MyDentalCMO

What MyDentalCMO does

MyDentalCMO is a privately held, founder-operated dental marketing consulting firm established in 2010 by Kristie Boltz. The company delivers fractional Chief Marketing Officer services to dental practices across the United States, ranging from rural solo operators to multi-specialty metropolitan groups. Its core offering centers on developing custom marketing strategies, training dental teams, and improving marketing ROI through a proprietary 'Test, Track, Adjust' methodology that combines dental industry experience with quantitative, mathematics-based analysis.

The company's product portfolio includes one-on-one fractional CMO engagements, custom marketing plan development, team training programs, and a suite of live and virtual workshops. CMO Academy is the flagship cohort offering — a 6-week program that delivers live training, tools, and a customized 12-month marketing plan — supplemented by shorter-format workshops such as CMO Mindshift, Cultivating Your First Class Cabin, and The CMO Collaborative. Kristie Boltz also provides keynote and presentation services at dental conferences, state meetings, study clubs, and dental schools.

Revenue is generated through professional services fees: monthly-billed consulting engagements, cohort-based Academy tuition (with a free first session as a freemium entry point), and speaking fees. Distribution is primarily sales-led via direct relationships, supplemented by a content marketing engine (blog, email newsletter) and an active speaking circuit that serves as the principal demand-generation channel. The firm is headquartered in Columbus, Ohio (with a Fort Lauderdale listing on record), employs 1-10 people, has no external funding, and operates without patents, software products, or AI/ML capabilities.

Name

MyDentalCMO

Legal name

MyDentalCMO

Website

https://mydentalcmo.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

MyDentalCMO is a founder-led dental marketing consulting firm that provides fractional CMO services, marketing plan development, team training, and the 6-week CMO Academy program to U.S. dental practices nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Fractional CMO Consulting: Ongoing strategic marketing consulting services for dental practices including marketing plan development, team training, and ROI optimization. Kristie serves as the outsourced CMO for dental practices.
2. CMO Academy: A 6-week marketing and leadership training program for dentists and dental teams with live sessions, tools, systems, and a customized 12-month marketing plan.
3. Speaking Engagements: Keynote and presentation services at dental conferences, state meetings, study clubs, and dental school events.
4. Virtual Workshops: Free and paid virtual workshop sessions covering marketing topics for dental practices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MyDentalCMO provides fractional Chief Marketing Officer (CMO) consulting services for dental practices, developing customized marketing plans, training dental teams, and advising on ROI optimization to help dentists attract high-value patients. The firm also delivers live training programs, including the 6-week CMO Academy, and offers keynote speaking engagements at dental industry events. Services are delivered through direct consulting, virtual workshops, and in-person training engagements.

Product overview

MyDentalCMO is a dental marketing consulting practice offering fractional CMO services primarily through live coaching, workshops, and training programs rather than a software platform. The core offerings include the CMO Academy (a 6-week transformation program), speaking engagements, team training, and custom marketing plan development. Kristie Boltz serves as the fractional CMO for dentists, providing strategic guidance on marketing ROI, patient attraction, and practice growth. The company operates on a service-based model rather than a software-as-a-service architecture.

Differentiator

Problem solved

Functional benefit

Brands

• CMO Academy: A 6-week marketing and leadership program for dentists and dental teams taught by Kristie Boltz.
• CMO Mindshift

Products and services

• Fractional CMO Services Fractional Chief Marketing Officer engagements in which the principal serves as the outsourced marketing strategist for dental practices, providing marketing plan development, high-value patient attraction strategy, team training, and ROI optimization for individual dentists and practice owners.
• CMO Academy A 6-week live training program for dentists and dental teams that covers marketing fundamentals, high-value patient attraction, digital marketing, community impact, and the development of a customized 12-month marketing plan. Includes tools, scripts, and systems, with a free first session available.
• CMO Mindshift A 75-minute virtual workshop designed to shift dental professionals' thinking about marketing strategy and growth tactics for their practice.
• Cultivating Your First Class Cabin Workshop focused on attracting, retaining, and multiplying high-value dental patients through relationship-building and patient experience strategies.
• The CMO Collaborative A collaborative group workshop setting where dental professionals learn and implement marketing strategies together.
• Speaking Services Keynote and presentation services delivered at dental conferences (e.g., ADA SmileCon, AAPD), state meetings, study clubs, dental schools, and client appreciation events, covering marketing strategy, ROI improvement, and practice growth topics.
• Team Training In-office and virtual training programs for dental teams on marketing execution, patient experience, and referral generation.
• Marketing Plan Development Custom marketing plan creation services including budget development, strategy alignment, and implementation roadmap for dental practices.
• High-Value Patient Attraction Consulting Consulting services focused on strategies to attract, retain, and multiply high-value patients in dental practices, including PPO-to-Fee-For-Service transition guidance.

Quantifiable outcome

• Half of production can come directly from existing patients when properly marketed to
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Challenged Athletes Foundation (CAF)coreStrategic or Co-development Partner · 1 January 2010Kristie Boltz has been a participant in CAF's Million Dollar Challenge since 2010, raising funds for adaptive athletes. She has completed the 620-mile, 7-day ride nine times and plans to return for her 10th in 2025 with a goal of raising $100,000. CAF supports people with physical challenges in pursuing athletic lifestyles.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tebra (formerly PatientPop): Practice growth platform serving dental and medical practices with marketing automation, patient acquisition, websites, and practice management software. A much larger incumbent with overlapping dental practice marketing capabilities delivered via technology rather than consulting.
• PBHS (Practice Builders Health Solutions): Long-established dental marketing, website, and practice consulting firm serving dentists, specialists, and DSOs. Comparable in serving the same dental practice customer with marketing strategy and digital services, but operating at significantly larger scale.

Direct peers

• Dentainment: Dental marketing creative agency specializing in video, branding, and patient acquisition content for dental practices. Comparable specialist marketing services provider with the same target customer.
• My Social Practice: Marketing services firm specializing in social media, content, and patient engagement for dental practices. Comparable as a niche dental marketing services provider with similar customer profile and go-to-market motion.
• Viviosites: Dental marketing and website design agency serving individual and group dental practices. Comparable in serving the same dental practice buyer with marketing strategy and execution services.
• Practice Cafe: Dental marketing agency offering websites, branding, SEO, and patient acquisition for dental practices. Directly comparable specialist dental marketing services competitor.
• Golden Proportions Marketing: Dental marketing agency serving practices and DSOs with websites, SEO, and patient acquisition campaigns. Comparable in business model, target customer, and core service offerings to MyDentalCMO.
• Roadside Dental Marketing: Dental-specific marketing agency providing strategy, digital, and patient acquisition services to dental practices. Directly comparable as a competing specialist marketing services provider targeting the same dental practice customer base.
• Dental Marketing Gurus (Practice Builders): Dental practice growth consultancy providing marketing coaching, training, and patient acquisition programs. Closely comparable as a dental-specialized marketing consulting and training provider to practice owners.
• Optimized Dental Marketing: Dental-specific digital marketing agency focused on SEO, paid media, and website design for dentists. Comparable in customer base and core digital marketing offering, though more execution-focused than fractional CMO.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/myDentalCMO
• LinkedInlinkedin.com/company/29432

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyDentalCMO