What RPP does

RPP (Radio Programas del Perú), operating as Grupo RPP, is a privately held Peruvian multimedia news organization founded in 1963 and headquartered in San Isidro, Lima. The company operates a multi-platform content infrastructure spanning a national radio network with affiliate stations in eight or more cities (Trujillo, Piura, Arequipa, Juliaca, Cajamarca, Huancayo, Cusco, and Chiclayo), live TV streaming (RPP TV), digital publishing (rpp.pe), on-demand podcasts, video content, and a citizen journalism platform called Rotafono. The corporate portfolio includes radio brands Studio 92, Oxigeno, La Zona, Corazón, Felicidad, and MegaMix, plus editorial sub-brands Niusgeek (technology) and Vital (health and wellness). Content coverage spans politics, sports (Liga 1, Copa Libertadores, Copa Sudamericana, UEFA Champions League, UFC, volleyball, tennis), economy, entertainment, regional news across all 24 Peruvian departments, and international affairs. The technology stack is described as a multi-platform digital media infrastructure supporting live streaming, on-demand video, podcasts, and interactive web content across desktop and mobile; no proprietary AI capabilities are disclosed.

RPP generates revenue primarily through advertising (display ads on rpp.pe, pre-roll and mid-roll video, sponsored content labeled "Publirreportaje," and branded partnerships) and through licensing arrangements for sports broadcasting rights with international federations and streaming partners (ESPN/Disney for Copa Sudamericana and Copa Libertadores, Paramount Plus for UFC, DSports/VBTV for volleyball, Directv for sports calendar sponsorship). Distribution is omnichannel: rpp.pe website, mobile apps, WhatsApp channel, email newsletter, YouTube (RPP Noticias, RPP Deportes, RPP Play), and major social platforms. Utility products include financial calculators (CTS, IGV, AFP, mortgage) and a sports events agenda. The audience is a horizontal consumer segment of Peruvian news consumers across all demographics, with secondary reach into the Peruvian diaspora.

The company holds industry affiliations with SNRTV (Sociedad Nacional de Radio y Televisión), IAB Perú, and APDAYC (music licensing), and undergoes audience auditing by Comscore. No parent company, private equity backing, institutional investors, recent M&A, or leadership transitions are identified in the source data. With a disclosed headcount of approximately 55 employees, RPP operates a lean organization relative to its multi-platform production footprint, relying on syndicated content, regional correspondents, and automation. Strategic emphasis in the visible product surface is on expanding digital distribution, vertical editorial coverage, and engagement utility products rather than enterprise monetization.

Name

RPP

Legal name

Grupo RPP (GRUPORPP)

Website

https://rpp.pe

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

51–100 employees

Short description

RPP (Radio Programas del Perú) is a Peruvian multimedia news organization founded in 1963, operating a national radio network, live TV, digital publishing, podcasts, and citizen journalism to serve general news, sports, and entertainment audiences across all 24 Peruvian departments.

Ownership category

akta.pro rank

Product category

Broadcast News & Media

NAICS

Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Commercial International Broadcasters (MPABAEAC)

akta.pro secondary industry

Sports Streaming Platforms (MPACAAAE)

Keywords

• Broadcast news services
• Digital news platform
• Live radio streaming
• Sports broadcasting rights
• Citizen journalism platform

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising: RPP generates primary revenue through advertising across its multiple platforms including display ads on website, pre-roll and mid-roll video advertisements, sponsored content sections, and branded partnerships. The site features clear sponsored content labeling (Publirreportaje section).
2. Audio/Visual Content Licensing: RPP produces and distributes sports broadcasting rights, entertainment content, and news coverage that generates revenue through licensing arrangements with international sports federations (Copa Sudamericana, UEFA Champions League, Liga MX) and streaming partners.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

RPP is a Peruvian multimedia news organization that produces and distributes news, sports, entertainment, and regional content across radio, live television, digital portals, podcasts, video on demand, and social media platforms. The company operates a national radio network with affiliate stations in eight Peruvian cities, a live TV channel, the rpp.pe news website with dedicated sections (politics, sports, economy, technology, entertainment, regional), and the Rotafono citizen journalism community platform. Its primary commercial outputs are advertising-supported content distribution and licensed sports broadcasting rights for Liga 1, Copa Sudamericana, and international competitions.

