Name

Newpowa

Legal name

Newpowa America Inc.

Website

https://newpowa.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Off-Grid Solar Power Equipment

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Motors & Generators (3621)

akta.pro primary industry

Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ)

akta.pro secondary industries

Solar Balance-of-System Components (Cables, Combiner Boxes, Switchgear, Transformers) (EUAMABAG), Solar Mounting, Racking & Trackers (Fixed-Tilt, Single/Dual-Axis, Rooftop Mounts) (EUAMABAF), Solar Inverters, Power Electronics & MLPE (String/Central Inverters, Optimizers, Microinverters) (EUAMABAE)

Keywords

• Off-grid solar panels
• Solar power kits
• Portable solar generators
• RV solar equipment
• MPPT charge controllers

Headquarters

HQ city

Ontario

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Solar Panel Sales: Direct sales of monocrystalline solar panels ranging from 5W to 200W+ in 12V and 24V configurations. Panels sold individually and in kits.
2. Solar Kit Sales: Pre-configured solar kits including panels, charge controllers, mounting hardware, and cables. Available in configurations from 100W to 800W.
3. Portable Power/Solar Generators: Portable power stations and solar generators including Kosta 500W unit with 540Wh battery capacity.
4. Powa Rewards Program: Loyalty program earning 'Powa Volts' on purchases, redeemable for discount coupons (50 volts = $5 off, 200 volts = 5% off, 400 volts = 10% off). Designed to drive repeat purchases and customer retention.
5. Wholesale/OEM: Bulk sales to B2B customers including dealers, installers, and businesses through dedicated wholesale division.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Newpowa designs, sources, and sells off-grid solar power products including monocrystalline solar panels (5W-220W+ in 12V and 24V), complete solar kits (100W-800W) bundling panels with charge controllers, mounts, and cables, portable power stations (Kosta 500W and 700W), lithium batteries, inverters, and complementary accessories. The portfolio targets RV, marine, overlanding, camping, and DIY home applications through its own e-commerce site, Amazon, and a wholesale/OEM channel.

Product overview

Newpowa is a solar power solutions provider offering a comprehensive portfolio of off-grid solar products. The core product line centers on monocrystalline solar panels available in various wattages (from 5W to 220W) and voltages (12V and 24V), sold both individually and as complete solar kits. Solar kits range from 100W portable kits to 800W residential systems, bundling panels with MPPT charge controllers, cables, connectors, mounting hardware, and optional lithium batteries. The company also offers portable power solutions including the Kosta 500W and 700W portable solar generators, along with complementary accessories such as mounts, inverters, charge controllers, wiring/connectors, and solar LED lighting. Products are organized into collections targeting specific applications: Camping, Overlanding, RVs/Campers, Marine, and DIY Home Solutions. The product portfolio includes specialized sub-brands like the Pro Series with 9 BusBar and 10 BusBar technology for enhanced efficiency, and Bifacial panels for double-sided light collection.

Differentiator

Problem solved

Functional benefit

Products and services

• Solar Kits Pre-configured off-grid solar power kits combining solar panels, MPPT/PWM charge controllers, mounting hardware, cables, and connectors. Available in configurations from 100W portable kits to 800W residential-style systems, designed for RVs, vans, marine vessels, overlanding builds, and off-grid cabins.
• Pro 200W 12V Monocrystalline Solar Panel High-efficiency 200W 12V monocrystalline solar panel featuring 9 BusBar cell technology, maximum efficiency of 21.5%, IP-65 rated junction box with pre-installed bypass diodes, and rugged frame construction. Targeted at RV, marine, camping, and other off-grid applications.
• 440W 12V Monocrystalline Solar Kit (2PCS 220W) Complete solar starter kit with 2x 220W monocrystalline panels, 60A MPPT charge controller with Bluetooth, cables, connectors, and Z-bracket mounts. Suited for RVs, van conversions, overlanding, and off-grid applications.
• Pro 400W 12V Monocrystalline Solar Kit Pro Series solar kit with 2x 200W panels, 60A MPPT charge controller, parallel connectors, and Z-bracket mounts. Available in starter configuration or bundled with a 12V 100Ah lithium battery.
• 800W Monocrystalline 24V Solar Kit (4PCS 200W 24V) Website-exclusive 800W solar kit with 4x 200W 24V monocrystalline panels, 40A MPPT charge controller with Bluetooth, cables, parallel connectors, and Z-mount kits. Targeted at larger off-grid applications.
• 100W Portable Solar Kit Portable monocrystalline solar panel kit with 2x 50W foldable panels in a plug-and-play design with battery clamps. Designed for camping and direct battery trickle charging.
• New 200W Portable Solar Panel Kit Portable 200W solar kit with 2x 100W panels wired in parallel, an XT extension cable, battery clamp set, and optional PWM or MPPT charge controllers. Compatible with most solar generators.
• Kosta 500W Portable Solar Generator Portable power station with 540Wh battery capacity, 500W continuous output, pure sine wave inverter, and multiple outputs (AC, DC, USB, Type-C, QC3.0), plus a built-in LED light. Solar-compatible for off-grid power.
• 40W Gate Operator Kit Compact 40W/24V monocrystalline solar panel kit with EVA encapsulation, anodized frame, and pre-attached 10ft cable. Designed for gate openers, RVs, marine, and small off-grid applications.
• New 200W 12V Monocrystalline Solar Panel High-efficiency 200W 12V monocrystalline panel with approximately 20% smaller footprint and 21% maximum efficiency. Standard panel for off-grid RV, marine, camping, and traffic signal applications.
• New 200W 24V Monocrystalline Solar Panel 200W 24V monocrystalline solar panel with 10 BusBar technology for enhanced efficiency and reduced power loss. Designed for RVs, marine vessels, boats, camping, and traffic signal applications.
• New 200W 12V Mono Bifacial Solar Panel Bifacial monocrystalline panel with 9 BusBar technology, 21.8% max efficiency, and transparent back sheet enabling double-sided solar collection. All-black frame design.
• New 60W Monocrystalline 24V Solar Panel Compact 60W 24V monocrystalline panel with high efficiency, EVA encapsulation, and TPT back sheet. Suited for RV, marine, gate opener, boat, and small off-grid applications.
• 35W 24V Monocrystalline Solar Panel Compact 35W 24V monocrystalline solar panel for small electronics off-grid power, with a pre-attached 3ft wire with bare ends.
• 30W 24V Monocrystalline Waterproof Solar Kit Waterproof trickle charger kit for 24V batteries. Includes a monocrystalline panel with 8ft cables and Anderson connectors, plus a 10A waterproof PWM smart charge controller. Designed for RVs, boats, and fences.
• New 20W Monocrystalline 12V Solar Panel Compact 20W 12V monocrystalline solar panel with high-efficiency cells in a small form factor, suited to small off-grid applications.
• MPPT Charge Controllers Maximum Power Point Tracking charge controllers including 40A and 60A models, some with built-in Bluetooth, for optimizing solar panel charging performance. Available in 20A, 40A, and 60A configurations.
• Inverters Power inverters including 2000W models with remote monitoring capability for converting DC to AC power in off-grid solar systems.
• Mounts Solar panel mounting solutions including Z-brackets, adjustable tilt brackets, pole/wall mounts, and curved brackets to support various installation configurations.
• Wiring & Connectors Cables, connectors, and wiring accessories for solar panel installations, including extension cables, ring terminals, fuse protection, and parallel connection sets.
• 12V 100Ah Lithium Battery 12V 100Ah lithium battery available as an optional add-on for solar kits, providing energy storage for off-grid systems.
• Kosta 700W Portable Power Bank Portable power banks and solar generators including the Kosta 500W and 700W models for camping, overlanding, and emergency power backup.
• Solar LED Ground Light Solar-powered LED ground light with 6-8 hour illumination period, IP66 waterproof rating, and automatic on/off functionality. Suited for gardens, pathways, and outdoor lighting.
• Powa Rewards Loyalty Program Customer loyalty program earning Powa Volts on purchases, redeemable for discount coupons ($5 off at 50 volts, 5% off at 200 volts, 10% off at 400 volts). Designed to drive repeat purchases and customer retention.
• Gift Card Gift certificates available for purchase, allowing recipients to select their own Newpowa products.

