Elgstua

What Elgstua does

Elgstua AS is a privately held Norwegian hospitality group headquartered in Elverum, Innlandet, operating two hotels (Elgstua Hotel with 107 rooms and Hotel Central with 83 rooms, combined approximately 190 rooms), five distinct dining venues (Restaurant Jaktlaget, Central Restaurant & Bar, Elgstua Kafé established 1959, FAVN Bar & Spiseri, and To Runde Bord), a nightclub and concert venue (Central Scene), outdoor dining (Central Terrasse, opened May 2024), and catering and conference services. The company serves leisure travelers on the route to Trysil and Østerdalen, corporate conference clients roughly one hour from Oslo Airport Gardermoen, local celebration hosts (weddings, confirmations, baptisms, funerals), and regional entertainment seekers, generating revenue through per-night room bookings, per-cover F&B, per-ticket events, and per-person catering (minimum 10 persons). Both hotels operate as Thon Partner Hotels under Olav Thon Gruppen, providing chain-level booking distribution and brand infrastructure while local ownership under John Tømte (who acquired the original Elgstua Kafé in 2006) retains operational control. The wholly owned subsidiary Peer Gynt Hotel & Spiseri extends operations into the Gudbrandsdalen region.

The underlying operating model is asset-heavy and labor-intensive rather than technology-led: standard hospitality management systems for hotels and restaurants, third-party ticketing via Ticketco for Central Scene events, and no proprietary technology platforms, APIs, or AI capabilities disclosed. Marketing is conducted through Facebook and Instagram (separate pages for Elgstua Hotel, Hotel Central, and Central Scene), email newsletter, the elgstua.no website with event calendar, and Google reviews via Trustindex. Pricing is menu-driven in NOK across tiers ranging from 200 NOK catering delivery to 1,445 NOK single-occupancy golf packages. The business accumulates intangible brand equity through six consecutive Twinings Best Breakfast awards (2014-2019), Hotels.com Norges beste hotell (2015), Housekeeping Awards against 90 Scandic hotels (2017, 2019), and a 3rd-place NPS ranking among 270 Scandic hotels in Europe (2017).

Name

Elgstua

Legal name

Elgstua AS

Website

https://elgstua.no

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1–10 employees

Short description

Elgstua AS is a privately held Norwegian hospitality group operating two hotels (~190 rooms), five restaurants, a concert venue, and catering services in Elverum, Innlandet, serving leisure travelers, corporate conference clients, celebration hosts, and local entertainment seekers under the Thon Hotels partner network.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Golf & Leisure Full-Service Hotels (THAGAAAH)

Keywords

• Hospitality services
• Hotel accommodations
• Conference facilities
• Restaurant dining
• Event catering

Headquarters

HQ city

Elverum

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Accommodations: Revenue from 190 combined hotel rooms across Elgstua Hotel (107 rooms) and Hotel Central (83 rooms), including conference and meeting services.
2. Restaurant Dining: Revenue from multiple dining outlets: Restaurant Jaktlaget, Central Restaurant & Bar, Elgstua Kafé, and catering services. Focus on local, sustainable ingredients from Innlandet region.
3. Event Tickets and Venue Rentals: Revenue from concert tickets, quiz nights, stand-up shows, corporate events, and private parties at Central Scene venue. Nightclub operations on weekends.
4. Catering Services: Catering delivery for events with minimum 10 persons, including selskapsmeny (celebration menus), funeral menus, and party catering.
5. Conference and Meeting Services: Conference packages including day meetings, half-day, evening, and full hospitality packages. Multiple meeting rooms available at both hotel properties.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Elgstua AS operates a multi-property hospitality portfolio in Elverum, Norway, consisting of two hotels with approximately 190 combined rooms, multiple restaurants, conference facilities, a nightclub and concert venue (Central Scene), and catering services. The company serves leisure travelers, business clients, event hosts, and entertainment seekers under the Thon Hotels partner brand, with an emphasis on local Innlandet-region ingredients and a heritage dating to 1959.

Product overview

Elgstua AS operates a multi-property hospitality portfolio centered around two hotels (Thon Hotell Elgstua and Thon Hotell Central) with combined approximately 190 rooms, five distinct dining venues (Restaurant Jaktlaget, Central Restaurant og Bar, Elgstua Kafé, FAVN Bar & Spiseri), and Central Scene nightclub/event venue. The company offers integrated conference and event services, catering, and special event packages including quiz nights, concerts, and themed dining experiences like Afternoon Tea. The portfolio spans traditional Norwegian café (est. 1959), modern conference hotel (2013), urban hotel with nightlife (2017), and outdoor terrace (2024).

