Ragan & Massey

What Ragan & Massey does

Ragan & Massey is a private, for-profit company founded in 1991 and headquartered in Ponchatoula, Louisiana. The company operates an e-commerce platform distributing three product categories: forage seed, wildlife food, and farm chemicals. The platform is accessible via raganandmassey.com and serves agricultural producers and wildlife management customers in the United States. Headcount is reported in the 11-50 range, placing the firm in the small-business tier with limited operational scale.

The company's commercial footprint centers on direct-to-consumer or direct-to-end-user e-commerce for agricultural inputs. Beyond the core product taxonomy (forage seed, wildlife food, farm chemicals) and the e-commerce channel, the available source data does not document underlying technology stack, proprietary features, supplier relationships, fulfillment logistics, or payment infrastructure. An API existence check returned false, indicating no public API or developer-facing platform surface. Certifications, patents, trademarks, awards, and subsidiary structure are all unpopulated.

Business model mechanics — including pricing, customer segmentation, marketing and distribution channels, revenue mix, partnership ecosystem, and ownership commentary — are not extractable from the supplied data. Several supplementary data sources returned loading or verification pages with no substantive content. Consequently, the company cannot be characterized beyond its name, founding year, location, headcount band, and three documented product categories.

Name

Ragan & Massey

Website

https://raganandmassey.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Ragan & Massey is a private e-commerce platform founded in 1991 in Ponchatoula, Louisiana, selling forage seed, wildlife food, and farm chemicals to agricultural producers and wildlife management customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Ponchatoula

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Core offering

Ragan & Massey is a private agricultural e-commerce retailer that sells forage seed, wildlife food plot products, and farm chemicals. The company distributes agricultural inputs to farmers, ranchers, hunters, and landowners through its online store at raganandmassey.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Forage Seed Forage seed products sold to farmers and ranchers for planting pasture and hay fields.
• Wildlife Food Plot Products Wildlife food plot seeds and products targeted at hunters and landowners establishing food plots for deer and other wildlife.
• Farm Chemicals Farm chemical products including herbicides and crop protection chemicals sold to agricultural customers.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Tractor Supply Co. National rural-lifestyle retailer with deep e-commerce presence across farm supplies, livestock feed, and wildlife food. Overlaps heavily with Ragan & Massey's categories but at vastly greater scale and as part of a much broader assortment.
• Cabela's (Bass Pro): Outdoor sporting goods retailer with significant food plot, wildlife management, and farm/ranch product lines online. Comparable to the wildlife-food portion of Ragan & Massey's business but as part of a much larger hunting-and-outdoor assortment.
• Rural King: Midwest-based farm and home retailer with growing e-commerce offering across seed, chemicals, and outdoor/wildlife products. Comparable in category coverage but operates at much larger scale with a broader assortment than Ragan & Massey.
• Bass Pro Shops: National outdoor and hunting retailer carrying wildlife food, food plot seed, and land-management products. Overlaps with the wildlife food segment of Ragan & Massey's assortment and serves the same hunting/landowner customer base, but with a much broader product portfolio.
• Amazon (Home & Garden / Patio & Lawn): Largest U.S. e-commerce marketplace, listing competing forage seed, wildlife food, and farm chemical SKUs from third-party sellers. Sets the price and convenience benchmark against which niche specialists like Ragan & Massey must compete.

Direct peers

• Seed World (DLF / La Crosse Seed): Specialty forage, cover crop, and wildlife food plot seed brands/distributors serving farmers and landowners. Highly comparable to the seed-only portion of Ragan & Massey's offering, with overlapping forage and wildlife seed SKUs.
• Agri Supply: Multi-channel farm and ranch supply retailer operating online and through stores across the Southeast U.S. Directly comparable to Ragan & Massey in product mix (ag chemicals, seed, animal care) and Southern U.S. customer base.
• DoMyOwn.com: Online specialty retailer of professional-grade pest control, lawn, and farm chemicals. Highly comparable to Ragan & Massey on the farm-chemical side, with a similar pure-play e-commerce model targeting rural property owners and small farmers.
• Gempler's: Direct-to-customer e-commerce retailer of farm, agricultural, and pest-control supplies. Closely comparable to Ragan & Massey in business model, customer base (farmers, rural landowners), and product mix including chemicals and specialty ag inputs.

Emerging players

• Pennington Seed: Heritage consumer seed brand (forage, wildlife/food plot, lawn) with direct-to-consumer online channels. Comparable to Ragan & Massey in the seed and wildlife-food categories, particularly on the consumer-facing food plot side.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights3 records

Customer concentration

• Xx.com/RaganAndMassey
• Facebookfacebook.com/RaganAndMassey

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ragan & Massey