Next Level Strength and Conditioning

What Next Level Strength and Conditioning does

Next Level Strength and Conditioning operates a 5,000 square foot sport performance and functional fitness training facility at 80 Lyndon Road in Fairport, New York, founded by Nate VanKouwenberg in 2004. The business serves individual athletes — youth (ages 6-9), middle school (grades 4-8), high school, college and professional — as well as adult fitness clients and sports teams across the Rochester/Fairport region, with selective remote reach via the TrainHeroic marketplace. The core product portfolio is segmented into Sport Performance programs (Flex for HS/College/Pro, Middle School, Total Hockey Training, Speed & Agility, Youth FUNdamentals, Private and Remote Training), the Roots Adult Functional Fitness group class program, and Team-Based Training packages, supplemented by additional services including physical therapy (via Mana Performance Therapy partnership), personalized nutrition (via Katie Vaughn, RD), PE/HS S&C workshops, and a coach internship program. Tech stack features Velocity Based Training (VBT) software, laser sprint timers, vertical jump mats and the TrainHeroic athlete tracking app; scheduling and membership management run on MindBody.

The company operates a direct-to-consumer, services-led model generating recurring subscription revenue from athlete and adult memberships (Roots priced at $125-$150/month, Speed & Agility at $125-$250/month, Flex programs at 1-3 day/week recurring packages), with complementary unit pricing for team sessions (as low as $10/athlete/session), workshop fees, and likely rev-share or referral economics on the physical therapy and nutrition partnerships. Distribution combines in-facility appointments (with free trial sessions), on-site team training at schools and home facilities, and digital remote training via TrainHeroic. Marketing is digital-first through the company website and selected podcast appearances, supplemented by athlete testimonials including NHL professionals Cole Bardreau, Nate Sucese, and Taylor Fedun as social proof. The founder remains the operating owner and primary figure, with a management team of six credentialed strength coaches (CSCS/CFSC certified), a Marketing Director/Internship Coordinator, and a Director of Operations; the business is privately held and bootstrapped with no disclosed institutional investment.

Name

Next Level Strength and Conditioning

Legal name

Next Level Strength & Conditioning

Website

https://trainatnextlevel.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Next Level Strength and Conditioning is a Fairport, NY-based sport performance and functional fitness facility, founded in 2004, serving youth, high school, college and professional athletes, adults, and sports teams through semi-private training, hockey-specific programs, and group classes.

Ownership category

akta.pro rank

Product category

Sports Performance Training

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Sports Performance Personal Training (HSADAAAF), Functional Fitness & Mobility Training (HSADAAAD), Strength & Conditioning / Performance Training (EDALAIAI)

Keywords

• Sport performance training
• Strength and conditioning
• Functional fitness classes
• Hockey training programs
• Youth athletic development

Headquarters

HQ city

Fairport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sport Performance Training: Semi-private training programs for athletes (HS/College/Pro, Middle School) with 1, 2, and 3 day/week package options. Includes personalized action plans, performance testing, and comprehensive training sessions.
2. Total Hockey Training (THT): Specialized hockey-specific training programs at multiple tiers (Pro, Junior/Prep, HS, Girls, Youth) offered during summer off-season. Individualized off-season training programs designed for each athlete.
3. Speed & Agility Training: High-intensity speed and agility program for 7th-12th grade athletes with monthly subscription or 6-pack options.
4. Roots Adult Functional Fitness: Group functional fitness classes with monthly membership tiers (up to 5 sessions/week at $150/month, up to 3 sessions/week at $125/month) and 10-pack drop-in option.
5. Team-Based Training: Private team-based training packages for sports teams with pricing as low as $10/athlete/session based on number of sessions and athletes.
6. Personalized Nutrition Services: Partnership with registered dietitian offering nutrition programs including Young Athlete Nutrition, 3-6 Month Customized Nutrition, and Fit & Strong Female Athlete Program.
7. PE/HS S&C Workshops and Staff Development: Educational workshops for physical education teachers and high school strength coaches including District Strength Coach Placement and Functional Strength Training programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Next Level Strength and Conditioning operates a 5,000 square foot sport performance and functional fitness training facility in Fairport, NY, delivering semi-private and group training programs for athletes (high school, college, professional) and adults. The core offering spans sport-specific training (including Total Hockey Training), speed and agility programs, youth athletic development, adult functional fitness classes, and team-based training, complemented by remote training via TrainHeroic, physical therapy, nutrition services, and PE/HS coach workshops.

