Garden State Hotel
Multi-level Melbourne CBD hospitality venue operated by Australian Venue Co. featuring Public Bar, tiered Beer Garden, Rose Garden cocktail bar, and Tippy-Tay Italian restaurant, with Rooftop Garden opening 2027. Serves general public diners and corporate function clients with 800+ guest capacity.
- Company typePrivate
- Founded-
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Garden State Hotel does
Garden State Hotel is a multi-level hospitality venue located in Melbourne's CBD on Flinders Lane, operating with 800+ guest capacity across four distinct food-and-beverage environments under a single operating entity. The venue encompasses a Public Bar, a tiered Beer Garden featuring ficus trees, the Rose Garden cocktail bar, and the Tippy-Tay Italian restaurant sub-brand, with a Rooftop Garden announced for 2027 to add a fourth F&B layer.
The business is operated as part of Australian Venue Co. (AVC), a private hospitality group that manages more than 200 venues across Australia. As an AVC venue, Garden State Hotel participates in the group's shared infrastructure: The Pass loyalty application for cross-venue member engagement, SevenRooms for reservation and table management, and the group's gift voucher and functions ecosystems. The venue also maintains a community partnership with Scarf, a youth employment charity, and advertises corporate and private function hire across its sub-venues.
Revenue is generated through on-premises food and beverage sales across the public bar, cocktail bar, and restaurant sub-brands, supplemented by corporate and private event bookings, gift voucher sales, and loyalty-driven repeat visitation. The pricing model is per-cover for walk-in trade and per-event for functions, with no disclosed enterprise contracts or subscription-style pricing. The 17 employees disclosed in the data appear to reflect core/management headcount, with full operational staffing for an 800-capacity multi-level venue typically substantially larger and not separately itemised.
Garden State Hotel firmographics
Firmographics- Name
- Garden State Hotel
- Legal name
- Garden State Hotel
- Website
- https://gardenstatehotel.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Multi-level Melbourne CBD hospitality venue operated by Australian Venue Co. featuring Public Bar, tiered Beer Garden, Rose Garden cocktail bar, and Tippy-Tay Italian restaurant, with Rooftop Garden opening 2027. Serves general public diners and corporate function clients with 800+ guest capacity.
- Ownership category
- akta.pro rank
Garden State Hotel industry classification
Industry- Product category
- Hospitality Venue Services
- NAICS
- Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Neighborhood & Sports Bars (THAFAEAA)
- akta.pro secondary industries
- Hotel & Resort Restaurants (THAFACAH), Lounge Bars & Hotel Bars (THAFAEAI), Hotel Bars & Rooftop Bars (CRANACAL)
Keywords
Where Garden State Hotel is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Garden State Hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Food & Beverage Sales: Core revenue from food and beverage sales across multiple venues within the hotel: Public Bar, Beer Garden, Rose Garden cocktail bar, and Tippy-Tay Italian restaurant. Revenue generated through dine-in, drinks, and casual dining.
- Functions & Events: Revenue from private events and functions including boardroom lunches, cocktail parties, weddings, and casual gatherings. Packages available including bar tabs for corporate events (EOFY promotions).
- Gift Vouchers: Digital gift card sales through ausvenueco.com.au platform.
- Loyalty Program Revenue: The Pass loyalty app drives customer retention with points per dollar spent (10 points per $1), birthday rewards, and exclusive member discounts at 200+ venues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | No published menu pricing - quote-based dining |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Garden State Hotel product offering
Product offeringCore offering
Garden State Hotel runs a multi-levelled pub and dining venue in Melbourne CBD selling food, alcoholic and non-alcoholic beverages, and live entertainment across distinct spaces — Public Bar, tiered Beer Garden, basement Rose Garden cocktail bar, and Tippy-Tay Italian restaurant. It also hosts private functions and events for groups ranging from intimate gatherings up to 800+ guests, supported by online reservations via SevenRooms and a loyalty/rewards programme through The Pass app.
