AQUEA
AQUEA designs and manufactures pool plumbing hardware — including the V-LOCK® skimmer lid, MAIN DRAIN, and BUBBLER+ systems — for swimming pools and spas, selling exclusively through an authorized trade stockist network across Australia, New Zealand, Spain, Canada, and North America.
- Company typePrivate
- Founded2018
- HeadquartersMitcham, Australia
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What AQUEA does
AQUEA is an Australian privately-held company founded in 2018 that designs, engineers, and supplies a focused portfolio of pool plumbing hardware for swimming pools and spas. The company operates from a headquarters in Mitcham, Victoria, with a secondary office in Loganholme, Queensland, and distribution warehouses in Melbourne and Brisbane. Its product range is built around three core lines: the V-LOCK® Lid (a concealed skimmer lid with a proprietary child-resistant locking mechanism that meets AS1926.3 Australian safety standards, manufactured from reinforced polymer to eliminate electrical bonding requirements), the MAIN DRAIN (a hydrostatic main drain with a flush-fit lid and twist-and-click mechanism for concrete pools), and the BUBBLER+ (a modular bubbler system with a sealed air-loop design preventing leaks, scalable to 36 nozzles using standard air blowers). Products are developed in Australia using 3D CAD systems and prototyping technologies, then tooled and manufactured for trade distribution.
AQUEA firmographics
Firmographics- Name
- AQUEA
- Legal name
- AQUEA Pty. Ltd.
- Website
- https://aquea.com.au
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AQUEA designs and manufactures pool plumbing hardware — including the V-LOCK® skimmer lid, MAIN DRAIN, and BUBBLER+ systems — for swimming pools and spas, selling exclusively through an authorized trade stockist network across Australia, New Zealand, Spain, Canada, and North America.
- Ownership category
- akta.pro rank
AQUEA industry classification
Industry- Product category
- Pool Plumbing Hardware
- NAICS
- Plastics Pipe and Pipe Fitting Manufacturing (326122), Plastics Pipe, Pipe Fitting, and Unlaminated Profile Shape Manufacturing (32612)
- SIC
- Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050)
- akta.pro primary industry
- Plumbing & Building Drain/Waste/Vent (DWV) Pipe & Fittings (IMANADAG)
Keywords
Where AQUEA is headquartered
LocationHeadquarters
- HQ city
- Mitcham
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
AQUEA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations
Revenue model
- Pool Plumbing Hardware Sales: Revenue generated from the sale of pool plumbing products including V-LOCK® lids, MAIN DRAIN systems, and BUBBLER+ modules. Products are sold as complete kits for new builds or as retrofit solutions. Trade pricing available for pool/landscaping/construction professionals with ABN.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Trade pricing for professionals |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
AQUEA product offering
Product offeringCore offering
AQUEA designs and supplies pool plumbing hardware for pools and spas, including V-LOCK® concealed skimmer lids, MAIN DRAIN hydrostatic relief drains, and BUBBLER+ modular bubbler systems. Products are made from reinforced polymer for safety compliance (AS1926.3) without electrical bonding, and are sold as complete kits for new builds or retrofit solutions through an authorized trade stockist network across Australia and select international markets.
Product overview
AQUEA offers a focused portfolio of three award-winning pool plumbing hardware products: the V-LOCK® Lid (concealed skimmer access lid meeting Australian safety standards), the MAIN DRAIN (hydrostatic relief drain with flush-fit lid), and BUBBLER+ (modular bubbler system for pools and spas). All products are designed and developed in Australia, targeting pool industry professionals including builders, renovators, and landscaping contractors. The company operates on a trade-only business model with warehouses in Melbourne and Brisbane, distributing nationally across Australia and internationally to New Zealand, Spain, Canada, and North America.
Differentiator
Problem solved
Functional benefit
Brands
- V-LOCK®: Award-winning concealed skimmer lid meeting AS1926.3 safety standard, made from reinforced polymer.
- MAIN DRAIN
- BUBBLER+
Products and services
- V-LOCK® Lid Concealed skimmer lid made from reinforced polymer that ensures safe, compliant skimmer access meeting the AS1926.3 Australian safety standard. No electrical bonding is required due to non-conductive polymer construction. Available in V-SERIES, S-SERIES, and M-SERIES to accommodate inlay thicknesses from 8mm to 42mm, designed for new builds and renovations across any pool deck finish.
- MAIN DRAIN Hydrostatic main drain for concrete pools featuring a flush-fitting lid, pebble rim protection, and twist-and-click lid mechanism that eliminates screws. Includes a niche construction cap to prevent concrete/debris entry and a simplified central stem for easy servicing. Available as complete kits for new builds or retrofit lid kits for renovations, suitable for tiled or rendered pool finishes.
- BUBBLER+ Modular bubbler system for pools and spas with a sealed air loop design that prevents leaks. Includes compact slip-fit nozzles available in multiple colors (White, Grey, Light Grey, Black), compatible with 50mm pressure pipe fittings, and scalable to support up to 36 nozzles using standard air blowers. Sold in 18-port kits and configurable for seats, steps, benches, and pool windows.
