Keg Dolly
Keg Dolly is a founder-owned, Tulsa-based manufacturer and direct-to-consumer e-commerce retailer of mechanical keg-handling, case-moving, and janitorial equipment for SMB bars, restaurants, and hospitality operators in the United States.
- Company typePrivate
- Founded1993
- HeadquartersTulsa, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Keg Dolly does
Keg Dolly is a privately held manufacturing and distribution company founded in 1993 in Tulsa, Oklahoma, focused on equipment for the bar, restaurant, and hospitality industry. The company sells keg-handling hardware — including the flagship Keg Dolly (ICD-3000), Slim Keg Dolly (ICD-6000), Keg Storage Stacker (ICD-2000), and Keg Series Spacer (ICD-1000) — alongside case-movement tools (Cart-A-Case, Kitchen Dolly, 5 Gallon Bucket Dolly, Square Case Dolly With Handle) and a DeVault sub-brand of utility jugs and janitorial accessories. The products are mechanical, made primarily from HDPE plastics and steel, and are designed for ergonomic handling, vertical stacking in coolers, and simultaneous top/bottom keg tapping.
The business operates as a direct-to-consumer e-commerce storefront at kegdolly.com, powered by 3dcart eCommerce software, with phone-based sales support. There is no third-party retail, distributor, or reseller channel disclosed, and shipping appears concentrated within the United States. Revenue is generated entirely through one-time hardware unit purchases at price points ranging from approximately $5 (Hose Bender 2 Pack) to $41 (DeVault 5 Gallon Utility Jug), with periodic promotional discounting. Customers are SMB bars, restaurants, and hospitality operators who buy equipment to reduce staff strain, maximize cooler space, and improve workflow. The company remains founder-owned, with no disclosed institutional investors, leadership team, or parent entity in the source data.
Keg Dolly firmographics
Firmographics- Name
- Keg Dolly
- Legal name
- Keg Dolly
- Website
- https://kegdolly.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Short description
- Keg Dolly is a founder-owned, Tulsa-based manufacturer and direct-to-consumer e-commerce retailer of mechanical keg-handling, case-moving, and janitorial equipment for SMB bars, restaurants, and hospitality operators in the United States.
- Ownership category
- akta.pro rank
Keg Dolly industry classification
Industry- Product category
- Commercial Bar and Restaurant Equipment
- NAICS
- Other Commercial Equipment Merchant Wholesalers (42344)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers) (IMAHABAH)
- akta.pro secondary industries
- Kegging & Draught Packaging Operations (AFAFAJAI), Bulk Beverage & Keg Distribution (AFAIAGAK)
Keywords
Where Keg Dolly is headquartered
LocationHeadquarters
- HQ city
- Tulsa
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Keg Dolly business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Product Sales: Keg Dolly generates revenue through the direct sale of physical equipment including keg dollies, stackers, spacers, utility jugs, and cleaning accessories. All products appear to be sold as one-time purchases with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual unit product pricing across multiple product categories |
| Unit Pricing | Pay-as-you-go | Slim Quarter Keg Stacker promotional pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Keg Dolly product offering
Product offeringCore offering
Keg Dolly manufactures and distributes a specialized line of physical equipment for the bar, restaurant, and hospitality industry, including keg dollies, keg stackers and spacers, case and bucket dollies, and DeVault utility jugs and cleaning accessories. Products are designed to move heavy kegs safely, maximize cooler storage space, keep cases off the floor, and handle utility liquids, with sale prices typically ranging from $5.00 to $40.99 per unit sold through the company's own e-commerce website.
Product overview
Keg Dolly is a manufacturing and distribution company founded in 1993 that provides equipment for the bar, restaurant, and hospitality industry. The product portfolio centers on keg handling solutions including the flagship Keg Dolly (ICD-3000) and Slim Keg Dolly (ICD-6000) for transporting heavy kegs, the Keg Storage Stacker (ICD-2000) and Keg Series Spacer (ICD-1000) for organizing kegs in coolers, and the Slim 1/6 Keg Stacker and Slim Quarter Keg Stacker for storing slim keg formats. Supporting products include case moving equipment (Cart-A-Case, Kitchen Dolly, 5 Gallon Bucket Dolly, Square Case Dolly With Handle) and utility jugs from DeVault including the 5 Gallon Utility Jug, 3 Gallon Utility Jug, Hose Bender 2 Pack, and Spray and Swipe cleaning tool. The products are organized across Bar Supplies, Restaurant Supplies, and Janitorial Supplies categories.