Quantifiable outcome

• 20MW of solar capacity sold
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• Brand Ambassadors (6 individuals/couples)minorGTM or Marketing PartnerNewpowa partners with outdoor enthusiasts who showcase products through their personal adventures. Ambassadors include Steve & Erin Persia (full-time RVers), Mike & Joni (National Parks), James Bialczak (van builder), Alex & Jae (Canadian overlanders), Josh Roelle (family camper), and Lewis & Taran (sailors). Each promotes products through social media and detailed setup reviews.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Goal Zero: Goal Zero pioneered the consumer portable solar + power station category with Yeti power stations and Boulder/Nomad panels. Targets the same outdoor recreation, RV, and emergency-prep customer base as Newpowa.
• Rich Solar: Rich Solar sells off-grid solar panels, complete kits, charge controllers, and lithium batteries primarily through online channels. Closely mirrors Newpowa's off-grid positioning, kit-based product strategy, and Amazon/D2C distribution mix.
• BougeRV: BougeRV focuses on RV-specific solar panels, portable power stations, and 12V/24V accessories, sharing Newpowa's RV/camper/overlanding use-case focus and DTC-plus-Amazon distribution model.
• Renogy: Renogy is the closest direct competitor, offering monocrystalline solar panels, complete off-grid kits, MPPT charge controllers, lithium batteries, and inverters targeting RV, marine, and residential off-grid customers. Overlaps substantially with Newpowa's product line, channels, and use cases.
• Jackery: Jackery leads the portable power station category with strong consumer brand recognition and integrated solar panels. Directly competes with Newpowa's Kosta portable generator line and adjacent solar panel SKUs for the same camping/RV/emergency consumer.
• Dokio: Dokio markets foldable and portable solar panels plus kits for camping, RV, and off-grid applications. Directly comparable portable-panel offering to Newpowa's 100W/200W portable kits at similar price points.
• EcoFlow: EcoFlow offers portable power stations, solar panels, and whole-home battery solutions with significant R&D and marketing investment. Overlaps with Newpowa on portable generators and foldable solar panels for RV/camping/overlanding consumers.
• Bluetti: Bluetti is a fast-growing portable power station and home battery brand with comparable wattage tiers, solar generator bundles, and panels. Competes head-to-head with Newpowa's Kosta line on specs, price, and consumer reviews.
• ACOPower: ACOPower sells portable solar panels, foldable kits, and solar generators with a similar D2C + Amazon strategy, directly competing in Newpowa's camping, RV, and emergency-backup use cases.

Broad incumbents

• Anker (PowerHouse): Anker's PowerHouse line of portable power stations and companion solar panels competes in the same portable power category as Newpowa's Kosta, with Anker's broader consumer-electronics brand providing a much larger marketing and retail footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCX4JVC20t7VWGdMYcifuOyA?view_as=subscriber
• Facebookfacebook.com/newpowa
• Instagraminstagram.com/newpowausa
• Pinterestpinterest.com/stevy0153
• Xx.com/Newpowa1
• LinkedInlinkedin.com/company/newpowa-america-inc

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newpowa