Aperturent
Aperturent is a US-based online rental platform that rents cameras, lenses, lighting, and video equipment to hobbyist and professional photographers, videographers, and content creators via five pickup locations and nationwide FedEx shipping.
- Company typePrivate
- Founded2009
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Aperturent does
Aperturent (legal entity Aperturent.com, Inc.) is a private US-based online rental platform for photography and videography equipment, founded in 2009 and headquartered in Atlanta. The company rents cameras, lenses, lighting, video support gear, and accessories from brands including Canon, Sony, Nikon, Fujifilm, Sigma, Godox, Aputure, and Profoto to hobbyists, professional photographers, videographers, filmmakers, and content creators across the United States. Customers transact through a self-serve e-commerce storefront and either pick up items at one of five physical retail/showroom locations (Atlanta, Dallas, Washington DC, Austin, Philadelphia) or have them shipped nationwide via FedEx.
Aperturent firmographics
Firmographics- Name
- Aperturent
- Legal name
- Aperturent.com, Inc.
- Website
- https://aperturent.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aperturent is a US-based online rental platform that rents cameras, lenses, lighting, and video equipment to hobbyist and professional photographers, videographers, and content creators via five pickup locations and nationwide FedEx shipping.
- Ownership category
- akta.pro rank
Aperturent industry classification
Industry- Product category
- Camera and Lens Equipment Rental
- NAICS
- Consumer Electronics and Appliances Rental (532210)
- SIC
- Photographic Equipment & Supplies (3861), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Equipment & Tool Leasing (Consumer) (FSAKANAF)
Keywords
Where Aperturent is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Aperturent business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Equipment Rental: Rental revenue generated through per-day/per-rental-period fees for cameras, lenses, lighting, video equipment, and accessories. Customers pay for rental duration (3-day, 7-day, 10-day periods) plus optional damage protection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Day-based rental tiers (3, 7, 10 days) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Aperturent product offering
Product offeringCore offering
Aperturent operates an online rental platform for cameras, lenses, lighting, video equipment, and photography accessories from brands such as Canon, Sony, Nikon, Fujifilm, Sigma, Tamron, and Profoto. Customers can reserve equipment for short-term rental periods (3, 7, or 10 days) and either pick it up at one of five physical retail/showroom locations (Atlanta, Dallas, Washington DC, Austin, Philadelphia) or have it shipped nationwide via FedEx. The platform supports real-time availability lookup, online checkout, optional damage protection, and flexible rental durations.
Product overview
Aperturent is a camera and lens gear rental platform that offers equipment rentals for hobbyists and professionals. The core offering consists of an online rental platform where customers can browse and reserve equipment for pickup at five physical locations (Atlanta, GA; Dallas, TX; Washington DC; Austin, TX; Philadelphia, PA) or have items shipped nationwide via FedEx. The product portfolio includes lens rentals (335+ options across 9 mount types), camera rentals (84+ options across Mirrorless, DSLR, Cine, Compact, Action, and Camcorder categories), lighting equipment rentals (110+ options), video equipment (tripods, stabilizers, audio, monitors), and accessories (filters, batteries, media storage, bags). The service model features flexible rental periods starting at 3 days, optional damage protection add-ons, and recommended accessory suggestions for each product.
Differentiator
Problem solved
Functional benefit
Brands
- Aperturent Studios: Studio rental space for photography and videography sessions
Products and services
- Camera Equipment Rental Online rental platform offering cameras, lenses, lighting, video equipment, and accessories with options for pickup at local retail locations or nationwide FedEx shipping, targeted at hobbyists and professional photographers and videographers.
- Lens Rentals Rental service for lenses across multiple mounts including Canon EF, Nikon F, Sony E, Canon RF, Nikon Z, Fujifilm X, Micro 4/3, Fujifilm G, and Leica L. Offers 335 lens options from brands like Canon, Sony, Nikon, Sigma, Tamron, and Fujifilm.
- Camera Rentals Rental service for cameras including Mirrorless, DSLR, Cine, Compact, Action, and Camcorder types. Features brands such as Canon, Sony, Nikon, Fujifilm, GoPro, Panasonic, Blackmagic, Leica, DJI, and RED.
- Lighting Equipment Rentals Rental service for lighting equipment including Continuous, Flash, and Strobe lights. Includes accessories such as Light Modifiers, Triggers, Backdrops, Support stands, Portable Power, and Light Meters from brands like Godox, Aputure, Profoto, MagMod, and Westcott.
- Video Equipment Rentals Rental service for video equipment including Tripods, Cages & Rigs, Stabilizers, Dollies, Microphones, Monitors, Recorders, and Livestreaming equipment.
- Accessories Rentals Rental service for camera and lens accessories including Filters, Adapters, Teleconverters, Batteries, Camera Bags, Tripods, Media & Storage (SSD, SD Cards, CFexpress), and Card Readers.
