BRUGG CHEMISTRY
CHEMIA BRUGG AG is a 140-year-old Swiss specialty chemical distributor serving public/private swimming pools, industrial clients, hygiene, and water treatment markets with proprietary and represented brands, in-house production, hazardous-substance warehousing, and its own delivery fleet across Switzerland.
- Company typePrivate
- Founded1882
- HeadquartersBrugg, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What BRUGG CHEMISTRY does
CHEMIA BRUGG AG, doing business as BRUGG CHEMISTRY, is a Swiss specialty chemical distributor and water treatment solutions provider headquartered in Brugg, Canton Aargau. Founded in 1882 and operating under the legal entity CHEMIA BRUGG AG, the company serves five primary business segments: public swimming pools, private swimming pools, hygiene, industrial chemicals, and water treatment. Its core capabilities span procurement of chemical raw materials and specialties from global producers, in-house chemical production and filling operations (including a small container filling system started in 2021), and the operation of a hazardous-substance warehouse with tank storage, ammonia tanks, and acid/alkali storage. The firm combines proprietary product brands (AQUEA, DESPRO) with third-party represented brands (Myrtha Pools, Diamant Pool, HTH®, Lovibond) to deliver integrated solutions ranging from pool water treatment chemicals and dosing systems to industrial gases, oils, active carbon, filtration media, and disinfection agents.
The company makes money through direct sales of chemical products and specialty equipment, contract manufacturing and toll filling services, logistics and warehousing services for customer-owned products, and after-sales maintenance/repair services for pool equipment. Pricing is quote-based with standard payment terms of net 30 days (2% discount for payment within 14 days) and a CHF 50 surcharge on orders below CHF 150. Go-to-market operates primarily through a Switzerland-only direct field sales force covering enterprise public pools and industrial accounts, an internal sales back-office for SMB and private pool customers, and a transactional online shop at shop.chemia.ch. All physical distribution is handled in-house using a fleet of two lorries and the company's own rail tracks at its Brugg headquarters. The company has been part of Knecht Brugg Holding AG since 2012 as an independent operating entity; the holding employs approximately 220 people across four divisions.
Customer segmentation is broad and balanced: public/municipal pools (enterprise, government), private pool owners and installers (SMB), industrial buyers of raw materials and gases (enterprise), and commercial hygiene buyers. Notable positioning includes ISO 9001:2015 certification (initially 2019, recertified March 2022) for production and trade of chemicals, accessories and fuels, and a 2020 classification as a utilities-relevant (system-relevant) company by the Swiss Federal Office for National Economic Supply (BWL), under which key personnel can be exempted from military and civil defence service obligations.
BRUGG CHEMISTRY firmographics
Firmographics- Name
- BRUGG CHEMISTRY
- Legal name
- CHEMIA BRUGG AG
- Website
- https://chemia.ch
- Company type
- Private
- Founded year
- 1882
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CHEMIA BRUGG AG is a 140-year-old Swiss specialty chemical distributor serving public/private swimming pools, industrial clients, hygiene, and water treatment markets with proprietary and represented brands, in-house production, hazardous-substance warehousing, and its own delivery fleet across Switzerland.
- Ownership category
- akta.pro rank
BRUGG CHEMISTRY industry classification
Industry- Product category
- Specialty Chemicals Distribution
- NAICS
- Chemical Manufacturing (325)
- akta.pro primary industry
- Water Treatment & Process Specialty Chemicals (IMAEABAN)
- akta.pro secondary industries
- Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL), Food & Beverage Process & CIP/Sanitation Chemicals (IMAEAJAK)
Keywords
Where BRUGG CHEMISTRY is headquartered
LocationHeadquarters
- HQ city
- Brugg
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
BRUGG CHEMISTRY business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Chemical Products Sales: Sale and delivery of chemical products, raw materials, and specialties. The company procures chemical raw materials and specialities globally, leveraging longstanding experience and producer contacts worldwide.