Product overview
Garden State Hotel is a multi-level hospitality venue in Melbourne CBD offering a portfolio of distinct food, beverage, and entertainment experiences. The venue comprises a Public Bar & Beer Garden (pub classics and craft beers), Rose Garden (basement cocktail bar), Tippy-Tay (Italian restaurant), and an upcoming Rooftop Garden (2027). The hotel supports private functions and events hosting, with capacity for 800+ guests, and offers a loyalty program through The Pass app partnership.
Differentiator
Problem solved
Functional benefit
Brands
- Tippy-Tay: Italian restaurant located within Garden State Hotel, offering a menu inspired by European summer and traditional Italian trattoria.
- Rose Garden
- Public Bar
- Beer Garden
- Rooftop Garden
Products and services
- Public Bar & Beer Garden Main pub dining and bar offering at Garden State Hotel serving pub classics, craft beers, wines, and cocktails. Includes a tiered outdoor Beer Garden with lush greenery and enormous ficus trees. Open seven days from midday until late.
- Rose Garden Cocktail Bar Basement-level cocktail bar accessible via AC/DC Lane and Duckboard Place, offering an intimate late-night cocktail experience with dancing and DJ entertainment.
- Tippy-Tay Italian Restaurant In-house Italian trattoria within Garden State Hotel serving shareable coastal Italian cuisine with weekend dinner DJs, positioned as a European-summer dining experience in central Melbourne.
- Private Functions & Events Event hosting service offering boardroom lunches, cocktail parties, weddings, and casual gatherings, with flexible spaces accommodating groups from intimate settings up to 800+ guests and bar tab packages for corporate events.
- The Pass Loyalty Program Mobile loyalty and rewards program offering $10 off first order, 10 points per $1 spent, birthday rewards, and exclusive member discounts redeemable at Garden State Hotel and 200+ Australian Venue Co. venues across Australia.
Quantifiable outcome
- Accommodates 800+ guests across multiple levels
Companies that use Garden State Hotel
Customer profileSegments4 records
Ideal customer profiles2 records
Garden State Hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Garden State Hotel partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- SevenRoomscoreSevenRooms provides the online reservation and booking management system for Garden State Hotel. The platform allows guests to book tables online for groups of 1-30 and integrates with the venue's website for seamless reservation handling.
- The Pass (Australian Venue Co.)coreThe Pass is Australian Venue Co.'s proprietary loyalty app used across 200+ venues. Garden State Hotel participates in the loyalty program offering customers $10 off first order, 10 points per $1 spent, birthday rewards, and exclusive member discounts. The app enables mobile ordering and payment.
- ScarfminorScarf is a nonprofit organization that helps young people seeking protection and those from refugee/migrant backgrounds enter the hospitality industry. Garden State Hotel participates in the Local Heroes program, donating $1 from every Espresso Martini sold on Wednesdays to Scarf while supporting the organization's mission.
- Tippy-TaycoreTippy-Tay is an Italian restaurant located within Garden State Hotel, described as Melbourne's love letter to Italian coastlines. It operates as a distinct dining venue offering shareable Italian dishes with dinner DJs on weekends. Garden State Hotel provides the venue space and cross-promotes Tippy-Tay bookings.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Garden State Hotel competitors and assessment
Company assessmentDirect peers
- The Crafty Squire: Independent Melbourne CBD craft-beer pub offering a comparable food and beverage proposition to Garden State's Public Bar and Beer Garden. Comparable as a CBD competitor for after-work drinks, weekend casual dining, and sports viewings.
- Hopscotch Melbourne: Melbourne CBD bar operated by Australian Venue Co. and bookable via the same SevenRooms widget. Comparable as a sibling AVC venue with a cocktail-led late-night offer similar in concept to the Rose Garden sub-venue.
