporting for Peruvian viewers, with a companion site at latinanoticias.pe covering Deportes as well.
- Latina Clásicos Classic programming channel featuring archival content and nostalgic programming from Latina's broadcast history.
- Latina Podcast Podcast channel featuring audio content including Habla Serio, Alerta Latina, Código Misterio, Leamos, and El espejo.
- VOD (Video on Demand) On-demand video streaming service accessible via the rudo.video platform, allowing users to watch full episodes of programs on demand.
- Tienda Latina Online merchandise store selling Latina-branded products to consumers.
Companies that use Latina
Customer profileSegments1 record
Ideal customer profiles1 record
Latina technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Latina partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Latina competitors and assessment
Company assessmentBroad incumbents
- TelevisaUnivision: Largest Spanish-language media company globally, operating broadcast networks (Univision, Canal 5), content production, and streaming (ViX). Comparable Spanish-language broadcast and content model, though vastly larger scale and primarily serving US Hispanic and Mexico.
- Globo (TV Globo): Brazil's dominant broadcast TV network and content producer. Comparable as a Spanish/Portuguese-language broadcast network with extensive entertainment and news IP, although at vastly larger scale and operating in Brazil.
Emerging players
- Win Sports: Colombian sports TV network with subscription and advertising revenue around football rights. Comparable to Latina's sports-heavy programming strategy (Liga Peruana de V\u00f3ley, Sudamericano de V\u00f3ley), though focused on football rather than volleyball and operating in Colombia.
Direct peers
- Andina de Televisi\u00f3n (ATV): Peruvian broadcast TV network with national reach, offering news and entertainment programming. Direct competitor in Lima and nationwide Peruvian TV ratings and ad market.
- Willax: Peruvian broadcast television channel focused on news and current affairs with growing entertainment programming. Direct competitor for Peruvian audiences and political/news ad inventory.
- Panamericana Televisi\u00f3n: Major Peruvian free-to-air television broadcaster with news, entertainment, and sports programming. Competes directly with Latina for national audience ratings and advertising revenue in Peru.
- RPP TV: Peruvian TV channel tied to the RPP radio/Grupo RPP media group, broadcasting news and entertainment. Competes with Latina Noticias and main Latina signal for Peruvian news audiences.
- Am\u00e9rica Televisi\u00f3n: Peruvian broadcast television network operating in the same Lima market with comparable free-to-air linear TV, news, entertainment, and sports coverage. Direct head-to-head competitor for audience share and Peruvian advertising budgets.
Regional players
- Caracol Televisi\u00f3n: Colombian free-to-air broadcast network producing telenovelas, news, and entertainment. Comparable as a Spanish-language LATAM broadcaster with similar genre mix, but operating in Colombia.
- Canal 13 (Chile): Chilean free-to-air broadcast television network with news, entertainment, and sports. Operates in a different country but with a similar linear broadcast model and content mix comparable to Latina's portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Latina social profiles
Digital presenceLatina financial estimates
Financial estimateRevenue estimate
Valuation estimate
Latina leadership team
Management profileNumber of profiles
Latina funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Latina M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Latina
What does Latina do?
Latina is a Peruvian television broadcaster that operates multiple linear TV channels (Latina, Latina Noticias, Latina Clásicos, and Latina Podcast) delivering entertainment, news, sports, and documentary content to Spanish-speaking audiences in Peru. Its core offering includes live TV broadcast signals, a video-on-demand (VOD) streaming service via the rudo.video platform, and an online branded merchandise store (Tienda Latina), all monetized primarily through advertising.
Is Latina a public or private company?
Latina is a private company. It is classified as unknown and is currently operating.
When was Latina founded?
Latina was founded in 1983. It employs 501 to 1,000 people.
Where is Latina based?
Latina is headquartered in Jesús María, Peru, in the Latin America region.
How does Latina make money?
One revenue line is on record: television Broadcasting.
Who are Latina's main competitors?
Broad incumbents on record are TelevisaUnivision and Globo (TV Globo). Win Sports is listed as an emerging player. Direct peers are Andina de Televisi\u00f3n (ATV), Willax, Panamericana Televisi\u00f3n, RPP TV and Am\u00e9rica Televisi\u00f3n. Regional players are Caracol Televisi\u00f3n and Canal 13 (Chile).
Does Latina have an API?
No public API is recorded for Latina.
What industry is Latina in?
Latina's product category is Television Broadcasting. Its primary akta.pro industry code is MPABACAI, Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets), with a secondary code of MPABAAAG, Spanish-Language & Multilingual Broadcast Networks. Its NAICS code is 51612 and its SIC code is 4833.