Differentiator
Problem solved
Functional benefit
Brands
- DeVault: DeVault is a brand of utility jugs sold by Keg Dolly, including 3 Gallon and 5 Gallon Utility Jugs with Deluxe Filler Hoses, and the DeVault Patriotic 5-Gallon Utility Jug limited edition.
Products and services
- Keg Dolly (Original) Flagship dolly specifically designed for moving heavy kegs safely and efficiently, reducing body strain on bar and restaurant staff. Dimensions: 16 inches x 4 inches. Part Number: ICD-3000.
- Slim Keg Dolly
Quantifiable outcome
- Reduces body strain from moving heavy kegs
- +2 more outcomes
Companies that use Keg Dolly
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Keg Dolly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Keg Dolly partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Keg Dolly competitors and assessment
Company assessmentDirect peers
- New Star Foodservice: New Star Foodservice offers a broad line of restaurant and bar supplies including dollies, storage, and utility products at value price points. Comparable due to overlapping product mix (dollies, stackers, organizers) and shared SMB bar/restaurant customer base.
- Bar Maid Corporation: Bar Maid manufactures glass washers, bar equipment, and beverage-handling accessories specifically for bars and restaurants. Directly comparable as a niche player focused exclusively on bar-operator productivity and safety products.
- Winco Equipment: Winco is a broad-line restaurant and bar supply manufacturer offering utility carts, dollies, and kitchen tools at competitive price points. Comparable due to overlapping product categories (dollies, organizers, utility tools) and shared end customer in SMB hospitality.
- San Jamar: San Jamar specializes in bar, beverage, and kitchen safety/handling products including ice handling, condiment dispensers, and bar supplies. Directly comparable niche focus on bar-operator productivity and safety equipment sold through foodservice channels.
- Hubert Company: Hubert distributes restaurant, bar, and foodservice equipment including storage, transport, and utility items. Comparable as a multi-channel supplier of bar/restaurant productivity tools with overlapping SKU categories.
- Update International: Update International supplies smallwares and equipment to the foodservice industry with a strong bar and beverage focus. Comparable in target customer (bars, restaurants) and overlapping categories like storage and handling equipment.
Broad incumbents
- Rubbermaid Commercial Products: Rubbermaid Commercial Products manufactures a wide range of utility carts, dollies, buckets, and janitorial tools used in hospitality and foodservice. Comparable because of overlap in dolly, jug, and cleaning-product categories serving the same commercial customer.
- Carlisle Foodservice Products: Carlisle is a major foodservice equipment manufacturer offering beverage service, storage, and material-handling items. Comparable due to overlapping bar/restaurant equipment categories and similar B2B foodservice distribution channels.
- Cambro Manufacturing: Cambro is a leading manufacturer of commercial foodservice equipment including beverage storage, transport, and handling products. Comparable because it serves the same bar/restaurant customer base with adjacent material-handling and storage equipment, though on a much broader product scale.
- Vollrath Foodservice: Vollrath manufactures smallwares, countertop equipment, and beverage service products for the foodservice industry. Comparable overlap in bar/restaurant equipment serving the same SMB hospitality customer with utility and handling tools.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Keg Dolly social profiles
Digital presenceKeg Dolly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keg Dolly leadership team
Management profileNumber of profiles
Keg Dolly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keg Dolly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keg Dolly
What does Keg Dolly do?
Keg Dolly manufactures and distributes a specialized line of physical equipment for the bar, restaurant, and hospitality industry, including keg dollies, keg stackers and spacers, case and bucket dollies, and DeVault utility jugs and cleaning accessories. Products are designed to move heavy kegs safely, maximize cooler storage space, keep cases off the floor, and handle utility liquids, with sale prices typically ranging from $5.00 to $40.99 per unit sold through the company's own e-commerce website.
Is Keg Dolly a public or private company?
Keg Dolly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Keg Dolly founded?
Keg Dolly was founded in 1993.
Where is Keg Dolly based?
Keg Dolly is headquartered in Tulsa, United States, in the North America region.
How does Keg Dolly make money?
One revenue line is on record: hardware Product Sales.
Who are Keg Dolly's main competitors?
Direct peers on record are New Star Foodservice, Bar Maid Corporation, Winco Equipment, San Jamar, Hubert Company and Update International. Broad incumbents are Rubbermaid Commercial Products, Carlisle Foodservice Products, Cambro Manufacturing and Vollrath Foodservice.
Does Keg Dolly have an API?
No public API is recorded for Keg Dolly.
What industry is Keg Dolly in?
Keg Dolly's product category is Commercial Bar and Restaurant Equipment. Its primary akta.pro industry code is IMAHABAH, Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers), with a secondary code of AFAFAJAI, Kegging & Draught Packaging Operations. Its NAICS code is 42344 and its SIC code is 3537.