Vitral A/S
VELUX Commercial, the commercial division of VELUX A/S, designs and manufactures rooflight, glass roof, and smoke/natural ventilation systems for commercial, industrial, and public buildings, selling directly across 18 country markets via project-based quoting to architects and specifiers.
- Company typePrivate
- Founded-
- HeadquartersØlstykke, Denmark
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Vitral A/S does
VELUX Commercial, the commercial division of VELUX A/S (legal entity referenced as Vitral A/S in source firmographics), develops and manufactures glass roof and facade systems for non-residential buildings. The portfolio spans five core product lines: dome rooflights and flat glass rooflights, continuous polycarbonate rooflights, glass roof systems, and smoke and natural ventilation systems, supplemented by service, renovation, and support offerings. Technical differentiation centers on bespoke structural glazing, modular skylight systems, and proprietary architect-facing digital tools including the VELUX Daylight Visualizer (a daylight-level prediction tool) and CAD/BIM libraries for skylight modules and glazing panels.
The company serves three primary verticals: commercial buildings (primary), industrial buildings, and public buildings, with named reference projects including the University of Southern Denmark (modular skylights) and the Utopia Library Aalst in Belgium (atrium longlight). Pricing is quote-based and not publicly disclosed, consistent with project-driven commercial construction sales. Go-to-market relies on 18 country-specific websites across Europe (15 markets) and North America (Canada, USA), plus a rest-of-world export channel, indicating direct enterprise sales rather than distributor-led distribution.
The company is private, headquartered in Hørsholm, Denmark (Ådalsvej 99), with active career pages and ongoing digital content investment. Source commentary notes that data pertains primarily to VELUX Commercial / VELUX A/S, and that ownership, headcount, revenue, and parent-subsidiary relationships are not disclosed in the source. Marketing mix emphasizes content (blog, eBooks, case studies, newsletter), professional social (LinkedIn, YouTube, Instagram), and free design tools targeting architects and specifiers at the specification stage.
Vitral A/S firmographics
Firmographics- Name
- Vitral A/S
- Legal name
- VELUX A/S
- Website
- https://vitral.co.uk
- Company type
- Private
- Operating status
- Operating
- Short description
- VELUX Commercial, the commercial division of VELUX A/S, designs and manufactures rooflight, glass roof, and smoke/natural ventilation systems for commercial, industrial, and public buildings, selling directly across 18 country markets via project-based quoting to architects and specifiers.
- Ownership category
- akta.pro rank
Vitral A/S industry classification
Industry- Product category
- Commercial Rooflight and Daylight Systems
- SIC
- Flat Glass (3211)
- akta.pro primary industry
- Skylights, Roof Windows & Daylighting (IMADAFAL)
- akta.pro secondary industries
- Skylights, Roof Glazing & Glass Roofing Systems (IMADAHAK), Skylights & Roof Windows (IMADAIAD)
Keywords
Where Vitral A/S is headquartered
LocationHeadquarters
- HQ city
- Ølstykke
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Vitral A/S business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Distribution channels2 records
Marketing channels10 records
Vitral A/S product offering
Product offeringCore offering
Vitral A/S, operating as VELUX Commercial, develops and manufactures commercial rooflight and daylight systems. Its portfolio spans dome and flat glass rooflights, continuous polycarbonate rooflights, glass roof systems, and smoke and natural ventilation solutions, supported by design tools (Daylight Visualizer, CAD/BIM) and installation, renovation, and maintenance services for industrial, commercial, and public building projects.
Product overview
VELUX Commercial offers a comprehensive portfolio of commercial rooflight solutions organized around five core product lines: Dome Rooflights and Flat Glass Rooflights, Continuous Polycarbonate Rooflights, Glass Roof Systems, and Smoke and Natural Ventilation systems. These are complemented by supporting services including Service and Support offerings with renovation capabilities. The portfolio is supported by design tools including VELUX Daylight Visualizer for daylight prediction analysis and CAD/BIM tools for architectural integration. The company provides end-to-end support from design through installation for industrial, commercial, and public building projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Dome Rooflights and Flat Glass Rooflights Dome rooflights and modular skylights providing daylight solutions for commercial buildings, available in polycarbonate dome or flat glass configurations. Sold to commercial developers, public-sector project owners, and facility operators.
- Continuous Polycarbonate Rooflights Continuous rooflight systems made from polycarbonate materials designed for large-scale commercial applications.
