Weider Turk

What Weider Turk does

Weider Turk is the exclusive distributor of the Weider sports nutrition brand in Turkey, operating as a direct-to-consumer e-commerce business under Antilop Sportif Gıdalar San. ve Tic. Ltd. Şti. (legal entity) and Weider Nutrition Shop (the Adnan Erkmen sole proprietorship). The company imports authentic Weider products from Weider Germany GmbH and Weider USA (Weider Global Nutrition) and sells them exclusively through its owned storefront at weiderturk.com, supported by a phone order hotline (0850 302 22 00), cash-on-delivery fulfillment, and a six-tier W-Puan loyalty program. The headquarters is in Ikitelli, Başakşehir, Istanbul.

The product portfolio spans five nutritional categories — Protein Tozu (whey concentrate, isolate, hydrolyzed, complex, and casein), Amino Asit (complex amino acids, BCAA, liquid aminos, L-glutamine), Karbonhidrat (mass gainers including Super Mega Mass 2000 and Giant Mega Mass 4000), L-Carnitine, and Enerji Kaynakları (creatine, arginine+ornithine, testosterone boosters) — plus a small accessories line. Products are further organized by training phase (fat burning, performance increase, muscle development, pre-, intra-, and post-workout). Each item carries a country-of-origin hologram (gold for German SKUs, silver for US SKUs) that customers can verify via weider.com.tr or weiderusa.com.tr, addressing Turkey's counterfeiting problem. The platform is built on a standard e-commerce stack with Iyzico payment processing, 3D Secure authentication, 2048-bit SSL via GlobalSign, PCI-DSS compliant card data handling, and KVKK (Turkey's data protection law) compliance.

Revenue is generated purely through transactional DTC sales in Turkish Lira, priced at premium retail levels (e.g., Whey Aminos at 3,199 TL, L-Carnitine Liquid 4000 at 3,999 TL, Premium Whey at 7,999 TL, Giant Mega Mass 4000 at 12,900 TL), with a 5% discount for Havale/EFT bank transfers, free nationwide shipping, and loyalty-driven repeat purchase incentives. The customer base consists of Turkish fitness enthusiasts, bodybuilders, and halal-conscious Muslim consumers; food engineers provide human-led product recommendation support during business hours. The company ships domestically only — including no service to Northern Cyprus (KKTC) — and operates without any disclosed outside equity, public listing, M&A activity, or international expansion.

Name

Weider Turk

Legal name

Adnan Erkmen (Weider Nutrition Shop)

Website

https://weiderturk.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Weider Turk is the exclusive Turkey-based distributor and e-commerce retailer of Weider-brand sports nutrition supplements (proteins, aminos, mass gainers, L-carnitine, energy products), serving Turkish fitness enthusiasts, bodybuilders, and halal-conscious consumers through its own DTC website, phone ordering, and nationwide logistics.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Sports nutrition supplements
• Protein powder distribution
• Halal sports supplements
• Fitness nutrition retail
• Online supplement store

Headquarters

HQ city

Ikitelli

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct online sales of sports nutrition supplements (protein powders, amino acids, carbohydrates, L-carnitine, energy sources, and accessories) through weiderturk.com. Products are priced in Turkish Lira and include discounts for bank transfer payments (5% Havale/EFT discount). No international shipping.
2. Phone Order Sales: Orders placed via the 0850 302 22 00 support line, with payment collected at delivery (kapıda ödeme) or via bank transfer with the 5% discount.
3. W-Puan Loyalty Program: Customers earn W-Puan points (10x purchase value in points) on every transaction. Accumulated points determine membership tier and unlock discounts up to 12%. The program drives repeat purchases and customer retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Weider Turk operates as the exclusive authorized distributor of Weider brand sports nutrition supplements in Turkey, selling protein powders, amino acids, carbohydrate mass gainers, L-carnitine fat burners, energy supplements, and fitness accessories through its own e-commerce platform (weiderturk.com) and phone order hotline. Products are imported from Weider Germany and Weider USA, packaged with holographic authenticity seals, and shipped nationwide via UPS Kargo and Yurtiçi Kargo with same-day dispatch.

Product overview

Weider Turk is Turkey's exclusive distributor of Weider sports nutrition products, operating as an e-commerce platform. The product portfolio centers on five main categories: Protein Tozu (Protein Powders in Whey concentrate/isolate/hydrolyzed/complex forms and Casein), Amino Asit (Amino Acids including Kompleks, BCAA, Liquid, and L-Glutamine), Karbonhidrat (Carbohydrate mass gainers), L-Carnitine (fat burners), and Enerji Kaynakları (Energy supplements including Creatine, Arginine+Ornithine, and Testosterone boosters). The platform also offers Aksesuar (Accessories). Key branded products include PREMIUM WHEY, PREMIUM HYDRO WHEY, PREMIUM WHEY ISOLATE, DAY & NIGHT CASEIN, GIANT MEGA MASS 4000, SUPER MEGA MASS 2000, WHEY AMINOS, AMINO BLAST MEGA FORTE, and L-CARNITINE LIQUID 4000. Products are organized by training phase: pre-workout, intra-workout, post-workout, and by benefit: fat burning, performance enhancement, and muscle development.

