National Spencer
National Spencer manufactures hand and air-operated fluid management equipment under the Zeeline by Milton brand. It sells pumps, hose reels, and accessories for oil, grease, fuel, DEF, and chemicals to commercial fleets, agriculture, construction, and industrial customers worldwide.
- Company typePrivate
- Founded1947
- HeadquartersWichita, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What National Spencer does
National Spencer, operating through the Zeeline by Milton® brand, is a U.S.-based manufacturer of fluid management equipment serving commercial, agricultural, industrial, and consumer customers. The company's product portfolio centers on hand-operated and air-operated equipment for transferring, dispensing, and recovering oil, grease, fuel, diesel exhaust fluid (DEF), and chemicals. Core product lines include pneumatic piston pumps (with 3:1 and 5:1 ratios for oil and 45:1–70:1 for grease), diaphragm pumps for waste oil evacuation, electric and hand-operated fuel and DEF pumps, hose reels, digital control handles with metering, tank and drum accessories, sockets, gauges, and a Shockit™ line of specialty sensor-removal tools. An insulated tools category targets the EV and hybrid vehicle service aftermarket. The company operates as a brand of Milton Industries, Inc., a privately held parent; the Zeeline trademark was established within a fluid-handling business lineage dating to 1947.
The business model is one-time hardware sales — there is no subscription, recurring service, or SaaS component. Pricing is unit-based and publicly disclosed, ranging from approximately $5 for small accessories to over $10,000 for industrial equipment packages. Go-to-market is anchored on a Shopify-powered direct-to-consumer e-commerce storefront (zeeline.com) supported by a network of direct sales representatives serving B2B and enterprise accounts. Products are distributed across the Americas, Australia, New Zealand, and parts of Europe. Customer segmentation is vertical: commercial and municipal fleets, agriculture, construction and manufacturing, aerospace and marine (secondary), and individual consumers. Marketing is multi-channel, combining organic social (Instagram, Facebook, YouTube, TikTok), email newsletter, downloadable product catalogs, and field sales. The company discloses no revenue, funding rounds, M&A activity, patents beyond brand trademarks, or AI/ML capabilities.
National Spencer firmographics
Firmographics- Name
- National Spencer
- Legal name
- Milton Industries, Inc.
- Website
- https://zeeline.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- National Spencer manufactures hand and air-operated fluid management equipment under the Zeeline by Milton brand. It sells pumps, hose reels, and accessories for oil, grease, fuel, DEF, and chemicals to commercial fleets, agriculture, construction, and industrial customers worldwide.
- Ownership category
- akta.pro rank
National Spencer industry classification
Industry- Product category
- Fluid Management Equipment
- NAICS
- Pump and Compressor Manufacturing (33391), Fluid Power Pump and Motor Manufacturing (333996)
- SIC
- Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)
- akta.pro secondary industries
- Pneumatic Components (FRLs, Cylinders, Valves) (IMAHAGAC), Hoses, Tubing & Fittings (Hydraulic/Pneumatic Lines & Connectors) (IMAHAGAH), Hydraulic, Pneumatic & Fluid Power Systems MRO (Cylinders, Pumps, Valves, Hoses) (TLAKAHAI)
Keywords
Where National Spencer is headquartered
LocationHeadquarters
- HQ city
- Wichita
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
National Spencer business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Fluid Management Equipment Sales: Direct product sales of fluid management equipment including pumps, hose reels, meters, control handles, and accessories. Products range from small hand tools ($5-$50) to large industrial equipment ($1,000-$10,000+). Revenue is generated through one-time hardware sales with no recurring subscription component.
- Parts and Accessories: Replacement parts, hoses, fittings, nozzles, and consumable accessories for fluid management equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product sales with no subscription tiers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
National Spencer product offering
Product offeringCore offering
National Spencer, doing business as Zeeline by Milton, manufactures and sells hand and air-operated equipment for fluid management—including oil transfer pumps, waste oil drain and transfer systems, grease management equipment, fuel handling pumps and tanks, DEF (Diesel Exhaust Fluid) dispensing systems, and chemical transfer pumps. Products span hose reels, meters, control handles, and accessories designed for professional and consumer fluid handling in commercial fleets, agriculture, construction, manufacturing, aerospace, and marine applications.
