Stryker-Munley Group

What Stryker-Munley Group does

Stryker-Munley Group (SMG) is a privately held, national integrated marketing communications firm operating as a collaborative network of independently owned regional offices. Founded in 1991, the company delivers a full-service suite spanning public relations, advertising, digital media, social media, video and podcast production, crisis management, email marketing, bilingual marketing, and its proprietary SMG360° audit service. The firm is led by Kevin Gould (Managing Director) and staffed by regional Presidents who each bring 25-30+ years of communications experience, supported by a distributed team of approximately 20+ named professionals plus additional independently owned office personnel.

SMG serves enterprise corporations, nonprofits, healthcare and health IT providers, financial services firms, government agencies, technology and clean energy companies, and entertainment clients through project-based, retainer, or hourly fee arrangements. Its go-to-market is relationship-driven enterprise field sales, with senior communications advisors managing client engagements. The technology stack combines traditional creative and digital marketing tools with consumer-grade generative AI (Midjourney, GPT-3) for a "Vibe Marketing" offering that produces emotion-led, AI-assisted visual and copy work.

Revenue is generated through professional services fees across at least nine US regional offices (Boston, Charlotte, Charleston, Knoxville, Nashville, Washington DC, Amarillo, Minneapolis, Portland), with additional presence in Boulder, Chicago, Miami, New York, Philadelphia, and Los Angeles. Notable clients include Comfort Cases (nonprofit), a leading insurance/financial services company, Surescripts (health IT), Zaiser Motors (EV), Illinois American Water, Pennsylvania state government (COVID-19 mitigation), and a major global entertainment company. The firm is independently owned with no disclosed funding rounds, parent company, or institutional investors.

Name

Stryker-Munley Group

Legal name

Stryker-Munley Group

Website

https://strykermunleygroup.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Stryker-Munley Group is a privately held, national integrated marketing communications firm operating as a network of independently owned regional offices across the US. It delivers PR, advertising, digital, video, crisis management, and AI-assisted creative services to enterprise, nonprofit, healthcare, government, technology, and entertainment clients.

Ownership category

akta.pro rank

Product category

Integrated Marketing Communications Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Integrated marketing communications
• Public relations services
• Crisis communications management
• Corporate brand advertising
• Digital marketing agency

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Integrated Marketing Communications: Full-service agency providing strategic communications, branding, advertising, public relations, digital marketing, video production, and crisis management. Revenue is generated through project-based fees, retainers, and potentially hourly consulting arrangements with enterprise and mid-market clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Stryker-Munley Group is a collaborative network of independently owned integrated marketing communications firms providing full-service branding, public relations, advertising, marketing strategy, digital, social media, video, webinar, email, crisis communications, and 360° audit services to enterprise and mid-market clients. Revenue is generated through project-based fees, retainers, and consulting arrangements with clients across sectors such as healthcare, financial services, nonprofit, government, education, and technology.

Product overview

Stryker-Munley Group (SMG) is a collaborative network of independently owned marketing communications firms operating a full-service integrated marketing communications agency model. The company provides a comprehensive suite of services including Bilingual Marketing, Media and Public Relations, Advertising, Crisis Management, Marketing Strategy, Design, Social Media, 360° Audit Services, Multimedia Video/Audio Production, Webinar Production, Email Marketing, and Digital Media. SMG also specializes across industry verticals including Health IT, Healthcare, Corporate Brand Awareness, Technology Campaigns, and Influencer Marketing for entertainment clients. The portfolio includes specialized offerings such as Podcast Marketing for non-profits, COVID Mitigation Messaging, and Research Services. The organization operates through regional offices in Boston, Charleston, Charlotte, Knoxville, Nashville, Washington DC, Amarillo, Minneapolis, and Portland.