- Glass Roof Systems Glass-based roof systems offering premium daylight access and architectural aesthetics for commercial buildings, including bespoke structural glazing.
- Smoke and Natural Ventilation Ventilation solutions enabling natural smoke exhaust and airflow management in commercial roof installations.
- Service and Support Comprehensive support services including installation guidance, renovation services, and ongoing maintenance for commercial rooflight systems.
Companies that use Vitral A/S
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
Vitral A/S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Vitral A/S partnerships and signals
Strategic signalScale indicators1 record
Expansion highlights5 records
Vitral A/S competitors and assessment
Company assessmentDirect peers
- Bilco Company: Manufacturer of roof hatches, smoke vents, and floor access products for commercial and industrial buildings. Overlaps in the smoke and natural ventilation category and shares the commercial-construction specification channel.
- Major Industries: North American fabricator of custom skylights, curtain wall, and canopies for commercial, institutional, and public buildings. Comparable bespoke structural glazing capabilities and similar end-customer mix.
- Colt International: European specialist in smoke and natural ventilation, as well as climate and screening solutions for commercial buildings. Directly overlaps with VELUX Commercial's smoke and natural ventilation product line and serves the same architect/specifier channel.
- Bristolite Daylighting Systems: US manufacturer of prismatic skylights, tubular daylighting devices, and custom skylights for commercial and industrial applications. Comparable product mix focused on daylighting in non-residential buildings.
- Wasco Products: US-based manufacturer of commercial skylights and roof systems for institutional, educational, and industrial buildings. Directly comparable product portfolio (modular and structural skylights) and overlapping customer base in education and public facilities.
- Solatube International: Manufacturer of tubular daylighting devices and commercial skylight systems. Comparable daylighting technology with strong overlap in education and public-building customer segments, though skews more toward retrofits.
- Kingspan Light + Air (incl. Sunoptics): Kingspan's daylighting and ventilation business unit (built around the Sunoptics acquisition) supplies commercial skylights, smoke vents, and roof accessories. Highly comparable offering with a similar project-based go-to-market model targeting non-residential construction.
Broad incumbents
- Atlas Roofing Corporation: Large diversified roofing products manufacturer with daylighting and ventilation offerings within a broader portfolio. Comparable category overlap but not a specialist in commercial daylighting systems.
- VELUX Group (Residential): The broader VELUX organization, which dominates the residential skylight market globally. Shares brand, technology base, and distribution infrastructure with the commercial division, but serves a fundamentally different customer (homeowners vs. commercial specifiers).
Emerging players
- Natural Light Energy Systems: Specialist in tubular and prismatic daylighting systems for commercial and industrial facilities. Comparable daylighting value proposition with a narrower product range and focus on energy-efficient retrofits.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Vitral A/S social profiles
Digital presenceVitral A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vitral A/S leadership team
Management profileNumber of profiles
Vitral A/S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vitral A/S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vitral A/S
What does Vitral A/S do?
Vitral A/S, operating as VELUX Commercial, develops and manufactures commercial rooflight and daylight systems. Its portfolio spans dome and flat glass rooflights, continuous polycarbonate rooflights, glass roof systems, and smoke and natural ventilation solutions, supported by design tools (Daylight Visualizer, CAD/BIM) and installation, renovation, and maintenance services for industrial, commercial, and public building projects.
Is Vitral A/S a public or private company?
Vitral A/S is a private company. It is classified as unknown and is currently operating.
When was Vitral A/S founded?
Vitral A/S was founded in -1.
Where is Vitral A/S based?
Vitral A/S is headquartered in Ølstykke, Denmark, in the Europe region.
Who are Vitral A/S's main competitors?
Direct peers on record are Bilco Company, Major Industries, Colt International, Bristolite Daylighting Systems, Wasco Products, Solatube International and Kingspan Light + Air (incl. Sunoptics). Broad incumbents are Atlas Roofing Corporation and VELUX Group (Residential). Natural Light Energy Systems is listed as an emerging player.
Does Vitral A/S have an API?
No public API is recorded for Vitral A/S.
What industry is Vitral A/S in?
Vitral A/S's product category is Commercial Rooflight and Daylight Systems. Its primary akta.pro industry code is IMADAFAL, Skylights, Roof Windows & Daylighting, with a secondary code of IMADAHAK, Skylights, Roof Glazing & Glass Roofing Systems. Its SIC code is 3211.