Product overview

Next Level Strength and Conditioning operates a multi-program sport performance and functional fitness training facility in Fairport, NY. The core portfolio centers on semi-private and group training programs (Flex Sport Performance, Middle School, Speed & Agility, Youth FUNdamentals, Roots Adult Fitness) alongside specialized sport-specific offerings including Total Hockey Training and Private Training. The company extends its ecosystem through complementary services: Remote Training via TrainHeroic app, Team-Based Training packages, Physical Therapy (via Mana Performance Therapy partnership), Personalized Nutrition (via Katie Vaughn partnership), PE/HS S&C Workshops, and an Internship Program for aspiring coaches. All programs utilize technology including Velocity Based Training (VBT), laser sprint timers, vertical jump mats, and TrainHeroic tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Flex Sport Performance Semi-Private Training Semi-private individualized training program for High School, College, and Pro athletes featuring custom programs, movement prep, power, speed/agility, strength and conditioning; includes VBT, vertical jump testing, laser sprint timers, TrainHeroic tracking, and nutrition guidelines.
• Middle School Sports Performance Sports performance program for grades 4-8 focused on speed, agility, coordination, balance, and age-appropriate strength training under certified strength coaches.
• Total Hockey Training (THT) Comprehensive hockey-specific off-season training program offered since 2012, serving Pro/Junior/College/High School/Youth levels with individualized programs and off-ice/on-ice combo training.
• Speed & Agility Program High-level performance training program for 7th-12th grade athletes focused on explosive acceleration, violent change of direction, and max-speed mechanics using laser timed sprints, vertical jump mats, and VBT.
• Youth FUNdamentals Training program for athletes ages 6-9 using developmentally appropriate science-based methods to build coordination, speed, agility, balance, and bodyweight strength through games and challenges.
• Remote Training Online training program using the TrainHeroic app enabling athletes to follow Next Level programs remotely with video demos, coach tips, and progress tracking.
• Private Training Flexible 1-on-1 or small group (2+ people) training sessions with customized programs based on sport, age, and experience level, including comprehensive movement prep, power, speed/agility, and strength training.
• Roots Adult Functional Fitness Group functional strength training classes (ROOTS STRENGTH and ROOTS MET-CON) for adults with multiple scheduling options and individualized modifications.
• Team-Based Training Private team training packages for all sports, ages and experience levels including seasonal programs, team camps, performance testing, and program design consultation services.
• Physical Therapy Services Physical therapy programs delivered through partnership with Mana Performance Therapy, providing athlete-specific rehabilitation for pain, injuries, and long-term solutions.
• PE/HS S&C Workshops Staff development workshops for PE and High School Strength & Conditioning programs including District Strength Coach Placement, Consultation Services, FSTPE workshops, and High School Strength Coach Course.
• Internship Program Training program for aspiring strength and conditioning coaches providing hands-on coaching experience working with high school, collegiate, professional, and endurance-based athletes.
• Personalized Nutrition Services Nutrition services provided through partnership with Katie Vaughn, Registered Dietitian-Nutritionist and Board Certified Specialist in Sports Dietetics, offering young athlete nutrition, customized nutrition, and female athlete programs.

Quantifiable outcome

• Decreased injury risk in sport and life
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Francois Methot and Rochester Ice Center Hockey AcademycoreStrategic or Co-development Partner · 1 January 2012Partnership to offer the most comprehensive off-season hockey specific training program in the region since 2012. Combines NHL caliber off-ice/on-ice combo training for Rochester's elite hockey players through the Total Hockey Training (THT) program.
• Mana Performance TherapycoreStrategic or Co-development PartnerPartnership to provide physical therapy programs tailored for athletes and active individuals. Dr. Russ Manalastas leads the partnership with programs implementing a three-step process: Find the root cause, get discomfort under control, and provide long-term solutions.
• Katie Vaughn, Registered Dietitian-NutritionistcoreStrategic or Co-development PartnerPartnership to offer personalized nutrition services for athletes and adults with specific nutrition goals. Services include Young Athlete Nutrition, 3-6 Month Customized Nutrition, and Fit & Strong Female Athlete Program. Next Level members receive 10% discount.
• TrainHeroiccoreTechnology or IntegrationIntegrated athlete tracking and training platform used for personalized accounts to monitor daily readiness and track performance gains, including video demos and coach tips.
• MindBodycoreTechnology or IntegrationScheduling and membership management platform integrated into website for members to book sessions and manage accounts.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Athletic Lab: Performance training center in North Carolina specializing in speed, agility, and strength for athletes of all ages, using technology-based assessment and training. Directly comparable in using measurement technology (timing systems, jump testing) and targeting youth/HS/college athletes.
• Mike Boyle Strength and Conditioning: Founded by a renowned strength coach, this facility in Massachusetts delivers sport-specific strength and conditioning to athletes of all ages. Closely comparable in founder-led positioning, coaching philosophy, and programming mix; differs by longer geographic track record and broader published authority.
• IFAST (Integrated Fitness and Sports Training): Indiana-based training facility offering sport performance, adult fitness, and remote coaching under a recognized coaching brand. Comparable programming mix (semi-private sport performance plus general fitness) and similar use of digital tracking platforms.
• D1 Training: Nationally franchised sport performance training brand offering group, semi-private, and youth athletic training. Directly comparable service portfolio and target customer (youth athletes and adults seeking performance programming) with the contrast of franchise-driven scale.
• Parisi Speed School: Franchised youth sports performance training network focused on speed, strength, and athletic development for athletes. Directly comparable to Next Level's Flex, Speed & Agility, and Youth FUNdamentals programs, but with a national franchise model versus Next Level's single location.
• Fitness Quest 10: San Diego-based training center founded by Todd Durkin offering personal training, sport performance, and group fitness with a strong coaching-brand identity. Comparable founder-led sport performance + adult functional fitness mix and pro-athlete clientele orientation.
• Reach Sports Performance: Multi-location sport performance training provider focused on youth athletes through collegiate competitors with speed, strength, and sport-specific programs. Comparable customer segmentation (youth through college) and subscription-based program structure.

Broad incumbents

• IMG Academy: Premier sports training and education institution offering sport-specific performance programs alongside academic schooling for aspiring professional athletes. Comparable as a sport performance training provider, but at vastly larger scale and with boarding/academic integration.
• EXOS: National sports performance and human performance brand operating training facilities across the U.S. Comparable as a broader incumbent in the sport performance training space with multi-site footprint, though it serves corporate wellness and pro sports teams at much larger scale than Next Level.

Others

• TrainHeroic: Strength training software platform used by Next Level to deliver remote programming and track athlete progress. Included as an enabling technology peer rather than direct competitor — a key distribution/engagement channel for the company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NextLevelSCNY
• Facebookfacebook.com/NextLevelSC
• LinkedInlinkedin.com/company/next-level-strength-conditioning

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Next Level Strength and Conditioning