ITIC

What ITIC does

ITIC (Information Technology Intelligence Consulting Corp.) is a privately held, boutique research and consulting firm founded in 2002 by principal analyst Laura DiDio and headquartered in suburban Boston, Massachusetts. The firm conducts independent annual web-based surveys and publishes research reports on enterprise IT topics — most notably server hardware reliability and security (IBM Z, IBM Power Systems, Lenovo ThinkSystem, HPE, Cisco, Dell, Huawei, Oracle), hourly cost of downtime, cloud computing, virtualization, IoT, and workplace issues affecting women in STEM. Survey waves typically poll 1,000-1,900 corporations across 30+ vertical market segments and 25+ countries, with reports bundling approximately two dozen first-person enterprise and vendor interviews alongside the quantitative findings.

ITIC does not develop proprietary technology products; its core methodology is longitudinal survey research, supported by SurveyMonkey for data collection, and analyst-authored analysis. The firm's revenue model combines recurring multi-year licensing of survey reports and data to enterprise IT buyers with sponsored survey partnerships with technology vendors (IBM has been a recurring sponsor of reliability surveys; Stratus Technologies has co-sponsored application availability research). Distribution and licensing sales are executed through an exclusive channel partner, Valley View Ventures, Inc., rather than an internal sales team. The firm has 1-10 employees and operates as a principal-analyst model heavily reliant on Laura DiDio's expertise, brand presence, and media relationships.

Name

ITIC

Legal name

Information Technology Intelligence Consulting Corp.

Website

https://itic-corp.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

ITIC is a privately held, boutique IT research and consulting firm founded in 2002 in suburban Boston, conducting annual independent surveys and publishing reports on server reliability, security, downtime costs, and STEM workplace issues for enterprise buyers and technology vendors.

Ownership category

akta.pro rank

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Survey Reports & Research Data Licensing: ITIC publishes annual independent surveys on server reliability, security, cloud computing, and workplace topics. These reports are sold or licensed to enterprise clients and technology vendors. Reports include detailed survey data, analysis, and interviews. Contact for licensing is Valley View Ventures, Inc.
2. Survey Sponsorships & Partnerships: ITIC conducts branded surveys in partnership with technology vendors, such as reliability surveys sponsored by IBM and others. These partnerships provide research content while maintaining independence.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ITIC is an independent technology research and consulting firm that conducts annual web-based surveys on enterprise IT topics — including server hardware reliability, server OS reliability, security, database reliability, cloud and hybrid cloud, AI/ML, IoT, virtualization, and workplace equality — and packages the findings into paid research reports licensed to enterprise IT buyers and technology vendors. Each report typically combines 1,000-1,900+ respondents across 30+ verticals and 25+ countries with 24-30 in-depth first-person customer interviews.

Product overview

ITIC (Information Technology Intelligence Consulting) is a research and consulting firm founded in 2002, based in suburban Boston. The company provides independent research and consulting services on technology topics, primarily through published reports, surveys, and analyst insights. Its core offerings include annual surveys on server reliability, security, hourly cost of downtime, and workplace issues. ITIC does not offer a software product but rather delivers research findings through published reports, web surveys, and blog content from principal analyst Laura DiDio.