Product overview

RPP operates as a multimedia news organization offering a comprehensive digital media platform centered around its core RPP.pe news portal. The portfolio includes live radio (RPP Radio) and TV streaming (RPP TV), on-demand podcast content, video content via RPP Videos, and the citizen journalism initiative Rotafono. Specialized sub-brands include Niusgeek for technology coverage and Vital for health content. The platform also offers utility features including financial calculators (CTS, IGV, AFP, mortgage), a sports calendar, and email newsletter subscriptions. Content spans news, politics, sports (especially Peruvian football leagues and international tournaments), entertainment, technology, and regional coverage across all 24 Peruvian departments.

Differentiator

Problem solved

Functional benefit

Products and services

• RPP.pe News Portal Primary digital news platform providing breaking news, politics, sports, economy, entertainment, technology, regional, and world coverage for Peruvian and international audiences. Includes interactive financial calculators, sports agenda, and live signals.
• RPP Radio
• RPP TV (Señal en Vivo)
• RPP Podcasts
• RPP Videos
• Rotafono

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SNRTV (Sociedad Nacional de Radio y Televisión)coreOthersRPP is associated with SNRTV, the National Society of Radio and Television of Peru. SNRTV represents broadcast media companies and establishes industry standards and ethical codes for its member organizations.
• IAB PerúminorOthersRPP is associated with IAB Perú, the Interactive Advertising Bureau Peru, which sets standards for digital advertising and marketing in the country.
• APDAYC (Asociación Peruana de Autores y Compositores)coreOthersRPP holds licensing from APDAYC for music content, ensuring proper royalty payments and copyright compliance for musical works broadcast across its platforms.
• ESPN/Disney (Copa Sudamericana, Copa Libertadores)coreChannel Partner/ Reseller/ DistributorRPP distributes and promotes coverage of South American football competitions including Copa Sudamericana and Copa Libertadores through partnership with ESPN and Disney's sports broadcasting network.
• Paramount Plus (UFC)minorChannel Partner/ Reseller/ DistributorRPP covers UFC (Ultimate Fighting Championship) content in partnership with Paramount Plus streaming platform for mixed martial arts coverage.
• DSports/VBTV (Volleyball)minorChannel Partner/ Reseller/ DistributorRPP provides volleyball coverage including Copa Sudamericana de Vóley and VNL (Volleyball Nations League) through partnerships with DSports and VBTV networks.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Regional players

• Caracol Televisión: Major Colombian free-to-air TV broadcaster and digital news platform with a similar multi-platform news-and-sports monetization model; relevant comparable for RPP's broadcast-plus-digital approach in Latin America.
• TV Azteca: Latin American free-to-air TV broadcaster with news and sports programming across Mexico and broader Spanish-speaking markets; provides a regional benchmark for the scale and operating model of a Spanish-language commercial broadcaster similar to RPP.

Direct peers

• América Televisión: One of Peru's leading free-to-air television broadcasters, operating a national TV signal with news, sports, and entertainment programming; directly comparable to RPP TV as a domestic commercial multimedia competitor.
• Willax: Peruvian news-focused cable/satellite TV channel with a growing digital platform emphasizing politics, current affairs, and opinion; comparable to RPP TV in the Peruvian 24-hour news category.
• Latina Televisión: Peruvian free-to-air television network with integrated digital news platform and sports programming; comparable to RPP as a multi-platform commercial broadcaster serving national audiences.
• Panamericana Televisión: Major Peruvian TV broadcaster and digital news portal with national reach across news, sports, and entertainment; competes head-to-head with RPP in the Lima and national TV news market.
• Gestión: Peru's leading business and economy news outlet (part of El Comercio Group), directly comparable to RPP's Economía section for advertisers targeting finance and executive audiences in Peru.
• Grupo La República: Peruvian multimedia news group operating a major digital news portal and newspaper with strong national political and economic coverage; competes with RPP for digital news readership and advertising in Peru.
• ATV (Andina de Televisión): Peruvian free-to-air television network with integrated digital properties covering news and entertainment; directly competes with RPP for national broadcast audiences and advertising budgets.
• El Comercio: Peru's flagship newspaper group (including Gestión) operating a leading digital news portal with national reach and multimedia extensions; directly comparable to rpp.pe as a top-tier Peruvian multimedia news brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RPPNoticias
• LinkedInlinkedin.com/company/rpp-noticias

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RPP