Name

InsideSport

Legal name

InsideSport.in

Website

https://insidesport.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Digital Media

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH)

akta.pro secondary industry

Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG)

Keywords

• Sports news
• Cricket scores
• Sports media
• Match coverage
• Esports news

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Advertising: The website generates revenue through display advertising, sponsored content placements, and promotional article slots throughout the platform. The site features video content and articles that contain embedded advertisements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

InsideSport is a digital sports news and live scores platform covering primarily cricket (IPL, international matches, domestic leagues such as TNPL and DPL) and esports (BGMI, Free Fire, PUBG Mobile). The free, ad-supported website delivers editorial articles, real-time ball-by-ball cricket scorecards, tournament schedules, points tables, squad information, ICC player rankings, and original video podcasts (Cricket's Insiders, Unfriendly Podcast) targeting Indian sports fans.

Product overview

InsideSport.in is a comprehensive digital sports media platform that operates as a news and live scores aggregator covering primarily cricket (including IPL, international matches, domestic leagues like TNPL, DPL, KCL) and esports (BGMI, Free Fire, PUBG Mobile). The platform's core offering consists of the main news website providing editorial content and live scorecards, supplemented by tournament-specific coverage hubs, video podcasts, and ICC rankings modules. The product portfolio functions as an integrated sports content destination rather than discrete separate products.

Differentiator

Problem solved

Functional benefit

Products and services

• InsideSport.in Digital sports news platform providing latest sports news, live scores, match results, schedules, points tables, squad information, and editorial coverage across cricket (IPL, international matches, domestic leagues) and esports (BGMI, Free Fire, PUBG Mobile).
• Live Cricket Score Real-time cricket match scoring service providing ball-by-ball updates, scorecards, and match results for international and domestic cricket tournaments.
• Cricket's Insiders Podcast Original video podcast series featuring cricket analysis, player interviews, match commentary, player reactions, and cricket culture coverage.
• Unfriendly Podcast Original video podcast series providing cricket analysis and match commentary.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Firstpost Sports: Indian digital sports news property covering cricket, football, and other sports. Comparable audience and ad-supported model but with broader editorial scope.
• India.com Sports: Sports vertical of large Indian digital media network. Competes for cricket and multi-sport news traffic and ad budgets at significantly larger scale.
• Hindustan Times - Cricket section: Cricket coverage within a major Indian newspaper's digital property. Competes for cricket news SEO traffic and ad spend at scale beyond InsideSport's standalone reach.
• Times of India - Cricket: Cricket vertical of India's largest English-language newspaper digital network. Overlaps on IPL and international cricket coverage with significantly larger distribution and ad inventory.
• NDTV Sports: Sports vertical of major Indian broadcaster NDTV. Overlaps with InsideSport on cricket news, live scores, and editorial coverage, but operates as part of a much larger news network.
• ESPN India: Indian arm of global sports network ESPN. Overlaps with InsideSport on multi-sport news, scores, and editorial; offers superior resources and brand recognition.

Direct peers

• Cricbuzz: India's leading cricket digital media platform offering live ball-by-ball scores, news, and video. Direct competitor in the same cricket-first news/live-score category with first-party league data partnerships and a top-ranked mobile app.
• Sportskeeda: Indian-origin multi-sport digital media platform covering cricket, esports, and global sports. Comparable audience (Indian sports fans) and content-led, ad-supported monetization model.
• ESPNcricinfo: Globally recognized cricket news, live scores, and editorial destination. Competes head-to-head for cricket search demand and advertiser budgets; offers deeper editorial resources and official data feeds.
• CricTracker: India-focused cricket news and live-scoring site with similar tournament hub architecture. Closely comparable niche, scale, and target audience to InsideSport.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/insidesport_
• LinkedInlinkedin.com/company/13265792

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InsideSport