Novasys

What Novasys does

Novasys SRL is a privately held Belgian editorial strategy firm (cabinet de stratégie éditoriale) founded in 1996 and headquartered in Noville sur Mehaigne, Wallonia (BCE 0459.694.183). The firm sells four core human-authored services on a quote-based, project-by-project basis: strategic copywriting (Rédaction stratégique), specialized French translation for legal/medical/corporate/institutional content (Traduction humaine hautement spécialisée), editorial review and security services (Sécurisation éditoriale), and long-term editorial continuity and voice management (Continuités de votre voix). Pricing is custom-quoted in euros excluding VAT, with signed offers (offres contresignées) required before work begins, partial invoicing on larger missions, and an optional advance payment; multi-year contracts are typical. All engagements begin with direct human conversation via phone or email — there is no self-serve, e-commerce, or platform layer. Novasys maintains a registered trademark (Novasys®) and a GDPR-compliant data posture.

The firm serves enterprise clients and communication agencies across nine verticals: technology & IT, banking & insurance, pharmaceutical & optical healthcare, luxury & lifestyle, energy & environment, human resources & employer branding, tourism & culture, real estate & construction, and automotive & mobility. Named enterprise clients include Sanofi Pasteur, Merck, J&J, Bayer, Abbott, Wyeth, BNP Paribas Fortis, AXA, Société Générale, ING, Microsoft, Samsung, Toyota, BMW, Audi, L'Oréal, Suez, Veolia, Randstad, and Brussels Airport. Distribution is exclusively direct sales — primarily Belgian domestic plus remote international delivery via domain presence (novasys.be/.biz/.eu/.co.uk/.org and niche verticals drcopy.be, legalcopy.be, copywriting.be). Marketing is limited to a blog, SEO-optimized thought-leadership content, and a published white paper critiquing AI use in editorial work; there is no paid advertising, social media presence, or event marketing in the source data.

Novasys has no external funding, no subsidiaries, no M&A activity, and no disclosed management team. Its explicit positioning is anti-AI: the firm markets itself as the human alternative for high-stakes communications where AI approximations are unacceptable, while offering a separate paid service to audit and validate client-side AI-generated content. The firm has operated continuously for over 28 years without scaling into a volume content agency, formalizing its boutique, premium ('haut de gamme') identity as a deliberate strategic choice.

Name

Novasys

Legal name

NOVASYS SRL

Website

https://novasys.be

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Editorial & Translation Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Editorial copywriting services
• Specialized french translation
• Editorial strategy consulting
• Human-authored content
• Brand voice management

Headquarters

HQ city

Erpent

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Editorial Strategy & Copywriting Services: Project-based writing and rewriting of strategic content including websites, manifestos, brochures, presentations, press releases, annual reports, case studies, and commercial letters. Billed via signed quotation (offre contresignée), with partial billing possible. Prices are exclusive of VAT in euros.
2. Specialized Translation Services: Human translation into French for legal, institutional, corporate, and medical content, including transcreation of complex content, slogan/campaign adaptation, and tonal verification. Also covers re-reading and quality control of externally translated texts.
3. Editorial Security & Proofreading: Critical review, coherence verification, rewriting of high-responsibility documents, and quality control. Includes one complimentary revision round within 30 days of initial delivery.
4. Editorial Continuity & Voice Management: Long-term editorial accompaniment including editorial audits, repositioning, message overhaul, editorial line definition, and multichannel follow-up. Billed as ongoing projects with partial invoicing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Novasys is a Belgian premium editorial strategy firm that delivers human-authored strategic copywriting, specialized translation into French (legal, institutional, corporate, medical), editorial security and critical proofreading, and long-term editorial voice continuity for clients. It serves enterprises and communication agencies in regulated or brand-sensitive sectors that require precision, regulatory compliance, and consistent brand voice in their content. The firm is explicitly positioned against AI-generated content, guaranteeing native-speaker quality control and ethical accountability for every engagement.

Product overview

Novasys is a Belgian premium editorial strategy firm (cabinet de stratégie éditoriale) founded in 1996. Rather than a software platform, it offers a suite of human-powered editorial services: Rédaction stratégique (strategic copywriting), Traduction humaine hautement spécialisée (specialized human translation), Sécurisation éditoriale (editorial security/review), and Continuité de votre voix (editorial voice continuity). Services span nine industry verticals: Technology & IT, Banking & Insurance, Pharma & Optics, Luxury & Lifestyle, Energy & Environment, HR & Employer Brand, Tourism & Culture, Real Estate & Construction, and Automobile & Mobility. The firm positions itself explicitly against AI-generated content, emphasizing human expertise for sensitive, high-stakes communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Rédaction stratégique (Strategic Copywriting) End-to-end human-authored strategic copywriting for enterprises and agencies. Deliverables include websites, manifestos, tribunes, brochures, presentations, interviews, press releases, and commercial letters, with stylistic emphasis on clarity, coherence, and impact.
• Traduction humaine hautement spécialisée (Specialized Human Translation) Human translation into French for legal, institutional, corporate, and medical content, including transcreation, slogan/campaign adaptation, tonal verification, and re-reading/quality control of externally translated texts. Target customers are enterprises and agencies whose French output must be legally, scientifically, or brand-wise accurate.
• Sécurisation éditoriale (Editorial Security & Proofreading) Strategic proofreading, critical/comparative review, coherence verification, and quality control for internal or translated documents where errors or imprecision are unacceptable. Includes one complimentary revision round within 30 days of initial delivery.
• Continuité de votre voix (Editorial Voice Continuity) Long-term editorial accompaniment covering editorial audits, repositioning, message overhaul, editorial line definition, strategic accompaniment, and multichannel editorial follow-up to keep brand voice consistent and credible over time.
• AI Text Review & Ethical Validation Human editorial validation of AI-generated drafts — verification of intent, removal of generic formulas, reintroduction of brand voice, and responsibility-based filtering before publication. Targets enterprises whose internal teams use generative AI for first drafts but require human accountability over final published content.

Named customers73 records

Segments11 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Contently: Content marketing platform and services provider combining enterprise content strategy with freelance talent network. Comparable target market (enterprise content buyers) and overlapping service offering, though adds technology-enabled platform layer.
• Acolad: European-headquartered translation and localization services provider specializing in legal, medical, and corporate translation. Direct overlap with Novasys's specialized French translation and transcreation services, operates at significantly larger scale.
• Hogarth Worldwide: WPP-owned global content production network serving premium brands with copywriting, transcreation, and editorial services. Operates at much larger scale than Novasys but overlaps significantly in offering premium brand writing and multilingual adaptation.
• Brafton: Content marketing agency producing editorial content, copywriting, and content strategy for enterprise clients. Comparable service mix and target customer base, though typically positioned at higher volume and lower price points than Novasys.

Emerging players

• Animalz: Premium B2B content marketing agency producing long-form editorial content for SaaS and tech enterprises. Comparable target customer (tech/IT enterprises needing high-stakes content) and similar boutique positioning, though US-based and tech-focused.
• Manifesto (formerly The Content Assembly): European content marketing and editorial agency serving B2B and enterprise clients. Comparable in premium positioning and human-authored editorial services, with similar focus on regulated industries.

Direct peers

• LanguageWire: European translation and localization services firm specializing in enterprise language services. Directly comparable in specialized translation services including legal and corporate domains, with similar premium positioning.
• Emphasis (formerly Splash Worldwide): European B2B copywriting and content agency producing strategic content for technology and enterprise clients. Comparable in premium positioning and enterprise orientation, with adjacent service offering in brand storytelling.

Regional players

• Transline Group: European translation services provider focused on specialized sectors including legal, medical, and technical content. Comparable in specialized translation expertise and European market focus, though primarily German-market rooted.
• BELTUG: Belgian organization bridging technology and communication services for enterprise clients. Comparable regional (Belgian) focus and enterprise customer base, though positioned as a membership organization rather than a service firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/novasys-be

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novasys