What G. Bianchi AG does

G. Bianchi AG is a fifth-generation, family-owned Swiss specialty food distributor founded in 1881 and headquartered in Zufikon (canton Aargau), with a second operational hub in Saint-Prex (canton Vaud) and a regional presence in Ticino. The company serves the Swiss gastronomy sector — restaurants, hotels, and large-scale institutional consumers (Grossverbraucher) — supplying premium fresh and frozen products across six core categories: fish and seafood, shellfish and crustaceans, poultry, meat, game, and delicatessen/convenience. Its catalog spans more than 2,500 products sourced domestically and internationally, supplemented by an in-house butcher (Bianchi Metzgerei) for custom cuts and dry-aged specialties, plus exclusive private-label Bianchi Brands.

Distribution is handled through a dual-site cold-chain logistics network enabling free nationwide Swiss delivery (frei Haus), supported by dedicated sales teams segmented by customer type and language region. Customers can order via telephone, email, the B2B Webshop (shop.bianchi.ch), or the Bianchi mobile application available on iOS and Android; a separate B2C Webshop (shop.bianchi.swiss) addresses private retail customers. The Webshop and app are available in German, French, and Italian, reflecting the company's commitment to serving all three Swiss language regions.

The business model is B2B foodservice distribution with individually negotiated pricing (list prices are non-binding), invoiced in Swiss Francs with payment terms of net 15 calendar days from invoice date. Revenue is generated through product sales rather than licensing or subscription, with the company employing 251–500 staff across sales, logistics, quality management, marketing, HR, and accounting functions. Multiple family members (Luca Bianchi, Dario Bianchi, Alessandro Battaglia as CEOs; Paolo Bianchi and Giulio Bianchi on the board) remain in operating and governance roles, and no external institutional investors have been disclosed.

Name

G. Bianchi AG

Legal name

G. Bianchi AG

Website

https://bianchi.ch

Company type

Private

Founded year

1881

Operating status

Operating

Headcount range

251–500 employees

Short description

G. Bianchi AG is a fifth-generation, family-owned Swiss specialty food distributor, founded in 1881, supplying over 2,500 premium fish, seafood, meat, poultry, game, and delicatessen products to restaurants, hotels, and large-scale consumers across Switzerland via direct delivery, B2B Webshop, and mobile app.

Ownership category

akta.pro rank

Product category

Foodservice Distribution

NAICS

Fish and Seafood Merchant Wholesalers (42446)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

akta.pro secondary industry

Ethnic Meat, Poultry & Seafood Wholesale (AFAIAIAC)

Keywords

• Specialty food distribution
• B2B foodservice supply
• Fresh seafood wholesale
• Premium meat supplier
• Gastronomy logistics

Headquarters

HQ city

Zumikon

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food & Beverage Products Sales: G. Bianchi AG generates revenue through the sale of premium food products to the Swiss hospitality sector. The company supplies fish, seafood, poultry, meat, game, and delicatessen/convenience products. Products are sold via a B2B Webshop, mobile app, telephone, and email. Pricing is quote-based with individually negotiated prices, and prices in price lists are non-binding. Delivery is free delivery (frei Haus) as stated in AGB.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

G. Bianchi AG is a fifth-generation Swiss family-owned distributor (founded 1881) that supplies premium fresh and frozen specialty foods — fish, seafood, shellfish, crustaceans, poultry, meat, game, and delicatessen/convenience products — to the Swiss gastronomy sector. It sells through a B2B Webshop (shop.bianchi.ch), a native iOS/Android mobile app, and traditional telephone/email ordering, with nationwide free delivery from two operational sites in Zufikon and Saint-Prex. The company complements distribution with in-house meat production through Bianchi Metzgerei and exclusive Bianchi private-label brands.