Product overview
Zeeline by Milton® is a premier brand in fluid management solutions, offering a comprehensive collection of air and hand-operated equipment for oil, grease, fuel, DEF (Diesel Exhaust Fluid), and chemical transfer applications. As part of Milton Industries, the brand provides products across multiple categories: Oil Transfer Pumps (including air operated systems with 3:1 and 5:1 piston pumps, manual pumps, control handles with digital meters, and hose reels); Waste Oil Equipment (diaphragm pumps, drains, evacuators, and fluid syringes); Grease Management Systems (45:1 to 70:1 air ratio pumps for kegs and pails, grease guns in various styles, and greasing components); Fuel Equipment (electric and hand pumps, portable fuel tanks up to 116 gallons, filters, nozzles, and fuel caddies); DEF Equipment (electric and hand-operated dispensing systems); Chemical Transfer Pumps (air operated and hand pumps for various chemicals); Tank & Drum Equipment (spill containment, tank breathers, carts, dollies); and Accessories (air hose reels, Milton couplers, blow guns, tool oils, impact sockets, Shockit™ specialized sockets for sensor removal, insulated EV tools, and gauges). The products serve commercial and municipal fleets, farming, construction, manufacturing, aerospace, marine, and consumer markets across the Americas, Australia, New Zealand, and parts of Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- Oil Transfer Pumps Comprehensive range of oil transfer pumps including electric, hand-operated, and diesel pumps for transferring diesel oil, lubricants, and other fluids. Includes air operated systems (3:1 and 5:1 piston pumps), manual pumps (lever, lift, pail, bucket pumps), portable stationary dispensing, control handles, equipment packages, and oil hose reels.
- Waste Oil Drain & Transfer Equipment Waste oil management solutions including diaphragm pumps (1:1 air ratio), drains and evacuators (evacuation units, lift and gravity drains, low profile truck drains, pantograph suction/drainers), and fluid syringes for efficient waste oil disposal.
- Grease Management Equipment Grease management solutions including air operated systems (45:1, 60:1, 70:1 piston pumps for kegs and pails), manual grease systems (bearing packers, hand grease pumps, grease gun filler pumps), grease guns (lever style, pistol grip, cordless, air operated), greasing components (fittings, adapters, couplers), and grease hose reels.
- Fuel Management Equipment Fuel handling equipment including electric pumps (12V, 115V, battery operated), fuel tanks (55-gallon and 116-gallon portable diesel tanks), hand pumps (rotary, non-rotary), fuel caddies, filters and nozzles, fuel hoses, and transfer tank pumps for diesel, gasoline, and bio-diesel applications.
- DEF (Diesel Exhaust Fluid) Equipment DEF transfer and dispensing equipment including electric pumps (115V, 12V DC, battery operated), hand pumps (lift, lever), dispensing systems (electric-tote, portable), and system components (nozzles, hoses, couplers, meters) for safe and efficient DEF handling from barrels, totes, or bulk storage tanks.
- Chemical Transfer Equipment Chemical handling pumps and equipment including air operated multi-purpose pumps, hand pumps (siphon, lift, lever, rotary styles), and chemical sprayers compatible with brake clean, methanol, alcohol, glycol, detergents, fertilizers, insecticides, and mild acids.
- Tank & Drum Equipment Tank and drum handling equipment including spill containment (low profile drum ramps), tank breathers (D-series, Z-series, mounting adapters), carts and dollies (band dollies, carts, cradles), and bung accessories (faucets, valves, adapters, bung wrenches).
- Air Hose Reels & Accessories Air hose reels including closed and open reels with hybrid polymer and rubber hoses, pressure wash systems, couplers (M-STYLE, V-Style, T-Style in brass and steel), blow guns (turbo pistol grip, extended reach, siphon spray), and air accessories for workshop use.
- Tool Oil & Lubricants Air tool cleaning fluids, air compressor oils (synthetic and conventional SAE 30W, ISO 100), and pneumatic tool oils (bio-based and conventional SAE 10W, ISO 32) in various sizes from 4 oz to 1 gallon.
- Milton® Sockets & Impact Tools Impact socket sets (SAE and metric) in 3/8 and 1/2 drive configurations, including deep and shallow sockets, universal joints, and extension bars for automotive and industrial applications.
- Shockit™ Socket Line Industrial/hydraulic fittings socket remover tools including crow's foot sets, line wrench sets, and specialized sensor removal kits (Diesel NOx, O2 sensors, particulate sensors) for air hammer powered removal of frozen or obstructed fittings.
- Insulated Tools for EV/Hybrid Vehicles Insulated pliers and tools designed for electric vehicle and hybrid vehicle repairs, including insulated long needle nose pliers, diagonal cutting pliers, and combination pliers in various sizes.
