What Arts Projects Australia does

Arts Projects Australia (APA) is an independent arts and event management company founded in 1997 and headquartered at 12 King William Road, Unley, South Australia. The firm operates an event-driven go-to-market model delivering three core service lines: Event Management Services (acting as official producer/manager for festivals), Tour Production (coordinating international performing arts tours across Australia and the region), and Presenting Partnerships (forming partnerships with festivals, funding bodies, and presenters to programme international artists). Its underlying technology is a website-based platform (artsprojects.com.au) with cloud-based infrastructure supporting event management, customer communications, and email subscriptions, augmented by standard marketing tools including Google Analytics, Google AdWords, and Facebook Conversion Tracking.

APA serves two primary customer segments: festivals, funding bodies, and presenters on the business-to-business side (notably WOMADelaide, Illuminate Adelaide, and WOMAD New Zealand), and festival and cultural event audiences on the consumer side. The company makes money through professional services and managed services engagements — producing flagship festivals, managing event delivery, and executing international artist tours at Australian venues including the Sydney Opera House, QPAC, and Melbourne Recital Centre. Notable touring clients include Ludovico Einaudi (repeat tours 2017, 2020, 2024, 2026), Jovanotti (2026 Australian debut), Roberto Fonseca, and Osadía. APA does not sell tickets directly; pricing is set by partner venues and festivals, with the company capturing production/management fees.

The company is privately held with 11-50 employees, no disclosed funding rounds, no parent company, and no M&A activity. Key personnel are Daniel Vorrasi (Producer) and Dani Ricciardi (Director, Marketing and Development). APA's historical scope includes producing the Australian Performing Arts Market (1998-2012), Adelaide Film Festival (2003-2009), and the Australian International Documentary Conference (2005-2012), reflecting a long operating tenure in Australian cultural event production.

Name

Arts Projects Australia

Legal name

Arts Projects Australia

Website

https://artsprojects.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Arts & Event Management Services

NAICS

Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cultural Festivals & Events Organizations (BPAGAHAG)

akta.pro secondary industries

Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG), Arts & Culture Service/Support Organizations (Networks, Advocacy, Capacity Building) (BPAGAHAL)

Keywords

• Arts event management
• Festival production services
• International tour production
• Performing arts management
• Cultural event coordination

Headquarters

HQ city

Unley

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Management Services: APA provides event management and production services for major festivals and events, serving as the official event manager and producer for WOMADelaide and management partner for Illuminate Adelaide.
2. Tour Production: The company produces and coordinates international touring programs for performing artists across Australia and the region, including logistics, venue partnerships, and scheduling.
3. Presenting Partnerships: APA forms presenting partnerships with festivals, funding bodies, and cultural organisations to bring international performing arts projects to audiences.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Arts Projects Australia is an independent arts and event management company that produces major festivals (WOMADelaide, Illuminate Adelaide) and coordinates international touring programs for performing artists across Australia and the Asia-Pacific region. The company provides end-to-end event management, tour production logistics, and presenting partnerships connecting international artists with Australian festivals, venues, funding bodies, and audiences.

Product overview

Arts Projects Australia (APA) operates as an independent arts and event management platform producing cultural events and international tours nationally and across the region. The company offers three core service lines: Event Management Services, Tour Production, and Presenting Partnerships. APA serves as event manager and producer for WOMADelaide (The World's Festival) and provides management services for Illuminate Adelaide, Adelaide's largest winter event. The portfolio also includes touring performances by international artists such as Ludovico Einaudi, Roberto Fonseca, Jovanotti, and Osadía. APA supports audience engagement through its Subscribe service for updates on tours, news and offers.

Differentiator

Problem solved

Functional benefit

Products and services

• WOMADelaide (Event Management & Production)

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• WOMADelaideflagshipStrategic or Co-development Partner · 1 January 1992APA serves as the official event manager and producer for WOMADelaide – The World's Festival. This is a flagship partnership where APA handles all production and management aspects of one of Australia's most renowned music festivals, held in Adelaide's Botanic Park since 1992.
• WOMAD New ZealandcoreStrategic or Co-development PartnerAPA curates the international program for WOMAD New Zealand, extending their festival management expertise across the Tasman Sea and maintaining their position as a leading arts producer in the region.
• Illuminate AdelaidecoreStrategic or Co-development PartnerAPA provides management services and presentation partnership to Adelaide's largest winter event, Illuminate Adelaide – a celebration of art, light, music and technology held annually in July.
• Greening AustraliaminorStrategic or Co-development PartnerWOMADelaide partners with Greening Australia since 2007 to offset the festival's ecological footprint through native biodiverse tree plantings, with $2-3 from each ticket invested in environmental initiatives.
• Sydney Opera HousecoreChannel Partner/ Reseller/ DistributorSydney Opera House serves as a primary venue partner for APA-produced international artist tours, hosting performances by artists like Ludovico Einaudi in their Concert Hall.
• Queensland Performing Arts Centre (QPAC)coreChannel Partner/ Reseller/ DistributorQPAC is a key venue partner hosting APA-produced events including Jovanotti's Australian debut tour.
• Melbourne Recital CentrecoreChannel Partner/ Reseller/ DistributorMelbourne Recital Centre partners with APA to host international artist performances including Roberto Fonseca's national tour.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AEG Presents: Global live entertainment promoter and venue operator with Australian presence. Comparable in producing international tours and operating festivals, though at significantly greater scale and geographic breadth.
• Live Nation Australasia: Australian arm of the global live entertainment leader, operating across concerts, festivals, and touring. A scaled incumbent competing with APA for international artist tours and venue bookings in Australia.
• TEG (Ticketek Entertainment Group): Asia-Pacific's largest live entertainment and ticketing company, combining venue operations, ticketing, and event promotion. Overlaps with APA's tour production and presenting partnerships at much larger scale.

Direct peers

• Mushroom Group: Australian live entertainment and events company with promoter, festival, and venue operations. Comparable business model to APA across event management and festival production in the Australian market.
• Frontier Touring: Australia's largest concert promoter, producing international artist tours across the country. Highly comparable to APA's tour production business line, though operating at materially greater scale and broader genre coverage.

Regional players

• Melbourne Recital Centre: Premier Melbourne venue for international and Australian performing artists. Functions as both a venue partner and competitor for touring artist bookings in APA's network.
• Adelaide Festival Centre: South Australia's primary performing arts venue and presenter, hosting international touring productions. A regional peer and ecosystem partner that both competes for and collaborates with APA on Adelaide programming.
• Sydney Festival: Major Australian summer arts festival with international programming focus. Comparable festival curation model to WOMADelaide, though operating in a different geography with its own producing team.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/artsprojectsaustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arts Projects Australia