DoMyOwn.com
DoMyOwn.com is a US-based DTC e-commerce platform selling professional-grade pest control, lawn care, animal care, and beekeeping products to DIY homeowners and small commercial buyers nationwide, supported by subscription programs and educational content.
- Company typePrivate
- Founded2004
- HeadquartersNorcross, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What DoMyOwn.com does
DoMyOwn.com, operated by P&M Solutions, LLC and headquartered in Lawrenceville, Georgia, is a direct-to-consumer e-commerce platform founded in 2004 that sells professional-grade pest control, lawn care, gardening, equipment, and animal care products to consumers and small businesses across the United States. The platform organizes roughly 9,061 SKUs across four primary categories — Pest Control, Lawn & Garden, Animal Care (including beekeeping and livestock supplies), and Equipment (sprayers, bait guns, safety PPE) — supported by a content library of pest treatment guides, lawn care schedules, how-to videos, and an interactive Q&A community. The company's central economic proposition is reselling the same professional-grade chemicals and equipment used by licensed exterminators at consumer prices, claiming up to 70% cost savings versus hiring professional services.
DoMyOwn monetizes through a hybrid transactional and subscription model. Primary revenue comes from one-time e-commerce product sales spanning a wide price range (e.g., plunger tips from $5.97, Talstar P from $35.98, beginner hive kits up to $389.47, professional safety kits at $183.00), with free nationwide shipping. A recurring revenue layer is built on two subscription programs — Pest Box (location- and home-size customized pest control from $9.98/month) and Turf Box (grass-type- and lawn-size customized turf care, 20% member discount plus free shipping). Go-to-market combines product-led growth (self-serve e-commerce plus educational content) with community-led marketing (a multi-year celebrity partnership with TV personality Richard Karn as Chief Solutions Officer, affiliate programs, and SEO-optimized content capturing the 53% of consumers who research pest solutions before purchasing). The company is a subsidiary of publicly traded Central Garden & Pet Company, with no disclosed outside funding, 11–50 employees, and customer support delivered via phone (866-581-7378), live chat, and email.
DoMyOwn.com firmographics
Firmographics- Name
- DoMyOwn.com
- Legal name
- P&M Solutions, LLC
- Website
- https://domyown.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DoMyOwn.com is a US-based DTC e-commerce platform selling professional-grade pest control, lawn care, animal care, and beekeeping products to DIY homeowners and small commercial buyers nationwide, supported by subscription programs and educational content.
- Ownership category
- akta.pro rank
DoMyOwn.com industry classification
Industry- Product category
- DIY Pest Control & Lawn Care Retail
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Pest Control & Animal Deterrents Retail (Garden/Outdoor Use) (CRAIAIAL)
- akta.pro secondary industries
- Lawn & Ornamental Insect Control (Grubs, Chinch Bugs, Aphids) (HSAIANAH), Organic Mosquito/Tick/Flea Control (Eco Yard Programs) (HSAMALAG)
Keywords
Where DoMyOwn.com is headquartered
LocationHeadquarters
- HQ city
- Norcross
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DoMyOwn.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- E-commerce Product Sales: DoMyOwn.com generates primary revenue through direct online sales of pest control products (insecticides, rodenticides, herbicides, fungicides), lawn and garden products (fertilizers, grass seed, equipment), animal care supplies, and safety equipment. Products are sold at various price points from budget to professional-grade, with popular items like Talstar P (from $35.98) and mosquito control kits (from $51.98). The company emphasizes cost savings versus hiring professionals, claiming customers save up to 70% versus exterminator services.
- Pest Box Subscription: A recurring monthly subscription program providing customized pest control solutions based on location and home size. Includes member-only savings on products and free shipping. Starts from $9.98/month.