- Swimming Pool Products and Services: Complete range of products and services for swimming pool construction and operation, including water treatment chemicals, equipment, accessories, and maintenance/repair services.
- Contract Manufacturing and Filling: Custom production and filling services based on customer formulations. Marketing and regulatory support provided for private label products.
- Logistics and Warehousing Services: Storage services for customer products and raw materials, repacking, and dispatch to customer locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Small order surcharge for orders under minimum value |
| Transaction based/ take rate | Monthly | Standard payment terms |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
BRUGG CHEMISTRY product offering
Product offeringCore offering
CHEMIA BRUGG AG (BRUGG CHEMISTRY) is a Swiss chemical products supplier and swimming pool solutions provider founded in 1882. The company procures chemical raw materials and specialties globally and operates an extensive hazardous-substance warehouse with in-house production, mixing, transfer and filling operations. It supplies water treatment chemicals, disinfection products, industrial gases and oils, pool equipment and accessories, and contract manufacturing/logistics services across five business areas: public swimming pools, private swimming pools, hygiene, water treatment, and industry.
Product overview
BRUGG CHEMISTRY (CHEMIA BRUGG AG) is a chemical products supplier and swimming pool solutions provider founded in 1882. The company offers a diversified portfolio organized around five core business areas: swimming pools (both public and private), hygiene, water treatment, and industry. Their product portfolio includes proprietary brands (AQUEA for pool water treatment, HTH® for automatic dosing systems, DESPRO for cleaning/disinfectants) combined with acquired brands (Aquafun pool accessories, Antibakteria) and partnership brands (Myrtha Pools, Diamant Pool for Swiss representation). They supply industrial chemicals including gases, oils, active carbon, additives, and conditioning agents, complemented by chemical storage solutions (Varibox, TWIN-Fass), water analysis systems (Lovibond), pool covers (WaterBeck), and pool robots. Services include maintenance/repair, chemical disposal consulting, toll manufacturing, and logistics. The company operates as part of Knecht Brugg Holding AG.
Differentiator
Problem solved
Functional benefit
Brands
- AQUEA: Swimming pool maintenance product line launched in 2017 from own development
- DESPRO
- Aquafun
- Antibakteria
Products and services
- AQUEA Pool Water Treatment Line In-house developed swimming pool water treatment product line for private and public swimming pools, concentrating more than 40 years of water treatment experience in a single line.
- HTH Pool Water Treatment Innovative pool water treatment products including automatic dosing system solutions for public and private pools.
- DESPRO Cleaning and Disinfectant Agents Cleaning and disinfectant agents brand acquired in 2007, extending competence in manufacturing cleaning and disinfectant products for commercial and industrial applications.
- Aquafun Pool Accessories Pool toys and water sports accessories brand acquired in 2013 for swimming pools.
- Antibakteria Swimming Pool Products Bacterial products brand acquired in 2013 extending swimming pool sector competence.
- Varibox Chemical Storage Containers Double-walled containers (1000L or 250L volume) for safe chemical storage without architectural measures; can be used without collection basins and are available with complete accessories including withdrawal systems and vacuum detectors.
- TWIN-Fass Double-Wall Drum Double-walled 220-liter drum for safe chemical storage without collection basins, recognized by cantonal authorities.
- WaterBeck Pool Covers Pool covers distinguished by high customization with attention to precision, quality and service; wide variety of models available.
- Lovibond Water Analysis Systems State-of-the-art water analysis solutions from Lovibond for precise and effective analysis in high-performance applications.
- BINDER Counter-Current Systems Counter-current systems for an exceptional swimming experience.
- Industrial Gases Special gases for Swiss industry manufacturing processes and innovative, efficient end products, including ammonia and liquid chlorine.
- Industrial Oils Natural classic aliphatic oils, innovative synthetic white oils, and ultra-pure silicone oils for industrial applications.
- Active Carbon Products Various types of active carbon suitable for use in different application areas including PFAS filtration and biogas support.
