Lamastus Family Estates
Lamastus Family Estates is a fourth-generation, family-owned Panama coffee producer operating three Boquete estates (Elida, El Burro, Luito) that grow record-setting Geisha and Catuai coffees sold via Best of Panama and private auctions to global specialty roasters, supplemented by agritourism tours and cupping experiences.
- Company typePrivate
- Founded1918
- HeadquartersBoquete, Panama
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Lamastus Family Estates does
Lamastus Family Estates is a fourth-generation, family-owned specialty coffee producer headquartered in Boquete, Panama, operating three wholly-owned estates: Elida Estate (the highest coffee farm in Panama at 1,700-2,500m), El Burro Estate (1,575-1,800m), and Luito Geisha Estate (adjacent to the Parque Internacional de la Amistad UNESCO World Heritage Site). The estates grow Geisha and Catuai varieties under shade-grown, bird-friendly conditions within Volcan Baru National Park, with production techniques including Washed, Natural, and the proprietary Anaerobic Slow Dry (ASD) method (120-hour pulp fermentation followed by five-week thick-layer drying). Elida Estate holds the highest scores ever recorded at the Best of Panama competition (95.25 Geisha Natural in 2019; 94.66 Geisha Washed in 2018) and produced the two highest coffee auction prices in history ($803/lb and $661/lb in 2018).
The company's revenue model operates across three channels: (1) green coffee sales through the annual Best of Panama auction and a proprietary private auction platform, selling to global specialty roasters who compete for trophy Geisha lots; (2) direct green coffee sample sales to roasters worldwide at $40-$60/lb for Geisha varieties (with Catuai samples offered free); and (3) agritourism experiences including farm tours at Elida Estates (El Plano at $45, La Torre at $75, Meet the Producer at $200) and cupping sessions at both the Boquete estates and Sisu Coffee Studio in Casco Viejo, Panama City ($30-$35). Distribution is direct via Shopify-powered e-commerce and auction platforms, bypassing traditional coffee intermediaries. Customer segments include global specialty coffee roasters, competition baristas and brewers, and coffee tourism enthusiasts.
The business is privately held by the Lamastus-Boutet brothers with no institutional investors, private equity, or parent company identified. Wilford Lamastus Sr. co-founded the Specialty Coffee Association of Panama (SCAP) in the mid-1990s and has won Producer of the Year multiple times; Wilford Lamastus Jr. (fourth generation) represented Panama at the World Brewers Cup 2019. The company's competitive advantage derives from irreplicable geographic terroir (extreme altitudes within a UNESCO-protected cloud-forest ecosystem), proprietary processing methods, and a century of accumulated brand equity in the specialty coffee competition circuit.
Lamastus Family Estates firmographics
Firmographics- Name
- Lamastus Family Estates
- Legal name
- Lamastus Family Estates
- Website
- https://lamastusfamilyestates.com
- Company type
- Private
- Founded year
- 1918
- Operating status
- Operating
- Short description
- Lamastus Family Estates is a fourth-generation, family-owned Panama coffee producer operating three Boquete estates (Elida, El Burro, Luito) that grow record-setting Geisha and Catuai coffees sold via Best of Panama and private auctions to global specialty roasters, supplemented by agritourism tours and cupping experiences.
- Ownership category
- akta.pro rank
Lamastus Family Estates industry classification
Industry- Product category
- Specialty Coffee
- NAICS
- Coffee and Tea Manufacturing (311920), Other Specialty Food Retailers (44529)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Coffee & Cacao Plantations (Coffee, Cocoa) (AFAGACAI)
- akta.pro secondary industries
- Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD), Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings) (THAJAGAH), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Tea, Coffee & Cocoa Farming (Beverage Specialty Crops) (AFAGAGAG)
Keywords
Where Lamastus Family Estates is headquartered
LocationHeadquarters
- HQ city
- Boquete
- HQ country
- Panama
- HQ region
- Latin America
Offices2 records
Markets served
Lamastus Family Estates business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Green Coffee Sales via Auction: Sale of premium Geisha green coffee beans through the Best of Panama annual auction and private auctions. Record prices of $803/lb for Geisha Natural and $661/lb for Geisha Washed achieved in 2018-2019.
- Green Coffee Samples: Direct sales of green coffee samples to roasters and prospective customers worldwide. Sample prices: Elida Geisha $60/lb, El Burro Geisha $50/lb, Luito Geisha $40/lb, with Elida & El Burro Catuai offered free.
