Willax Televisión
Willax Televisión is a Peruvian free-to-air broadcast television channel based in Lima that delivers news, political commentary, entertainment, and sports programming to Spanish-speaking Peruvian audiences via traditional broadcast, live website streaming, and social media.
- Company typePrivate
- Founded-
- HeadquartersSan Borja, Peru
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Willax Televisión does
Willax Televisión is a Peruvian free-to-air broadcast television channel headquartered in San Borja, Lima, Peru, operating as a private company with 501–1,000 employees. It runs a unified media platform that combines traditional over-the-air television broadcasting with a digital news portal and a live-streamed signal via its willax.pe website, supplemented by content distribution across Facebook, Instagram, X, YouTube, and TikTok. The channel's programming spans politics, current affairs, sports, international news, and entertainment, with named news properties such as "Beto A Saber," "Ahora y En La Hora," and "Al Día Con Willax Nacional," alongside entertainment telenovelas including "Amor Prohibido," "Esposa Joven," and "¿Qué culpa tiene Fatmagul?".
The target audience is the general Spanish-speaking Peruvian public seeking domestic political coverage, breaking news, and entertainment. The business model is entirely advertising-driven: viewers access content for free across broadcast and digital channels, and the company monetizes through ad placements, with digital ad delivery managed through a partnership with Clever Advertising. Distribution is multi-channel — over-the-air broadcast in Peru, live streaming accessible globally via the website, and short-form and long-form content repurposed on social platforms. The company is privately held, with no disclosed parent company, no funding rounds, no M&A activity, and no leadership changes recorded in the available source data.
Willax Televisión firmographics
Firmographics- Name
- Willax Televisión
- Legal name
- Willax Televisión
- Website
- https://willax.tv
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Willax Televisión is a Peruvian free-to-air broadcast television channel based in Lima that delivers news, political commentary, entertainment, and sports programming to Spanish-speaking Peruvian audiences via traditional broadcast, live website streaming, and social media.
- Ownership category
- akta.pro rank
Willax Televisión industry classification
Industry- Product category
- Broadcast Television
- NAICS
- Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Spanish-Language & Multilingual Broadcast Networks (MPABAAAG)
- akta.pro secondary industries
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD), Unscripted/Reality TV Production (Live-Action) (MPADABAC)
Keywords
Where Willax Televisión is headquartered
LocationHeadquarters
- HQ city
- San Borja
- HQ country
- Peru
- HQ region
- Latin America
Offices1 record
Markets served
Willax Televisión business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising Revenue: The channel monetizes through advertising, utilizing a third-party advertising platform (Clever Advertising) as indicated in the website's cookie policy. The channel generates revenue from advertisements displayed during programming and on the website.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Willax Televisión product offering
Product offeringCore offering
Willax Televisión is a Peruvian free-to-air broadcast television channel that produces and distributes news, political commentary, entertainment, and sports programming. The channel delivers 24-hour content through traditional over-the-air broadcast in Peru and extends its reach globally through live TV streaming on the willax.pe website. Its programming includes news programs such as Beto A Saber, Ahora y En La Hora, and Al Día Con Willax Nacional, alongside entertainment telenovelas.
Product overview
Willax Televisión is a Peruvian television news channel offering a unified media platform combining live broadcast television streaming and a digital news content portal. The core offering includes real-time TV EN VIVO (live streaming) and a comprehensive news website covering Politics, Current Affairs, Entertainment, Sports, and International news. Programming consists of news programs (Ahora y En La Hora, Beto A Saber, Al Día Con Willax Nacional) and entertainment telenovelas (Amor Prohibido, Esposa Joven, ¿Qué culpa tiene Fatmagul?), all distributed through both traditional broadcast and the digital platform.
Differentiator
Problem solved
Functional benefit
Products and services
- TV EN VIVO (Live TV Streaming) Live television streaming service allowing viewers to watch Willax's broadcast programming in real-time through the willax.pe website, extending the channel's reach beyond traditional over-the-air broadcast.
- News Content Portal Digital news platform covering Politics, Current Affairs, Entertainment, Sports, and International news with continuous updates, complementing the channel's broadcast programming.
- Beto A Saber Investigative journalism program broadcast from 8:55 pm to 10:00 pm, covering political and current affairs topics for Willax's audience.
- Ahora y En La Hora News commentary program airing from 10:00 pm to 11:00 pm, providing political analysis and discussion.