- Chemical Additives and Conditioning Agents Additives and conditioning agents including corrosion inhibitors, metallic passivators, oxygen binders, and microbiocides for water treatment.
- Defoamers Silicone or fatty alcohol-based defoamers suitable for aqueous surfactant solutions, food contact applications, and concrete flow agents.
- Filtration Systems Filtration devices with innovative filtration media, efficient filter products, and filtration technology for public pool facilities and water treatment applications including PFAS removal.
- iGarden M1-100 Pool Robot Intelligent technology pool robot with maximum endurance and effortless autonomous pool cleaning without cables.
- Fairland AI Wireless Pool Cleaning Robot Wireless AI-powered pool cleaning robot that cleans autonomously without cables with maximum performance.
- Contract Manufacturing and Filling Services Custom production and filling services based on customer formulations, including marketing and regulatory support for private label products; small container filling system started in 2021.
- Logistics and Warehousing Services Storage services for customer products and raw materials, repacking, and dispatch to customer locations using the company's own fleet of lorries and rail tracks, plus hazardous substance warehouse.
- Swimming Pool Maintenance and Repair Services Complete range of services for swimming pool construction and operation, including water treatment chemicals, equipment, accessories, and maintenance/repair services.
Quantifiable outcome
- High delivery capability through generous hazardous substance warehouse and own vehicles
Companies that use BRUGG CHEMISTRY
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
BRUGG CHEMISTRY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
BRUGG CHEMISTRY partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Myrtha PoolscorePioneering partnership between Myrtha Pools and CHEMIA BRUGG AG for the Swiss swimming pool market. Combines Myrtha's pool construction expertise with CHEMIA's chemical and maintenance solutions.
- Diamant PoolcoreCHEMIA BRUGG AG took over the official representation for Switzerland of Diamant Pool swimming pools. Extends the private swimming pool product range.
- AQUEA Quality BrandcoreQuality brand for swimming pool maintenance products launched in 2017 from own development. Digital brand presence at aquea.ch provides added value for end customers and resellers.
- Knecht Brugg Holding AGcoreParent company since 2012 integration. Comprises four divisions: construction, reusable materials, real estate, and chemicals. Approximately 220 employees across the holding. CHEMIA operates as an independent company within the holding.
- Daetwiler Umweltservices AGminorSister company under Knecht Brugg Holding. Environmental services company.
- Meier Söhne Knecht AGminorSister company under Knecht Brugg Holding.
- ReliagminorRelated company within the Knecht Brugg Holding group.
Scale indicators8 records
Recent moves11 records
Expansion highlights5 records
BRUGG CHEMISTRY competitors and assessment
Company assessmentBroad incumbents
- Univar Solutions: Major North American/European chemical and ingredient distributor with strong specialty and water-treatment exposure. Relevant broad incumbent competing with CHemia Brugg for multinational industrial accounts operating in Switzerland.
- Archroma: Swiss-based specialty chemicals company focused on colorants, performance chemicals, and process chemicals for industrial customers. Comparable Swiss roots, focus on specialty/industrial chemicals, and customer overlap in industrial process chemistry.
- Brenntag SE: Global market leader in chemical distribution with a broad portfolio spanning water treatment, industrial chemicals, and specialty products. Comparable in core activity (chemical distribution) but operates at vastly greater scale and across geographies; relevant as the dominant incumbent CHemia Brugg competes against for larger Swiss industrial accounts.
Direct peers
- CSC Jäklechemie: DACH-focused specialty chemicals distributor offering raw materials, additives, and processing aids to industrial customers. Directly comparable in scale, geography, and product mix, especially in industrial chemicals and water treatment adjacencies.
- Häffner & Co. German specialty chemicals distributor serving industrial, water-treatment and hygiene customers across DACH. Closely comparable business model: specialty chemical distribution with warehousing, blending, and own-brand offerings, competing for the same industrial and municipal accounts as CHemia Brugg.
