Oriance

What Oriance does

Oriance (legal entity SARL A-D Oriance, founded 2004, headquartered in Guipavas, Finistère, France) is a Brittany-focused exterior joinery retailer and installer serving individual homeowners and, to a lesser extent, professional clients across Finistère, Morbihan, and Côtes d'Armor. The company sells and installs made-to-measure products — windows, shutters, entry doors, gates and fences, garage doors, bioclimatic pergolas, glass guard-rails, awnings, carports, verrières, apartment doors, and home-automation systems — sourced from French manufacturers such as K-LINE (aluminum joinery), Marquises (pergolas), Bugal (guard-rails), and Atlantem (garage doors), and integrates third-party home-automation protocols (Somfy TaHoma, Delta Dore Tydom). Oriance holds a stack of sector certifications including Qualibat RGE (required for MaPrimeRénov' eligibility), Qualicoat, Qualimarine, Qualanod, CEKAL, NF, CSTBat, Acotherm, and UFME membership.

Operationally, Oriance runs 12 physical agencies/showrooms across Brittany with ~140 employees under president Stéphane Abgrall. Its go-to-market is direct-to-consumer: free in-home measurement visits by Oriance technicians, no-obligation quotes (valid one month), a 30% deposit on order signature, balance on delivery or installation, and a layered after-sales service supported by French legal and commercial warranties. Marketing combines SEO-optimized website content, an online configurator for K-LINE aluminum windows and entrance doors, Google Ads remarketing, Instagram, regional fairs and market days, and local sports sponsorships (BBH, SB29) plus mécénat via the Innoveo endowment fund. Revenue mechanics are three streams — one-time sale of custom-made products, integrated installation services by in-house teams, and post-installation after-sales — with no disclosed revenue figure, funding rounds, or external shareholders in the source material.

Name

Oriance

Legal name

La sarl A-D Oriance

Website

https://oriance-fenetres.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Oriance is a Brittany-based (France) exterior joinery retailer and installer that sells and fits custom-made windows, doors, gates, fences, garage doors, pergolas, shutters and home-automation systems through 12 showrooms and a direct in-home measurement-and-quote service.

Ownership category

akta.pro rank

Headquarters

HQ city

Guipavas

HQ country

France

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Sale of custom-made exterior joinery products: One-time sales of made-to-measure products (windows, entrance doors, garage doors, gates, fences, pergolas, shutters, verrières, carports, awnings, railings, apartment doors) sourced from French/Brittany manufacturers. Pricing is quote-based with a 30% deposit on order signature and balance on delivery/installation. Custom manufacturing is a core differentiator.
2. Installation/fitting services: Posing/fitting services performed by Oriance's own employee teams (no subcontracting highlighted in reviews). Included in the quote following an in-home measurement visit by a technician ('métré'). Acts as an integrated professional services layer over the hardware sale.
3. After-sales service (SAV) and maintenance: Post-installation SAV and regulatory guarantees (2-year French legal conformity guarantee, hidden defects, plus commercial guarantees attached to contract). Repair and replacement interventions as evidenced in customer testimonials.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Oriance is a Brittany-based SARL that sells, custom-measures, and installs made-to-measure exterior joinery for individual homeowners and professionals across Finistère, Morbihan and Côtes d'Armor. Its offering covers aluminium, PVC, wood and hybrid windows and entrance doors, shutters (roller, swing, sliding, solar, louvered), garage doors, gates and fences, bioclimatic pergolas, awnings, carports, glass/aluminium railings, interior verrières, apartment and insulating doors, plus Somfy TaHoma/Delta Dore Tydom home-automation integration. Each project is bundled with an in-home measurement visit, professional fitting by Oriance employee teams, and post-installation after-sales service under French legal and commercial guarantees.

