Genitec

What Genitec does

Genitec A.S. is a privately held Turkish industrial machinery manufacturer headquartered in the Pınarçay Organized Industrial Zone in Çorum, Turkey, specializing in turnkey automation solutions for ceramic sanitaryware production. The company designs, fabricates, and delivers complete pressure casting plants, traditional casting systems, resin moulds, robotic glazing lines, dryers, glaze and slip preparation systems, CNC grinding machines, and quality control equipment used by ceramic sanitaryware manufacturers worldwide. Its product portfolio is organized into High Pressure Casting Systems (GHC series) for automated resin-mould production and Traditional Casting Systems (GNC series) for plaster-mould casting, complemented by ancillary equipment such as KUKA-based 8-axis glazing robots, EtherCAT and IO-Link-controlled process valves, and precision dosing systems guaranteeing less than 1kg deviation on 2-tonne glaze batches.

Genitec's underlying technology stack integrates industry-leading automation platforms (KUKA robots, Siemens electricals, Omron PLC/touch panels, EtherCAT and IO-Link communications) with proprietary control software and in-house engineered mechanical systems, including a custom CNC grinding software developed entirely by Genitec. The company serves a global base of enterprise customers across 35+ countries, with named clients including Roca, ISVEA, ECE Banyo, Serel Vitrifiye, Kirovskaya Keramika, and Persiana Ceram, among others. It markets primarily through enterprise field sales supported by biennial participation in international trade exhibitions such as TECNA and CERAMICS CHINA.

The revenue model is predominantly one-time equipment sales (turnkey plants and individual machines) with quote-based pricing and professional services for process optimization and R&D. No recurring subscription, software-as-a-service, or aftermarket service revenue stream is disclosed in the available data. Genitec operates with 11-50 employees, is independently owned with no disclosed external investors or parent company, and maintains an active operating status with most recent exhibition presence in 2024.

Name

Genitec

Legal name

Genitec A.S.

Website

https://genitec.com.tr

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Genitec A.S. is a privately held Turkish manufacturer of turnkey automated production equipment for ceramic sanitaryware, supplying pressure casting systems, robotic glazing lines, dryers, resin moulds, and process machinery to enterprise manufacturers across 35+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Çorum

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Turnkey Sanitaryware Plant Sales: Design, fabrication, and delivery of complete automated pressure casting plants for ceramic sanitaryware production, representing the core revenue stream
2. Casting and Production Equipment: Sale of individual production equipment including high pressure casting systems, traditional casting systems, dryers, glazing machines, and quality control tools
3. Resin Moulds and Modelling Services: Design and production of resin moulds and case moulds for sanitaryware manufacturing, providing long-term benefits through durable moulds
4. Mould Preparation Systems and Plants: Plants and equipment for preparation of plaster moulds with precision dosage and vacuum mixing
5. Research and Development Services: Technological proposals and process optimization services for sanitaryware casting operations

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Genitec designs, fabricates, and delivers turnkey automated production plants and individual capital equipment for ceramic sanitaryware manufacturers. The portfolio covers high-pressure and traditional casting systems, resin moulds and mould preparation plants, robotic glazing systems, greenware dryers, precision glaze and slip preparation plants, CNC grinding machines, syphon glazing, foot wiping units, and waste water treatment systems — sold as standalone equipment or as fully integrated end-to-end production lines.

Product overview

Genitec is a Turkish manufacturer of total sanitaryware machinery offering turnkey plant solutions. The product portfolio spans from traditional Shanks casting systems to advanced high-pressure casting systems, organized in two main categories: High Pressure Casting Systems (GHC series: GHC 1005, 1010, 1015, 1020, 1030, 1055, 1065, 1075) for automated production using resin moulds, and Traditional Casting Systems (GNC series: GNC 1045, 1060, 1090, 1145, 1245) for conventional plaster mould casting. Supporting products include Resin Moulds and Mould Preparation (GNC 1480) for casting tooling, White Inspection & Glazing with Kuka robot-based automation, Dryers (GNC 1410) for greenware drying, Glaze & Slip Preparation Plants with precision dosing, and Other Equipment (GNC 1405, 1415, 1430, 1435, 1440) covering glazing, grinding, and quality control. The portfolio integrates design, resin mould production, pressure casting, drying, glazing, and quality testing into cohesive production lines.

