EntTelligence
EntTelligence is an AI-driven SaaS company providing audience measurement and analytics for studios, exhibitors, advertisers, and streaming services in the theatrical ecosystem, leveraging proprietary data and GPT-powered insights across six analytical modules and the CAPTIVE verified-reach platform.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What EntTelligence does
EntTelligence is a privately-held, Los Angeles-based SaaS company founded in 2020 that provides AI-driven audience measurement and analytics for the theatrical entertainment ecosystem. The company serves Hollywood studios, independent film companies, major streaming services, exhibitors, and advertisers with a product portfolio that includes the EntTelligence AI platform (GPT-powered analytics over proprietary in-theater data), the CAPTIVE verified-reach measurement platform (launched March 2026 and integrated with MovieMeasure's audience insights), and six analytical modules covering impression analysis, program analytics, pricing diagnostics, campaign impact, material impressions, and release performance. Underlying technology relies on proprietary algorithms, API-based live monitoring of ticket prices and patron counts, and a claimed 100 million daily impression opportunity dataset; delivery occurs through authenticated dashboards including a Tableau-based CORE SSO portal and the Trailer Base client portal.
The business model is primarily enterprise SaaS subscription with an emerging platform-licensing and per-integration revenue stream tied to the API layer; pricing is not publicly disclosed and the go-to-market is sales-led via direct outreach to enterprise buyers in entertainment. EntTelligence operates with a three-partner leadership team (CEO Rakesh Nigam, CSO Steve Buck, COO Allison Silver) and a stated headcount of 1-10 employees, serving a global client base despite a U.S. headquarters. The company claims coverage by major media outlets (ABC/Good Morning America, Wall Street Journal) and positions itself as a specialized, purpose-built alternative to broader marketing-analytics vendors for the in-theater advertising and exhibition verticals.
EntTelligence firmographics
Firmographics- Name
- EntTelligence
- Legal name
- EntTelligence
- Website
- https://enttelligence.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EntTelligence is an AI-driven SaaS company providing audience measurement and analytics for studios, exhibitors, advertisers, and streaming services in the theatrical ecosystem, leveraging proprietary data and GPT-powered insights across six analytical modules and the CAPTIVE verified-reach platform.
- Ownership category
- akta.pro rank
EntTelligence industry classification
Industry- Product category
- Entertainment Audience Analytics
- NAICS
- Other Services Related to Advertising (541890)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH)
- akta.pro secondary industry
- Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM)
Keywords
Where EntTelligence is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
EntTelligence business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Analytics Subscriptions: Software-as-a-Service platform providing analytics and insights to data science teams, marketing executives, and distribution experts. Revenue likely generated through subscription-based access to proprietary audience measurement and analytics tools.
- Platform Licensing and Integration: CAPTIVE platform and other AI solutions offered to partners who can integrate audience, pricing, and content-performance data into their workflows. Likely monetized through platform licensing or per-integration fees.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
EntTelligence product offering
Product offeringCore offering
EntTelligence provides AI-driven SaaS audience measurement and analytics for the theatrical ecosystem, delivering proprietary in-theater data, GPT-powered insights, and live monitoring (via MovieMeasure) to studios, exhibitors, advertisers, and streaming services. Its core capabilities include impression analysis, program and pricing analytics, campaign impact measurement, material placement tracking, and release performance comparison. The flagship CAPTIVE platform adds verified reach measurement for in-theater advertising.
Product overview
EntTelligence is an AI-driven SaaS technology company that provides a comprehensive audience measurement and analytics platform for studios, exhibitors, and advertisers in the theatrical ecosystem. The core platform consists of EntTelligence AI (GPT-powered analytics and proprietary data infrastructure) and CAPTIVE (verified reach measurement platform integrated with MovieMeasure). The product portfolio includes six integrated analytical modules: Impression Analysis (foot traffic and exposure analysis), Program Analytics (predictive reach optimization), Pricing Diagnostics (consumer pricing tolerance), Campaign Impact (in-theater marketing outcomes), Material Impressions (marketing material tracking), and Release Performance (live monitoring and box office comparisons). MovieMeasure sub-brands provide on-site intelligence and trailer dashboard capabilities. The platform processes 100 million impression opportunities daily to help clients maximize out-of-home audience reach.
Differentiator
Problem solved
Functional benefit
Brands
- EntTelligence AI: AI-powered analytics platform for in-theater audience measurement using proprietary data and GPT-powered insights for real-time decision-making across the entertainment ecosystem.
- MovieMeasure Theatrical Intelligence
- CAPTIVE
Products and services
- EntTelligence AI AI-driven platform that uses proprietary in-theater data, advanced AI, and GPT-powered analytics to deliver real-time insights to data science teams, marketing executives, and distribution experts across the entertainment ecosystem.
- CAPTIVE Analytics platform for verified reach measurement in theater advertising, built on proprietary data infrastructure and integrated with MovieMeasure's audience insights, providing transparent metrics for advertisers, studios, and exhibitors.
- MovieMeasure Theatrical Intelligence On-site monitoring and intelligence service that tracks marketing campaign material impact, installation monitoring, live patron counts, and gross estimates for exhibitor relations and marketing teams.