- Turf Box Subscription: A recurring subscription program for lawn care providing customized treatment schedules based on location, grass type, and lawn size. Members receive 20% off plus free shipping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pest Box Monthly Subscription - starting at $9.98/month |
| Subscription | Monthly | Turf Box Subscription - 20% off + Free Shipping |
| Unit Pricing | Pay-as-you-go | Individual Product Pricing (Bait Guns) |
| Unit Pricing | Pay-as-you-go | Individual Product Pricing (Bee Suits) |
| Unit Pricing | Pay-as-you-go | Professional Safety Kits |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
DoMyOwn.com product offering
Product offeringCore offering
DoMyOwn.com is an online retailer that sells professional-grade DIY pest control, lawn and garden, equipment, and animal care products directly to consumers and commercial users. The company also operates customized subscription programs (Pest Box and Turf Box) that ship seasonal products tailored to a customer's location and pest pressure, and provides extensive educational content and free expert support to help customers self-apply treatments.
Product overview
DoMyOwn.com is an online retailer offering DIY pest control, lawn care, gardening, equipment, and animal care products. The company operates a unified e-commerce platform with two subscription programs (Pest Box and Turf Box) that provide customized, recurring deliveries based on customer location and needs. The core product portfolio spans four main categories: Pest Control (insecticides, rodenticides, and treatments for 20+ pest types), Lawn & Garden (fertilizers, herbicides, fungicides, grass seed, and equipment), Animal Care (pet health products, livestock supplies, and beekeeping equipment), and Equipment (sprayers, safety gear, and application tools). The company differentiates through professional-grade products sold directly to consumers, supported by free expert advice, how-to guides, and video resources. The business model emphasizes cost savings (up to 70% vs. hiring exterminators) and accessibility of the same products used by professional pest control companies.
Differentiator
Problem solved
Functional benefit
Brands
- Pest Box: A subscription program offering customized pest control solutions based on location and home size, providing ongoing protection from common perimeter pests.
- Turf Box
Products and services
- Pest Box Subscription Program A customized subscription program that delivers seasonal pest control products tailored to the customer's geographic location and target pests, designed for DIY homeowners seeking ongoing, professionally curated pest management without hiring a service.
- Turf Box Subscription Program A customized subscription program that ships seasonal lawn care products based on the customer's region and turf needs, providing scheduled fertilization and weed control products throughout the growing season.
- Bait Guns Specialized equipment used to apply rodent and pest bait into burrows, wall voids, and hard-to-reach areas; sold to DIY homeowners and pest control professionals.
- Bee Suits & Beekeeping Supplies Protective suits, veils, gloves, and related beekeeping equipment offered to hobbyist and small-scale beekeepers for safe hive management.
- Safety Equipment & PPE Personal protective equipment such as respirators, gloves, goggles, and coveralls used by customers when applying pest control and lawn care chemicals.
Quantifiable outcome
- Customers save up to 70% versus hiring professional exterminator services
- +2 more outcomes
Companies that use DoMyOwn.com
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
DoMyOwn.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
DoMyOwn.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Richard KarncoreTelevision personality Richard Karn (known for playing Al Borland on 'Home Improvement') serves as DoMyOwn's Chief Solutions Officer for a second year. The partnership leverages Karn's relatable DIY expertise through video content to help homeowners navigate pest identification and treatment. In 2026, the partnership shifted focus from lawn care to pest control as homeowners prepare for peak spring and summer pest activity. The collaboration includes educational video content addressing common pests including ants, mosquitoes, roaches, and termites.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
DoMyOwn.com competitors and assessment
Company assessmentBroad incumbents
- Amazon: Amazon is the dominant US e-commerce marketplace and sells thousands of the same professional-grade pesticide, lawn, and animal-care SKUs that DoMyOwn carries. It competes directly on price, selection, and shipping speed, making it the principal marketplace threat to DoMyOwn's transactional revenue.
- Lowe's: Lowe's competes with DoMyOwn through its online and in-store lawn-and-garden assortment, including pesticides, fertilizers, and spreaders. Its national footprint and MyLowe's Rewards program create a competing loyalty-driven destination for DIY pest and lawn-care purchases.