Differentiator

Problem solved

Functional benefit

Products and services

• GHC 1010 - Battery Type HP Casting Systems High pressure casting system for battery-type production of sanitary ware, designed for efficient multi-mould casting operations. For ceramic sanitaryware manufacturers.
• GHC 1005 - 3 Parts WC HP Casting Systems High pressure 3-part WC (water closet) casting system for producing toilet fixtures using pressurized ceramic slip casting. For ceramic sanitaryware manufacturers.
• GHC 1015 - 4-5 Parts Open Rim / Rimless WC HP Casting Systems High pressure casting system for open rim or rimless WC designs with 4-5 part mould configurations. For ceramic sanitaryware manufacturers.
• GHC 1020 - Rotating WB HP Casting Systems High pressure washbasin casting system with rotating mould mechanism for efficient production. For ceramic sanitaryware manufacturers.
• GHC 1030 - Rotating Sink HP Casting Systems High pressure casting system specifically designed for rotating sink production using resin moulds. For ceramic sanitaryware manufacturers.
• GHC 1055 - Stick On Rim WC HP Casting Machine High pressure casting machine for stick-on rim WC designs with Omron PLC control and Siemens electrical equipment. For ceramic sanitaryware manufacturers.
• GHC 1065 - 3 Part Stick WC HP Casting Machine 3-part stick WC high pressure casting machine for ceramic sanitary ware production. For ceramic sanitaryware manufacturers.
• GHC 1075 - Double Vertical On Rim HP Casting Machine Double vertical on-rim high pressure casting machine designed for sinks and ceramic products using resin moulds, operating at 200bar hydraulic pressure. For ceramic sanitaryware manufacturers.
• GNC 1045 - WC Casting System Traditional WC casting system with modular metal frame design, available in configurations from 20 to 60 moulds. For ceramic sanitaryware manufacturers using plaster mould methods.
• GNC 1060 - Washbasin Casting System Traditional washbasin casting system with tilting bench mechanism (+/- 11 degrees) and integrated dryer system. For ceramic sanitaryware manufacturers.
• GNC 1090 - Tank Casting System Traditional tank casting system for cistern production with modular bench design and drying system. For ceramic sanitaryware manufacturers.
• GNC 1145 - FFC Washbasin Casting System Fine fire clay (FFC) washbasin casting system designed for large dimension sanitary ware articles with automatic hydraulic demoulding. For ceramic sanitaryware manufacturers.
• GNC 1245 - One Piece Washbasin Casting System One piece washbasin casting system with tilting bench (+11/-7 degrees), demoulding device, and elevator system for 5th piece drying. For ceramic sanitaryware manufacturers.
• Resin Moulds Resin mould and case mould design and production services from 3D design through finished moulds, using high quality materials for long-life, consistent moulds. For ceramic sanitaryware manufacturers and mould buyers.
• Mould Preparation Plant - GNC 1480 Plaster mould preparation plant guaranteeing precision in dosage, vacuum maintenance during mixing, and process repeatability with high quality materials and finishing treatments. For ceramic sanitaryware manufacturers.
• White Inspection & Glazing System Full automatic glazing system with KUKA robot-based 8-axis carousel system, offering both fully automatic and semi-automatic operation modes. For ceramic sanitaryware manufacturers.
• Dryers - GNC 1410 Automatic drying system for green pieces from casting plant with direct heating, air circulation, turbo system, and humidity/temperature control via transmitter. For ceramic sanitaryware manufacturers.
• Glaze & Slip Preparation Plants Sophisticated dosing units for glaze and slip preparation with PLC-controlled recipes, rotoflowing systems, and load cells. Glaze system guarantees less than 1kg deviation for 2 tonne batches; slip system guarantees less than 3kg deviation for 10 tonne batches. For ceramic sanitaryware manufacturers.
• GNC 1430 - Syphon Glazing System Syphon glazing system for closet flush tanks and traps using shaking and mixing methods with pump-controlled glaze filling. For ceramic sanitaryware manufacturers.
• GNC 1435 - Twin Syphon Glazing System Twin syphon glazing system for simultaneous processing of two closets with 90-degree bending mechanism for glaze discharge. For ceramic sanitaryware manufacturers.
• GNC 1405 - Full Automatic Glazing System Full automatic glazing system with integrated robot, manipulator, and kiln loading conveyor for complete automated glazing workflow. For ceramic sanitaryware manufacturers.
• GNC 1415 - CNC Grinding Machine CNC grinding machine with custom Genitec software for grinding WCs, washbasins, undercounter washbasins, countertop washbasins, and console washbasins. For ceramic sanitaryware manufacturers.
• GNC 1440 - Foot Wiping System Foot wiping unit with long-lasting sponge and adjustable wetness for cleaning glazed products after glazing with water circulation system. For ceramic sanitaryware manufacturers.
• Slip & Glaze Treatment Plants Waste water treatment system for ceramic production that recovers 95-97% of waste water through sediment tanks, filter press, and homogenization processes. For ceramic sanitaryware manufacturers.
• Quality Control Tools Quality control testing equipment including washbasin test, load test, vacuum test, pressure test, and WC function test area. For ceramic sanitaryware manufacturers.
• Turnkey Sanitaryware Plants Complete turnkey plants for sanitaryware production including pressure casting systems, automation, and integration of all production elements. For ceramic sanitaryware manufacturers.