- Gauges & Measurement Tools Brake pad gauges (pencil-style and metric/SAE sets), tire pressure gauges, and mojoAIRe portable tire inflators for vehicle maintenance and measurement applications.
Quantifiable outcome
- Lightning fast shipping and responsive live customer service support
- +1 more outcomes
Companies that use National Spencer
Customer profileSegments5 records
Ideal customer profiles3 records
National Spencer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
National Spencer partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
National Spencer competitors and assessment
Company assessmentDirect peers
- Lincoln Industrial: Lincoln Industrial is a long-established manufacturer of lubrication and fluid handling equipment, including pneumatic grease pumps, oil dispensers, and hose reels serving the same fleet, agriculture, and industrial MRO customer base as Zeeline.
- Graco Inc. Graco is the leading global manufacturer of fluid handling equipment for industrial, contractor, and process applications, including air-operated pumps, diaphragm pumps, and grease/lubrication systems that directly overlap with Zeeline's core product lines.
- Piusi: Piusi specializes in fluid handling for fuel, oil, and AdBlue/DEF with a catalog of pumps, meters, and dispensers that overlaps Zeeline's fuel and DEF product categories, particularly in commercial fleet and agricultural end markets.
- Yaoertai (Action Pumps competitor set): Action Pumps manufactures hand and air-operated chemical, oil, grease, and DEF fluid handling equipment, a near-direct product category overlap with Zeeline, including drums, totes, and dispenser applications.
- Great Plains Industries (GPI): GPI manufactures fluid handling equipment, meters, and transfer pumps for industrial, chemical, and DEF/fuel applications, competing directly with Zeeline in measurement and transfer SKUs.
- Husky Corporation: Husky Corporation makes air-operated fuel transfer pumps, fluid handling components, and accessories used in fleet, agriculture, and industrial applications, with significant overlap to Zeeline's air-operated pump portfolio.
- Tuthill Corporation: Tuthill manufactures industrial pumps, fluid handling equipment, and related components used in chemical, oil, and lubrication applications, overlapping with Zeeline's chemical transfer and fluid management offerings.
- Fill-Rite: Fill-Rite (a Gorman-Rupp brand) manufactures fuel transfer pumps, meters, and accessories for commercial and agricultural fueling applications, directly competing with Zeeline's electric and hand-operated fuel pump lines.
- Alemite: Alemite (a Trico brand) manufactures lubrication and fluid handling equipment including grease guns, pumps, and meters, directly competing with Zeeline's grease management and oil transfer portfolios in fleet and industrial markets.
Emerging players
- Groz Engineering Tools: Groz manufactures grease pumps, oil pumps, hose reels, and fluid handling equipment serving industrial, automotive, and agricultural workshops—a comparable but slightly broader emerging competitor in Zeeline's mid-market fluid management segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
National Spencer social profiles
Digital presenceNational Spencer financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Spencer leadership team
Management profileNumber of profiles
National Spencer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Spencer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Spencer
What does National Spencer do?
National Spencer, doing business as Zeeline by Milton, manufactures and sells hand and air-operated equipment for fluid management—including oil transfer pumps, waste oil drain and transfer systems, grease management equipment, fuel handling pumps and tanks, DEF (Diesel Exhaust Fluid) dispensing systems, and chemical transfer pumps. Products span hose reels, meters, control handles, and accessories designed for professional and consumer fluid handling in commercial fleets, agriculture, construction, manufacturing, aerospace, and marine applications.
Is National Spencer a public or private company?
National Spencer is a private company. It is classified as family owned and is currently operating.
When was National Spencer founded?
National Spencer was founded in 1947. It employs 11 to 50 people.
Where is National Spencer based?
National Spencer is headquartered in Wichita, United States, in the North America region.
How does National Spencer make money?
Two revenue lines are on record. Fluid Management Equipment Sales are the primary driver. The others are parts and Accessories.
Who are National Spencer's main competitors?
Direct peers on record are Lincoln Industrial, Graco Inc., Piusi, Yaoertai (Action Pumps competitor set), Great Plains Industries (GPI), Husky Corporation, Tuthill Corporation, Fill-Rite and Alemite. Groz Engineering Tools is listed as an emerging player.
Does National Spencer have an API?
No public API is recorded for National Spencer.
What industry is National Spencer in?
National Spencer's product category is Fluid Management Equipment. Its primary akta.pro industry code is IMAHANAG, Pump & Compressor Packages (Skids, Booster Sets), with a secondary code of IMAHAGAC, Pneumatic Components (FRLs, Cylinders, Valves). Its NAICS code is 33391 and its SIC code is 3561.