Differentiator

Problem solved

Functional benefit

Products and services

• ITIC Hourly Cost of Downtime Survey Annual independent web-based survey quantifying the hourly cost of downtime for enterprise IT environments, based on large-scale cross-vertical and cross-geography responses and supporting case studies. Targeted at enterprise IT leadership and technology vendors needing cost-of-downtime benchmarks.
• ITIC Global Server Hardware and Server OS Reliability Survey ITIC's flagship annual survey measuring server hardware and server OS reliability for enterprise customers, drawing on 1,000-1,900+ respondents across 30+ verticals and 25+ countries, supplemented by 24-30 in-depth first-person customer interviews. Sold to enterprise IT buyers and technology vendors for benchmarking and analyst citations.
• ITIC Global Server Hardware Security Survey Survey research on the security experiences and incidents of organizations running server hardware, providing independent quantitative data on server-related security issues for enterprise IT buyers and technology vendors.
• ITIC Cloud Computing Reliability and Security Survey Cloud-focused reliability and security survey, providing independent data on uptime, outages, and security incidents in enterprise cloud deployments for CIOs, CTOs, CISOs, and cloud vendors.
• ITIC Hybrid Cloud and Cloud Security Survey Hybrid cloud reliability and security study, giving independent quantitative and qualitative insight into how enterprises manage hybrid cloud architectures and the security trade-offs they encounter.
• ITIC Database Reliability Survey Survey assessing reliability and uptime of enterprise databases across vendors and deployments, providing independent benchmarks for enterprise data teams and database vendors.
• ITIC Server Hardware Survey General server hardware reliability and operations survey for enterprise IT buyers and server OEMs, supplementing the flagship annual Global Server Hardware and OS Reliability Survey.
• ITIC Sexual Harassment, Gender Bias & Equal Pay Survey Workplace equality survey covering sexual harassment, gender bias, and equal pay in technology organizations, expanding ITIC's research beyond infrastructure into HR and DEI topics.
• ITIC Workplace Equality Survey Workplace equality study covering equal pay, gender bias, and harassment in tech organizations, providing independent data for HR leaders, DEI programs, and technology employers.
• ITIC AI/ML Survey Survey research on enterprise AI and machine learning adoption, deployment challenges, and outcomes, providing independent quantitative insight for enterprise IT leaders and AI/ML vendors.
• ITIC Virtualization Survey Independent survey tracking enterprise virtualization deployment and reliability, used by enterprise IT teams and virtualization vendors to benchmark adoption and operational experience.
• ITIC IoT Survey Survey research on enterprise Internet of Things adoption, deployment, and reliability, providing independent quantitative data for enterprise IT buyers and IoT vendors.

Quantifiable outcome

• 91% of respondents estimate hourly downtime costs $301,000 or more; 44% say hourly downtime exceeds $1 million
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Valley View Ventures, Inc.coreChannel Partner/ Reseller/ DistributorValley View Ventures serves as the exclusive sales and distribution partner for ITIC reports and survey data licensing. Contact: Fred Abbott at [email protected], Phone: 978-254-1639, www.valleyviewventures.com.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Taneja Group: Boutique storage, virtualization, and data center analyst firm with comparable scope and scale to ITIC, particularly in server and infrastructure research sold to enterprise buyers and vendors.
• Nucleus Research: Boutique technology research firm providing ROI-focused analyst research for enterprise buyers. Similar in scale and independent research positioning to ITIC, with overlapping enterprise IT buyer audiences.
• Evaluator Group: Boutique IT analyst firm focused on data infrastructure, storage, and analytics research for enterprise buyers. Comparable to ITIC in independent survey methodology and vendor-validation use case.
• Constellation Research: Boutique research and advisory firm focused on disruptive technology, operating with a similar independent analyst model to ITIC while targeting enterprise digital transformation buyers.
• Moor Insights & Strategy: Boutique technology research and advisory firm providing analyst insights to enterprise and vendor clients. Operates a comparable independent analyst model to ITIC, with overlap in enterprise IT infrastructure buyer coverage.

Broad incumbents

• International Data Corporation (IDC): Global provider of market intelligence, advisory services, and events for IT, telecommunications, and consumer technology markets. Comparable to ITIC in survey-based market intelligence, particularly in server hardware and infrastructure research.
• Forrester Research: Global research and advisory firm offering syndicated research, analyst insights, and consulting to enterprise IT and business decision-makers. Comparable to ITIC in research subscription and licensing model, though with a much broader portfolio.
• Gartner: The largest global IT research and advisory firm, offering syndicated research, advisory, and conferences to enterprise IT buyers and technology vendors. Comparable to ITIC in its survey-driven research model and enterprise buyer focus, though at vastly greater scale and breadth.

Direct peers

• 451 Research (S&P Global): Technology research and advisory firm focused on enterprise IT innovation, with a comparable enterprise buyer focus and survey-based research methodology to ITIC.
• Enterprise Strategy Group (ESG): IT analyst, research, and strategy firm providing research and validation to enterprise IT buyers and technology vendors. Closely comparable to ITIC in methodology — survey-driven research used by enterprise buyers and leveraged by vendors for marketing validation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/lauradidio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITIC