What MedVantage does

MedVantage is a privately-held US durable medical equipment (DME) distributor headquartered in Salt Lake City, Utah, specializing in post-operative recovery products for healthcare providers and individual patients nationwide. The company was founded in 2011 and operates with 11-50 employees. Its product portfolio spans three core categories: (1) cold therapy systems including the NICE1 (iceless programmable cold and compression), ManaCold Platinum 2.0, DJO Iceman Classic3, and Breg Polar Care Cube; (2) DVT prevention devices including PlasmaFlow, PlasmaFlight, PlasmaWave, VenaGo, and Venaflow Elite, all based on pneumatic sequential compression technology; and (3) orthopedic bracing including the Trend Correx SP TLSO, UltraSling III, hinged knee braces, and shoulder immobilizers. Critically, MedVantage does not manufacture these devices — it distributes and supports hardware from at least seven third-party manufacturers (NICE Recovery Systems, DJO, Breg, Medline, Cardinal Health Kendall, ManaCold, and Theriot).

The business operates a hybrid go-to-market model: a direct-to-consumer Shopify e-commerce storefront (account-login required, with both cash-pay and insurance billing) complemented by direct enterprise sales partnerships with Ambulatory Surgical Centers, Hospitals, Doctor's Offices, and Medical Clinics. Revenue is generated through one-time hardware sales (devices priced from $175 to $30,000 depending on category), short-term rentals of cold therapy equipment (2-week and 4-week terms at $350-$750), and insurance billing services for covered prescription-only devices such as bone growth stimulators. Pricing varies materially by product category, with cold therapy units priced $185-$785 and accessories $20-$80.

As a multi-brand distributor, MedVantage's competitive positioning rests on nationwide distribution accessibility, vendor-agnostic product breadth, hybrid purchase/rental flexibility, and end-to-end support including insurance claims handling and practice customization. No revenue, funding, or ownership details are publicly disclosed, and there are no indications of M&A activity, institutional investment, or international operations. CEO and President Darin Johncock leads the company.

Name

MedVantage

Legal name

MedVantage

Website

https://medvantageco.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

MedVantage is a privately-held US distributor of post-operative durable medical equipment, offering cold therapy systems, DVT prevention devices, and orthopedic bracing sourced from multiple manufacturers to ambulatory surgery centers, hospitals, clinics, and patients via e-commerce and provider partnerships.

Ownership category

akta.pro rank

Product category

Durable Medical Equipment

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

Keywords

• Durable medical equipment
• Cold therapy systems
• DVT prevention devices
• Orthopedic bracing
• Post-operative recovery

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Device Sales: One-time sale of durable medical equipment including cold therapy systems, DVT prevention devices, bracing, and supports to healthcare providers and patients.
2. Equipment Rental: Rental model for cold therapy systems with options for 2-week and 4-week rental periods, allowing short-term access for post-operative recovery.
3. Insurance Billing Services: The company offers insurance billing for covered devices, handling paperwork with insurance providers on behalf of patients for prescription-only devices like bone growth stimulators.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

MedVantage distributes and sells durable medical equipment for post-operative recovery, including cold therapy systems, DVT prevention devices, and orthopedic bracing products. The company serves healthcare providers (ambulatory surgery centers, hospitals, doctor's offices, medical clinics) as its primary segment while also offering direct-to-patient sales and short-term rentals through its e-commerce channel.

Product overview

MedVantage is a national provider of durable medical equipment (DME) specializing in post-operative recovery products. The product portfolio centers on three core categories: (1) Cold Therapy Systems including the Nice1 Cold Therapy System, ManaCold Platinum 2.0, DJO Iceman Classic3, and Breg Polar Care Cube, which provide controlled cooling and compression for pain and swelling management; (2) DVT Prevention Devices including PlasmaFlow, PlasmaFlight, PlasmaWave, VenaGo, and Venaflow Elite, which use pneumatic compression technology to stimulate blood flow and prevent blood clots; and (3) Orthopedic Bracing including Trend Correx SP TLSO, UltraSling III, shoulder immobilizers, hinged knee braces, and recovery systems. The company also offers a comprehensive range of accessories including therapy wraps, SCD sleeves, tube sets, and replacement components. Products are sold primarily to healthcare providers including Ambulatory Surgical Centers, Hospitals, Doctor's Offices, and Medical Clinics, with both purchase and rental options available for patients.