Differentiator

Problem solved

Functional benefit

Products and services

• Protein Tozu (Protein Powder)
• Amino Asit (Amino Acid)
• Karbonhidrat (Carbohydrate Supplements)
• L-Carnitine
• Enerji Kaynakları (Energy Sources)
• Aksesuar (Accessories)
• PREMIUM WHEY
• PREMIUM WHEY ISOLATE
• AMINO BLAST MEGA FORTE
• L-CARNITINE LIQUID 4000
• SUPER MEGA MASS 2000
• GIANT MEGA MASS 4000
• DAY & NIGHT CASEIN
• WHEY AMINOS
• PREMIUM HYDRO WHEY
• W-Puan Loyalty Program

Quantifiable outcome

• Products delivered within 1 business day for Istanbul and most Turkish cities, 2 business days for remote locations (max 3 business days)
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Antilop Sportif Gıdalar San. ve Tic. Ltd. ŞticoreChannel Partner/ Reseller/ DistributorAntilop Sportif Gıdalar Ltd. Şti is the General and Exclusive Distributor (Türkiye Genel ve Tek Yetkili Distribütörü) of Weider products in Turkey, operating since 1997. The company imports Weider products from Weider Germany and Weider USA, applies holographic authenticity labels, and distributes them exclusively through weiderturk.com. Owned by Adnan Erkmen (Weider Nutrition Shop). MERSIS No: 1327 9541 3720 0015.
• Weider Germany GmbHcoreTechnology or IntegrationWeider Germany GmbH is the manufacturer of Weider products bearing gold-colored holograms on packaging. Products from Germany carry the www.weider.com.tr authenticity verification portal for Turkish consumers to validate product serial numbers. Gold hologram products are imported by Antilop Sportif Gıdalar Ltd. Şti and sold exclusively through Weider Turk.
• Weider USA (Weider Global Nutrition)coreTechnology or IntegrationWeider USA is the manufacturer of Weider products bearing silver-colored holograms on packaging. Products from the USA carry the www.weiderusa.com.tr authenticity verification portal for Turkish consumers to validate serial numbers. Silver hologram products are imported by Antilop Sportif Gıdalar Ltd. Şti.
• UPS KargominorOthersUPS Kargo is one of two authorized shipping partners for Weider Turk. They handle nationwide delivery of products. UPS charges a 15 TL cash-on-delivery processing fee. Same-day dispatch is available for orders placed before 16:00 on weekdays.
• Yurtiçi KargominorOthersYurtiçi Kargo is one of two authorized shipping partners for Weider Turk. They handle nationwide delivery of products with no additional cash-on-delivery processing fee. Same-day dispatch is available for orders placed before 16:00 on weekdays.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Prozis: Portuguese DTC sports nutrition brand operating its own e-commerce platform globally, including Turkey. Matches Weider Turk's business model — vertically integrated DTC of supplements with loyalty programs and large catalogs targeting the same persona.
• MyProtein: UK-based global sports nutrition brand with strong DTC e-commerce and a localized Turkey site. Closely comparable to Weider Turk in target customer (fitness enthusiasts), product range (protein, amino acids, fat burners), and DTC-led distribution model.
• XXL Nutrition: Scandinavian DTC sports nutrition brand with strong e-commerce focus. Comparable to Weider Turk in product breadth, direct-to-consumer positioning, and loyalty/repeat-purchase orientation.
• Bodybuilding.com: US-based online sports nutrition retailer with deep catalog across protein, amino acids, and performance supplements. Comparable as an inventory-led online retailer serving the same fitness-enthusiast customer base.

Broad incumbents

• MuscleTech: Major US sports nutrition brand with broad supplement portfolio. Comparable as a competing brand in the same product categories Weider Turk distributes (protein, pre-workout, fat burners).
• BSN (Bio-Engineered Supplements and Nutrition): Established sports nutrition brand with mass-market distribution. Overlaps with Weider Turk's product portfolio on protein, amino acids, and pre-workout categories.
• GNC: Global nutrition retailer (sports nutrition, vitamins, supplements) with both retail stores and e-commerce. Broader portfolio than Weider Turk but overlaps on core sports nutrition SKUs and the same target customer.
• Herbalife: Global nutrition company with multilevel distribution and an active Turkey operation. Overlaps with Weider Turk on protein shakes and sports nutrition positioning, though reaches customers through a fundamentally different (distributor-led) model.
• Decathlon: Global sporting goods retailer with significant Turkey presence, including sports nutrition SKUs. Comparable as a multi-category sports-focused retailer reaching the same fitness customer, though Decathlon's nutrition offering is narrower than Weider Turk's dedicated catalog.
• Optimum Nutrition: Premium US sports nutrition brand (Gold Standard Whey) distributed globally, including in Turkey. Competes with Weider's catalog from the brand side and is sold through similar specialty and online channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/weiderturk
• YouTubeyoutube.com/channel/UCYOl0WUOou7ZNmg1jT39ybQ
• Facebookfacebook.com/weiderturkiye
• Instagraminstagram.com/weiderturk
• LinkedInlinkedin.com/company/weiderturkiye

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weider Turk