Life Belarus

What Life Belarus does

Life Belarus is a privately held mobile telecommunications operator in Belarus, legally registered as ЗАО «БеСТ» (Closed Joint-Stock Company BeST) and operating under the "Life" brand. Founded in 2004 and headquartered in Minsk with 501-1,000 employees, the company holds an unlimited-validity telecommunications license from the Ministry of Communications and Informatization and serves individual consumers, business clients, foreigners/expats, seniors, and IoT/smartwatch users through a portfolio of mobile tariff plans (the Всё легко series, Безлимит series, and specialized plans such as Льготный and Умные вещи). It became the first Belarusian operator to launch commercial 5G, available in five major cities (Minsk, Brest, Vitebsk, Mogilev, Gomel), and supports eSIM technology for digital activation.

The company's technical core is a mobile telecommunications infrastructure augmented by the proprietary My Life application, which unifies telecom management, e-commerce (market.life.by), financial services (Life Card virtual bank card with up to 16% cashback), and content subscriptions (Yandex Plus, Okko, Kaspersky, TV+, Game+, and language-learning apps) into a single interface. Distribution operates as a hybrid model: digital self-serve through the website, mobile app, and three major app stores, combined with physical connection salons across Belarus where complex plans are sold. Number portability-in is actively marketed as an acquisition channel, and installment device plans through Life Market pair hardware with service subscriptions.

Life Belarus generates revenue primarily through recurring mobile telecom subscriptions (tariffs ranging from 4.90 to 36.90 BYN/month), complemented by hardware sales via the marketplace, content subscription commissions or revenue shares with partners, and interchange/transaction fees from the Life Card. The go-to-market motion is product-led growth combined with direct-to-consumer sales: customers self-select tariffs, purchase devices, and subscribe to content online, while aggressive promotional pricing (deep introductory discounts, a 50,000 BYN promo game, 0 BYN card issuance) and a family loyalty program (For Our Own, 5-15% group discounts) drive acquisition and retention. The entire business is concentrated in the single domestic market of Belarus.

Name

Life Belarus

Legal name

Закрытое акционерное общество «БеСТ»

Website

https://life.com.by

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Life Belarus is a privately held mobile telecom operator in Belarus (legal entity ЗАО «БеСТ»), serving consumers and businesses with mobile connectivity, 5G, eSIM, bundled content subscriptions, a virtual bank card, and an e-commerce device marketplace through an integrated My Life app ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Minsk

HQ country

Belarus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Telecom Services: Recurring subscription revenue from mobile tariffs providing internet data, voice minutes, and SMS. Tariffs include various data volumes with unlimited social media and messenger access.
2. Device Sales: Sale of smartphones, accessories, smart speakers, and other devices through the Market platform. Devices available in installment plans or one-time payment with discounts.
3. Content Subscriptions: Revenue from bundled and standalone content subscriptions including Okko (online cinema), Yandex Plus, Kaspersky, TV+, Game+, language learning apps (Busuu, Easy Lang, Litres)
4. Financial Services: Virtual card issuance and usage generating revenue through transaction fees and interchange

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Life Belarus is a digital mobile telecom operator that sells mobile voice, SMS, and data subscriptions over its own 4G/5G network in Belarus, with eSIM activation and the proprietary "My Life" app consolidating account, device, fintech, and content services. Beyond connectivity, it distributes smartphones and accessories via its own market.life.by storefront, issues a virtual bank card (Life Card) with cashback, and resells bundled third-party subscriptions (Yandex Plus, Okko, Kaspersky, TV+, Game+).

Product overview

Life Belarus is a digital telecom operator offering a multi-service ecosystem centered on mobile telecommunications with integrated financial services, e-commerce marketplace, and content subscriptions. The core offering consists of mobile tariff plans (Всё легко series, Безлимит series, and specialized plans for seniors, foreigners, and smart devices) alongside the Life App which unifies telecom, market, finance, and content management. The service portfolio extends through Life Market for device purchases, Life Card for financial services, and bundled content subscriptions including Yandex Плюс, Okko, Kaspersky, TV+, Game+, and language learning services. The company has launched 5G network access and eSIM capabilities, positioning itself as a comprehensive digital lifestyle platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Telecom Services Mobile voice, SMS, and mobile data subscriptions delivered over Life's own 4G/5G network across Belarus. Includes unlimited social-network and messenger data across main tariffs, free tethering/internet sharing, and number portability from other operators. Targeted at individual consumers, business clients, foreigners, seniors, and smart-device users.
• 5G Network Service Fifth-generation mobile network access available in five Belarusian cities, positioned as a first-mover 5G deployment for the Belarusian market. Paired with 5G-capable devices sold via market.life.by.
• eSIM Service

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, secondary and minor.