Quantifiable outcome

• Glaze preparation system guarantees less than 1kg deviation for 2 tonnes batches
• +3 more outcomes

Named customers29 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature16 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Riedhammer (SACMI): Germany-based manufacturer of industrial kilns for sanitaryware and technical ceramics, now part of the SACMI group. Adjacent competitor offering the firing stage of the same sanitaryware production line Genitec serves.

Direct peers

• LB Officine Meccaniche: Italian manufacturer of sanitaryware production equipment including pressure casting and traditional casting systems, serving the same global ceramic sanitaryware manufacturer base as Genitec.
• ICF & Welko: Italian specialist in high-pressure casting systems and turnkey sanitaryware plants. Directly comparable to Genitec's GHC series and shares the same target customer (ceramic sanitaryware manufacturers) globally.
• BMR: Italian producer of machinery for ceramic sanitaryware production, including casting, drying, and glazing equipment. Overlaps with Genitec's core casting and finishing product lines.
• Kerajet: Spanish manufacturer of digital inkjet decoration systems for ceramic tiles and sanitaryware. Comparable as a complementary automation supplier targeting the same sanitaryware manufacturer customers.
• Siti B&T Group: Italian manufacturer of machinery and complete lines for ceramic tiles and sanitaryware, including pressure casting and traditional casting systems. Closely comparable product scope to Genitec's GHC and GNC casting families.
• Cavanna: Italian automation specialist serving ceramic, pharmaceutical, and packaging industries with robotic and end-of-line systems. Overlaps with Genitec's robotic glazing and automated production-line integration.

Broad incumbents

• Sacmi: Italian-headquartered global leader in ceramic machinery, including sanitaryware casting, glazing, and pressing lines. Sacmi is the largest incumbent Genitec competes against; it operates a much broader portfolio (beverage, packaging, tiles) but directly overlaps in sanitaryware plant equipment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/genesisintelligent
• Instagraminstagram.com/genesisintelligent
• LinkedInlinkedin.com/company/genitec

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genitec