The Numbers

What The Numbers does

The Numbers, operated by Nash Information Services, LLC, is a 29-year-old movie industry data and analytics platform built around a free consumer-facing website (the-numbers.com) that publishes daily, weekend, and weekly box office charts, theater counts, and movie performance data for domestic and international markets. The underlying technology includes the proprietary OpusData database and an AI-based prediction engine that uses web traffic patterns — including search requests from both human users and AI agents — to forecast box office demand across a film's lifecycle, from announcement through theatrical release. Revenue is generated through three streams: a free consumer site functioning as the top of funnel, a paid subscription report (The Numbers Business Report) that bundles six-week market forecasts, Bankability talent metrics, and theatrical-window trend analysis, and a commercial data licensing brand (OpusData) serving academic and enterprise buyers. Primary customers are movie studios and distributors, press and media outlets, and film industry professionals, with the general public as a secondary audience. The company is privately held, founder-owned (Bruce Nash, founder in 1997), bootstrapped, and operated with 1-10 employees out of California.

Name

The Numbers

Legal name

Nash Information Services, LLC

Website

https://the-numbers.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

The Numbers is a 29-year-old movie industry data platform that publishes free box office tracking on the-numbers.com and monetizes through subscription research reports and commercial data licensing. It serves studios, press, and industry professionals with AI-augmented demand forecasting.

Ownership category

akta.pro rank

Product category

Film Industry Data and Analytics

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data) (MPAJADAK)

akta.pro secondary industry

Data Analytics & Business Intelligence Services (BPAHALAC)

Keywords

• Box office data
• Movie industry analytics
• Film financial data
• Entertainment research
• Audience tracking

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Free Consumer Website: The-numbers.com is completely free for personal, non-commercial use. Individual users can access box office data, charts, and analysis at no cost.
2. The Numbers Business Report Subscription: Premium subscription service providing in-depth analysis, pre-release predictions, 6-week market forecasts, Bankability reports, and print/digital editions. Subscribers receive detailed predictions for upcoming releases and market trend analysis.
3. OpusData Commercial Licensing: Commercial data licensing service for academic research and business use. Provides access to comprehensive movie industry datasets for commercial purposes, academic research, and data-driven decision making.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Numbers operates a movie industry data and research platform that tracks domestic and international box office performance, production budgets, marketing costs, and theatrical release information. Founded in 1997 by Bruce Nash, the company maintains one of the most comprehensive publicly accessible film industry databases and offers premium business intelligence services and data licensing to industry professionals.

Product overview

The Numbers operates a box office data and analytics platform consisting of a free publicly accessible website providing real-time box office reporting, charts, and news, complemented by a subscription-based Business Report offering advanced predictions, talent Bankability metrics, and six-week market forecasts. Data licensing is available through OpusData for commercial and academic use cases.

Differentiator

Problem solved

Functional benefit

Brands

• OpusData: Data service brand for commercial and academic data licensing
• The Numbers Business Report

Products and services

• The Numbers Website (the-numbers.com)

Quantifiable outcome

• Traffic analysis shows AI agent searches correlate with box office success for future releases

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Others

• The Numbers: Placeholder omitted — anchor company itself; not a peer.

Direct peers

• Variety: Major entertainment industry trade publication covering box office, film business, and talent, with subscription and data products. Competes for the same press, studio, and industry professional audience as The Numbers.
• IMDbPro: Amazon's subscription-based industry data service for entertainment professionals, offering box office, talent, and project tracking. Closest comparable to The Numbers Business Report in target customer and feature set.
• Deadline: Entertainment industry news site providing daily box office reporting, weekend predictions, and film business coverage. Direct peer in both content and audience overlap.
• Box Office Mojo: Amazon/IMDb-owned box office tracking service that publishes daily, weekend, and historical box office data for films. Direct competitor to the-numbers.com in both consumer traffic and industry data.
• The Hollywood Reporter: Leading entertainment industry trade outlet publishing box office analysis, industry rankings, and subscription data products. Direct competitor for press and industry professional readership.

Regional players

• Gower Street Analytics: London-based box office forecasting and global theatrical market analytics provider. Comparable as a peer in international theatrical forecasting, but with primary focus outside North America.

Broad incumbents

• Samba TV: Cross-screen TV and movie viewership analytics provider serving advertisers, agencies, and studios. Comparable to OpusData on the commercial data licensing side, with broader audience measurement capability.
• Comscore: Public media measurement and analytics company offering theatrical box office tracking (formerly Rentrak's box office business) as part of a broader portfolio of entertainment and audience analytics. Larger incumbent with enterprise-grade data licensing comparable to OpusData.

Emerging players

• EntTelligence: Boutique theatrical research and analytics firm providing weekly box office, occupancy, and exhibitor performance data. Comparable in scale and focus to OpusData, with overlapping enterprise customers in studios and exhibition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MovieNumbers
• Facebookfacebook.com/TheNumbers
• Instagraminstagram.com/thenumbersmoviedata
• LinkedInlinkedin.com/company/the-numbers-llp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Numbers