The Wharf Hotel

What The Wharf Hotel does

The Wharf Hotel operates a single-site riverside pub and events venue in Melbourne's WTC Wharf precinct at 18–38 Siddeley Street, on the banks of the Yarra River. Core operations comprise three revenue streams: (1) standard pub food and beverage service with eight large screens for live sport viewing, (2) private functions and corporate events across nine distinct event spaces accommodating groups from 18 to 475 guests, and (3) a seasonal Winter Glasshouses immersive dining experience running June through September. The venue serves a hybrid customer base spanning local CBD patrons, corporate clients, private event hosts (weddings, birthdays, hen/stag parties), and sports fans.

The business is privately held with 16 employees and operates direct-to-consumer via walk-in trade and online reservations. Bookings are processed through the SevenRooms platform, gift vouchers are sold through AusVenue Co, and customer loyalty is delivered via The Pass app network of 200+ Australian pubs, bars, and restaurants. Pricing across functions is structured in tiers — $30 for light morning tea, $50 for half-day conferences, $61–$70 for set menus, and $44–$80 per person for beverage packages — with the Winter Glasshouses dining and lounge packages priced at $59 per person. Community engagement is anchored by a partnership with the North Melbourne Football Club for ticket giveaways and pre-game dining.

No founding date, ownership structure, revenue figures, or leadership team is disclosed in available sources. Website footer terms link to ausvenueco.com.au, suggesting operational or ownership affiliation with Aus Venue Co. The venue positions on its waterfront location, event-space breadth, and year-round sports viewing as primary differentiators. Expansion is constrained by the single-site, single-geography footprint with no disclosed plans for multi-venue rollout.

Name

The Wharf Hotel

Legal name

The Wharf Hotel

Website

https://wharfhotel.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Wharf Hotel is a privately held riverside pub and events venue on the Yarra River in Melbourne's WTC Wharf precinct, operating nine function spaces (18–475 guests), live sport viewing on eight screens, and seasonal Winter Glasshouses dining experiences for CBD patrons, corporate clients, and private event hosts.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Food & Beverage Sales: Core revenue from pub meals, drinks, and dining services. Standard pub menu with classic offerings plus function catering packages.
2. Function & Event Hosting: Revenue from private event bookings across 9 function spaces, including corporate events, weddings, birthday celebrations, and cocktail parties. Includes dedicated function packages and custom catering options.
3. Seasonal Experiences: Winter Glasshouses seasonal offering providing immersive private dining experiences at $59 per person with themed add-ons.
4. Gift Vouchers: Gift voucher sales through AusVenue Co platform for gifting occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Wharf Hotel is a riverside pub and functions venue in Melbourne's WTC Wharf precinct serving classic pub meals, drinks, and live sport on multiple screens. It operates nine bookable function spaces accommodating 18 to 475 guests for corporate events, weddings, birthdays, and cocktail parties, supplemented by a seasonal Winter Glasshouses immersive dining experience (June–September). Gift vouchers are sold through the AusVenue Co platform.

Product overview

The Wharf Hotel operates as a riverside pub and events venue in Melbourne's WTC Wharf precinct. The core offering consists of the main Riverside Pub with dining and live sport viewing (8 big screens), supplemented by a dedicated functions business offering 9 distinct event spaces for private dining, corporate events, and celebrations accommodating groups from 18 to 475 guests. The hotel also runs a seasonal Winter Glasshouses experience (June-September) featuring themed private glasshouse dining structures. The venue combines indoor and outdoor areas with Yarra River waterfront views.

Differentiator

Problem solved

Functional benefit

Brands

• Winter Glasshouses: A collection of immersive private glasshouse experiences at The Wharf Hotel, available seasonally from June to September, featuring themed dining environments overlooking the Yarra River.