Product overview

G. Bianchi AG operates as a specialty food distributor serving Swiss gastronomy (restaurants, hotels, and institutional buyers) since 1881. The company offers a unified product portfolio centered on an e-commerce platform (shop.bianchi.ch) accessible via web and mobile app. The core offering consists of premium food products organized into categories: Fisch & Seafood (fish and seafood), Schalen- und Krustentiere (shellfish and crustaceans), Geflügel (poultry), Fleisch (meat), Wild (game), and Delikatessen & Convenience (delicatessen items). The company supplements its product range with in-house production through its Metzgerei (butcher shop), exclusive private label brands, and Switzerland-wide logistics services from two locations (Zufikon and Saint-Prex). Customers can order through the online shop, mobile app, or traditional channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Fisch & Seafood (Fish & Seafood) Fresh and frozen fish and seafood assortment including trout, salmon, shrimp, crab, and other species; supplied to professional gastronomy across Switzerland.
• Schalen- und Krustentiere (Shellfish & Crustaceans) Shellfish and crustacean products including octopus, squid, sepia, and mussels, distributed to Swiss gastronomy.
• Geflügel (Poultry) Poultry products including chicken and specialty poultry sourced from Switzerland and France.
• Fleisch (Meat) Meat products including Swiss beef, pork, veal, and specialty cuts.
• Wild (Game) Game products including venison and other wild game specialties for professional kitchens.
• Delikatessen & Convenience Delicatessen and convenience products including dry-aged meats, truffles, antipasti, poke bowls, and prepared specialty items.
• Bianchi Metzgerei (In-house Butcher) In-house butcher operation producing specialty meat products and custom cuts for Swiss gastronomy customers.
• Bianchi Brands (Private Label) Exclusive private-label Bianchi brand specialty products offered alongside the wider assortment to differentiate the offering from commodity distributors.
• Schweizweite Logistik (Nationwide Logistics & Delivery) Nationwide Switzerland delivery service with air and land freight receiving, efficient storage, and rapid workflows ensuring maximum freshness; offered free of charge (frei Haus) from two sites in Zufikon and Saint-Prex.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Marr SpA: Italy's leading B2B foodservice distributor serving HoReCa customers with fresh and dry foods. Comparable in business model (specialty foodservice distribution) and category breadth, but primarily focused on the Italian market rather than Switzerland.

Direct peers

• Saviva AG: Migros-industry foodservice distributor serving Swiss restaurants, hotels, and large consumers with fresh and dry goods. Directly comparable to Bianchi in customer base (Swiss gastronomy), B2B delivery model, and breadth of assortment.
• Transgourmet Holding AG: Switzerland's largest B2B foodservice distributor (subsidiary of Coop Group), operating brands such as Prodega and Growa. Directly competes with Bianchi for restaurant, hotel, and institutional accounts with a national delivery network and broad assortment.
• Chefs Culinar Schweiz AG: Swiss subsidiary of the German Chefs Culinar group, B2B foodservice distributor serving hotels, restaurants, and catering. Directly comparable to Bianchi in customer segment (HoReCa), product breadth, and national delivery model.

Broad incumbents

• US Foods Holding Corp: Major US broadline foodservice distributor serving restaurants, healthcare, and hospitality. Comparable as a multi-category foodservice distributor with private-label and digital ordering capabilities, but operating in a different geography and at much larger scale.
• Micarna SA: Bell Food Group's meat and poultry production arm, supplying major Swiss retailers and foodservice operators. Comparable to Bianchi's Fleisch and Geflügel categories, but operating as an industrial producer rather than a specialty distributor.
• Bell Food Group AG: Large Swiss-listed meat, poultry, and convenience food producer and distributor. Overlaps with Bianchi's meat, poultry, and delicatessen categories and supplies similar foodservice channels, but at much greater scale and as a vertically integrated producer rather than a pure distributor.
• ELSA-Mifroma AG: Migros-industry food distribution and cheese/dairy specialist serving retail and foodservice customers across Switzerland. Comparable to Bianchi as a broad-line Swiss distributor, but with deeper dairy/cheese orientation.
• Sysco Corporation: World's largest broadline foodservice distributor serving restaurants, hotels, and institutions. Comparable in customer segment and distribution-led model, but vastly larger and publicly listed; useful as a global benchmark for the foodservice distribution category.

Emerging players

• Ottilie Wildi AG: Swiss specialty food wholesaler serving gastronomy with fresh, frozen, and dry goods. Comparable to Bianchi as a mid-sized Swiss B2B foodservice distributor with a similar HoReCa focus, but with a different assortment mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bianchischweiz
• Instagraminstagram.com/bianchi__1881
• LinkedInlinkedin.com/company/g-bianchi-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G. Bianchi AG