What Intergraf does

Intergraf is a Rome-based sole proprietorship (legal name 'Marcello Magi Spinetti', P.IVA 08920130583) operating as a WordPress and web development agency, reportedly active since 1997. Its core offering is professional website design and development for Italian institutional and cultural clients, executed on a conventional LAMP-style stack (WordPress CMS, PHP, JavaScript with jQuery, HTML5, CSS3, MySQL, Apache, Bootstrap). The company specializes in WooCommerce-based e-commerce builds and customizations, SEO services, Schema.org structured data and Open Graph markup, AMP and Facebook Instant Articles implementations, and Google Analytics/Search Console integration. It also maintains a small portfolio of branded WordPress apps and plugins (Paypal Donations for WooCommerce, Jukebox, Instagram Feed, Lettore RSS, Google Maps with KML/GeoRSS Layers) and a 1,700+ page blog covering WordPress and WooCommerce topics.

The business model is primarily project-based professional services delivered direct-to-consumer via the website contact form, with custom quotes and multi-year contracts. A secondary revenue stream comes from one-time plugin licenses sold through an integrated WooCommerce shop. The company markets itself almost exclusively through organic content (SEO-optimized blog) and a selected portfolio of high-profile Italian clients, including Roma Capitale, Regione Lazio, Sapienza Università di Roma, Università di Roma Tor Vergata, Università Roma Tre, ENEL, AS Roma, Villa Medici, Musei Capitolini, and Musei Vaticani. Intergraf is founder-owned and operated, with no external investors, no funding rounds, and no subsidiaries; the team size is reported as 1-10 employees, with Marcello Magi Spinetti serving as CEO, Founder, and Project Manager.

Name

Intergraf

Legal name

Marcello Magi Spinetti

Website

https://intergraf.it

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Intergraf is a Rome-based sole proprietorship founded by Marcello Magi Spinetti that provides custom WordPress website design, WooCommerce e-commerce development, SEO, and structured data services to Italian institutional, cultural, and enterprise clients including Roma Capitale, ENEL, and Musei Vaticani.

Ownership category

akta.pro rank

Product category

Web Design & Development Services

NAICS

Graphic Design Services (541430), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Advertising (7310)

akta.pro primary industry

Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)

akta.pro secondary industries

On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB), E-commerce SEO (Category/Product SEO, Merchant Feeds) (BPAFAJAE)

Keywords

• Web design services
• WordPress development
• WooCommerce development
• Search engine optimization
• E-commerce solutions

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Web Design & Development Services: Custom website design and development services, website redesign, and ongoing maintenance for professional websites
2. E-commerce Solutions: WooCommerce-based online store development, customization, additional functionality implementation, and online store promotion
3. SEO Services: Search engine optimization services for better crawling, indexing and SERP positioning
4. WooCommerce Plugins: Sale of WordPress/WooCommerce plugins and extensions through the company shop

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Intergraf designs, develops, and maintains professional websites and online stores using WordPress and WooCommerce. Its core work covers custom web design and development, WooCommerce e-commerce customization, SEO, Schema.org structured data, Open Graph markup, AMP/FBIA mobile optimization, and Google Analytics/Search Console integration for Italian institutional, cultural, and enterprise clients.

Product overview

Intergraf is a web design and WordPress development company operating since 1997, offering a unified set of services centered on building and managing professional websites. The core offering consists of Web Design & Development and E-commerce Solutions built on WooCommerce. These are supplemented by SEO Services, Structured Data and Open Graph Markup implementation, and Accelerated Mobile Pages (AMP) and Facebook Instant Articles (FBIA) for mobile and social optimization. The company also provides Google Analytics and Search Console integration services. Additionally, Intergraf offers several proprietary apps including Jukebox (audio player), Instagram Feed integration, an RSS Reader for news aggregation, and a Google Maps application with KML and GeoRSS Layers. A WordPress plugin called 'Paypal Donations for Woocommerce' enables PayPal donation functionality for WooCommerce stores. The company maintains an active blog covering WordPress, WooCommerce, and web development topics.

