A4G
A4G (Ad4Game Ireland Limited) is a Dublin-based mobile ad tech company founded in 2007 that provides SDK-based ad monetization, mediation, and DSP products to mobile app developers, game publishers, and advertisers across iOS, Android, Unity, and HTML5.
- Company typePrivate
- Founded2007
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What A4G does
A4G (legal entity Ad4Game Ireland Limited, company number 529980) is a mobile ad tech monetization and yield optimization company incorporated in Ireland in 2007, with its trading headquarters at 6-9 Trinity Street, Dublin 2, and additional offices in Montreal, Canada, and Xi'an, China. It operates a multi-product platform consisting of the A4G Ad Network, a lightweight SDK for iOS, Android, Unity, and HTML5, a Custom Ads suite covering rewarded, interstitial, banner, native, and rich media formats, an in-house DSP at dsp.a4g.com for advertiser buying, A4G Mediation Services integrated with MoPub, IronSource, MAX (AppLovin), and Fyber, an Affiliate/Performance Network with a live offers API, and an A4G Mastercard prepaid card powered by Payoneer for instant publisher payouts.
The platform claims access to more than 20 billion worldwide impressions per month across 1,500+ direct publishers and 350M+ unique monthly visitors, with a real-time optimization engine that ranks ads by country and inventory, a layered fraud detection stack (Forensiq, Fraudlogix, internal tools) capping invalid traffic deductions below 0.25% of revenue, and Google Certified Publishing Partner status providing direct access to Google demand and DSP buyers. A4G monetizes through CPM-based publisher ad fill, with flexible advertiser pricing spanning CPM, CPC, and CPA/CPI models on a quote-based, take-rate structure.
Its customer base spans mobile app developers, game publishers (Rollic Games, Zynga, Audiomack, Musi, Gamejam), music and weather apps, and ad mediation platforms (Admost, AppoDeal, Ad-Libertas), with premium demand sourced from gaming and entertainment advertisers including Warner Bros, Sony, Blizzard, Ubisoft, Electronic Arts, and Bigpoint. Distribution is omnichannel: direct sales with dedicated account managers, self-serve signup for publishers and advertisers, mediation-platform routing, an affiliate program, and presence at industry events, all backed by GDPR/CCPA/DAA/NAI compliance programs. Omar Tahiri is listed as Chief Executive Officer.
A4G firmographics
Firmographics- Name
- A4G
- Legal name
- Ad4Game Ireland Limited
- Website
- https://a4g.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- A4G (Ad4Game Ireland Limited) is a Dublin-based mobile ad tech company founded in 2007 that provides SDK-based ad monetization, mediation, and DSP products to mobile app developers, game publishers, and advertisers across iOS, Android, Unity, and HTML5.
- Ownership category
- akta.pro rank
A4G industry classification
Industry- Product category
- Mobile Ad Monetization
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)
- akta.pro secondary industry
- Creator/Affiliate Monetization & Commerce (UGC revenue share, referrals) (MPAFAJAJ)
Keywords
Where A4G is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices4 records
Markets served
A4G business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Publisher Ad Monetization (CPM): A4G monetizes publisher traffic through banner and video ads, charging on a CPM basis. The company aggregates demand from Google, direct advertisers, and DSPs to maximize fill rates and CPMs for publishers.
- Advertiser Performance Campaigns (CPC/CPA/CPI): Offers advertisers flexible campaign models including CPM, CPC, and CPA/CPI pricing. Advertisers pay only for valid leads or performance metrics achieved.
- Premium Campaign Deals: Negotiates preferred deals and runs high-performance campaigns from top advertisers, taking a commission or margin on these direct arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Custom pricing based on traffic volume and performance |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
A4G product offering
Product offeringCore offering
A4G is a mobile ad network and yield optimization platform that helps app developers monetize their inventory through banner, interstitial, rewarded video, and native ad formats. The company aggregates demand from Google, direct advertisers, and leading DSPs to maximize CPMs and fill rates, and integrates with major mediation platforms including MoPub, IronSource, MAX (AppLovin), and Fyber. It also serves advertisers with performance-based CPM, CPC, and CPA/CPI campaigns across premium mobile inventory.
Product overview
A4G operates as an integrated ad tech platform combining multiple products: the core A4G Ad Network provides monetization and yield optimization for publishers with access to 20+ billion monthly impressions, paired with an A4G DSP for advertisers to purchase premium inventory. The A4G Mobile SDK enables lightweight integration across iOS, Android, Unity, and HTML5. Custom Ads offers video, rich media, interstitial, and native formats. A4G Mediation Services connects publishers to multiple ad networks via MoPub, IronSource, MAX (AppLovin), and Fyber. The Performance Network (Affiliates) module provides affiliate marketing tools including a live API, smart notifications, and tracking. The A4G Mastercard adds instant payment capabilities via Payoneer partnership. Together these products form a complete mobile advertising ecosystem covering supply, demand, mediation, and payments.
Differentiator
Problem solved
Functional benefit
Products and services
- A4G Ad Network Core mobile ad network providing monetization solutions and yield optimization for app developers, aggregating demand from Google, direct clients, and leading DSPs to access 20+ billion worldwide monthly impressions.
- A4G Mobile SDK Lightweight SDK supporting iOS, Android, Unity, and HTML5 platforms that allows publishers to integrate A4G's ad formats (banners, interstitials, rewarded videos, native) into their mobile applications.
- Custom Ads Full suite of video, rich media, interstitial, and native ad formats designed to generate high eCPMs and additional revenue for publishers.
- A4G Mediation Services Ad mediation service integrating with MoPub, IronSource, MAX (AppLovin), and Fyber to help publishers maximize revenue and manage all mobile ad sources in one place.
