Voluum
Voluum is a cloud-based ad tracking platform that integrates with 130+ ad networks to help performance marketers, affiliates, agencies, and iGaming operators track, optimize, and automate campaigns across native, display, social, search, and video formats.
- Company typePrivate
- Founded2015
- HeadquartersKraków, Poland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Voluum does
Voluum is a cloud-based ad tracking and campaign analytics platform designed for performance marketers, affiliate marketers, media buying agencies, and iGaming operators. Operated by the Polish private limited company Commerce Media Tech sp. z o.o. and headquartered in Kraków, Poland, the platform unifies tracking across more than 130 advertising networks — including Google Ads, Meta, TikTok, Taboola, Outbrain, Propeller Ads, and NewsBreak — covering native, display, pop, email, search, push, social, and video formats. The platform serves 7,000+ customers, processes 500 billion events per year, and tracks over 10 billion conversions and $2.5 billion in customer-tracked revenue annually. It is a subsidiary of Team Internet.
The product portfolio centers on the core Voluum ad tracker, augmented by the Automizer automation module (campaign control, bid changes, conversion passback, auto-rules), the Traffic Distribution AI module (automated traffic allocation across offers, landing pages, and campaign flows), and the Anti-Fraud Kit (bot and invalid traffic detection). Infrastructure is built on AWS and Google Cloud Platform with TLS encryption, and the platform offers a REST API for programmatic access. Certifications and compliance posture include SOC 1/2/3, ISO 27017/27018, PCI DSS Level 1, GDPR, CCPA, and LGPD.
Voluum's business model is subscription-based with event-driven usage pricing, where an Event is defined as a visit, click, conversion, or 10 impressions, and overage charges apply when plan limits are exceeded. The go-to-market combines product-led growth (14-day free trial without payment details, self-serve signup) with sales-assisted engagement (personalized demos, dedicated account management, 1-on-1 onboarding) for enterprise customers. Distribution runs through direct website signup, inside sales for mid-market accounts, a partner reseller program, and a marketplace. Revenue figures, funding history, and detailed ownership structure are not publicly disclosed.
Voluum firmographics
Firmographics- Name
- Voluum
- Legal name
- Commerce Media Tech sp. z o.o.
- Website
- https://voluum.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Voluum is a cloud-based ad tracking platform that integrates with 130+ ad networks to help performance marketers, affiliates, agencies, and iGaming operators track, optimize, and automate campaigns across native, display, social, search, and video formats.
- Ownership category
- akta.pro rank
Voluum industry classification
Industry- Product category
- Marketing Analytics / Ad Tracking Software
- NAICS
- Web Search Portals and All Other Information Services (519290), Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AI Search & Generative Engine Optimization (GEO) Services (BPAFAJAO)
Keywords
Where Voluum is headquartered
LocationHeadquarters
- HQ city
- Kraków
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Voluum business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans with Event-Based Pricing: Voluum charges subscription fees based on chosen pricing plans that include a defined number of Events (visits, clicks, conversions, impressions). An Event is defined as a visit, click, conversion, or impression (with 10 impressions counted as 1 Event). Additional events beyond the plan limit are charged as Overages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level plan for individual affiliates |
| Usage-based | Monthly | Usage-based event tracking with overage charges |
| Subscription | Annual | Annual subscription plans with automatic renewal |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Voluum product offering
Product offeringCore offering
Voluum is a cloud-based ad tracking platform that integrates with 130+ advertising networks and connects every element of a media buyer's campaign (traffic source, landing pages, offers, conversions) into a single real-time dashboard. The platform collects granular visitor and conversion data and uses AI-driven Traffic Distribution, an Anti-Fraud Kit, and the Automizer automation engine to optimize, automate, and protect advertising spend for affiliates, agencies, and iGaming operators worldwide.
Product overview
Voluum is a cloud-based ad tracking platform (product by Commerce Media Tech) designed for media buyers, affiliates, and iGaming operators. The core platform integrates with 130+ ad networks and provides unified campaign tracking, optimization, and automation. The product portfolio includes the core Voluum ad tracker, Automizer for campaign automation, Traffic Distribution AI for AI-powered optimization, Anti-Fraud Kit for fraud detection, Voluum Mobile App for on-the-go monitoring, Collaboration Tools for team management, Scheduled Reports for automated reporting, a Marketplace for partner discovery, and specialized solutions for iGaming and affiliate marketing. The platform also offers educational resources through its Affiliate Academy and comprehensive documentation.
Differentiator
Problem solved
Functional benefit
Products and services
- Voluum Ad Tracking Platform Cloud-based ad tracking platform that integrates with 130+ advertising networks, collects detailed visitor and conversion data, and enables media buyers, affiliates, and agencies to track, optimize, and automate campaigns across native, display, pop, email, search, push, social, and video channels.
- Voluum Mobile App
Quantifiable outcome
- 30% conversion rate increase and 50% profitability increase for leading US poker network customer
- +6 more outcomes
Companies that use Voluum
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Voluum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration60 records
AI capability7 records
Feature7 records
Voluum partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core.
- Google AdscoreNative integration with Google Ads enabling tracking of Search, Display, and YouTube Ads campaigns. Supports template integration and full integration methods with automatic cost tracking and conversion import capabilities.
- Meta AdscoreIntegration with Meta (Facebook/Instagram) advertising platform including template and full integration methods. Supports both cost tracking and conversion tracking integration.
- TikTokcoreFull and template integration with TikTok advertising platform for campaign tracking.
- TaboolacoreTemplate and full integration available for Taboola native advertising campaigns with automatic tracking capabilities.
- OutbraincoreTemplate and full integration with Outbrain native advertising platform for campaign tracking.