- Biesterfeld AG: Hamburg-based specialty chemicals distributor serving industrial, personal care, and cleaning/hygiene applications across Europe. Comparable in the hygiene/cleaning chemicals segment (versus CHemia Brugg's DESPRO line) and industrial specialties.
- Sigura (Innovative Water Care / Lonza Water Care): Specialty pool and spa water treatment chemicals company whose HTH® brand CHemia Brugg distributes in Switzerland. Direct competitor on the same product category and a brand partner, making it the most comparable pool-chemicals specialist peer.
- Overlack GmbH & Co. KG: German specialty chemicals distributor with focus on industrial and specialty raw materials plus own hazardous-substance warehousing. Comparable to CHemia Brugg in scale, distribution infrastructure, and customer mix across industrial and hygiene end-markets.
Regional players
- Staerkle & Niederer AG: Swiss specialty chemicals distributor serving pharmaceutical, food and industrial customers. Comparable as a domestic Swiss competitor competing for similar specialty accounts and providing an alternative distribution channel to multinational suppliers.
- Hänseler AG: Swiss manufacturer and distributor of specialty chemicals for pharmaceutical, cosmetic and food applications. Comparable as a domestic Swiss specialty chemicals operator with own warehouse and contract manufacturing capabilities, overlapping on hygiene and industrial specialties.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BRUGG CHEMISTRY social profiles
Digital presenceBRUGG CHEMISTRY compliance and trust
Trust signalCompliance1 record
BRUGG CHEMISTRY financial estimates
Financial estimateRevenue estimate
Valuation estimate
BRUGG CHEMISTRY leadership team
Management profileNumber of profiles
Profiles10 records
BRUGG CHEMISTRY subsidiaries and ownership
Company hierarchySubsidiaries3 records
BRUGG CHEMISTRY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BRUGG CHEMISTRY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BRUGG CHEMISTRY
What does BRUGG CHEMISTRY do?
CHEMIA BRUGG AG (BRUGG CHEMISTRY) is a Swiss chemical products supplier and swimming pool solutions provider founded in 1882. The company procures chemical raw materials and specialties globally and operates an extensive hazardous-substance warehouse with in-house production, mixing, transfer and filling operations. It supplies water treatment chemicals, disinfection products, industrial gases and oils, pool equipment and accessories, and contract manufacturing/logistics services across five business areas: public swimming pools, private swimming pools, hygiene, water treatment, and industry.
Is BRUGG CHEMISTRY a public or private company?
BRUGG CHEMISTRY is a private company. It is classified as corporate owned and is currently operating.
When was BRUGG CHEMISTRY founded?
BRUGG CHEMISTRY was founded in 1882. It employs 11 to 50 people.
Where is BRUGG CHEMISTRY based?
BRUGG CHEMISTRY is headquartered in Brugg, Switzerland, in the Europe region.
How does BRUGG CHEMISTRY make money?
Four revenue lines are on record. Chemical Products Sales are the primary driver. The others are swimming Pool Products and Services, contract Manufacturing and Filling and logistics and Warehousing Services.
Who are BRUGG CHEMISTRY's main competitors?
Broad incumbents on record are Univar Solutions, Archroma and Brenntag SE. Direct peers are CSC Jäklechemie, Häffner & Co., Biesterfeld AG, Sigura (Innovative Water Care / Lonza Water Care) and Overlack GmbH & Co. KG. Regional players are Staerkle & Niederer AG and Hänseler AG.
Does BRUGG CHEMISTRY have an API?
No public API is recorded for BRUGG CHEMISTRY.
What industry is BRUGG CHEMISTRY in?
BRUGG CHEMISTRY's product category is Specialty Chemicals Distribution. Its primary akta.pro industry code is IMAEABAN, Water Treatment & Process Specialty Chemicals, with a secondary code of CRAJAKAL, Pool & Spa Chemicals (Chlorination, pH Control, Algaecides). Its NAICS code is 325.