World Fresh Produce
World Fresh Produce, founded in 2018 and headquartered in Cherry Hill, NJ, is a B2B fresh produce importer and distributor serving North American retailers, foodservice operators, industrial buyers, wholesalers, brokers, and meal-kit companies through eight distribution centers and the proprietary PureFect premium brand.
- Company typePrivate
- Founded2018
- HeadquartersCherry Hill, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What World Fresh Produce does
World Fresh Produce, founded in 2018 and headquartered in Cherry Hill, New Jersey, is a B2B fresh produce importer and distributor serving North American retailers, foodservice operators, industrial food manufacturers, wholesalers, brokers, and meal-kit companies. The company sources citrus (oranges, lemons, limes, clementines, grapefruit), apples, pears, grapes, kiwi, blueberries, garlic, ginger, carrots, herbs, and mushrooms from premier global growers, then distributes through eight strategically positioned distribution centers spanning Canada and the United States. Its proprietary PureFect brand covers nine premium SKUs including organic variants.
The company's underlying operating model combines strategic sourcing from globally selected growers, vertical integration from source to last-mile delivery, and end-to-end process management aimed at shelf life and shrinkage outcomes. Quality control is conducted close to the source, and the company holds four major food safety and ethical trade certifications (GLOBAL G.A.P., SMETA/Sedex, HACCP, PrimusGFS). Beyond commodity distribution, World Fresh Produce offers private label arrangements and co-packing services.
Revenue mechanics are B2B wholesale and quote-based: the company sells produce to enterprise buyers through direct field sales led by Director of Sales Tim Davis, complemented by private label and co-packing service revenue streams. In 2024, World Fresh Produce was acquired by South Mill Champs, joining South Mill Mushrooms and Champs Mushrooms within a combined North American fresh produce and mushroom platform. Pricing is not publicly disclosed and operates on a quote-based wholesale model.
World Fresh Produce firmographics
Firmographics- Name
- World Fresh Produce
- Legal name
- World Fresh Produce
- Website
- https://worldfreshusa.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- World Fresh Produce, founded in 2018 and headquartered in Cherry Hill, NJ, is a B2B fresh produce importer and distributor serving North American retailers, foodservice operators, industrial buyers, wholesalers, brokers, and meal-kit companies through eight distribution centers and the proprietary PureFect premium brand.
- Ownership category
- akta.pro rank
World Fresh Produce industry classification
Industry- Product category
- Fresh Produce Distribution
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fresh Fruit and Vegetable Merchant Wholesalers (42448)
- SIC
- Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Fresh Produce Distribution (CRAOABAB)
- akta.pro secondary industries
- Fresh Produce Wholesale Distribution (CRAOAAAC), Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE), Natural & Organic Foods Distribution (CRAOABAH)
Keywords
Where World Fresh Produce is headquartered
LocationHeadquarters
- HQ city
- Cherry Hill
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
World Fresh Produce business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Fresh Produce Distribution: Distribution of premium fresh produce including citrus (lemons, oranges, clementines, limes, grapefruit), apples, pears, grapes, kiwi, blueberries, garlic, ginger, carrots, herbs, and mushrooms. Revenue generated through wholesale distribution to retailers, foodservice, and industrial customers.
- Private Label (PureFect Brand): Proprietary branded produce line under 'PureFect' brand including conventional and organic options. Branded products sold through retail partners.
- Co-Packing Services: Co-packing and product development services mentioned as part of customer offerings.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
World Fresh Produce product offering
Product offeringCore offering
World Fresh Produce imports and distributes premium fresh fruits and vegetables — including citrus (oranges, lemons, limes, clementines, grapefruit), apples, pears, grapes, kiwi, blueberries, garlic, ginger, carrots, and herbs — to retailers, foodservice operators, industrial food manufacturers, wholesalers, brokers, and meal-kit companies across the United States and Canada. Distribution is executed through eight strategically positioned North American distribution centers and is complemented by a proprietary PureFect premium sub-brand, private-label programs, and co-packing services, all backed by GLOBAL G.A.P., HACCP, PrimusGFS, and SMETA/Sedex certifications.
Product overview
World Fresh Produce is a fresh produce importer and distributor operating as part of the South Mill Champs family. The company offers a diverse portfolio spanning citrus (oranges, lemons, limes, clementines, grapefruit), apples, pears, grapes, kiwi, blueberries, garlic, ginger, carrots, and herbs, complemented by fresh mushrooms, organic mushrooms, kosher mushrooms, processed mushrooms, stuffed mushrooms, saucy mushrooms, and mushroom coffee through the South Mill network. The company operates the PureFect premium sub-brand covering lemons, oranges, organic clementines, limes, clementines, organic oranges, blueberries, kiwi, grapes, and garlic. Distribution is handled through eight strategically positioned distribution centers across North America, serving retailers, foodservice, product manufacturers, wholesalers, brokers, and meal kit companies with private label and co-packing services available.
Differentiator
Problem solved
Functional benefit
Brands
- PureFect: Premium fruit brand including PureFect Lemons, PureFect Oranges, PureFect Organic Clementines, PureFect Limes, PureFect Organic Oranges, PureFect Blueberries, PureFect Kiwi, PureFect Grapes, and PureFect Garlic. Well-received by retailers and consumers.