- The Home Depot: Home Depot operates a large garden and pest-control retail category online and in stores, with strong brand recognition and BOPIS/curbside fulfillment. Its broad assortment of consumer- and pro-grade pest and lawn products positions it as a key omnichannel competitor to DoMyOwn's DIY value proposition.
- Scotts Miracle-Gro: Scotts Miracle-Gro is the leading branded lawn-care company in the US, selling fertilizers, weed control, and seed through retailers and direct-to-consumer channels. Its brand authority in turf — the same category as DoMyOwn's Turf Box — makes it a category-defining competitor.
Emerging players
- Bonide Products: Bonide is a US manufacturer of consumer and professional pest-control products (insecticides, fungicides, herbicides) with a growing direct-to-consumer e-commerce presence. It competes with DoMyOwn both as a brand carried on the site and as an emerging alternative channel for DIY homeowners.
- Safer Brand: Safer Brand specializes in organic and natural pest and lawn-care products sold via its own DTC site and major retailers. It overlaps with DoMyOwn's 'Natural & Organic' category, capturing eco-minded DIY customers who would otherwise shop the same section on domyown.com.
Regional players
- Do it Best: Do it Best is a US member-owned hardware and home-improvement co-op with thousands of independent retail locations and a growing e-commerce site. It competes with DoMyOwn by offering pesticide and lawn-care SKUs through local stores where customers want same-day pickup.
- True Value: True Value is a hardware co-op whose member stores stock pest-control and lawn-care products with strong DIY appeal in smaller US markets. It overlaps with DoMyOwn's DIY homeowner customer profile through its neighborhood-store convenience and seasonal assortments.
Direct peers
- Forestry Suppliers: Forestry Suppliers catalogs and sells professional-grade pest, vegetation-management, and outdoor-application equipment to municipalities, schools, and contractors. Its direct-mail and online catalog model overlaps DoMyOwn's professional-grade DIY and small-commercial positioning.
- A.M. Leonard: A.M. Leonard is a long-standing e-commerce retailer of horticultural, pest-control, and grounds-maintenance supplies serving both professional and serious DIY customers. Its catalog depth and customer-advice model closely mirror DoMyOwn's approach, making it a direct niche competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DoMyOwn.com social profiles
Digital presenceDoMyOwn.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
DoMyOwn.com leadership team
Management profileNumber of profiles
Profiles3 records
DoMyOwn.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DoMyOwn.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DoMyOwn.com
What does DoMyOwn.com do?
DoMyOwn.com is an online retailer that sells professional-grade DIY pest control, lawn and garden, equipment, and animal care products directly to consumers and commercial users. The company also operates customized subscription programs (Pest Box and Turf Box) that ship seasonal products tailored to a customer's location and pest pressure, and provides extensive educational content and free expert support to help customers self-apply treatments.
Is DoMyOwn.com a public or private company?
DoMyOwn.com is a private company. It is classified as corporate owned and is currently operating.
When was DoMyOwn.com founded?
DoMyOwn.com was founded in 2004. It employs 11 to 50 people.
Where is DoMyOwn.com based?
DoMyOwn.com is headquartered in Norcross, United States, in the North America region.
How does DoMyOwn.com make money?
Three revenue lines are on record. E-commerce Product Sales are the primary driver. The others are pest Box Subscription and turf Box Subscription.
Who are DoMyOwn.com's main competitors?
Broad incumbents on record are Amazon, Lowe's, The Home Depot and Scotts Miracle-Gro. Emerging players are Bonide Products and Safer Brand. Regional players are Do it Best and True Value. Direct peers are Forestry Suppliers and A.M. Leonard.
Does DoMyOwn.com have an API?
No public API is recorded for DoMyOwn.com.
What industry is DoMyOwn.com in?
DoMyOwn.com's product category is DIY Pest Control & Lawn Care Retail. Its primary akta.pro industry code is CRAIAIAL, Pest Control & Animal Deterrents Retail (Garden/Outdoor Use), with a secondary code of HSAIANAH, Lawn & Ornamental Insect Control (Grubs, Chinch Bugs, Aphids). Its NAICS code is 444 and its SIC code is 5200.