- A4G DSP Demand-Side Platform enabling advertisers to access premium mobile inventory and run performance-based campaigns with audience targeting and re-targeting capabilities.
- A4G Performance Network (Affiliates) Affiliate marketing platform providing instant access to thousands of exclusive display and mobile premium offers with high payouts, smart notifications, custom-developed ads and landing URLs, a real-time API, and comprehensive tracking for iOS and Android installs.
Quantifiable outcome
- 20+ billion worldwide impressions per month
- +4 more outcomes
Companies that use A4G
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles3 records
A4G technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
A4G partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- MoPubcoreMoPub is a leading mediation platform through which A4G integrates as a demand source. A4G provides detailed SDK setup instructions and line item configuration for MoPub publishers.
- IronSourcecoreIronSource mediation platform integration allows publishers to add A4G as an ad network within their IronSource SDK setup, using Google Ad Manager.
- MAX (AppLovin)coreMAX (AppLovin) mediation platform integration with detailed Android (Gradle/Maven) and iOS (CocoaPods) SDK setup guides for adding A4G ad units.
- VoluumsupportingRecommended tracking solution for Voluum affiliates, enabling advanced tracking capabilities for performance marketing campaigns.
- GooglecoreGoogle integration provides mobile banner, interstitial and video ads. A4G is a Google Certified Publishing Partner with access to thousands of DSP buyers.
- FybersupportingFyber is mentioned as one of the top mediation platforms supporting A4G mobile ad integration alongside MoPub, IronSource, and MAX.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
A4G competitors and assessment
Company assessmentDirect peers
- Chartboost: Chartboost is a mobile game ad network and mediation platform directly overlapping A4G's ad network, mediation, and publisher monetization offerings for mobile game developers.
- AdColony (Digital Turbine): AdColony is a mobile ad network competing for the same gaming publisher inventory and advertiser demand as A4G, with similar focus on video, rich media, and performance campaigns.
- Vungle (Liftoff): Vungle is a mobile ad network specializing in in-app video and rewarded ads for games—the same core formats A4G monetizes. Both serve performance advertisers and game publishers with SDK-based integrations.
- Tapjoy: Tapjoy offers rewarded video, offerwall, and ad monetization for mobile game publishers—closely paralleling A4G's rewarded video and offer-based affiliate products for the same gaming vertical.
- ironSource (AppLovin): ironSource is a leading mobile ad mediation and monetization platform serving the same gaming publisher base as A4G. Like A4G, it offers SDK integration, mediation, rewarded video, and demand aggregation for game developers.
- MoPub (X): MoPub is a top mobile ad mediation platform that A4G integrates with. As a mediation platform serving publishers, MoPub competes for the same publisher relationship layer that A4G's mediation services target.
- InMobi: InMobi is a global mobile ad network and programmatic platform competing with A4G for mobile publisher inventory and advertiser demand, with similar SDK-based integration and RTB capabilities.
- Unity Level Play (Unity Ads): Unity's Level Play mediation and Unity Ads compete head-to-head with A4G for game publisher inventory, offering similar ad format support, mediation, and yield optimization. Unity Ads is also a direct demand competitor to A4G's ad network.
- AppLovin (MAX): AppLovin's MAX mediation platform is a direct competitor to A4G's mediation distribution. Both compete for mobile game publisher demand share, and A4G integrates MAX as a channel, creating a partner/competitor dynamic in mobile gaming ad monetization.
Broad incumbents
- Digital Turbine: Digital Turbine owns AdColony, Fyber, and other mobile ad tech assets and is a broader incumbent in the mobile ad mediation and app monetization space where A4G operates. A4G integrates with Fyber as a demand source.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
A4G social profiles
Digital presenceA4G compliance and trust
Trust signalCompliance4 records
A4G financial estimates
Financial estimateRevenue estimate
Valuation estimate
A4G leadership team
Management profileNumber of profiles
Profiles1 record
A4G funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A4G M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A4G
What does A4G do?
A4G is a mobile ad network and yield optimization platform that helps app developers monetize their inventory through banner, interstitial, rewarded video, and native ad formats. The company aggregates demand from Google, direct advertisers, and leading DSPs to maximize CPMs and fill rates, and integrates with major mediation platforms including MoPub, IronSource, MAX (AppLovin), and Fyber. It also serves advertisers with performance-based CPM, CPC, and CPA/CPI campaigns across premium mobile inventory.
Is A4G a public or private company?
A4G is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was A4G founded?
A4G was founded in 2007. It employs 11 to 50 people.
Where is A4G based?
A4G is headquartered in Dublin, Ireland, in the Europe region.
How does A4G make money?
Three revenue lines are on record. Publisher Ad Monetization (CPM) is the primary driver. The others are advertiser Performance Campaigns (CPC/CPA/CPI) and premium Campaign Deals.
Who are A4G's main competitors?
Direct peers on record are Chartboost, AdColony (Digital Turbine), Vungle (Liftoff), Tapjoy, ironSource (AppLovin), MoPub (X), InMobi, Unity Level Play (Unity Ads) and AppLovin (MAX). Digital Turbine is listed as a broad incumbent.
Does A4G have an API?
Yes. Live API that allows affiliates to keep their content updated with A4G's latest offers. Through its methods, users can retrieve all offers linked to their zoneid or get the creative files of a specific offer.
What industry is A4G in?
A4G's product category is Mobile Ad Monetization. Its primary akta.pro industry code is MPAFAJAI, Offerwalls, Rewards & Performance Monetization (UA-linked payouts), with a secondary code of MPAFAJAJ, Creator/Affiliate Monetization & Commerce (UGC revenue share, referrals). Its NAICS code is 541810 and its SIC code is 7311.