Schuhe
Schuhe.de is a German DACH online shoe marketplace operated by ANWR Media GmbH that aggregates more than 850 footwear brands across women's, men's, and children's categories and routes orders to a network of local independent shoe retailers for direct fulfillment. It serves German and Austrian consumers through e-commerce, in-store pickup, and invoice-purchase payment options.
- Company typePrivate
- Founded2013
- HeadquartersMannhausen, Germany
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Schuhe does
Schuhe.de is a German online shoe marketplace operated by ANWR Media GmbH, a wholly-owned subsidiary of the ANWR GROUP cooperative. It aggregates women's, men's, and children's footwear from over 850 brands and routes orders to a network of local German partner retailers (Schuhfachhändler), who ship products directly to consumers rather than from a centralized warehouse. The platform serves end consumers across the DACH region — primarily Germany with delivery also extended to Austria — and supports both online ordering and in-store pickup via an integrated Store Locator powered by Google Maps.
The platform's underlying technology combines an e-commerce storefront with multi-provider order orchestration that manages fulfillment across many independent retailer partners, presenting a unified checkout. Search is delivered via Algolia; performance, security, and asset delivery are handled through Cloudflare and Cloudinary. The marketing, analytics, and customer-support stack includes Google Analytics 4 (server-side via Google Tag Gateway), Microsoft Clarity for session replay and heatmaps, Meta Pixel, Google Ads and Pinterest Tag for paid acquisition, Spotler (activepro) and Mailjet for owned-channel marketing, Trusted Shops for trust and reviews, and an AI-powered chatbot (Octonomy) for automated customer support. Payment options span PayPal, Adyen (Visa/Mastercard), Google Pay, Apple Pay, and Openbank Pay / Zinia for invoice purchase.
Schuhe firmographics
Firmographics- Name
- Schuhe
- Legal name
- ANWR Media GmbH
- Website
- https://schuhe.de
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Schuhe.de is a German DACH online shoe marketplace operated by ANWR Media GmbH that aggregates more than 850 footwear brands across women's, men's, and children's categories and routes orders to a network of local independent shoe retailers for direct fulfillment. It serves German and Austrian consumers through e-commerce, in-store pickup, and invoice-purchase payment options.
- Ownership category
- akta.pro rank
Schuhe industry classification
Industry- Product category
- Online Footwear Retail
- NAICS
- Shoe Retailers (45821)
- SIC
- Retail-Shoe Stores (5661), Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Casual & Lifestyle Footwear Retail (CRAAADAB)
Keywords
Where Schuhe is headquartered
LocationHeadquarters
- HQ city
- Mannhausen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Schuhe business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure
Revenue model
- Product Sales Commission: The platform generates revenue through product sales where shoes are purchased by customers directly through schuhe.de, with products fulfilled by partner retailers. The company earns a margin or commission on these transactions.
- Retail Media: Sponsored product placements and advertising within the platform for brands, powered by retailmediatools GmbH technology
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels11 records
Schuhe product offering
Product offeringCore offering
Schuhe.de is a German online shoe retail marketplace operated by ANWR Media GmbH that aggregates women's, men's, and children's footwear from over 850 brands (e.g., Tamaris, Gabor, Skechers, Nike, adidas, Puma, New Balance) and connects consumers with a network of local independent shoe retailers (Schuhfachhändler) who fulfill orders directly from their stores. The platform combines e-commerce with local retail support, offering free shipping and returns within Germany, purchase-on-invoice via Openbank Pay, a store locator, an editorial content hub, and an AI-powered customer service chatbot.
