Keller Williams Platinum Realty

What Keller Williams Platinum Realty does

Keller Williams Platinum Realty is a locally owned franchise of Keller Williams Realty, Inc. operating in the Canadian province of Newfoundland and Labrador. Founded in 2015, the brokerage provides residential and commercial property buying and selling services to consumers across the province, served by a roster of 50+ real estate professionals distributed across three regional offices: a headquarters at 17 Duffy Place, Suite 200 in St. John's, plus Central Newfoundland and Western Newfoundland offices. Its core product is traditional real estate brokerage intermediation, augmented by a myRealPage-powered website that integrates MLS listing data and exposes consumer-facing tools including new-listing alerts, a mortgage calculator, and a market-statistics blog used for lead capture and content marketing.

The underlying technology stack is industry-standard rather than proprietary: the myRealPage platform hosts the public site, ingests MLS feeds for active listings, and supports basic search, alert, and lead-routing functionality. No AI/ML, predictive-pricing, or computer-vision capabilities are described in available materials. Operational, training, branding, and technology resources are inherited from the Keller Williams parent franchise system rather than built in-house by the franchisee.

The business model is transaction-based: the brokerage earns commissions on closed residential and commercial real estate transactions in Newfoundland and Labrador, with revenue tied directly to local housing-market volumes, average sale prices, and agent productivity. Customer acquisition is primarily through MLS-driven online listing presence, agent-driven referral networks, and the website's content marketing. The franchise operates in a single province with no disclosed expansion outside Newfoundland and Labrador, and no institutional or commercial anchor customers are named.

Name

Keller Williams Platinum Realty

Legal name

Keller Williams Platinum Realty

Website

https://kwnewfoundland.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Keller Williams Platinum Realty is a Newfoundland and Labrador franchise brokerage offering residential and commercial property buying and selling services through 50+ agents across offices in St. John's, Central NL, and Western NL, earning transaction-based commissions on local real estate deals.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAJ

Buyer Representation Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJAOAH

Closing Coordination & Transaction Management (Broker/Agent Support)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Transaction Services (Escrow, Title & Closing Coordination)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Property listing services
• Home buyer representation
• Real estate agent services

Headquarters

HQ city

St. John's

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage收取住宅和商业物业交易的佣金. Agents earn commission on completed transactions for buying and selling properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Keller Williams Platinum Realty is a real estate brokerage that provides residential and commercial property buying and selling services across Newfoundland through a network of 50+ agents. Services are delivered through three regional offices covering St. John's/Eastern NL, Central NL, and Western NL, supported by an MLS-backed property search website, buyer/seller guides, home valuation, and email listing alerts. Agents earn commissions on completed transactions for buyer representation, seller representation, and investor transactions.

Product overview

Keller Williams Platinum Realty operates as a full-service real estate brokerage offering a unified platform of services for residential and commercial property transactions. The core offering combines personalized agent-guided buying and selling services with technology tools including an interactive map search, mortgage calculator, and home evaluation tools. The company provides educational resources through buyer's and seller's guides, market statistics via their blog, and new listing email alerts. An internal agent resource site supports the brokerage's team of over 50 real estate professionals serving Newfoundland from coast to coast.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Brokerage Services Full-service residential and commercial real estate brokerage serving buyers and sellers across Newfoundland, with coverage in St. John's/Eastern NL, Central NL, and Western NL regions. Delivered through 50+ real estate agents earning commissions on completed transactions for buyer representation, seller representation, and investor transactions, supported by MLS property search, valuation tools, and educational resources.

Quantifiable outcome

• Achieved status as one of the largest and most productive real estate offices in Newfoundland within 5 years of opening

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Keller Williams Realty, Inc.coreStrategic or Co-development Partner · 1 January 2015Parent company founded in 1983 by Gary Keller and Joe Williams. Named the largest real estate company in the world with 800 offices and 160,000 associates in more than 30 countries. Named No. 1 training organization in the world by Training Magazine. Provides agent-centric, education-based, technology-driven culture that rewards associates as stakeholders.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Sotheby's International Realty Canada: Luxury-leaning franchise brokerage with Canadian presence, competing in the higher-end Newfoundland residential and recreational property segments.
• Coldwell Banker Canada: International brokerage franchise with Canadian operations, offering residential and commercial real estate services through local franchisees comparable to the Keller Williams franchise model.
• Century 21 Canada: Global real estate franchise brand with Canadian operations and agent offices across Newfoundland, competing for the same residential transaction market and agent recruiting pool.
• Royal LePage Atlantic: Major Canadian brokerage franchise with strong Atlantic Canada presence, competing head-to-head for residential listings, agents, and seller/buyer clients in Newfoundland's regional offices.
• RE/MAX Newfoundland: Direct competitor operating under the global RE/MAX franchise brand in Newfoundland, offering residential and commercial brokerage services with a similar commission-based agent model. Most directly comparable due to overlapping brand-led franchise structure and regional focus.

Emerging players

• eXp Realty Canada: Cloud-based brokerage with growing Canadian agent base and low-overhead model, increasingly competing for independent and franchise agents across Canada including Atlantic regions.
• Compass (Canada operations): Technology-forward brokerage expanding in Canadian markets, relevant as a comparable brokerage model emphasizing digital tools and agent productivity, though not yet broadly established in Newfoundland.
• Better Homes and Gardens Real Estate (Canada): Franchise brokerage brand expanding in Canada with comparable full-service residential brokerage offering and similar franchise economics.

Others

• REALTOR.ca (CREA): National MLS-powered consumer portal operated by the Canadian Real Estate Association — not a direct competitor but a key listing distribution channel that brokerages including Keller Williams Platinum Realty rely on for buyer reach.

Regional players

• Engel & Völkers Canada: International boutique brokerage brand with selective Canadian footprint; comparable as a franchise-style brokerage serving premium residential segments with brand-driven differentiation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/kellerwilliamsplatinumrealtynl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Williams Platinum Realty