Imperial Hotel Bourke Street

What Imperial Hotel Bourke Street does

Imperial Hotel Bourke Street is a historic Melbourne CBD pub and rooftop bar located at 2-8 Bourke Street, immediately adjacent to the Princess Theatre and within view of Parliament House. Operated by AusVenue Co. and described as one of Melbourne's oldest pubs, the multi-level venue combines a ground-floor sports bar, a rooftop bar with city views, 11 function spaces accommodating 1 to 270+ guests, and a kitchen serving classic pub fare alongside share plates and pre-theatre dining options. Live sports broadcasting across AFL, NRL, NFL, NBA, EPL, Rugby, Cricket, Tennis, UFC, Boxing, and Soccer is positioned as a core draw, including one-off events such as World Cup viewings and NFL at the MCG.

The business generates revenue through three streams: transaction-based food and beverage sales across the bar, rooftop, and function spaces; one-time venue hire for private events (birthdays, weddings, corporate functions, conferences, cocktail parties) priced from under A$1,000 for small gatherings to over A$20,000 for full venue hire; and gift voucher sales through the AusVenue Co. platform. Go-to-market is direct-to-consumer, relying on walk-in traffic, the SevenRooms reservation platform, the AusVenue Co.-operated "The Pass" loyalty app across 200+ Australian venues, email marketing, and UberEats for delivery.

The customer base spans three identified segments: sports enthusiasts and casual social diners (primary), theatre-goers attending Princess Theatre productions (secondary), and corporate and private event organisers (secondary). The technology stack is entirely commercial off-the-shelf — SevenRooms, MatchPint, MyGuestlist, UberEats, The Pass — with no proprietary technology or AI/ML capabilities disclosed. The venue is privately held, operates with 11-50 employees, and is not currently subject to publicly disclosed funding events, acquisitions, or leadership changes.

Name

Imperial Hotel Bourke Street

Legal name

Imperial Hotel Bourke Street

Website

https://bourkestreetimperial.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Imperial Hotel Bourke Street is a historic Melbourne CBD pub and rooftop bar operated by AusVenue Co., serving sports enthusiasts, theatre-goers, and corporate event organisers with live sports viewing, pub food and beverages, and 11 hireable function spaces.

Ownership category

akta.pro rank

Product category

Pub and Hospitality Services

NAICS

Drinking Places (Alcoholic Beverages) (72241)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

akta.pro secondary industries

Rooftop Bars & Beach/Pool Bars (THAFAEAJ), Pubs & Gastropubs (CRANACAB)

Keywords

• Pub dining Melbourne
• Rooftop bar venue
• Sports bar hospitality
• Function venue hire
• Live sports viewing

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Food and Beverage Sales: The primary revenue stream is from food and beverage sales, including pub meals, cocktails, spirits, beer, and share plates served across the main bar, rooftop, and function spaces.
2. Function and Event Venue Hire: Revenue generated from hiring out 11 function spaces including the rooftop, Parliament Room, Cabinet Room, Treasury Room, and Level One for private events such as birthdays, corporate events, weddings, cocktail parties, and conferences.
3. Gift Vouchers: Sale of gift vouchers through the AusVenue Co platform, allowing customers to purchase prepaid vouchers for food, drinks, and experiences at the venue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Imperial Hotel Bourke Street operates a multi-level historic pub in Melbourne CBD, selling food and beverages (classic pub fare, rooftop cocktails and share plates) across the ground-floor sports bar, rooftop bar overlooking Parliament House, and 11 private function spaces. The venue also generates revenue through function and event venue hire for weddings, corporate functions, and celebrations, plus the sale of gift vouchers.

Product overview

Imperial Hotel Bourke Street is a historic Melbourne CBD pub offering a unified venue experience centered on live sport viewing, food and beverage service, and event hire. The core offering is the multi-level venue itself, comprising the ground floor sports bar, 11 function spaces for private events, and the rooftop bar with city views. The main product modules are the live sports viewing experience (home of sport with AFL, NRL, NFL, EPL coverage), the rooftop bar (cocktails and share plates with Parliament views), function spaces (corporate events, weddings, celebrations), and the food and beverage program (classic pub fare and pre-theatre dining).