Product overview
Schuhe.de is a German e-commerce platform operated by ANWR Media GmbH that functions as a marketplace aggregator connecting customers with a network of local German shoe retailers. The core offering is the Online Shoe Shop (schuhe.de), which distributes women's, men's, and children's footwear from over 850 brands. Products are organized into three main categories: Damenschuhe (women's shoes), Herrenschuhe (men's shoes), and Kinderschuhe (children's shoes), each spanning sub-categories such as sneakers, pumps, boots, sandals, and sports shoes. The platform is differentiated by its local-retail fulfillment model: orders ship directly from individual partner stores rather than a central warehouse, enabling in-store pickup options. Supporting services include a Sale section for discounted items, an Accessories category (handbags, scarves, belts), a Ratgeber-Blog editorial content hub, a Store Locator powered by Google Maps, a Customer Account system, a Newsletter with personalized recommendations, and an Openbank Pay invoice purchase option. The platform also employs an AI chatbot (Octonomy) for automated customer support, and utilizes a suite of marketing, analytics, and payment integrations to operate the e-commerce experience.
Differentiator
Problem solved
Functional benefit
Products and services
- schuhe.de Online Shoe Shop Core German e-commerce platform aggregating women's, men's, and children's shoes from over 850 brands via a network of local partner retailers. Products ship directly from individual partner stores to customers, supporting both online ordering and in-store pickup, with free shipping and returns within Germany.
- Damenschuhe (Women's Shoes) Women's footwear category featuring sneakers, pumps, slippers, ballerinas, boots, ankle boots, sandals, high heels, sports shoes, house shoes, and beach shoes from various brands.
- Herrenschuhe (Men's Shoes) Men's footwear category including sneakers, lace-up shoes, sports shoes, slippers, business shoes, boots, and open shoes for professional, casual, and athletic use.
- Kinderschuhe (Children's Shoes) Children's footwear including sneakers, half-shoes, boots, sandals, and sports shoes for boys and girls, with brands focused on foot development (e.g., Superfit, Lurchi, Ricosta, Primigi).
- Accessories Accessories for women including handbags, scarves, shawls, and belts available through the platform.
- Sale / Reduced Items Discounted and promotional footwear across all categories (women, men, children) with sale badges and best-price guarantees.
- Openbank Pay Invoice Purchase Buy-now-pay-later option allowing customers to receive shoes at home, try them on, and pay within 30 days, with credit check handled by Openbank Pay.
Companies that use Schuhe
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Schuhe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
AI capability2 records
Feature3 records
Schuhe partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- ANWR GROUPcoreParent company of ANWR Media GmbH, the operator of schuhe.de. ANWR GROUP is a major footwear retail group in Germany that provides the infrastructure and ecosystem for the schuhe.de platform.
- Openbank PaycorePayment service provider enabling buy-now-pay-later and invoice payment options for customers. Handles credit checks and payment processing for the Openbank Pay Rechnungskauf (purchase on invoice) service.
- PayPalcorePayment processing partner for PayPal transactions, enabling customers to pay using their PayPal accounts.
- Adyen N.V.corePayment service provider handling credit card transactions (VISA/MasterCard) for the e-commerce platform.
- DHLcorePrimary shipping partner for package delivery to customers within Germany.
- Trusted ShopscoreTrust badge and review system provider, offering buyer protection and customer review functionality to build customer trust.
- AlgoliacoreSearch technology provider enabling fast and relevant product search results on the platform.
- CloudflarecoreContent delivery network and security services provider for website performance optimization and DDoS protection.
- CloudinarycoreCDN provider for image and video content delivery, enabling optimized product imagery across the platform.
- MailjetcoreEmail service provider for newsletter delivery and marketing communications, including tracking and campaign analytics.
- WebgainsminorAffiliate marketing platform connecting the company with publishers for performance-based marketing and commission-based customer acquisition.
- Meta Platforms (Facebook/Instagram)coreSocial media platforms used for advertising and brand presence. Meta Pixel is implemented for conversion tracking and audience targeting.
- Google Ireland LimitedcoreProvider of multiple services including Google Analytics 4, Google Ads, Google Tag Manager, Google Maps, Google Webfonts, and Google Marketing Platform for analytics, advertising, and website functionality.