Differentiator

Problem solved

Functional benefit

Products and services

• Thon Hotell Elgstua Modern 107-room conference hotel located at Trondheimsvegen 9, Elverum, one hour from Oslo Airport. Features meeting rooms, Restaurant Jaktlaget, complimentary parking, and Tesla Supercharger. Operates as a Thon Partner Hotel.
• Thon Hotell Central 83-room hotel in Elverum city center at Storgata 22, featuring Restaurant To Runde Bord, Tømte Glass bar, and Central Scene nightclub in the basement. Operates as a Thon Partner Hotel.
• Central Restaurant og Bar Varied restaurant at Hotel Central offering familiar and exotic flavors with regional Innlandet ingredients. Features Central Terrasse outdoor seating with retractable roofs and heaters. Suitable for business dinners and social gatherings. Accepts drop-ins and reservations.
• Restaurant Jaktlaget Restaurant at Elgstua Hotell specializing in local game cuisine with a sustainable approach. Known for award-winning breakfast (six consecutive Twinings Best Breakfast awards 2014-2019) and signature elk burger.
• Elgstua Kafé Traditional Norwegian café established in 1959, described as one of Norway's most popular roadside eateries. Offers homemade comfort food, baking, lunch and dinner dishes in an informal atmosphere.
• Central Scene Nightclub, cocktail bar, and sports bar with concert venue located in the Hotel Central basement. Hosts weekly Thursday quiz, concerts, stand-up shows, shuffleboard, and karaoke. Ticketed via Ticketco.
• FAVN Bar & Spiseri Restaurant opened in June 2019 with a diverse menu catering to various tastes, serving lunch, à la carte, and hosting food and drink-related events.
• Elgstua Catering Catering service delivering food for events with focus on local products and sustainable cuisine. Offers party menus, funeral menus, and a variety of dishes for pickup or delivery. Minimum 10 persons; delivery 200 NOK in Elverum city center and 20 NOK/km outside the city.
• Conference & Event Services Comprehensive conference facilities with over 1000 sqm of modern spaces across the two hotel properties. Offers day meetings, half-day packages, evening meetings, and full hospitality packages including team-building activities such as quiz, shuffleboard, concerts, and corporate events.
• Central Terrasse Outdoor dining terrace at Hotel Central with pergolas and heaters, opened May 11, 2024 as Elverum's new outdoor meeting place.

Quantifiable outcome

• Award-winning breakfast recognized 6 consecutive years (2014-2019)
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Thon HotelscoreChannel Partner/ Reseller/ DistributorBoth Elgstua Hotel and Hotel Central operate as Thon Partner Hotels. The partnership provides distribution through Thon Hotels booking platform, brand recognition, and membership in the Thon Hotels loyalty program. The company uses Thon branding on website and marketing materials.
• TicketcocoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for Central Scene concerts, events, and special dining experiences. Event pages link to Ticketco for ticket purchases.
• Elverum Golf ClubminorStrategic or Co-development PartnerGolf package partnership offering discounted green fees for guests staying at Elgstua Hotel or Hotel Central. Combined accommodation and golf offering promoted on Elgstua website.
• Sorknes Golf CourseminorStrategic or Co-development PartnerIncluded in golf package offerings for guests, with discounted accommodation rates combined with golf access.
• Atlungstad GolfminorStrategic or Co-development PartnerIncluded in golf package offerings, offering guests discounted accommodation combined with golf at this Dave Thomas-designed course.
• Kongsvinger Golf CourseminorStrategic or Co-development PartnerIncluded in golf package offerings for regional golf course access combined with hotel accommodation.
• Trysil Golf CourseminorStrategic or Co-development PartnerPart of golf package offerings, approximately 40 minutes from Elverum, combining accommodation with mountain golf experience.
• Local Suppliers (Innlandet region)coreStrategic or Co-development PartnerFocus on local sourcing from Innlandet region for food and ingredients. Fish, game, beef, lamb, pork, chicken, vegetables, cheese, mushrooms, and berries sourced from local producers. Supports sustainability and regional economy.
• Standup InnlandetminorStrategic or Co-development PartnerRegular comedy partnership for stand-up shows at Central Scene, featuring multiple comedians for club nights.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Radisson Hotel Group: International chain with a strong Norwegian footprint including Radisson Blu properties in regional markets. Comparable upscale to mid-upscale full-service positioning.
• Scandic Hotels: Largest Nordic hotel operator; previously operated Hotel Central in Elverum before Elgstua acquired it. Directly comparable full-service Nordic hotel brand with strong conference and F&B focus.
• Nordic Choice Hotels (Strawberry): Major Nordic hotel group operating Clarion, Quality, and Comfort brands across Norway. Competes with Elgstua in regional full-service and conference segments.
• Thon Hotels (Olav Thon Gruppen): Parent partner and largest Norwegian hotel chain. Elgstua operates as a Thon Partner Hotel, so Thon is both distribution partner and closest broad incumbent in the Norwegian mid-market full-service space.

Regional players

• Radisson Blu Resort Trysil: Upscale resort hotel at Trysil, capturing leisure travelers in the same Innlandet corridor that Elgstua serves as a gateway from Elverum.
• Hunderfossen Hotell & Resort: Family and leisure resort hotel in Innlandet near Lillehammer, competing for the same domestic Norwegian leisure and family-event demand that Elgstua addresses.

Direct peers

• Trysil Hotel: Regional Norwegian resort-area hotel on the Trysil corridor — the same leisure-tourism demand pool that drives a large share of Elgstua's room nights.
• Clarion Hotel: Full-service Nordic conference and leisure hotels that compete for the same corporate events, conferences, and leisure travelers Elgstua targets in regional Norway.
• Quality Hotel: Mid-market full-service Nordic hotels with strong meeting and F&B programs — the closest direct competitor in the segment Elgstua occupies.
• Scandic Lillehammer: Conference and leisure hotel in Innlandet region with similar mix of events, F&B, and accommodation — directly comparable operations profile to Elgstua's Elverum hotels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/elgstuahotel
• Instagraminstagram.com/elgstuahotel
• LinkedInlinkedin.com/company/elgstua

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elgstua