East Cobb Baseball

What East Cobb Baseball does

East Cobb Baseball (ECB) is a Marietta, Georgia-based non-profit youth baseball organization founded in 1985 by Guerry Baldwin, operating one of the longest-running premier travel baseball programs in the United States. The organization fields 72 teams across age groups 8u through 18u, serving aspiring youth players seeking competitive training, tournament exposure, and pathways to college and professional baseball. Its core assets are physical and human: a multi-million dollar, 30-acre complex with eight baseball diamonds, indoor hitting cages, meeting rooms, and on-site living quarters, combined with a coaching staff reported to hold 1,000+ years of collective experience.

ECB generates revenue through four primary streams: annual player registration and tryout fees, fee-based training programs through the ECB Academy (6-week throwing programs at $500/player and 4-week infield/outfield clinics at $250/player), branded merchandise sales via a Wilson Team Shop partnership and the ECB Merch Store, and community fundraising through an annual benefit golf tournament. Distribution is regional/national, with direct online registration and on-site program enrollment. Strategic partnerships with Perfect Game (national tournament competition and private showcases) and Wilson (equipment and branded gear) anchor the program. Outcomes-based credentials include 55 MLB players produced, 3,200+ college commits, 45 first-round MLB Draft picks, and 289 national titles.

The organization is founder- and family-controlled (Guerry Baldwin as Founder/President, Kevin Baldwin as Vice President, Lauren Baldwin in merchandise and sponsorship), with no disclosed external investment, M&A activity, or parent company. The technology footprint is minimal: a marketing website, a third-party sportssignup.com registration portal, and a Wilson-hosted e-commerce storefront. The product is fundamentally human-coaching-intensive services delivered through physical facilities, not a software or technology platform.

Name

East Cobb Baseball

Legal name

East Cobb Baseball

Website

https://eastcobbbaseball.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

East Cobb Baseball is a Marietta, Georgia-based non-profit youth baseball organization founded in 1985, operating 72 travel teams for players ages 8u-18u from a 30-acre, 8-diamond complex, and providing elite coaching, tournament exposure, and training through ECB Academy to aspiring college and professional baseball players.

Ownership category

akta.pro rank

Product category

Youth Baseball Development Services

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Referee, Umpire & Coach Education/Certification Academies (MPAKAJAN), Youth & Amateur Sports Tournaments (MPAGAMAF), Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)

Keywords

• Youth baseball training
• Travel baseball teams
• Baseball academy programs
• Youth sports development
• Baseball tournament services

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Player Registration and Tryout Fees: Annual player registration fees and tryout participation fees for youth baseball teams across age groups 8u through 18u.
2. Merchandise Sales: ECB-branded merchandise sold through Wilson Team Shop and ECB Merch Store including bats, gloves, equipment, bleacher blankets, ECB sunglasses, beach towels, cooling towels, trucker hats, plush blankets, and team banners.
3. Training Programs and Clinics: Fee-based programs including 6-week throwing programs ($500 per player) and 4-week infield/outfield clinics ($250 per player) for ages 8-18.
4. Golf Tournament Fundraising: Annual benefit golf tournaments with per-golfer and foursome fees, plus hole sponsorship opportunities at $250 each.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

East Cobb Baseball operates a premier youth travel baseball program providing competitive team participation, year-round elite coaching, and national tournament exposure for players ages 8-18. The organization runs structured training through the ECB Academy (throwing programs, infield/outfield clinics, personalized pitching instruction) and hosts major tournaments from its eight-diamond complex in Marietta, Georgia. Complementary revenue comes from ECB-branded merchandise sold via the on-site Merch Store and Wilson Team Shop partnership.

Product overview

East Cobb Baseball is a premier youth baseball organization operating as a single unified service offering centered on competitive youth baseball training and team development. The organization encompasses youth travel teams across multiple age groups (8u-18u) competing in national tournaments, the ECB Academy providing structured training programs, the East Cobb Baseball Complex featuring eight diamonds with indoor hitting cages, and an annual tryout program. The portfolio also includes official merchandise through Wilson Team Shops and the ECB Merch Store. Founded in 1985 by Guerry Baldwin, the program has produced 55 MLB players and 3200+ college commits, operating 72 teams under 18 years of age from its Marietta, Georgia facility.