- Al Día Con Willax Nacional Morning news program broadcast from 6:00 am to 7:00 am, delivering daily current affairs coverage.
- Amor Prohibido Telenovela series broadcast Monday to Friday from 12:50 pm to 1:40 pm.
- Esposa Joven Telenovela series broadcast from 1:40 pm to 2:30 pm.
- ¿Qué culpa tiene Fatmagul? Telenovela series broadcast from 9:00 am to 9:55 am.
Companies that use Willax Televisión
Customer profileSegments1 record
Ideal customer profiles1 record
Willax Televisión technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Willax Televisión partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Clever AdvertisingminorWillax Televisión utilizes Clever Advertising's advertising technology platform for managing and delivering advertisements on the website, as indicated by the server references to cleverwebserver.com and the advertising platform logo in the cookie consent interface.
Recent moves2 records
Expansion highlights2 records
Willax Televisión competitors and assessment
Company assessmentBroad incumbents
- Caracol Televisión: Major Colombian free-to-air broadcast network operating a much larger Spanish-language portfolio of news, telenovelas, and entertainment, comparable in business model and genre mix to Willax but with national-group scale.
- RCN Televisión: Established Colombian free-to-air broadcaster with news, telenovelas, and entertainment programming, comparable to Willax in operating model though operating at a larger national scale.
Direct peers
- Canal N: Peruvian 24-hour news channel that competes head-to-head with Willax's news and political commentary slots for the same politically engaged Lima audience.
- Latina Televisión: Peruvian free-to-air broadcast television channel competing directly with Willax for national linear audiences and advertising budgets in Lima and across Peru.
- RPP TV / Grupo RPP: Peruvian news broadcaster running a television channel tied to the Grupo RPP radio network, competing directly with Willax in breaking news and political coverage.
- Panamericana Televisión: Peruvian free-to-air broadcaster with a mixed news, sports, and entertainment schedule that competes with Willax for the same household advertising spend.
- América Televisión (Peru): One of Peru's largest free-to-air broadcast networks, offering news, entertainment, and telenovelas that overlap directly with Willax's programming lineup.
- Exitosa TV: Peruvian news-focused television channel that competes with Willax for political commentary viewers and Peruvian breaking-news advertising dollars.
- ATV (Andina de Televisión): Peruvian broadcast network airing news, telenovelas, and entertainment programming in direct competition with Willax for prime-time and daytime viewers.
Regional players
- Mega (Chile): Chilean free-to-air broadcast network with a similar mix of news, telenovelas, and entertainment, comparable to Willax as a Spanish-language broadcaster but operating in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Willax Televisión social profiles
Digital presenceWillax Televisión financial estimates
Financial estimateRevenue estimate
Valuation estimate
Willax Televisión leadership team
Management profileNumber of profiles
Willax Televisión funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Willax Televisión M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Willax Televisión
What does Willax Televisión do?
Willax Televisión is a Peruvian free-to-air broadcast television channel that produces and distributes news, political commentary, entertainment, and sports programming. The channel delivers 24-hour content through traditional over-the-air broadcast in Peru and extends its reach globally through live TV streaming on the willax.pe website. Its programming includes news programs such as Beto A Saber, Ahora y En La Hora, and Al Día Con Willax Nacional, alongside entertainment telenovelas.
Is Willax Televisión a public or private company?
Willax Televisión is a private company. It is classified as unknown and is currently operating.
When was Willax Televisión founded?
Willax Televisión was founded in -1. It employs 501 to 1,000 people.
Where is Willax Televisión based?
Willax Televisión is headquartered in San Borja, Peru, in the Latin America region.
How does Willax Televisión make money?
One revenue line is on record: advertising Revenue.
Who are Willax Televisión's main competitors?
Broad incumbents on record are Caracol Televisión and RCN Televisión. Direct peers are Canal N, Latina Televisión, RPP TV / Grupo RPP, Panamericana Televisión, América Televisión (Peru), Exitosa TV and ATV (Andina de Televisión). Mega (Chile) is listed as a regional player.
Does Willax Televisión have an API?
No public API is recorded for Willax Televisión.
What industry is Willax Televisión in?
Willax Televisión's product category is Broadcast Television. Its primary akta.pro industry code is MPABAAAG, Spanish-Language & Multilingual Broadcast Networks, with a secondary code of MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT). Its NAICS code is 51612 and its SIC code is 4833.