Differentiator

Problem solved

Functional benefit

Products and services

• Media and Public Relations Customized media relations and brand awareness programs that transform client expertise, issues, experience, and accomplishments into newsworthy content for target audiences.
• Advertising Creative advertising across traditional and emerging mediums including brand concepts, media ad buys, promotional elements, and campaign measurement.
• Crisis Management Reputation protection and defense services leveraging extensive experience to navigate crises and restore organizational stability.
• Marketing Strategy Results-oriented marketing plans covering product promotion, corporate branding, issues and coalition management, and brand differentiation.
• Design Strategy, design, production, and programming for dynamic websites, applications, online portals, and interactives supporting messaging and analytics.
• Social Media Data-driven social media strategy that cuts through noise to reach audiences at the right place and time.
• SMG360° Audit Services Comprehensive review ensuring all communications activities align toward universal corporate goals and priorities.
• Multimedia Video/Audio Production Visual storytelling capabilities for stimulating target audiences through video and audio content, including podcast production.
• Webinar Production Best-in-class webinar delivery led by an Emmy-winning TV news producer, filling technical gaps for branded webinar experiences.
• Email Marketing Direct audience connection through tailored, engaging campaigns from planning and design through testing and analytics.
• Digital Media Digital marketing services across online platforms and emerging digital channels.
• Bilingual Marketing Culturally relevant marketing campaigns prioritizing equity and inclusion for diverse audiences in multicultural markets.
• Healthcare Communications Corporate communications planning, strategy, and campaign execution for hospital-physician-health insurer collaborations and statewide healthcare quality improvement initiatives.
• Health IT Communications Integrated marketing communications for health information technology providers, including data anonymization services and healthcare software.
• Influencer Marketing Influencer marketing agency services for entertainment companies promoting platform launches, movies, series, and streaming subscriptions.
• Podcast Marketing Weekly podcast production (audio and video) for non-profit organizations, including strategic content to drive engagement, partnerships, and donations.
• Research Services Primary research services through various tools to inform organizations navigating changing markets, supporting transportation, infrastructure, financial services, and government sectors.

Quantifiable outcome

• 300%+ increase in campaign participation for national stakeholder engagement campaign
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Comfort CasescoreOthers · 19 June 2022SMG serves as the PR and marketing communications partner for Comfort Cases, a nonprofit organization with a mission to inspire communities to bring dignity and hope to youth in foster care. SMG helped produce the 'Fostering Change' podcast ranked #1 in its category, driving awareness, sponsorships, and donations for the organization.
• Tiffany Haddish's She Ready FoundationminorOthers · 19 June 2022SMG Charlotte (led by David Thalberg) facilitated the 'Treasures Not Trash' packing party event partnering She Ready Foundation with Second Nurture, Comfort Cases, and Book Foundation to support LA area youth in foster care.
• Second NurtureminorOthers · 19 June 2022Partnered with She Ready Foundation, Comfort Cases, and Book Foundation for the Treasures Not Trash event supporting foster youth in Los Angeles.
• The Book FoundationminorOthers · 19 June 2022Book Foundation provided age-appropriate books for 500 comfort cases and duffel bags distributed at the Treasures Not Trash event for foster youth.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hill+Knowlton: Global communications firm offering PR, public affairs, and integrated marketing. Comparable to SMG's public affairs and corporate communications work, particularly for government and healthcare clients like Illinois American Water.
• Weber Shandwick: Global integrated communications agency within the Interpublic Group, providing PR, social, digital, and content marketing to enterprise clients. Directly comparable to SMG's integrated marketing communications model, but with global scale and a much larger team.
• FleishmanHillard: Large global PR and integrated communications agency owned by Omnicom, serving enterprise clients across healthcare, technology, and consumer sectors. Comparable in service breadth and vertical mix to SMG, especially in healthcare and public affairs.
• Edelman: The world's largest independent PR firm, offering integrated communications across PR, digital, and advisory. Edelman is a comparable full-service communications firm serving enterprise and global clients, but at vastly greater scale than SMG.
• Ketchum: Major global communications consultancy within the Omnicom Group, offering PR, brand, digital, and analytics. Comparable to SMG as an integrated marketing communications firm, with similar vertical reach in healthcare, consumer, and corporate.
• Ogilvy PR: Global creative and PR network within WPP, offering integrated brand communications, advertising, and PR. Comparable to SMG in combining creative advertising with PR, but with global media-buying scale and technology investment.

Direct peers

• RF|Binder: Mid-sized integrated communications agency with strength in public affairs, health, and consumer marketing. Comparable to SMG in scope of services (PR, digital, crisis) and client mix across healthcare, nonprofit, and corporate sectors.
• Padilla: Mid-sized integrated communications agency specializing in public relations, brand marketing, and crisis management with deep healthcare, food, and B2B expertise. Closest peer to SMG by size, integrated offering, and vertical emphasis on healthcare and corporate.
• M Booth: Mid-sized creative communications and PR firm serving consumer, health, and corporate clients. Comparable to SMG as a creative-led integrated agency of similar scale, with strong influencer and brand storytelling capabilities.

Regional players

• Cerrell Associates: Los Angeles-based public affairs and integrated communications firm with public sector and corporate clients. Comparable to SMG's public affairs and government work (e.g., Pennsylvania COVID Mitigation), though with a tighter geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/strykermunley
• Facebookfacebook.com/StrykerMunleyGroup
• LinkedInlinkedin.com/company/stryker-munley-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stryker-Munley Group