- Coffee Tourism Experiences: Revenue from coffee farm tours, cupping sessions, and meet-the-producer experiences at estates in Boquete and Sisu Coffee Studio in Casco Viejo, Panama. Prices range from $30-$200 per experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Elida Geisha Samples at $60/lb |
| Unit Pricing | Pay-as-you-go | El Burro Geisha Samples at $50/lb |
| Unit Pricing | Pay-as-you-go | Luito Geisha Samples at $40/lb |
| Freemium | Pay-as-you-go | Elida & El Burro Catuai - Free |
| Unit Pricing | Pay-as-you-go | Cupping at Elida Estates - $30 |
| Unit Pricing | Pay-as-you-go | Cupping at Sisu Coffee Studio - $35 |
| Unit Pricing | Pay-as-you-go | Tour El Plano - $45 |
| Unit Pricing | Pay-as-you-go | Tour La Torre - $75 |
| Unit Pricing | Pay-as-you-go | Tour La Torre & Meet the Producer - $200 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Lamastus Family Estates product offering
Product offeringCore offering
Lamastus Family Estates produces and auctions ultra-premium specialty Geisha and Catuai green coffee from three family-owned estates (Elida, El Burro, Luito) in Boquete, Panama. The company sells its green coffee primarily through the Best of Panama annual auction, its own private auction, and direct sample sales to specialty roasters globally, while also operating agritourism experiences (estate tours and cupping sessions) at the Boquete farms and at Sisu Coffee Studio in Panama City.
Product overview
Lamastus Family Estates operates as a specialty coffee producer and agritourism company with three estates in Boquete, Panama: Elida Estate, El Burro Estate, and Luito Geisha Estate. The company produces award-winning Geisha and Catuai coffees that have set world record auction prices. Beyond green coffee sales, the portfolio includes visitor experiences: farm tours at multiple elevation levels (El Plano at 1700masl, La Torre at 1900masl), producer meet-and-greets, professional cupping sessions at the estates and at Sisu Coffee Studio in Casco Viejo. The estates have won multiple consecutive Best of Panama awards, including back-to-back first place in both Geisha Washed and Natural categories in 2018 and 2019.
Differentiator
Problem solved
Functional benefit
Brands
- Elida Geisha: Award-winning Geisha variety coffee from Elida Estate, including Geisha Washed and Geisha Natural varieties
- El Burro Geisha
- Luito Geisha
- Sisu Coffee Studio
Products and services
- Elida Geisha Green Coffee Samples
Quantifiable outcome
- Record auction price of $803/lb achieved in 2018 for Elida Geisha Natural
- +3 more outcomes
Companies that use Lamastus Family Estates
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Lamastus Family Estates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lamastus Family Estates partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Black Gold Coffee (OkLao)coreWon the bidding war for Elida Geisha Natural at the 2018 Best of Panama Auction, purchasing at record price of $803/lb. Taiwan-based specialty coffee company.
- Saza CoffeecoreLed a buying group that won the bid for Elida Geisha Washed (94.66 score) at $661/lb in 2018 Best of Panama Auction. Tokyo-based specialty coffee roaster.
- Verve Coffee RoasterscoreRepresentative roaster for Elida Estate Green-Tip Geisha Washed that won Good Food Awards in 2013 and 2015.
- Red Whale CoffeeminorRepresented Elida Estate in 2016 Good Food Awards semi-finals.
- Klatch CoffeeminorMike Perry from Klatch Coffee scored Elida Geisha Washed 97 points in Best of Panama 2018 judging.
- Campos CoffeeminorWill Young from Campos Coffee scored Elida Geisha Washed 97 points, calling it 'Unicorn coffee' in Best of Panama 2018.
- Monogram CoffeeminorBenjamin Put from Monogram Coffee in Calgary, Canada coached Wilford Lamastus Jr for World Brewers Cup 2019.
- Specialty Coffee Association of Panama (SCAP)coreWilford Lamastus Sr was a key figure in the creation and organization of the annual Best of Panama auction. The company actively participates in and contributes to SCAP events.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Lamastus Family Estates competitors and assessment
Company assessmentDirect peers
- Finca Deborah: Jamison Savage's Panama Geisha estate known for experimental processing (Carbonic Maceration, anaerobic techniques) similar to Lamastus's ASD innovation. Competes in the same high-end specialty segment with comparable cup scores and direct-to-roaster model.