- Local Shoe Retailers (Schuhfachhändler)coreNetwork of local independent shoe stores that fulfill orders placed through the platform. Products ship directly from these partner stores rather than a central warehouse, enabling local delivery and pickup options.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Schuhe competitors and assessment
Company assessmentBroad incumbents
- Decathlon: Global sporting goods retailer with strong German footprint and growing online channel. Competes with schuhe.de specifically in the sports and athletic footwear segment, though Decathlon operates broadly across sporting categories.
- Otto: Major German online general merchandise retailer with a substantial footwear category. Competes for shoe shoppers but as a broad-line incumbent rather than a category specialist like schuhe.de.
- Foot Locker: Global athletic footwear and apparel retailer with significant operations in Germany. Overlaps with schuhe.de's sneaker and sports shoe category but operates as a broader, multi-region incumbent rather than a Germany-only specialist.
- Amazon.de: Germany's largest online marketplace, including a very large shoe assortment from third-party sellers and Amazon-owned brands. Sets the competitive baseline for catalog breadth, pricing, and delivery speed in German shoe e-commerce.
Direct peers
- Zalando: Europe's largest online fashion and shoe retailer, headquartered in Germany. Directly competes with schuhe.de in the German online shoe market with a much larger catalog, marketing budget, and proprietary fulfillment infrastructure.
- Deichmann: Germany's largest brick-and-mortar shoe retailer with a growing e-commerce channel. Comparable to schuhe.de as a multi-brand footwear retailer combining physical stores with online sales in the German market.
- Reno: German footwear retailer combining physical stores with e-commerce. Comparable to schuhe.de in targeting price-conscious German shoe shoppers across women's, men's, and children's categories.
- Spartoo: European online shoe and fashion retailer operating across multiple EU countries. Directly comparable to schuhe.de as a category-focused footwear e-tailer, though with broader geographic coverage.
- Snipes: Specialty sneaker and streetwear retailer with strong physical and online presence in Germany. Competes with schuhe.de for athletic and lifestyle footwear demand, particularly among younger consumers.
- About You: Hamburg-based online fashion platform with a strong footwear assortment, targeting similar German-speaking Gen Z and millennial consumers. Competes with schuhe.de for digital shoe shoppers and brand marketing share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Schuhe social profiles
Digital presenceSchuhe compliance and trust
Trust signalCompliance5 records
Schuhe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schuhe leadership team
Management profileNumber of profiles
Profiles2 records
Schuhe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schuhe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schuhe
What does Schuhe do?
Schuhe.de is a German online shoe retail marketplace operated by ANWR Media GmbH that aggregates women's, men's, and children's footwear from over 850 brands (e.g., Tamaris, Gabor, Skechers, Nike, adidas, Puma, New Balance) and connects consumers with a network of local independent shoe retailers (Schuhfachhändler) who fulfill orders directly from their stores. The platform combines e-commerce with local retail support, offering free shipping and returns within Germany, purchase-on-invoice via Openbank Pay, a store locator, an editorial content hub, and an AI-powered customer service chatbot.
Is Schuhe a public or private company?
Schuhe is a private company. It is classified as corporate owned and is currently operating.
When was Schuhe founded?
Schuhe was founded in 2013. It employs 11 to 50 people.
Where is Schuhe based?
Schuhe is headquartered in Mannhausen, Germany, in the Europe region.
How does Schuhe make money?
Two revenue lines are on record. Product Sales Commission is the primary driver. The others are retail Media.
Who are Schuhe's main competitors?
Broad incumbents on record are Decathlon, Otto, Foot Locker and Amazon.de. Direct peers are Zalando, Deichmann, Reno, Spartoo, Snipes and About You.
Does Schuhe have an API?
No public API is recorded for Schuhe.
What industry is Schuhe in?
Schuhe's product category is Online Footwear Retail. Its primary akta.pro industry code is CRAAADAB, Casual & Lifestyle Footwear Retail. Its NAICS code is 45821 and its SIC code is 5661.