- Imperial Hotel Bourke Street: Melbourne CBD heritage pub also under Australian Venue Co. and co-listed in the Garden State SevenRooms booking flow. Comparable as a high-capacity CBD pub competing for similar after-work, weekend, and function trade.
- Young & Jackson's: Iconic Melbourne CBD heritage pub at Federation Square offering pub classics, drinks, and high-capacity trading. Comparable as a destination CBD pub competing for tourist, after-work, and weekend trade.
- The Wharf Hotel: Melbourne CBD/inner-city pub also operated by Australian Venue Co. and bookable via the same SevenRooms widget as Garden State Hotel. Most directly comparable as a sibling AVC venue targeting the same customer base with a similar food, beverage, and events programme.
- The European Melbourne: Long-standing Melbourne CBD bar and dining venue known for cocktails, late-night trade, and event programming. Comparable as an inner-city operator competing for cocktail/late-night demand that overlaps with Garden State's Rose Garden positioning.
- Melbourne Public: Large Melbourne CBD pub also operated by Australian Venue Co. and listed in the Garden State SevenRooms widget. Comparable as a high-capacity CBD pub competing for corporate functions and after-work dining.
Broad incumbents
- Merivale: Sydney-based hospitality group operating 70+ venues including pubs, bars, restaurants and hotels. Comparable as a high-density urban hospitality operator with a similar mix of neighbourhood pubs, cocktail bars, destination restaurants, and event spaces.
- Australian Venue Co. The parent operator network of 200+ Australian pubs, bars and restaurants, owner of The Pass loyalty app and operator of Garden State Hotel. Directly comparable as the encompassing group and as an indicator of how the venue is positioned within a multi-site hospitality portfolio.
- ALH Group (Australian Leisure & Hospitality): Operates 330+ hotels, pubs, and clubs across Australia under banners including Sports Bar, The Crafty Pint, and Oaks. Comparable as a large multi-format Australian hospitality group with similar function, dining, and beverage economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Garden State Hotel social profiles
Digital presenceGarden State Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Garden State Hotel leadership team
Management profileNumber of profiles
Garden State Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Garden State Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Garden State Hotel
What does Garden State Hotel do?
Garden State Hotel runs a multi-levelled pub and dining venue in Melbourne CBD selling food, alcoholic and non-alcoholic beverages, and live entertainment across distinct spaces — Public Bar, tiered Beer Garden, basement Rose Garden cocktail bar, and Tippy-Tay Italian restaurant. It also hosts private functions and events for groups ranging from intimate gatherings up to 800+ guests, supported by online reservations via SevenRooms and a loyalty/rewards programme through The Pass app.
Is Garden State Hotel a public or private company?
Garden State Hotel is a private company. It is classified as corporate owned and is currently operating.
When was Garden State Hotel founded?
Garden State Hotel was founded in -1. It employs 11 to 50 people.
Where is Garden State Hotel based?
Garden State Hotel is headquartered in Melbourne, Australia, in the Oceania region.
How does Garden State Hotel make money?
Four revenue lines are on record. Food & Beverage Sales are the primary driver. The others are functions & Events, gift Vouchers and loyalty Program Revenue.
Who are Garden State Hotel's main competitors?
Direct peers on record are The Crafty Squire, Hopscotch Melbourne, Imperial Hotel Bourke Street, Young & Jackson's, The Wharf Hotel, The European Melbourne and Melbourne Public. Broad incumbents are Merivale, Australian Venue Co. and ALH Group (Australian Leisure & Hospitality).
Does Garden State Hotel have an API?
No public API is recorded for Garden State Hotel.
What industry is Garden State Hotel in?
Garden State Hotel's product category is Hospitality Venue Services. Its primary akta.pro industry code is THAFAEAA, Neighborhood & Sports Bars, with a secondary code of THAFACAH, Hotel & Resort Restaurants. Its NAICS code is 722410 and its SIC code is 5810.