• YandexcoreStrategic or Co-development PartnerComprehensive partnership providing Yandex Plus subscription (including Yandex Music, Kinopoisk, Yandex Books, Yandex Food, Yandex Go, Yandex Maps, Yandex Navigator) bundled with Life tariffs. Yandex Geo service provides unlimited traffic for Yandex Go, Maps, and Navigator apps.
• OkkocoreStrategic or Co-development PartnerOnline cinema partnership offering exclusive content to Life subscribers. First 30 days free for subscribers. Content includes series like 'Суета' (Caucasus comedy).
• Kaspersky LabcoreTechnology or IntegrationCybersecurity partnership providing Kaspersky antivirus and Kaspersky Safe Kids protection bundled with premium tariffs. First 7 days free, 30 days free for Safe Kids.
• TV+secondaryStrategic or Co-development PartnerStreaming service partnership including TV+, PREMIER, START, and Wink channels. Up to 30 days free access.
• Game+secondaryStrategic or Co-development PartnerCloud gaming platform partnership (gameplus.by) enabling games through cloud storage without system requirements. First day free.
• BusuuminorStrategic or Co-development PartnerLanguage learning app partnership for learning multiple foreign languages simultaneously. First 3 days free.
• Easy LangminorStrategic or Co-development PartnerChinese language self-study service partnership. First day free.
• Litres (Литрес)minorStrategic or Co-development PartnerElectronic library partnership with monthly updated content. First 7 days free.
• AppyBoxminorStrategic or Co-development PartnerApp and gaming aggregation service partnership. First 3 days free. Price: 5.50 BYN/week.
• Apple (App Store)coreChannel Partner/ Reseller/ DistributoriOS application distribution through Apple App Store. My Life app available for download.
• Google (Google Play)coreChannel Partner/ Reseller/ DistributorAndroid application distribution through Google Play. My Life app available for download.
• Huawei (AppGallery)secondaryChannel Partner/ Reseller/ DistributorAlternative app distribution through Huawei AppGallery for HarmonyOS users.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Turkcell: Turkcell is a major emerging-market mobile operator combining telecom, content (TV+, BiP, fizzy), and digital services. Its bundled-telecom-plus-content-and-fintech model in a competitive market mirrors Life Belarus's strategic positioning.
• Reliance Jio: Reliance Jio disrupted India's telecom market by bundling mobile data with content (JioSaavn, JioCinema), financial services (JioMoney), and devices. The ecosystem-plus-telecom model parallels Life Belarus's My Life app strategy, though at vastly greater scale.

Direct peers

• MTS Belarus: MTS Belarus is the #2 mobile operator in Belarus, owned by Russia's MTS. It competes head-to-head with Life Belarus on tariffs, content bundles, and digital services in the same Belarusian market.
• A1 Belarus (velcom|A1): A1 Belarus is the largest mobile operator in Belarus (formerly velcom), backed by A1 Telekom Austria Group. It is a direct competitor offering mobile tariffs, 4G/5G services, content bundles, and digital services to the same Belarusian consumer base that Life Belarus targets.
• VEON Ltd (Beeline): VEON is a digital telecom operator serving CIS and emerging markets (including Russia as Beeline) with mobile services plus digital content, fintech, and entertainment bundles. Its multi-service model in CIS geographies is the closest analog to Life Belarus's telecom-plus-ecosystem strategy.

Regional players

• Globe Telecom: Globe Telecom is a Philippines-based mobile operator offering postpaid/prepaid plans plus GCash (fintech), content bundles, and digital services. It illustrates a comparable emerging-market telecom-plus-ecosystem play in a different geography.
• Tele2 (Europe): Tele2 is a European regional mobile operator that historically competed as a value challenger against incumbents with focused tariff bundles and digital services — analogous to Life Belarus's positioning as a value-driven 3rd-ranked operator.
• T2 Mobile (Russia): T2 (formerly Tele2 Russia) is a post-Soviet mobile operator competing in Russia with tariff bundles and digital services. Its regional operating environment and competitive structure are highly comparable to Life Belarus's Belarus context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/life_belarus
• Facebookfacebook.com/life.com.by

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Belarus