- PropellerAdscoreTemplate and full integration with PropellerAds advertising network.
- NewsBreakcoreTemplate and full integration with NewsBreak platform.
- AdsterracoreTemplate and full integration with Adsterra advertising network.
- Amazon Web Services (AWS)coreCloud hosting infrastructure provider. AWS provides secure cloud server infrastructure compliant with ISO 27017, ISO 27018, PCI DSS Level 1, and SOC 1, SOC 2, and SOC 3.
- Google Cloud Platform (GCP)coreCloud hosting infrastructure provider alongside AWS. Provides secure, private cloud platform with 99.95-100% uptime guarantee.
- AdcashcoreTemplate and full integration with Adcash advertising network.
- MGIDcoreFull, template, and 1-click integration with MGID native advertising platform.
- RevContentcoreFull and template integration with RevContent native advertising network.
- ExoClickcoreTemplate and full integration with ExoClick advertising platform.
- ZeroparkcoreFull integration with Zeropark traffic source.
- Team InternetcoreParent company/group affiliation. Voluum is a subsidiary of Team Internet (teaminternet.com). Powers the Voluum platform infrastructure.
- Microsoft Advertising (Bing Ads)coreFull and template integration with Microsoft Advertising (Bing Ads) including conversion upload capabilities.
- SnapchatcoreIntegration with Snapchat advertising platform for campaign tracking.
- Yandex.DirectcoreIntegration with Yandex.Direct advertising platform.
- Affilka (by SOFTSWISS)coreIntegration with Affilka affiliate management platform for iGaming operators.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
Voluum competitors and assessment
Company assessmentBroad incumbents
- Adjust: Adjust is a global mobile measurement and attribution platform. It competes with Voluum on attribution, fraud prevention, and campaign analytics, primarily serving enterprise app marketers rather than the affiliate/performance niche Voluum specializes in.
- Branch.io: Branch provides deep linking, attribution, and measurement for mobile and web. While focused on mobile app journeys, it competes with Voluum on attribution and integrates with similar ad platforms, addressing enterprise marketers.
- Kochava: Kochava is an omnichannel attribution and marketing analytics platform serving advertisers and networks. It overlaps with Voluum in cross-channel attribution, fraud detection, and ad network integrations, with a broader enterprise focus.
- Singular: Singular is a marketing attribution and analytics platform unifying cost, attribution, and marketing analytics. It overlaps with Voluum's attribution and reporting capabilities and integrates with many of the same ad platforms, primarily serving mobile-first marketers.
- AppsFlyer: AppsFlyer is a leading mobile attribution and marketing analytics platform. It overlaps with Voluum in attribution, fraud detection, and integrations with ad networks, but is much larger, mobile-first, and serves enterprise app marketers globally.
Direct peers
- BeMob: BeMob is a cloud-based ad tracking and campaign management tool for media buyers and affiliate networks. It targets the same affiliate marketing and performance marketing customer base as Voluum, with overlapping features in multi-channel tracking and traffic distribution.
- ClickMagick: ClickMagick is a link and conversion tracking platform serving affiliate marketers and small businesses. While positioned at slightly smaller customers, it competes in the same tracking-and-attribution category as Voluum with overlap on split testing and click fraud monitoring.
- ThriveTracker: ThriveTracker is a click tracking solution for affiliates and media buyers, with a strong reputation in the affiliate community. It directly competes with Voluum on click tracking, conversion attribution, and affiliate campaign management.
- RedTrack: RedTrack is a cloud-based ad tracker and attribution platform for affiliates, media buyers, and agencies. It directly competes with Voluum on cross-channel campaign tracking, automation, and integrations with major ad networks, targeting similar affiliate and performance marketing customers.
- Binom: Binom is a self-hosted affiliate tracking platform popular among performance marketers for click processing speed. It competes directly with Voluum in affiliate campaign tracking, offering similar features around traffic distribution, redirects, and conversion reporting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Voluum social profiles
Digital presenceVoluum compliance and trust
Trust signalCompliance12 records
Voluum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Voluum leadership team
Management profileNumber of profiles
Profiles2 records
Voluum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Voluum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Voluum
What does Voluum do?
Voluum is a cloud-based ad tracking platform that integrates with 130+ advertising networks and connects every element of a media buyer's campaign (traffic source, landing pages, offers, conversions) into a single real-time dashboard. The platform collects granular visitor and conversion data and uses AI-driven Traffic Distribution, an Anti-Fraud Kit, and the Automizer automation engine to optimize, automate, and protect advertising spend for affiliates, agencies, and iGaming operators worldwide.
Is Voluum a public or private company?
Voluum is a private company. It is classified as corporate owned and is currently operating.
When was Voluum founded?
Voluum was founded in 2015. It employs 11 to 50 people.
Where is Voluum based?
Voluum is headquartered in Kraków, Poland, in the Europe region.
How does Voluum make money?
One revenue line is on record: subscription Plans with Event-Based Pricing.
Who are Voluum's main competitors?
Broad incumbents on record are Adjust, Branch.io, Kochava, Singular and AppsFlyer. Direct peers are BeMob, ClickMagick, ThriveTracker, RedTrack and Binom.
Does Voluum have an API?
Yes. Voluum provides an API for developers to programmatically interact with the platform. The API documentation is available at doc.voluum.com. The platform supports server-to-server (s2s) postbacks for real-time conversion tracking and campaign optimization, enabling automated data exchange between Voluum and external systems. Developer documentation is at doc.voluum.com.
What industry is Voluum in?
Voluum's product category is Marketing Analytics / Ad Tracking Software. Its primary akta.pro industry code is BPAFAJAO, AI Search & Generative Engine Optimization (GEO) Services. Its NAICS code is 519290 and its SIC code is 7373.