Quantifiable outcome
- 65% main lobby placement success rate
- +2 more outcomes
Companies that use EntTelligence
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
EntTelligence technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature5 records
EntTelligence partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MovieMeasurecoreStrategic integration partnership where MovieMeasure's audience insights are integrated into EntTelligence's CAPTIVE platform for verified reach measurement. MovieMeasure provides the underlying audience data infrastructure that EntTelligence leverages for its analytics solutions. The On-Site MovieMeasure group within EntTelligence conducts live monitoring and field force operations for exhibitor relations teams.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
EntTelligence competitors and assessment
Company assessmentDirect peers
- ComScore (formerly Rentrak): ComScore is the historical leader in theatrical box office measurement through its acquisition of Rentrak, providing studios and exhibitors with box office analytics very similar to EntTelligence's Release Performance and impression analytics. Both companies monetize on selling theatrical audience and box office intelligence to studios and exhibitors, making ComScore the closest direct peer.
- iSpot.tv: iSpot.tv provides real-time, cross-platform TV and video advertising measurement with verified impression data, paralleling EntTelligence's CAPTIVE platform's promise of verified reach for theatrical ads. Both compete for advertiser and agency marketing analytics budgets and emphasize transparency and AI-driven attribution across media.
- Samba TV: Samba TV offers AI-driven cross-screen media measurement and advertising analytics, addressing the same verified-reach and audience exposure problem EntTelligence solves for theaters. Both sell subscription and platform-access data to advertisers, agencies, and content owners to evaluate campaign performance.
- The Numbers: The Numbers provides box office tracking, film financial data, and theatrical market intelligence, overlapping directly with EntTelligence's Release Performance and Pricing Diagnostics modules. Both serve studios, distributors, and exhibition professionals seeking daily box office visibility and trend analytics.
- Box Office Mojo: Box Office Mojo is a widely-used theatrical box office and audience tracking platform for studios, exhibitors, and entertainment press. It overlaps with EntTelligence's daily impression, pricing, and release tracking capabilities, although it is more publicly consumer-oriented than enterprise SaaS.
Broad incumbents
- Nielsen: Nielsen is the dominant broad incumbent in media and audience measurement (linear TV ratings, audio, and increasingly digital), with theater exposure tracking via its cinema ratings initiatives. EntTelligence competes on specialization (theatrical only) while Nielsen competes on breadth across all media, making it the closest broad incumbent peer.
- Kantar (Media Division): Kantar's Media division delivers cross-channel audience measurement, advertising effectiveness, and media intelligence to advertisers and media owners worldwide. It parallels Nielsen as a broad incumbent competitor to EntTelligence in audience measurement and marketing analytics for enterprise clients.
Emerging players
- VideoAmp: VideoAmp offers currency-grade cross-platform video advertising measurement using big-data and AI approaches analogous to EntTelligence's data infrastructure and predictive analytics. Both target advertisers and agencies demanding alternatives to traditional measurement providers with more transparent, outcome-based metrics.
- EDO (Entertainment Data Outcomes): EDO provides data and analytics on entertainment marketing effectiveness, including TV advertising outcomes and consumer engagement. It overlaps with EntTelligence's Campaign Impact and Material Impressions modules measuring how entertainment marketing drives actual response, making it a peer in entertainment-specific marketing effectiveness.
Others
- Variety Media / Penske Media (Vscore): Variety Intelligence Platform and Penske Media provide entertainment industry data, research, and analytics on box office, streaming, and advertising, addressing similar buyers (studios, exhibitors, agencies). It is adjacent rather than directly competing on measurement technology, but it competes for the entertainment intelligence budget of the same enterprise customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EntTelligence social profiles
Digital presenceEntTelligence financial estimates
Financial estimateRevenue estimate
Valuation estimate
EntTelligence leadership team
Management profileNumber of profiles
Profiles3 records
EntTelligence funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EntTelligence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EntTelligence
What does EntTelligence do?
EntTelligence provides AI-driven SaaS audience measurement and analytics for the theatrical ecosystem, delivering proprietary in-theater data, GPT-powered insights, and live monitoring (via MovieMeasure) to studios, exhibitors, advertisers, and streaming services. Its core capabilities include impression analysis, program and pricing analytics, campaign impact measurement, material placement tracking, and release performance comparison. The flagship CAPTIVE platform adds verified reach measurement for in-theater advertising.
Is EntTelligence a public or private company?
EntTelligence is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EntTelligence founded?
EntTelligence was founded in 2020. It employs 1 to 10 people.
Where is EntTelligence based?
EntTelligence is headquartered in Los Angeles, United States, in the North America region.
How does EntTelligence make money?
Two revenue lines are on record. SaaS Analytics Subscriptions are the primary driver. The others are platform Licensing and Integration.
Who are EntTelligence's main competitors?
Direct peers on record are ComScore (formerly Rentrak), iSpot.tv, Samba TV, The Numbers and Box Office Mojo. Broad incumbents are Nielsen and Kantar (Media Division). Emerging players are VideoAmp and EDO (Entertainment Data Outcomes). Variety Media / Penske Media (Vscore) is listed as an others.
Does EntTelligence have an API?
Yes. EntTelligence collects up-to-date ticket prices via APIs. The API enables exhibitor relations teams to access comprehensive comparisons to actual grosses and insight into theatrical release performance. Partners can integrate audience, pricing, and content-performance data into their workflows, dashboards, and predictive models.
What industry is EntTelligence in?
EntTelligence's product category is Entertainment Audience Analytics. Its primary akta.pro industry code is MPAAAFAH, Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs), with a secondary code of MPAAALAM, Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights). Its NAICS code is 541890 and its SIC code is 7310.