- Local Pickup Service Self-service pickup at physical retail locations in Atlanta, GA, Dallas, TX, Washington DC, Austin, TX, and Philadelphia, PA.
- FedEx Delivery Nationwide shipping service for equipment rental orders delivered via FedEx to customers outside of pickup locations.
- Damage Protection Optional add-on coverage for accidental damage protection on rented equipment, with pricing varying by equipment value ($5-$40 depending on equipment).
Companies that use Aperturent
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Aperturent technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aperturent partnerships and signals
Strategic signalScale indicators5 records
Recent moves1 record
Expansion highlights4 records
Aperturent competitors and assessment
Company assessmentRegional players
- Wex Photo Video: A major UK-based photography and videography retailer with rental services. Comparable to Aperturent in product breadth and target customer (hobbyist-to-pro photographers), but operates primarily in the UK and does not directly compete in the US.
Direct peers
- LensProToGo: US-based online camera and lens rental service with nationwide shipping, targeting photographers and videographers. Closely comparable to Aperturent in target customers and product categories (DSLR, mirrorless, video, cinema).
- Adorama Rental Co. The rental arm of Adorama, a major NYC-based photo retailer, offering cinema, lighting, and camera gear rentals to professionals. Comparable to Aperturent in product breadth and customer segment (filmmakers, photographers), with strong East Coast customer overlap.
- LensRentals: Founded in 2006 in Memphis, TN, LensRentals is the leading US camera and lens e-commerce rental platform with nationwide shipping. It is the most direct competitor to Aperturent, offering a similar catalog, online booking, and self-serve model.
- ShareGrid: A peer-to-peer camera/film equipment rental marketplace connecting owners with renters in major US cities. Comparable to Aperturent in serving filmmakers and content creators, but with a different supply-side model (peer-to-peer).
- Visual Departures: A San Francisco-based cinema and photographic equipment rental house serving filmmakers and photographers with high-end gear. Comparable to Aperturent in serving professional videographers and filmmakers, but with a regional/local pickup emphasis.
- BorrowLenses: A US-based camera and lens rental company (acquired by LensRentals in 2023) that pioneered online DSLR and lens rental with FedEx shipping. Directly competes with Aperturent in hobbyist/professional photographer and filmmaker segments.
Others
- MPB: A leading global platform for buying, selling, and trading used camera and video equipment. Related to Aperturent as an adjacent service targeting the same pro/hobbyist photographer base, addressing the equipment-ownership lifecycle rather than direct rental.
Broad incumbents
- B&H Photo Video: One of the largest US photo/video equipment retailers based in NYC. While primarily a retailer, B&H is a comparable counterpart to Aperturent's customer base (photographers, videographers, content creators) and competes for the same high-end gear demand.
- Calumet Photographic: A long-standing photography retailer with showrooms in major US cities offering both sales and equipment rental. Comparable to Aperturent as an omni-channel photo retailer with rental services, but with a much broader retail footprint and B2C/B2B customer mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Aperturent social profiles
Digital presenceAperturent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aperturent leadership team
Management profileNumber of profiles
Profiles1 record
Aperturent subsidiaries and ownership
Company hierarchySubsidiaries1 record
Aperturent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aperturent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aperturent
What does Aperturent do?
Aperturent operates an online rental platform for cameras, lenses, lighting, video equipment, and photography accessories from brands such as Canon, Sony, Nikon, Fujifilm, Sigma, Tamron, and Profoto. Customers can reserve equipment for short-term rental periods (3, 7, or 10 days) and either pick it up at one of five physical retail/showroom locations (Atlanta, Dallas, Washington DC, Austin, Philadelphia) or have it shipped nationwide via FedEx. The platform supports real-time availability lookup, online checkout, optional damage protection, and flexible rental durations.
Is Aperturent a public or private company?
Aperturent is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aperturent founded?
Aperturent was founded in 2009. It employs 11 to 50 people.
Where is Aperturent based?
Aperturent is headquartered in Atlanta, United States, in the North America region.
How does Aperturent make money?
One revenue line is on record: equipment Rental.
Who are Aperturent's main competitors?
Wex Photo Video is listed as a regional player. Direct peers are LensProToGo, Adorama Rental Co., LensRentals, ShareGrid, Visual Departures and BorrowLenses. MPB is listed as an others. Broad incumbents are B&H Photo Video and Calumet Photographic.
Does Aperturent have an API?
No public API is recorded for Aperturent.
What industry is Aperturent in?
Aperturent's product category is Camera and Lens Equipment Rental. Its primary akta.pro industry code is FSAKANAF, Equipment & Tool Leasing (Consumer). Its NAICS code is 532210 and its SIC code is 3861.