Differentiator

Problem solved

Functional benefit

Products and services

• Fenêtres (Windows) Custom-made exterior windows offered in aluminium, PVC, wood and hybrid (wood/aluminium) constructions, including the Hybride AM-X line, with multiple opening types. Available for residential and professional renovation projects across Brittany, primarily manufactured in Brittany and France.
• Volets (Shutters) Shutter range including roller shutters (volets roulants), swing shutters (volets battants), sliding shutters (volets coulissants), roof roller shutters (volets roulants de toiture), solar-powered shutters and louvered shutters (persiennes), available in motorised and solar variants.
• Portes d'entrée (Entry doors) Entry doors available in aluminium, hybrid wood/aluminium, wood and PVC constructions, with insulating variants (portes isolantes). K-Line is referenced for aluminium models.
• Portails et clôtures (Gates and fences) Driveway gates, garden gates (portillons) and fencing in aluminium and PVC, available in sliding, swing and motorised configurations.
• Pergolas Pergola range covering Pergola NEO, bioclimatic Pergola OPEN (with retractable, orientable slats and integrated LEDs), Pergola OPEN R and OPEN R², and Pergola IZI, supplied by partner brand Marquises and including vertical-integrated screens.
• Garde-corps (Railings) Glass and aluminium railings for balconies, terraces, mezzanines, staircases and rooftops, including the Easy Glass Smart post-less system from Q-railing, supplied through brand Bugal.
• Portes de garage (Garage doors) Garage doors in lateral sectional, ceiling sectional, basculante (up-and-over), battante (swing) and PVC variants, with optional motorisation (brand Atlantem referenced).
• Stores bannes (Awnings) Sun-protection awnings including the on'x+lux model, motorised and large-span (up to 7+ metres) installations, integrated into the outdoor product line.
• Carports Outdoor carports supplied and installed as part of Oriance's exterior product line for residential clients.
• Verrières (Interior glass partitions) Interior glass verrières (partition walls) and interior sliding doors, offered with customisable traverses and colour options.
• Portes d'appartement (Apartment doors) Interior apartment doors designed to fit renovation projects in collective housing.
• Portes isolantes (Insulating doors) High-insulation door solutions focused on thermal performance, positioned alongside the home-automation offering.
• Domotique (Home automation) Connected-home solutions that centralise and automate control of shutters, garage doors, gates, lighting, alarms and heating, built on Somfy TaHoma and Delta Dore Tydom protocols, with motorisations, switches and remotes selected and installed by Oriance. Supports remote control via smartphone, tablet and voice assistants.
• Abris de terrasse (Terrace covers) Terrace cover products included within Oriance's outdoor product line alongside pergolas and awnings.

Quantifiable outcome

• Operates 12 points of sale / agencies across Brittany
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

17 partnerships are on record, tiered core and minor.

• K-LINEcoreChannel Partner/ Reseller/ DistributorOriance sells and installs K-LINE aluminum windows, entrance doors and verrières. The online configurator on Oriance's website is dedicated to K-LINE products ('configurateur KLINE'), and multiple agency testimonials explicitly mention K-LINE supplies ('menuiseries aluminium de chez K-LINE', 'porte KLine', 'Porte et fenêtres Alu-Bois... fabrication française').
• Marquises (Stores Marquises)coreChannel Partner/ Reseller/ DistributorOriance supplies and installs Marquises bioclimatic pergolas, including the OPEN' R model with retractable and orientable slats. Highlighted in multiple agency testimonials and a dedicated realization article (Guipavas agency).
• Somfy (TaHoma protocol)coreTechnology or IntegrationOriance integrates the Somfy TaHoma home automation protocol to control shutters, garage doors, gates, lighting and other equipment. The company handles product selection (motors, switches, remotes) and installation, and trains its teams on new domotic installations.
• Delta Dore (Tydom protocol)coreTechnology or IntegrationOriance integrates the Delta Dore Tydom home automation protocol alongside Somfy TaHoma, providing control of heating, alarm, lighting and other home equipment.
• BugalminorChannel Partner/ Reseller/ DistributorBugal aluminum guard-rails are supplied and installed by Oriance (cited in the Saint-Renan realization article: 'garde-corps aluminium de chez Bugal').
• Le NouyminorChannel Partner/ Reseller/ DistributorBrand of windows/products retailed by Oriance as part of the 'Opération offres d'été' promotional campaign on 'produits de grandes marques'.
• CharuelminorChannel Partner/ Reseller/ DistributorBrand of products (entrance doors) retailed by Oriance as part of the summer promotional campaign.
• AtulamminorChannel Partner/ Reseller/ DistributorBrand of products (entrance doors) retailed by Oriance as part of the summer promotional campaign.
• CorrèzeminorChannel Partner/ Reseller/ DistributorBrand retailed by Oriance as part of the summer promotional campaign on 'produits de grandes marques'.
• SkyluxminorChannel Partner/ Reseller/ DistributorBrand retailed by Oriance as part of the summer promotional campaign on 'produits de grandes marques'.
• MéominorChannel Partner/ Reseller/ DistributorBrand of products retailed by Oriance as part of the summer promotional campaign. A 'Hybride AM-X' and 'ouvertures mixtes Méo' offering is also referenced in agency testimonials (Morlaix).
• SibminorChannel Partner/ Reseller/ DistributorBrand retailed by Oriance as part of the summer promotional campaign on 'produits de grandes marques'.
• Brest Bretagne Handball (BBH)coreGTM or Marketing PartnerProfessional sports sponsorship. Oriance's president Stéphane Abgrall describes BBH as one of the professional clubs whose values (performance, team work) align with Oriance's. Mentioned in the dedicated engagement article.
• Stade Brestois 29 (SB29)coreGTM or Marketing PartnerProfessional sports sponsorship of the SB29 football club. Listed alongside BBH as one of the flagship local partnerships cited in Oriance's community engagement article.
• Innoveo (fonds de dotation des hôpitaux publics de Bretagne)coreGTM or Marketing PartnerHealth-research mécénat partnership. Oriance contributes to Innoveo projects improving patient care and supporting medical research in Brittany, framed by the president as 'mécénat de santé' with tangible impact on local residents, employees and clients.
• Les FlibustiersminorImplementation/ SI/ Consulting PartnerAgency providing maintenance of Oriance's website. Listed in the legal notice as 'Maintenance du site'.
• NovasysminorOthersHosting provider for the Oriance website. Listed in the legal notice as 'Hébergement du site'.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• K-LINE: Leading French aluminum window and door manufacturer; both a key supplier to Oriance and a direct seller via its own distribution channels. Comparable as a source of premium aluminum joinery and as a competitor for end-customer projects in France.
• Mr.Bricolage: French home improvement chain combining physical stores and digital channels. Broad incumbent offering overlapping exterior joinery and DIY renovation categories that compete with Oriance's catalog.
• Leroy Merlin: France's largest home improvement big-box retailer, with a broad catalogue spanning windows, doors, pergolas, and outdoor equipment. A broad incumbent competing with Oriance on selection and price across many of its product categories.
• Saint-Gobain Distribution Bâtiment: France's leading building products distributor (Point.P, Lapeyre, etc.), offering overlapping exterior joinery and home renovation products. A broad incumbent with multiple channels competing for Oriance's end customers.
• Brico Dépôt: French home improvement discounter focused on trade and price-sensitive DIY customers. Broad incumbent that competes with Oriance on price-sensitive exterior joinery and renovation product lines.
• Castorama: Major French home improvement chain with nationwide coverage. Broad incumbent carrying windows, doors, shutters, and outdoor products at scale, competing for the same renovation-driven Brittany homeowner base.

Others

• Somfy: French home automation specialist and Oriance's technology partner via the TaHoma protocol. Adjacent ecosystem participant rather than a direct competitor, but comparable as a driver of the connected exterior/home shutter category Oriance is integrating.

Direct peers

• Lapeyre: French specialist in windows, doors, staircases, and home renovation products, with a national showroom network. Directly comparable to Oriance as a competing exterior joinery specialist serving French homeowners, though operating at national rather than regional scale.
• Tryba: French window and door manufacturer and installer with a regional franchise network across France. Highly comparable to Oriance's direct-to-consumer, agency-based sales motion for made-to-measure windows and doors.
• Atlantem: French specialist in garage doors, roller shutters, and exterior closures, supplying Oriance and selling direct. Comparable in product focus on garage doors and shutters and in target customer base of Breton/French homeowners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/oriance.menuiseries
• LinkedInlinkedin.com/company/oriance-menuiseries

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oriance