Differentiator

Problem solved

Functional benefit

Products and services

• East Cobb Baseball Youth Travel Teams Competitive youth travel baseball teams organized by age groups from 8u through 18u, providing year-round training and national tournament participation. Squads include Astros, Braves, Yankees, Pirates, Colts, and Tigers branded teams targeted at aspiring elite youth athletes and their families.
• ECB Academy Training Programs Structured paid training programs for ages 8-18 including 6-week throwing programs ($500/player), 4-week infield/outfield clinics ($250/player), and personalized pitching instruction from ECB's experienced coaching staff. Targeted at youth players seeking supplemental skill development beyond team practice.
• ECB Tryouts Free annual open tryouts held at the ECB Complex for players ages 8-18 seeking placement on East Cobb travel teams. Online pre-registration is required to participate, and players are placed on age-bracket teams based on skill evaluations.
• ECB Merchandise Store Official ECB-branded merchandise storefront offering bleacher blankets, ECB sunglasses, beach towels, cooling towels, trucker hats, plush blankets, team banners, and Wilson partner equipment (bats, gloves). Geared toward current ECB families, alumni, and program supporters.
• Wilson Team Shop Partnership Store Monthly Wilson-operated online Team Shop offering discounted ECB custom gear (bats, gloves) and partner-brand equipment from Wilson, DeMarini, EvoShield, ATEC, and Louisville Slugger, made available to ECB families with an ECB Generic Store invite code.
• ECB Benefit Golf Tournament Annual benefit golf tournament offered to supporters, sponsors, and community members with paid entries ($165 per golfer, $660 per foursome, $600 for ECB team managers) and $250 hole sponsorship opportunities, with proceeds funding East Cobb Baseball's non-profit youth baseball activities.

Quantifiable outcome

• 55 MLB Players have come through the ECB program
• +3 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• WilsoncoreGTM or Marketing PartnerWilson creates ECB Team Shops monthly featuring discounted equipment and ECB custom gear including bats, gloves, and stock products from Wilson, Demarini, Evoshield, ATEC and Louisville Slugger. Provides branded merchandise access for ECB families.
• Lyon & JayminorGTM or Marketing PartnerSponsor of East Cobb Baseball program.
• Perfect GamecoreStrategic or Co-development PartnerECB teams participate in Perfect Game tournaments and championships. Perfect Game hosts private showcases for ECB players. Strong partnership providing national tournament competition and exposure for ECB athletes.
• American Baseball Coaches Association (ABCA)coreStrategic or Co-development PartnerABCA honored founder Guerry Baldwin with the 2025 Travel & Youth Baseball Service Award. The ABCA Travel and Youth Baseball Service Awards honor coaches making significant contributions to youth baseball.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Perfect Game: Largest US amateur baseball scouting and tournament organization. ECB teams compete in Perfect Game events and partner with them for showcases — Perfect Game is the most directly comparable platform in elite amateur baseball talent exposure.
• Diamond Prospects: Regional and national travel baseball/tournament operator focused on player development and exposure. Comparable in business model of running teams plus showcase events.
• Canes Baseball: National travel baseball organization with strong Virginia roots and national tournament presence. Competes head-to-head with ECB for elite 16u–18u players and MLB Draft exposure.
• Team Elite / Five Star National: Prominent Southeast-based travel baseball program. Competes with ECB for Georgia and regional talent and runs parallel showcase circuits.
• USA Prime Baseball: Elite national travel baseball program operating showcase teams and tournaments across multiple states. Direct competitor for top-tier 14u–18u travel ball talent and college/MLB exposure.

Broad incumbents

• Wilson Sporting Goods: Major incumbent sporting goods brand and ECB's core GTM partner. Comparable as a broader baseball ecosystem participant providing equipment, apparel, and team shop infrastructure.
• USA Baseball: National governing body for amateur baseball in the US. Comparable as the overarching amateur baseball authority that ECB players graduate into (national teams, etc.).
• MLB Draft League: Official summer collegiate showcase league run by MLB. Comparable as a higher-tier (post-ECB) pathway that consumes the talent ECB develops.

Emerging players

• Baseball Factory: National player development and college exposure platform. Comparable in monetizing training, showcases, and exposure pathways for aspiring college/pro players.
• IMG Academy: Multi-sport elite training academy in Bradenton, FL. Comparable in operating a premium residential academy model; competes for elite multi-sport athletes though not baseball-exclusive.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eastcobbbaseball
• Xx.com/Official_ECB
• LinkedInlinkedin.com/company/east-cobb-baseball

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Cobb Baseball