Mount Union College

What Mount Union College does

University of Mount Union is a private, independent institution founded in 1846 and located in Alliance, Ohio, operating under the prior legal name "Mount Union College." It serves a total enrollment of 2,581 students (2,296 undergraduates and 285 graduates) and delivers bachelor's, master's, and doctoral-level programs in business, education, health sciences, engineering, the humanities, and public affairs, including specialized offerings in National Security and Intelligence Analysis (with analyst and cybersecurity concentrations), International Affairs and Diplomacy, Nursing, Data Science, and Physical Therapy. The university generates revenue primarily through tuition and fees across on-campus undergraduate and graduate programs, plus auxiliary income from room and board, athletics, and online programs.

The institution runs an NCAA Division III athletics program (Purple Raiders) with 21 intercollegiate teams in the Ohio Athletic Conference and has invested over $200 million in campus enhancements including the Hoover-Price Campus Center, Kehres Stadium, and the new Center for Data Science and Artificial Intelligence. Its technology stack is built on D2L Brightspace for learning management, Ellucian Colleague for student information, Ellucian Raider Experience for student engagement, TouchNet for payment processing, Blackbaud Raiser's Edge NXT for advancement CRM, and Handshake for career services, with high-performance computing access via the Ohio Supercomputer Center.

Revenue mechanics combine recurring subscription-style tuition with transaction-based athletics income. The MBA Cybersecurity program, delivered through the Rize Education consortium at $695/credit hour for 36 credits ($25,020 total), exemplifies the online pricing model, while payment plans are administered through TouchNet with semester and monthly installments. Graduate enrollment is augmented by a four-year EAB partnership that uses AI to personalize applicant communications, and 99% of students receive some form of financial aid. Marketing runs across organic social, campus visits, virtual tours, content, email, and athletics recruiting.

Name

Mount Union College

Legal name

University of Mount Union

Website

https://mountunion.edu

Company type

Private

Founded year

1846

Operating status

Operating

Headcount range

251–500 employees

Short description

University of Mount Union is a 176-year-old private university in Alliance, Ohio, serving 2,581 undergraduates and graduate students through on-campus and online degree programs across business, health sciences, national security, and engineering, with revenue derived primarily from tuition, fees, and NCAA Division III athletics.

Ownership category

akta.pro rank

Product category

Private Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith-Affiliated Private Research Universities (EDAHABAJ)

Keywords

• Private higher education
• Undergraduate degree programs
• Graduate degree programs
• Liberal arts education
• NCAA athletics programs

Headquarters

HQ city

Alliance

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Fees: The university generates revenue primarily through tuition charged to undergraduate and graduate students. Tuition pricing varies by program with the MBA program at $695 per credit hour for 36 credit hours. The institution also generates revenue from room and board, fees, and associated educational services.
2. Athletic Programs: Revenue generated through athletics including ticket sales, streaming broadcasts, and the M Club Hall of Fame. The institution has 21 intercollegiate athletic teams competing in NCAA Division III and Ohio Athletic Conference.

Pricing tiers

Distribution channels4 records

Marketing channels8 records

Core offering

The University of Mount Union is a private nonprofit university that delivers undergraduate and graduate degree programs across liberal arts, business, engineering, health sciences, and public affairs disciplines. It offers specialized programs such as the Bachelor of Arts in National Security and Intelligence Analysis, Bachelor of Arts in International Affairs and Diplomacy, and an Online MBA in Cybersecurity delivered through the Rize Education consortium. The university also fields 21 NCAA Division III intercollegiate athletic teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Degree Programs
• Graduate Degree Programs

