HomeSale Mortgage

What HomeSale Mortgage does

HomeSale Mortgage is a privately held Pennsylvania LLC and wholly-owned subsidiary of TowneBank Mortgage, operating as a regional residential mortgage lender headquartered in Lancaster, PA with branch offices in Timonium and Baltimore, MD. Founded approximately 13 years ago (around 2012), the company originates purchase, refinance, construction, and renovation mortgage loans—including conventional, FHA, VA, USDA, jumbo, FHA 203(k), and Fannie Mae HomeStyle products—across 12 states spanning the Mid-Atlantic, Southeast, Midwest, and Northeast regions. The company reports serving 553 families in 2025 with a 4.92/5.0 customer satisfaction rating.

The business is built on a hybrid relationship-and-digital go-to-market model: dedicated loan officers (35 platform-wide recognized in HousingWire's 2025 rankings) deliver personalized service from pre-qualification through closing, supported by the SimpleNexus-powered mobile application and online loan portal for application intake, document submission, status tracking, and e-signature. In-house processing and underwriting teams differentiate the operation against outsourced competitors, enabling faster closing timelines. Specialized renovation loan expertise with a dedicated renovation department handling contractor coordination constitutes a domain-specialization differentiator.

Revenue is generated transactionally through mortgage origination fees, interest rate margins, and loan servicing across the diversified loan product mix, with pay-as-you-go per-loan billing and no disclosed subscription or recurring platform fees. The company is part of the TowneBank Mortgage multi-brand platform (alongside TowneBank Mortgage, Towne Mortgage, FitzGerald Financial, and Coastal Towne Mortgage) and benefits from TowneBank's broader Towne Family of Services ecosystem spanning banking, insurance, wealth management, 1031 exchange, and commercial mortgage—enabling cross-referral and bundled household financial relationships. Leadership includes President Teri Conklin (since 2013) and VP of Sales Todd Krahling, with the parent platform led by Jim Miller as President and CEO of TowneBank Mortgage.

Name

HomeSale Mortgage

Legal name

HomeSale Mortgage, LLC

Website

https://homesalemortgage.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

HomeSale Mortgage is a Pennsylvania-based residential mortgage lender and TowneBank Mortgage subsidiary originating purchase, refinance, construction, and renovation loans across 12 states via dedicated loan officers and digital tools, serving individual homebuyers and homeowners.

Ownership category

akta.pro rank

Product category

Residential Mortgage Lending

NAICS

Real Estate Credit (522292)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Purchase Mortgage Origination (Homebuyer Focused) (FSALAAAD)

akta.pro secondary industries

Renovation Mortgage Origination (FHA 203(k), HomeStyle, CHOICERenovation) (FSALAAAL), Government-Insured Mortgage Origination (FHA/VA/USDA) (FSALAAAI), Cash-Out Refinance Origination (FSALAAAF)

Keywords

• Residential mortgage lending
• Home purchase financing
• Mortgage refinancing
• Construction and renovation loans
• VA and FHA loans

Headquarters

HQ city

Lancaster

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mortgage Origination: Primary revenue from originating mortgage loans for home purchases and refinances. Generates income through origination fees, interest rate margins, and loan servicing. Offers conventional, FHA, VA, USDA, jumbo, and construction loans across 12 states.
2. Refinance Operations: Refinancing existing mortgages generates repeat business and origination revenue when borrowers change their loan terms, access equity, or switch loan types.
3. Renovation Financing: FHA 203(k) and HomeStyle Renovation loans combine acquisition/rehabilitation financing, enabling borrowers to purchase and renovate homes in single loan transactions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

HomeSale Mortgage originates residential mortgage loans for home purchases, refinances, and construction/renovation projects, offering conventional, FHA, VA, USDA, jumbo, fixed-rate, adjustable-rate, and specialized renovation (FHA 203(k), HomeStyle) loan products across 12 U.S. states. The company combines relationship-based lending by local loan officers with in-house processing and underwriting, and a SimpleNexus-powered digital application and document management portal. Loans are distributed through branch offices in Pennsylvania and Maryland, online channels, and real estate agent referral partnerships.

Product overview

HomeSale Mortgage offers a comprehensive mortgage lending platform organized into three core product categories: Build (construction and renovation loans), Purchase (home purchase financing), and Refinance. The Build category includes construction loans and 203(k)/HomeStyle renovation loans enabling purchase-plus-renovation financing. The Purchase category encompasses conventional, FHA, VA, USDA, and jumbo loans. The Refinance category offers standard rate/term refinance and cash-out refinance options. Additional offerings include fixed-rate and adjustable-rate mortgage products. The company also provides mortgage calculators and digital application tools through SimpleNexus. Loan products are available across 12 states including Colorado, Delaware, Florida, Louisiana, Maryland, Mississippi, North Carolina, Ohio, Pennsylvania, Tennessee, Virginia, and West Virginia, with operations supported by in-house processing and underwriting.