- Hacienda La Esmeralda: Peterson family's Panama Geisha producer that held the previous world-record auction price ($601/lb in 2017) and directly competes with Lamastus in Best of Panama Geisha categories. Most directly comparable peer in terms of scale, auction positioning, and Geisha specialization.
- Carmen Estate (90+ Coffee): Panama specialty coffee producer operating in Paso Ancho and Volcán with multiple Geisha and Catuai lots competing in Best of Panama auctions alongside Lamastus. Similar family-scale operation and direct-to-roaster distribution.
- Coffea Diversa: Panama-based specialty coffee estate specializing in rare varietals and experimental processing (anaerobic, thermal shock) - closely paralleling Lamastus's processing innovation and Geisha-focused premium positioning.
- Finca Hartmann: Third-generation Panama specialty coffee producer in Volcán, Chiriquí with bird-friendly, shade-grown coffee positioning overlapping Lamastus's environmental narrative. Competes in similar cupping categories and direct-to-roaster channels.
- Casa Ruiz (Don Pepe Estate): Boquete-based Panama coffee producer with Geisha and traditional varietals sold through the Best of Panama auction. Long-established family operation competing in the same geographic micro-region and auction channels as Lamastus.
Others
- Verve Coffee Roasters: California specialty roaster that has served as representative roaster for Elida Estate Geisha lots winning Good Food Awards (2013, 2015). Functions as both customer and downstream marketing channel for Lamastus Geisha.
- Alliance for Coffee Excellence: Non-profit that runs the Cup of Excellence auction program globally. Provides the institutional auction infrastructure and competition framework that Lamastus's Best of Panama success depends on - adjacent enabling organization rather than direct competitor.
Broad incumbents
- Starbucks Reserve: Starbucks' ultra-premium specialty coffee line that purchases high-scoring Geisha lots (including from Lamastus auctions) and operates Reserve Roasteries with cupping experiences. Overlaps with Lamastus at the top end of specialty coffee but as a much larger portfolio player.
Peers
Market position
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Lamastus Family Estates social profiles
Digital presenceLamastus Family Estates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lamastus Family Estates leadership team
Management profileNumber of profiles
Profiles2 records
Lamastus Family Estates subsidiaries and ownership
Company hierarchySubsidiaries3 records
Lamastus Family Estates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lamastus Family Estates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lamastus Family Estates
What does Lamastus Family Estates do?
Lamastus Family Estates produces and auctions ultra-premium specialty Geisha and Catuai green coffee from three family-owned estates (Elida, El Burro, Luito) in Boquete, Panama. The company sells its green coffee primarily through the Best of Panama annual auction, its own private auction, and direct sample sales to specialty roasters globally, while also operating agritourism experiences (estate tours and cupping sessions) at the Boquete farms and at Sisu Coffee Studio in Panama City.
Is Lamastus Family Estates a public or private company?
Lamastus Family Estates is a private company. It is classified as family owned and is currently operating.
When was Lamastus Family Estates founded?
Lamastus Family Estates was founded in 1918.
Where is Lamastus Family Estates based?
Lamastus Family Estates is headquartered in Boquete, Panama, in the Latin America region.
How does Lamastus Family Estates make money?
Three revenue lines are on record. Green Coffee Sales via Auction is the primary driver. The others are green Coffee Samples and coffee Tourism Experiences.
Who are Lamastus Family Estates's main competitors?
Direct peers on record are Finca Deborah, Hacienda La Esmeralda, Carmen Estate (90+ Coffee), Coffea Diversa, Finca Hartmann and Casa Ruiz (Don Pepe Estate). Others are Verve Coffee Roasters and Alliance for Coffee Excellence. Starbucks Reserve is listed as a broad incumbent. Blue Bottle Coffee is listed as a peer.
Does Lamastus Family Estates have an API?
No public API is recorded for Lamastus Family Estates.
What industry is Lamastus Family Estates in?
Lamastus Family Estates's product category is Specialty Coffee. Its primary akta.pro industry code is AFAGACAI, Coffee & Cacao Plantations (Coffee, Cocoa), with a secondary code of AFAIAKAD, Coffee, Tea & Cocoa Trading/Wholesale. Its NAICS code is 311920 and its SIC code is 2080.