Differentiator

Problem solved

Functional benefit

Brands

• Paypal Donations for WooCommerce: A WordPress plugin that allows users to pay a WooCommerce order amount as a PayPal donation by installing a payment gateway.
• Jukebox
• Instagram Feed
• Lettore RSS
• Google Maps con KML e GeoRSS Layers

Products and services

• Web Design & Development Professional website design and development services since 1997, specializing in PHP, JavaScript (jQuery), and WordPress CMS. Offers custom website development and redesign tailored to client needs. Designed for Italian institutions, enterprises, and organizations needing professional web presence.
• E-commerce Solutions (WooCommerce) Online store development and management using the WooCommerce plugin for WordPress, including custom functionality development, implementation of additional features, and ongoing store maintenance and promotion. Designed for businesses and organizations needing e-commerce capabilities.
• SEO Services Search engine optimization services to improve website crawlability, indexing, and positioning in search engine results pages (SERPs). Designed for businesses and organizations seeking better organic search visibility.
• Paypal Donations for WooCommerce A WordPress plugin that enables payment of WooCommerce order amounts as PayPal donations through a payment gateway integration. Designed for WooCommerce store owners wanting to add donation functionality.
• Jukebox Music/audio player application, referred to as PAO, for website integration. Designed for websites needing audio content playback capabilities.
• Instagram Feed Application for integrating and displaying Instagram feed content on websites. Designed for businesses and content creators wanting to embed Instagram content on their websites.
• RSS Reader (Lettore RSS) RSS feed reader application for aggregating news content from various sources including Italian newspapers, sports sites, and other news outlets. Designed for users wanting consolidated news reading.
• Google Maps with KML and GeoRSS Layers Custom Google Maps application with support for KML and GeoRSS layers, featuring integration with Flickr feeds and various geographic data sources including earthquake monitoring and emergency response systems. Designed for organizations needing geographic data visualization.

Named customers10 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Wix.com: A leading DIY website builder targeting SMBs and individuals who need a professional web presence. Wix competes with Intergraf for the same end-customer wallet by offering an alternative to hiring a WordPress development agency.
• Automattic (WordPress.com): Company behind WordPress.com, WooCommerce, Tumblr and Jetpack. It is comparable to Intergraf because both operate in the WordPress/WooCommerce ecosystem and target SMBs seeking web presence and e-commerce, but Automattic does so as a global platform rather than as a local services firm.
• GoDaddy: Domain registrar, hosting provider and website builder offering end-to-end SMB web solutions. GoDaddy competes with Intergraf for the same SMB clients seeking an all-in-one web presence.
• Squarespace: Design-forward website builder serving SMBs, creatives and small merchants. Squarespace competes with Intergraf by offering templated, hosted alternatives to bespoke WordPress/WooCommerce builds.

Emerging players

• Webflow: Visual web development platform increasingly used by design-led SMBs and agencies. Webflow overlaps with Intergraf in serving clients who want a polished, custom-feeling website without traditional PHP/WordPress development.
• Elementor: Leading WordPress page builder plugin enabling visual site design without code. Elementor competes with Intergraf by allowing SMBs to build and customize WordPress sites without hiring a developer.

Others

• Yoast: Leading WordPress SEO plugin vendor. Yoast is comparable to Intergraf because both help WordPress site owners improve technical and on-page SEO, but Yoast does so via software whereas Intergraf delivers SEO as a service.
• SiteGround: WordPress-recommended hosting provider popular with SMBs and small agencies. SiteGround is adjacent to Intergraf as part of the broader WordPress stack that Intergraf's clients rely on.
• Kinsta: Premium managed WordPress hosting provider with agency-friendly features. Kinsta is adjacent to Intergraf as infrastructure commonly used by WordPress agencies of similar profile.
• WP Engine: Managed WordPress hosting and development platform serving agencies and SMBs. WP Engine is adjacent to Intergraf because many of its customers and partners are WordPress-focused agencies like Intergraf itself.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intergraf