Products and services

• Riverside Pub Main pub and restaurant operation offering classic pub meals, drinks, and live sport viewing. Features indoor and outdoor dining areas with 8 big screens for sporting action and waterfront views over the Yarra River. Open to walk-ins and reservations for individual diners and groups.
• Live Sport Viewing Year-round sports viewing experience featuring 8 high-quality indoor TV screens plus an outside mega-screen, with a published sports schedule covering global sporting events. Targeted at sports fans and pre/post-game crowds.
• Function Spaces Nine distinct bookable event spaces for private hire, corporate functions, and celebrations, accommodating groups from 18 to 475 guests. Includes the Captain's Quarters (intimate 18–20 guests, plasma screen and sound for meetings), The Nook (semi-private up to 20), Crow's Nest (40–50 seated/70 standing), Garden Deck 1 & 2 (30–70 standing, seasonal March–November), Covered Promenade (up to 90 standing/40 seated), Portside Exclusive (up to 100 standing/40 seated, private bar, combinable with Garden Decks), Lower Wharf (up to 200, seasonal November–May), and full Venue Exclusive (up to 475).
• Winter Glasshouses Seasonal immersive private glasshouse dining experience available June to September overlooking the Yarra River. Three themed glasshouse structures (Sunflower House, Starry Night, Scarlet Bloom) seat up to 8 guests each and offer themed dining environments with curated add-on experiences.
• Gift Vouchers Digital gift vouchers sold through the AusVenue Co platform for gifting occasions, redeemable at The Wharf Hotel.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• The PasscoreGTM or Marketing PartnerPartnership with The Pass loyalty app network covering 200+ pubs, bars & restaurants across Australia. Offers $10 off first order for new users and builds recurring engagement through points/perks program. Cross-promotional opportunity reaching broader hospitality network.
• North Melbourne Football ClubminorGTM or Marketing PartnerCommunity partnership for fan engagement including ticket giveaways to North Melbourne games with $100 spending credit at The Wharf Hotel. Creates cross-promotional opportunity with sports fans visiting before and after events.
• SevenRoomscoreTechnology or IntegrationReservation and booking technology platform used for table reservations and experience bookings including Winter Glasshouses. Enables online booking management across multiple venue properties.
• AusVenue CominorChannel Partner/ Reseller/ DistributorGift voucher distribution platform handling digital gift card sales. Provides e-commerce infrastructure for gifting purchases.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Merivale: Major Australian hospitality group operating a portfolio of pubs, bars, restaurants and event venues. Comparable for premium-positioned pub and function venue operations, albeit with a Sydney-heavy footprint.
• Australian Venue Co. Large Australian hospitality group operating multiple pubs, bars and event venues; the AusVenue Co footer on The Wharf Hotel website suggests an operational/ownership affiliation. Acts as both a likely parent operator and broad incumbent peer.
• ALH Group (Endeavour Group): Largest pub operator in Australia with hundreds of venues across multiple brands. Provides a comparable benchmark for operating a pub-and-functions venue at scale across diverse locations.

Direct peers

• The Crafty Squire: Melbourne CBD pub with strong sports viewing focus and large-format dining, co-listed on the same SevenRooms booking widget as The Wharf Hotel. Directly comparable for sports-pub positioning and CBD function trade.
• Duke of Wellington: Melbourne CBD heritage pub offering dining, drinks and function spaces. Co-listed on SevenRooms with The Wharf Hotel and competes for similar CBD function and casual dining demand.
• Melbourne Public: Melbourne CBD pub offering classic pub food and sports viewing, co-listed with The Wharf Hotel on SevenRooms. Closely comparable in product mix and target customer segments.
• Imperial Hotel Bourke Street: Large Melbourne CBD pub on Bourke Street with multiple function areas, sports viewing and casual dining. Operates as part of the same SevenRooms booking network, indicating close competitor status.
• Garden State Hotel: Large Melbourne CBD multi-level pub, functions and events venue. Co-listed on SevenRooms alongside The Wharf Hotel and targets a similar mix of corporate functions, casual dining, and sports viewing.
• Young & Jackson's: Iconic Melbourne CBD heritage pub at Flinders Street offering dining, drinks and live sport. Comparable in scale, target customer base and prime CBD positioning.
• Beer DeLuxe Fed Square: Premium-positioned Melbourne CBD pub at Federation Square offering casual dining, sports viewing and private functions. Comparable waterfront/iconic location profile and customer mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-wharf-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wharf Hotel