Differentiator

Problem solved

Functional benefit

Products and services

• Imperial Hotel Main Venue Multi-level historic pub in Melbourne CBD featuring ground-floor sports bar, multiple function spaces, and rooftop bar overlooking Parliament House, serving walk-in diners and sports viewers.
• Imperial Rooftop Rooftop bar and entertainment area with views of Melbourne Parliament House, offering cocktails, share plates, sun-soaked seating, and sports screens for individual guests and rooftop event hire.
• Live Sports Viewing Sports bar experience showing AFL, NRL, NBA, NFL, NHL, MLB, UFC, Cricket, Soccer, Tennis, Boxing, Rugby, EPL, and other major sporting events across multiple screens, including a rooftop jumbo-tron for marquee viewings.
• Function Spaces 11 hireable event spaces including Parliament Room, Cabinet Room, Treasury Room, Level One exclusive, and rooftop sections, offered for weddings, corporate events, birthdays, cocktail parties, conferences, and celebrations of 1-20 to 270+ guests with private bars and AV equipment.
• Food & Beverage Classic pub fare including schnitzels, burgers, steaks, salads, and hearty mains, plus rooftop share plates, snackable bites, and pre-theatre dining options served across main bar, rooftop, and function spaces.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SevenRoomscoreChannel Partner/ Reseller/ DistributorSevenRooms provides online reservation and ticketing platform for Imperial Hotel. Customers can book tables and purchase tickets for major sporting events through the SevenRooms platform integrated into the hotel's website.
• The PasscoreGTM or Marketing PartnerThe Pass is a loyalty app partner offering $10 off first order and points/perks at 200+ pubs, bars and restaurants Australia-wide. Imperial Hotel participates in this cross-venue loyalty program to drive customer acquisition and retention.
• UberEatsminorChannel Partner/ Reseller/ DistributorUberEats provides food delivery services for Imperial Hotel, enabling customers to order takeaway and delivery through the UberEats platform.
• AusVenue CocoreOthersAusVenue Co operates Imperial Hotel as part of its venue portfolio. They manage careers, gift vouchers, privacy policy, and terms and conditions for the venue.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Crafty Squire: Melbourne CBD sports bar focused on AFL and major sports broadcast, with comparable F&B and live-event programming targeting the same sports enthusiast customer.
• The Wharf Hotel: Sister AusVenue Co. venue operating as a multi-level Melbourne CBD pub with sports viewing, rooftop/dining and function hire. Shares the same booking platform (SevenRooms), loyalty program (The Pass), and operating playbook as Imperial Hotel.
• PJ O'Brien's: Long-standing Melbourne CBD Irish pub competing for theatre/dining traffic near the same city corridor as Imperial Hotel, with similar late-night trading model and event functions.
• Garden State Hotel: Large multi-level Melbourne CBD pub under the same AusVenue Co. parent group, similarly offering sports viewing, functions, rooftop and F&B. Operates on effectively the same business model in the same catchment, making it the closest direct peer.
• Young & Jackson's: Iconic Melbourne CBD heritage pub directly comparable to Imperial on the historic-pub dimension; competes for theatre-goers, tourists and city workers walking Melbourne's east-end/CBD circuit.
• European Bier Cafe Melbourne: Long-running Melbourne CBD pub and beer hall offering sports viewing and group bookings; another AusVenue Co. venue using the same SevenRooms booking widget as Imperial Hotel.
• State of Grace Melbourne: Melbourne CBD bar and dining destination co-listed on the same AusVenue Co. booking system, with comparable rooftop/event-style positioning and city-centre catchment.
• Melbourne Public: CBD sports-focused pub and dining venue co-listed in the same AusVenue Co. SevenRooms booking roster, targeting the same sports-bar-and-functions customer segment in central Melbourne.
• Good Nature Hotel: Melbourne CBD pub operated within the AusVenue Co. group with comparable multi-level format, function/event capability and F&B-led sports positioning.
• Hopscotch Melbourne: Melbourne CBD bar/restaurant in the AusVenue Co. portfolio offering premium F&B and group/event bookings that overlap with Imperial's function and casual dining use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/The_Impy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imperial Hotel Bourke Street