Lock It Up Self Storage
Lock It Up Self Storage is a privately held, locally owned self-storage operator founded ~1983, running three Bay Area facilities (Pacifica, Pleasanton, San Jose) serving residential, small business, and vehicle/boat customers with month-to-month unit rentals and StorageCommander-powered online bill pay.
- Company typePrivate
- Founded1983
- HeadquartersSioux Falls, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Lock It Up Self Storage does
Lock It Up Self Storage is a privately held, locally owned self-storage operator founded approximately 1983 (per company-stated 40+ year tenure), serving residential customers, small businesses, and vehicle/boat owners across three facilities in the California Bay Area: Pacifica (1303 Palmetto Ave), Pleasanton (7315 Johnson Dr), and San Jose (2170 O'Toole Ave). The San Jose location alone holds more than 600 units, with the total portfolio offering a range of configurations including drive-up access, climate-controlled interior units, outdoor units, upstairs units, and indoor parking in 10x20 configurations. Specialty offerings include boat and RV storage in Pacifica and moving van availability in Pleasanton.
The company's technology stack is standard for the self-storage vertical: secure electronic gated entry, video monitoring systems, and a third-party online bill-pay platform (StorageCommander) that handles credit/debit card and ACH payments across all three locations. The website is built on Wix and uses Google Analytics for traffic analysis; a blog launched in 2022 publishes educational content covering storage tips for kayaks, video games, business inventory, and tires, primarily as a top-of-funnel SEO play. The company is a member of the California Self Storage Association (CSSA).
The business model is straightforward recurring rental: month-to-month unit leases with no long-term contracts, no credit checks, and free reservations, supplemented by one-time administrative fees ($15) and refundable deposits ($25). Listed unit pricing spans from $54/month (5x5 upstairs in Pleasanton) to $500/month (10x30 in San Jose). Customer acquisition is direct-to-consumer via the website, on-site walk-ins, SEO-optimized location pages, a Facebook page, and Yelp review profiles; no third-party brokers, aggregators, or distribution intermediaries are involved. The firm has 11–50 employees and has reported no funding rounds, no M&A activity, no leadership disclosures, and no revenue figures.
Lock It Up Self Storage firmographics
Firmographics- Name
- Lock It Up Self Storage
- Legal name
- LOCK IT UP Self Storage
- Website
- https://lockitupstorage.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lock It Up Self Storage is a privately held, locally owned self-storage operator founded ~1983, running three Bay Area facilities (Pacifica, Pleasanton, San Jose) serving residential, small business, and vehicle/boat customers with month-to-month unit rentals and StorageCommander-powered online bill pay.
- Ownership category
- akta.pro rank
Lock It Up Self Storage industry classification
Industry- Product category
- Self Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (531130)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Standard/Non-Climate Self-Storage (HSAKAGAB)
- akta.pro secondary industries
- Vehicle & RV/Boat Self-Storage (HSAKAGAC), Climate-Controlled Self-Storage (HSAKAGAA)
Keywords
Where Lock It Up Self Storage is headquartered
LocationHeadquarters
- HQ city
- Sioux Falls
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Lock It Up Self Storage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Self Storage Unit Rentals: Monthly rental fees from leasing self-storage units to residential and commercial customers. Offers month-to-month leases with no long-term contracts required.
- Administrative Fees and Deposits: $15 administrative fee and $25 refundable deposit charged to new tenants
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | San Jose Storage Units - 5x5 to 10x30 |
| Unit Pricing | Monthly | Pleasanton Storage Units - Various configurations |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Lock It Up Self Storage product offering
Product offeringCore offering
Lock It Up Self Storage leases self-storage units on a month-to-month basis across three Bay Area facilities in Pacifica, Pleasanton, and San Jose. Unit sizes range from 5x5 ft to 10x30 ft and include drive-up access, climate-controlled, indoor parking, and boat/RV storage options. Tenants are onboarded with no credit checks and no long-term contracts, with billing managed via an online StorageCommander portal and a $15 administrative fee plus $25 refundable deposit.
Product overview
LOCK IT UP Self Storage is a locally owned and operated self-storage company with over 40 years of experience operating three facilities in the California Bay Area (Pacifica, Pleasanton, and San Jose). The core offering consists of traditional self-storage units available in various sizes and configurations, including drive-up access, climate-controlled, and indoor parking options. The company also provides online bill pay through StorageCommander and educational storage guides. Each location operates independently with its own unit mix, pricing, and amenities such as moving vans (Pleasanton) or boat/RV storage (Pacifica).
Differentiator
Problem solved
Functional benefit
Products and services
- Self Storage Units Monthly rental of self-storage units in sizes from 5x5 ft to 10x30 ft across three California Bay Area facilities, available to individuals, families, small businesses, contractors, and vehicle/watercraft owners. Includes drive-up access, climate-controlled options, indoor parking, and online reservations with no credit checks or long-term contracts.
- San Jose Storage Facility Facility at 2170 O'Toole Ave with over 600 drive-up access storage units, secure electronic gate, and video cameras. Unit sizes 5x5 to 10x30 priced from $75 to $500 per month. Centrally located off Highway 880 and Montague Expressway with office hours 9 am-6 pm and gate hours 6 am-8 pm.