Differentiator

Problem solved

Functional benefit

Products and services

• Purchase Home Loans Home purchase financing products for first-time homebuyers, second-home buyers, and investors, including conventional, FHA, VA, USDA, and jumbo loan options tailored to each borrower's profile.
• Refinance Mortgages Mortgage refinancing options to lower interest rates, reduce monthly payments, shorten loan terms, or access home equity through cash-out refinancing for existing homeowners.
• Build (Construction and Renovation Loans) Construction and renovation loan products for borrowers building a new home or financing home improvements, including fixed-rate, adjustable-rate, conventional, and jumbo construction options, plus specialized renovation financing.
• 203(k) Renovation Loan FHA-backed renovation loan that finances both the purchase or refinance of a home and its rehabilitation costs in a single mortgage, available in Standard and Limited versions.
• HomeStyle Renovation Mortgage Fannie Mae-backed renovation mortgage allowing borrowers to finance improvements up to 50% of the as-completed appraised value, including interior, exterior, decks, pools, and landscaping.
• Fixed-Rate Mortgage Home loan with an interest rate that is set at closing and does not change throughout the entire loan term, offering consistency and stability for long-term homeowners.
• Adjustable-Rate Mortgage (ARM) Mortgage with an interest rate that fluctuates throughout the loan's life, typically offering a lower initial rate that adjusts annually after a predetermined fixed-rate period.
• Jumbo Loan Mortgage loan in amounts exceeding conventional conforming limits, available with as little as 10% down and without requiring private mortgage insurance for qualifying borrowers.
• Construction Loan Financing for building a new home, available for primary or secondary residences, with jumbo financing options, interest-only periods during construction, and as little as 5% down on primary residences.
• FHA Loan Federal Housing Administration-backed mortgage requiring as little as 3.5% down payment, available to borrowers with less-than-perfect credit, with seller concessions for closing costs and fixed or ARM rate options.
• VA Loan Veterans Affairs-backed home loan for eligible veterans, active-duty members, and surviving spouses, offering up to 100% financing with no private mortgage insurance and flexible credit guidelines.
• USDA Loan United States Department of Agriculture loan for moderate-income families in eligible rural areas, offering up to 100% financing with flexible credit guidelines and seller-paid closing costs.
• Cash-out Refinance Refinancing option that allows homeowners to access their home equity by replacing their original mortgage with a larger one and receiving the difference in cash at closing.

Quantifiable outcome

• 4.92 out of 5.0 customer satisfaction rating
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Berkshire Hathaway HomeServicescoreGTM or Marketing PartnerStrategic real estate partnership with Berkshire Hathaway HomeServices. HomeSale Mortgage is included in the TowneBank affiliation with this prestigious real estate brand, enabling referral partnerships and co-marketing opportunities with affiliated real estate agents.
• TowneBank Mortgage (Parent Organization)flagshipStrategic or Co-development PartnerMulti-brand mortgage platform including TowneBank Mortgage, Towne Mortgage, FitzGerald Financial, Coastal Towne Mortgage, and HomeSale Mortgage. Shared technology, operations, and marketing resources across brands.
• Towne InsurancecoreGTM or Marketing PartnerAffiliate insurance provider recognized as Top 100 Broker by U.S. Business. Offers property and casualty, umbrella, flood insurance, and workman's comp. Cross-referral relationship for homeowner's insurance during mortgage transactions.
• Towne Wealth ManagementminorGTM or Marketing PartnerRaymond James Financial Advisors providing wealth management and financial planning services. Cross-referral relationship for clients with investment and retirement planning needs.
• Towne 1031 ExchangeminorStrategic or Co-development PartnerTax-deferred property exchange services for real estate investors. Strategic partnership enabling coordination on investment property transactions.
• TowneBank Commercial MortgageminorStrategic or Co-development PartnerNon-recourse financing solutions for commercial real estate investments nationwide. Provides commercial lending capabilities for clients with investment property needs.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Embrace Home Loans: Mid-size retail mortgage lender with strong East Coast presence (similar Mid-Atlantic footprint to HomeSale) offering purchase, refinance, and government loan programs. Closely comparable regional retail competitor.
• NewRez (Shellpoint Mortgage Servicing): Retail and wholesale mortgage originator and servicer with conventional, government, and renovation products. Comparable to HomeSale in retail purchase and refi origination with a multi-channel platform.
• Fairway Independent Mortgage: Top-10 U.S. retail mortgage lender emphasizing relationship-driven loan officers and branch presence, with a broad product mix including conventional, government, and renovation loans. Closely comparable to HomeSale in go-to-market and product breadth.
• Rocket Mortgage: Largest U.S. retail mortgage originator, offering conventional, FHA, VA, USDA, and jumbo loans through a direct-to-consumer digital platform plus loan officers. Directly competes with HomeSale in retail purchase and refinance origination.
• Guaranteed Rate: Large retail mortgage lender with a digital platform (Digital Mortgage) and loan officer distribution, offering purchase and refinance products across all major loan types. Direct competitor to HomeSale in retail origination.
• loanDepot: Major U.S. retail and wholesale mortgage lender offering purchase and refinance products (conventional, FHA, VA, USDA, jumbo, HELOC) across multiple channels. Competes with HomeSale in retail purchase and refi.
• Caliber Home Loans: Retail and wholesale mortgage lender offering purchase and refinance products including renovation (203(k)/HomeStyle) and government-insured loans. Competes with HomeSale in retail origination across similar product categories.
• PrimeLending: Retail mortgage lender offering purchase, refinance, renovation, and construction loans through a branch and loan officer model. Direct competitor to HomeSale in retail purchase and FHA 203(k) / HomeStyle renovation lending.
• Cardinal Financial: Retail mortgage lender offering purchase and refinance products (conventional, FHA, VA, USDA, jumbo) with a loan officer model. Comparable to HomeSale in retail origination strategy and product breadth.
• Guild Mortgage: Retail mortgage lender with strong purchase orientation, broad product set including FHA, VA, USDA, and renovation loans, and an emphasis on first-time homebuyer programs. Comparable to HomeSale's purchase-focused retail model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/homesalemortgage
• LinkedInlinkedin.com/company/homesale-mortgage-svc
• Instagraminstagram.com/homesalemtg
• TikToktiktok.com/@townebankmtg?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeSale Mortgage