Quantifiable outcome

• 65% six-year graduation rate
• +3 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Learfield Licensing PartnersminorGTM or Marketing PartnerLearfield Licensing Partners serves as the trademark and licensing management company for Mount Union. They manage the application process for licensed vendors who want to utilize Mount Union's logos for public distribution.
• Rize EducationcoreTechnology or IntegrationMount Union partners with Rize Education through a consortium of accredited institutions to deliver innovative online MBA courses taught by nationwide experts. This collaboration enhances scheduling flexibility for students.
• EABcoreGTM or Marketing PartnerMount Union entered a four-year partnership with EAB in the graduate enrollment space. EAB uses AI technology to personalize campaigns including email, texts, surveys, and direct mail to move inquiries to applicants.
• Mercyhurst UniversitycoreStrategic or Co-development PartnerMount Union and Mercyhurst Announced a National Security 3+2 Partnership allowing students to complete their degree efficiently across both institutions.
• Prenger Solutions GroupminorImplementation/ SI/ Consulting PartnerMount Union partnered with Prenger Solutions Group to audit the fundraising database and staffing responsibilities, refine processes, and rebuild the master fundraising report using Raiser’s Edge NXT.
• TouchNetcoreTechnology or IntegrationTouchNet provides payment plan services for Mount Union students, offering interest-free ways to finance college costs each semester through the TouchNet student account center.
• Phi Theta Kappa (PTK)minorChannel Partner/ Reseller/ DistributorPhi Theta Kappa, the international honor society for two-year colleges, aids transfer enrollment through streamlined direct admission processes. Mount Union uses PTK to identify transfer prospects with higher likelihood of applying.
• Huston-Brumbaugh Nature CenterminorOthersThe environmental outreach coordinator works with admissions to use the nature center and its programming as a recruitment tool, collecting student data through RFI forms and classroom presentations.
• The Washington Center ProgramminorStrategic or Co-development PartnerMount Union students can intern through the Washington Center Program with assignments in the Washington, D.C. area as part of their international affairs and diplomacy program.
• Barnes & NobleminorChannel Partner/ Reseller/ DistributorMount Union partners with Barnes & Noble for the Raider Ready program, providing all required textbooks, lab manuals, access codes and digital textbook versions to undergraduate students.
• Ohio Supercomputer Center (OSC)coreTechnology or IntegrationOSC has expanded high performance computing (HPC) access at Mount Union to support student learning, research, and teaching in data science and scientific computing. OSC infrastructure is integrated into classroom activities.

Scale indicators11 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Heidelberg University: Private university in Tiffin, Ohio affiliated with the Ohio Athletic Conference and NCAA Division III. Comparable size, athletic conference affiliation, and Midwestern regional student market.
• Muskingum University: Private liberal arts university in New Concord, Ohio offering undergraduate and graduate programs with NCAA Division III athletics. Similar enrollment scale and regional private university positioning.
• Malone University: Private Christian university in Canton, Ohio providing undergraduate and graduate degrees with strong faith heritage. Directly comparable to Mount Union's faith-affiliated heritage, regional footprint, and program breadth.
• University of Findlay: Private university in Findlay, Ohio offering diverse undergraduate and graduate programs including pharmacy and health sciences. Comparable enrollment scale, regional Midwest private positioning, and NCAA Division II athletics.
• Wittenberg University: Private liberal arts university in Springfield, Ohio with a similar enrollment profile and NCAA Division III athletics. Competes for the same Ohio-based undergraduate student segments and offers comparable arts, sciences, and pre-professional programs.
• Baldwin Wallace University: Private university in Berea, Ohio with comprehensive undergraduate and graduate programs and NCAA Division III athletics. Comparable Ohio-based private comprehensive university serving similar student segments.
• Otterbein University: Private comprehensive university in Westerville, Ohio offering undergraduate and graduate programs with NCAA Division III athletics. Comparable small-to-mid-size Ohio private institution with similar curricular breadth.
• Ashland University: Private university in Ashland, Ohio affiliated with the NCAA Division II and offering faith-tradition heritage. Comparable Ohio regional private university offering undergraduate, graduate, and online programs.
• Ohio Northern University: Private university in Ada, Ohio offering undergraduate and graduate programs in pharmacy, engineering, business, and liberal arts. Highly comparable small-to-mid-size private institution in the same Ohio/Midwest market serving similar student segments.

Broad incumbents

• University of Dayton: Larger private Catholic research university in Dayton, Ohio with NCAA Division I athletics. Overlaps Mount Union's Ohio regional market and broad curricular footprint but operates at significantly larger scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mountunion
• YouTubeyoutube.com/@universitymountunion
• Facebookfacebook.com/141548465901427
• LinkedInlinkedin.com/company/university-of-mount-union
• Instagraminstagram.com/mountunion

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mount Union College