- Pleasanton Storage Facility Facility at 7315 Johnson Dr near Stoneridge and Highway 680, offering upstairs, inside, and outside unit configurations. Unit sizes 5x5 upstairs to 10x20 outside priced from $54 to $419 per month. Provides moving van availability to assist tenants.
- Pacifica Storage Facility Coastal facility at 1303 Palmetto Ave along Pacific Coast Highway, offering standard self-storage units alongside boat, RV, surfboard, kayak, and canoe storage. Features secure gated entry restricted to tenants. High demand during summer months.
Quantifiable outcome
- No credit checks required for new tenants - simplified onboarding
- +2 more outcomes
Companies that use Lock It Up Self Storage
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Lock It Up Self Storage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Lock It Up Self Storage partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Storage CommandercoreStorage Commander provides the online bill pay platform for all three Lock It Up Self Storage locations. Customers access billing through Storage Commander's payment portal.
- YelpminorYelp review badges are displayed on the website linking to location-specific Yelp pages for customer reviews and ratings.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Lock It Up Self Storage competitors and assessment
Company assessmentDirect peers
- Compass Self Storage: Operator of self-storage facilities with California presence. Comparable in unit mix (drive-up, climate-controlled, vehicle storage) and direct-to-consumer booking model; similar positioning as a mid-sized regional operator.
- StorageMart: Privately held multi-location self-storage operator with US and international presence including California. Closely comparable in business model (direct-to-consumer, recurring rentals, family/operator-owned history) and unit size offerings.
- Simply Self Storage: Multi-location self-storage operator serving multiple US markets. Compares to Lock It Up in offering standardized unit sizes, climate-controlled options, and month-to-month contracts with online reservations.
Broad incumbents
- CubeSmart: National self-storage REIT with California presence. Competes on similar unit sizes, climate-controlled options, and month-to-month flexibility; benefits from scale, sophisticated revenue management, and a strong digital platform.
- Extra Space Storage: Second-largest US self-storage REIT with extensive California and Bay Area footprint. Overlaps with Lock It Up on residential, commercial, and climate-controlled storage offerings; offers branded mobile app and digital management that Lock It Up lacks.
- StorQuest Self Storage: Williams Companies-owned self-storage operator with significant California presence. Competes in the same Bay Area market with comparable unit types and direct-to-consumer online booking platform.
- Life Storage: Major US self-storage REIT (now part of Extra Space Storage merger) with strong California footprint. Competes on standard and climate-controlled unit offerings with sophisticated digital channel and dynamic pricing tools.
- Public Storage: The largest self-storage REIT in the US with thousands of facilities nationwide, including significant Bay Area presence. Directly competes with Lock It Up on standard self-storage, climate-controlled, and vehicle storage, but at vastly greater scale with a proprietary tech stack and mobile app.
Regional players
- A-American Self Storage: Long-standing California-based self-storage operator with multiple Bay Area and Northern California facilities. Comparable in tenure, family/independent ownership style, and product mix to Lock It Up.
- Security Public Storage: California-focused self-storage operator with multiple Bay Area locations. Closest direct geographic comp to Lock It Up in terms of market footprint and regional brand positioning, with similar product mix including vehicle and RV storage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Lock It Up Self Storage social profiles
Digital presenceLock It Up Self Storage compliance and trust
Trust signalCompliance1 record
Lock It Up Self Storage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lock It Up Self Storage leadership team
Management profileNumber of profiles
Lock It Up Self Storage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lock It Up Self Storage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lock It Up Self Storage
What does Lock It Up Self Storage do?
Lock It Up Self Storage leases self-storage units on a month-to-month basis across three Bay Area facilities in Pacifica, Pleasanton, and San Jose. Unit sizes range from 5x5 ft to 10x30 ft and include drive-up access, climate-controlled, indoor parking, and boat/RV storage options. Tenants are onboarded with no credit checks and no long-term contracts, with billing managed via an online StorageCommander portal and a $15 administrative fee plus $25 refundable deposit.
Is Lock It Up Self Storage a public or private company?
Lock It Up Self Storage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lock It Up Self Storage founded?
Lock It Up Self Storage was founded in 1983. It employs 11 to 50 people.
Where is Lock It Up Self Storage based?
Lock It Up Self Storage is headquartered in Sioux Falls, United States, in the North America region.
How does Lock It Up Self Storage make money?
Two revenue lines are on record. Self Storage Unit Rentals are the primary driver. The others are administrative Fees and Deposits.
Who are Lock It Up Self Storage's main competitors?
Direct peers on record are Compass Self Storage, StorageMart and Simply Self Storage. Broad incumbents are CubeSmart, Extra Space Storage, StorQuest Self Storage, Life Storage and Public Storage. Regional players are A-American Self Storage and Security Public Storage.
Does Lock It Up Self Storage have an API?
No public API is recorded for Lock It Up Self Storage.
What industry is Lock It Up Self Storage in?
Lock It Up Self Storage's product category is Self Storage Services. Its primary akta.pro industry code is HSAKAGAB, Standard/Non-Climate Self-Storage, with a secondary code of HSAKAGAC, Vehicle & RV/Boat Self-Storage. Its NAICS code is 531130 and its SIC code is 4220.