Differentiator

Problem solved

Functional benefit

Products and services

• Nice1 Cold Therapy System Water-circulating cold therapy system designed for post-operative pain management and swelling reduction, distributed to healthcare providers and patients nationwide.
• ManaCold Platinum 2.0 Ice-less refrigeration-based cold therapy unit for post-surgical recovery, offered to providers and patients through MedVantage.
• DJO Iceman Classic3 Cold Therapy Unit Cold therapy unit distributed by MedVantage as part of its cold therapy product line for post-operative use.
• Breg Polar Care Cube Cold Therapy System Cold therapy system distributed to surgical practices and patients for post-operative cold therapy management.
• PlasmaFlow DVT Prevention Device Portable pneumatic compression device for deep vein thrombosis prevention during post-surgical recovery, distributed to providers and patients.
• PlasmaFlight Portable Massage Device Portable massaging device used for circulation support and recovery, distributed as part of MedVantage's DVT/recovery catalog.
• PlasmaWave Pneumatic SCD Device Pneumatic sequential compression device for DVT prophylaxis in post-operative and immobilized patients.
• VenaGo DVT Prevention Device DVT prevention device for post-operative and home-use compression therapy, distributed through MedVantage's provider and patient channels.
• Venaflow Elite DVT Prevention Cuffs DVT prevention compression cuffs for use with sequential compression systems, distributed as part of MedVantage's DVT product line.
• Trend Correx SP TLSO Spinal Brace Thoracolumbosacral orthosis (TLSO) spinal brace for post-operative spinal stabilization and support, distributed to providers and patients.
• UltraSling III Shoulder Immobilizer Shoulder immobilization brace for post-operative shoulder recovery, distributed through MedVantage's bracing catalog.
• Deluxe Shoulder Immobilizer Shoulder immobilization brace sold to providers and patients for post-surgical shoulder immobilization and support.
• Hinge ROM Knee Brace Range-of-motion (ROM) hinged knee brace for post-operative knee stabilization and controlled rehabilitation.
• Recovery Shoulder System Shoulder recovery immobilization system distributed for post-operative shoulder recovery use.
• Nice1 Therapy Wraps Collection Anatomically shaped wraps and pads for the Nice1 cold therapy system, sold individually to fit specific body parts during post-operative recovery.
• SCD Compression Sleeves Sequential compression device (SCD) sleeves from Kendall, Medline, and other manufacturers, distributed as consumables for DVT prevention systems, including reprocessed/refurbished sleeve options.
• Bone Growth Stimulators Bone growth stimulation devices leveraging pulsed electromagnetic field (PEMF) technology for orthopedic healing, offered as part of MedVantage's post-operative recovery portfolio.

Quantifiable outcome

• Up to 36% enhanced spinal fusion success rate with bone growth stimulators
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• NICE Recovery SystemscoreTechnology or IntegrationNICE Recovery Systems manufactures the NICE1 cold therapy system sold through MedVantage. The NICE1 is a flagship product combining cold and compression therapy in an iceless system.
• ManaColdcoreTechnology or IntegrationManaCold produces water-circulating cold therapy devices including the ManaCold Platinum 2.0, sold through MedVantage's distribution network.
• DJOcoreTechnology or IntegrationDJO manufactures the IceMan CLASSIC3 cold therapy unit and VenaGo DVT prevention device sold through MedVantage.
• BregcoreTechnology or IntegrationBreg produces the Polar Care Cube cold therapy system and various orthopedic bracing products distributed by MedVantage.
• MedlinecoreTechnology or IntegrationMedline manufactures Hemo-Force Sequential and Intermittent SCD sleeves for DVT prevention, distributed through MedVantage.
• Cardinal Health (Kendall)coreTechnology or IntegrationCardinal Health's Kendall SCD SmartFlow system with Express Sleeves are distributed through MedVantage, including both new and reprocessed options.
• DJO (Venaflow)coreTechnology or IntegrationDJO's Aircast brand manufactures Venaflow Elite DVT prevention cuffs featuring Duplex aircell technology, distributed through MedVantage.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• AdaptHealth: National DME distributor and home medical equipment provider operating in sleep, respiratory, and post-acute recovery. Comparable business model of multi-category DME distribution with insurance billing at scale.
• Breg: Manufacturer of the Polar Care Cube cold therapy system and orthopedic bracing products distributed by MedVantage. Direct overlap in product categories and a competitor in the same channels if Breg expands direct-to-provider sales.
• DJO (Enovis): Manufacturer of the IceMan, VenaGo, PlasmaFlow, PlasmaWave, PlasmaFlight, and Aircast/Venaflow Elite devices that MedVantage resells. Competes as both a supplier and a potential direct seller of DVT prevention and bracing products to the same provider and patient base.
• ManaMed: Manufacturer of the ManaCold Platinum 2.0 cold therapy product sold by MedVantage. Closest direct comparator in post-op DVT prevention and cold therapy, focused on the same ambulatory and post-operative recovery use case.
• Apria Healthcare (Owens & Minor): National DME provider serving patients at home with post-surgical equipment including cold therapy and DVT prevention. Direct competitor in patient-facing DME delivery and insurance billing.

Broad incumbents

• McKesson Medical-Surgical: Large-scale medical distributor serving hospitals, ASCs, and physician offices across the same customer set as MedVantage. Comparable business model of medical supply distribution but with broader product portfolio and stronger IDN contracts.
• Medline Industries: One of the largest private manufacturers and distributors of medical supplies in the US, including Hemo-Force SCD sleeves that MedVantage distributes. Overlaps directly with MedVantage in DME distribution to hospitals and ASCs but at vastly larger scale and breadth.
• Cardinal Health: Major medical product distributor whose Kendall SCD brand (sold through MedVantage) competes in the DVT prevention space. Cardinal Health also sells direct to the same provider customers, creating a hybrid manufacturer/distributor competitor.
• Henry Schein: Major distributor of medical and dental supplies to office-based practitioners. Competes for the same physician office and clinic customers as MedVantage but with a much broader catalog and deeper sales coverage.

Emerging players

• Bioventus: Specialty medical device company in orthobiologics and bone growth stimulation, overlapping with the bone growth stimulator portion of MedVantage's portfolio. Smaller and more focused than MedVantage's broad DME mix but addresses the same post-op recovery category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MedVantage