Products and services
- Fresh Produce Distribution (Citrus, Apples, Pears, Grapes, Kiwi, Blueberries, Garlic)
- PureFect Premium Produce Brand
- Private Label Produce Program
- Co-Packing and Product Development
Quantifiable outcome
- Minimal shrinkage through end-to-end process management
- +2 more outcomes
Companies that use World Fresh Produce
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
World Fresh Produce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
World Fresh Produce partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- South Mill Champs MushroomscoreWorld Fresh Produce was acquired by and is now part of the South Mill Champs family. South Mill Champs Mushrooms and World Fresh Produce offer an unparalleled range of fresh, high-quality products. With a shared commitment to excellence, integrity, and innovation, the two brands bring a core offering of mushrooms and fresh produce meeting the highest industry standards. The acquisition strengthened market presence across North America.
- Premier Global GrowerscoreStrategic relationships with premier global growers who share commitment to excellence, quality, integrity, transparency, and responsible growing practices. Growers are selected strategically and become an extension of the company family, strengthening the network and ensuring premium products.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
World Fresh Produce competitors and assessment
Company assessmentBroad incumbents
- Fresh Del Monte Produce: Global producer, distributor, and marketer of fresh and fresh-cut fruit and vegetables with broad category coverage including citrus; overlaps with WFP in fresh produce wholesale but operates at far larger scale across multiple regions and product lines.
- C.H. Robinson Worldwide: Large third-party logistics and fresh produce sourcing provider serving retailers, restaurants, and industrial buyers across North America; comparable to WFP's wholesale-distribution role but with a much broader logistics and supply-chain portfolio.
- Dole Food Company: Multinational fresh produce grower-distributor with a wide portfolio of fruit and vegetables sold through retail, foodservice, and industrial channels; comparable B2B distribution model but with significantly greater scale and category breadth.
Direct peers
- ProAct Brands: Produce distributor specializing in fresh fruit and vegetables for the foodservice channel across the US; directly comparable to WFP's foodservice-focused vertical and produce-sourcing capability.
- Four Seasons Produce: Mid-sized North American distributor of organic and conventional fresh produce serving retailers, wholesalers, and foodservice operators from multiple distribution centers; closely matches WFP's DC-led, multi-segment B2B fresh produce distribution model.
- Wonderful Citrus: Vertically integrated citrus grower and distributor (part of The Wonderful Company) supplying navels, mandarins, lemons, and limes to North American retailers; matches WFP on citrus-led sourcing, branded produce, and large-scale retail distribution.
- Pacific Trellis Fruit: Importer and year-round grower-distributor of fresh fruit including grapes, citrus, stone fruit, and berries sold under the Dulcinea and Pacific Trellis labels; comparable as a global-sourcing, branded-produce distributor serving retail and foodservice.
- Sun Pacific: California-based grower-packager-distributor of citrus (mandarins, oranges), table grapes, and kiwifruit marketed under brands like Cuties and Mighties; closely aligned with WFP on citrus-led sourcing and branded retail positioning.
- Sunkist Growers: Cooperative citrus grower-marketer distributing fresh oranges, lemons, limes, and grapefruit across North America through retailers and foodservice; directly comparable to World Fresh Produce's citrus-focused B2B distribution model and grower-aligned sourcing strategy.
- Limoneira Company: Public agribusiness that grows, packs, and markets fresh lemons, oranges, and specialty citrus primarily through retail and foodservice channels; similar product mix, North American distribution focus, and strategic sourcing model.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
World Fresh Produce social profiles
Digital presenceWorld Fresh Produce compliance and trust
Trust signalCompliance4 records
World Fresh Produce financial estimates
Financial estimateRevenue estimate
Valuation estimate
World Fresh Produce leadership team
Management profileNumber of profiles
Profiles2 records
World Fresh Produce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
World Fresh Produce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about World Fresh Produce
What does World Fresh Produce do?
World Fresh Produce imports and distributes premium fresh fruits and vegetables — including citrus (oranges, lemons, limes, clementines, grapefruit), apples, pears, grapes, kiwi, blueberries, garlic, ginger, carrots, and herbs — to retailers, foodservice operators, industrial food manufacturers, wholesalers, brokers, and meal-kit companies across the United States and Canada. Distribution is executed through eight strategically positioned North American distribution centers and is complemented by a proprietary PureFect premium sub-brand, private-label programs, and co-packing services, all backed by GLOBAL G.A.P., HACCP, PrimusGFS, and SMETA/Sedex certifications.
Is World Fresh Produce a public or private company?
World Fresh Produce is a private company. It is classified as corporate owned and is currently operating.
When was World Fresh Produce founded?
World Fresh Produce was founded in 2018. It employs 11 to 50 people.
Where is World Fresh Produce based?
World Fresh Produce is headquartered in Cherry Hill, United States, in the North America region.
How does World Fresh Produce make money?
Three revenue lines are on record. Fresh Produce Distribution is the primary driver. The others are private Label (PureFect Brand) and co-Packing Services.
Who are World Fresh Produce's main competitors?
Broad incumbents on record are Fresh Del Monte Produce, C.H. Robinson Worldwide and Dole Food Company. Direct peers are ProAct Brands, Four Seasons Produce, Wonderful Citrus, Pacific Trellis Fruit, Sun Pacific, Sunkist Growers and Limoneira Company.
Does World Fresh Produce have an API?
No public API is recorded for World Fresh Produce.
What industry is World Fresh Produce in?
World Fresh Produce's product category is Fresh Produce Distribution. Its primary akta.pro industry code is CRAOABAB, Fresh Produce Distribution, with a secondary code of CRAOAAAC, Fresh Produce Wholesale Distribution. Its NAICS code is 424480 and its SIC code is 5140.