Quantifiable outcome
- V-LOCK® Lids: 5-year warranty against defects
- +1 more outcomes
Companies that use AQUEA
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
AQUEA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AQUEA partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Distribution Partners (Australia)coreNetwork of distribution partners across Australia enabling delivery to most worksite locations. Supported by warehouses in Melbourne and Brisbane.
- International Distribution PartnerscoreDistribution partnerships established in New Zealand, Spain, Canada, and North America enabling international market presence.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
AQUEA competitors and assessment
Company assessmentBroad incumbents
- Pentair plc: Global pool equipment major with broad portfolio including pumps, filters, heaters, and pool fittings. AQUEA competes at the premium/specialty end where Pentair's standard skimmer and drain offerings overlap; Pentair dwarfs AQUEA in scale and distribution but AQUEA targets differentiated niches.
- Hayward Holdings: Large North American pool equipment manufacturer with extensive product lines across pumps, filters, sanitization, and lighting. Overlaps with AQUEA in pool plumbing hardware categories, primarily through distribution to pool builders; broader portfolio than AQUEA.
- Fluidra Group (Zodiac/AstralPool): Global pool and wellness equipment group whose brands (Zodiac, AstralPool) cover pumps, filters, heaters, and pool fittings in Europe, Australia, and the Americas. Broad incumbent competitor with established distribution that AQUEA partners with indirectly in Spain and other regions.
Direct peers
- AquaStar Pool Products: US manufacturer of pool fittings, drains, and plumbing accessories sold through distributors and pool builders. Most direct product-category overlap with AQUEA — competing polymer and metal skimmer/drain hardware for new construction and renovation.
- Balboa Water Group: Manufacturer of spa and pool control systems, jets, fittings, and plumbing hardware serving OEMs and pool builders. Comparable in delivering engineered polymer/electronic components to pool and spa OEMs and installers — adjacent category with shared customer base.
- Custom Molded Products (CMP): US-based manufacturer of pool and spa fittings, drains, returns, and skimmer-related components made from engineered plastics. Direct comparable in product category (polymer pool fittings/hardware) and channel (pool builders and distributors).
- Waterco Limited: Australian-headquartered manufacturer of pool equipment, pumps, filters, and pool plumbing hardware with global distribution. Direct overlap with AQUEA in pool hardware categories and Australian trade channel; comparable customer base of pool builders and specifiers.
Regional players
- Spa Electrics: Australian underwater pool lighting specialist — the company AQUEA co-founder David Webber previously co-owned and led as Technical Director. Comparable ANZ-based premium pool hardware niche player; relevant proxy for AQUEA's likely M&A or scale trajectory.
- Poolrite Australia: Australian pool equipment brand covering pumps, filters, chlorinators, and pool hardware through trade distributors. Direct regional peer with overlapping product categories and identical Australian trade-channel customer base as AQUEA.
- Davey Water Products: Australia/NZ water and pool equipment manufacturer with broad plumbing, pump, and pool product lines. Comparable in geography (ANZ-focused) and customer segments (trade, builders, OEMs); broader product portfolio than AQUEA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
AQUEA social profiles
Digital presenceAQUEA financial estimates
Financial estimateRevenue estimate
Valuation estimate
AQUEA leadership team
Management profileNumber of profiles
Profiles4 records
AQUEA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AQUEA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AQUEA
What does AQUEA do?
AQUEA designs and supplies pool plumbing hardware for pools and spas, including V-LOCK® concealed skimmer lids, MAIN DRAIN hydrostatic relief drains, and BUBBLER+ modular bubbler systems. Products are made from reinforced polymer for safety compliance (AS1926.3) without electrical bonding, and are sold as complete kits for new builds or retrofit solutions through an authorized trade stockist network across Australia and select international markets.
Is AQUEA a public or private company?
AQUEA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AQUEA founded?
AQUEA was founded in 2018. It employs 1 to 10 people.
Where is AQUEA based?
AQUEA is headquartered in Mitcham, Australia, in the Oceania region.
How does AQUEA make money?
One revenue line is on record: pool Plumbing Hardware Sales.
Who are AQUEA's main competitors?
Broad incumbents on record are Pentair plc, Hayward Holdings and Fluidra Group (Zodiac/AstralPool). Direct peers are AquaStar Pool Products, Balboa Water Group, Custom Molded Products (CMP) and Waterco Limited. Regional players are Spa Electrics, Poolrite Australia and Davey Water Products.
Does AQUEA have an API?
No public API is recorded for AQUEA.
What industry is AQUEA in?
AQUEA's product category is Pool Plumbing Hardware. Its primary akta.pro industry code is IMANADAG, Plumbing & Building Drain/Waste/Vent (DWV) Pipe & Fittings. Its NAICS code is 326122 and its SIC code is 3050.