What Ciro Ricambi does

Ciro Ricambi S.r.l. is a B2B auto parts and workshop equipment distributor headquartered in San Vitaliano (Nola), Campania, Italy. Founded in 1997 and operating for over 25 years, the company serves auto repair workshops (officine), body shops (carrozzerie), commercial truck operators and fleet owners, and to a lesser extent private individuals across the Campania region. It distributes original and aftermarket spare parts from brands such as Magneti Marelli, Valeo, Hella, Sasic, FIAMM, Meyle, and ENEOS, alongside two proprietary sub-brands — Wroom (a Fencar-affiliated aftermarket parts label) and Charging Racer. Beyond parts, the company supplies workshop equipment including diagnostic instruments (Autel MaxiSys, Hella Gutmann Mega Macs, Magneti Marelli Div.O), ADAS calibration tools, A/C service stations, lifting, tire, welding, compressed air, and painting equipment (Cromax, Walmec, Rupes, Flex, Beta, Makita, DeWalt).

The business operates three physical retail and warehouse locations (Saviano, San Vitaliano, Ottaviano) plus a B2B e-commerce portal (ecommerce.ciroricambi.it), a mobile sales van, and a structured delivery operation that runs three daily routes plus an Eagle Riders 60-minute express service within 10 km of San Vitaliano. Ciro Ricambi also licenses access to multiple technical databases (Autodata, ReTIS, HGS, TIS Web, METStar, Siriotek, AGS) and delivers training (automatic transmissions with BF Service, ADAS calibration, PES-PAV 2A hybrid/EV safety) plus membership enrollment in workshop networks including Magneti Marelli Checkstar, Supernova ONCAR, BF Service, and FIAMM Network. The company is affiliated with the CRC and Fencar consortia and is GDPR-compliant.

Revenue is generated primarily through one-time sales of parts and equipment (secondarily hardware and aftermarket services), with no publicly disclosed pricing — customers receive quotes via phone or e-commerce. The company is privately held, founder-controlled, with 11–50 employees, no external investors, no funding rounds, and no parent company.

Name

Ciro Ricambi

Legal name

Ciro Ricambi S.r.l.

Website

https://ciroricambi.it

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Ciro Ricambi is a Campania-based B2B auto parts and workshop equipment distributor serving repair shops, body shops, truck operators, and private vehicle owners in Italy through three physical branches, an e-commerce platform, and three daily deliveries.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Parts Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes) (CRAOANAA)

akta.pro secondary industries

Tools, shop equipment & garage supplies distribution (diagnostic tools, lifts, compressors, PPE) (CRAOANAG), Collision repair & body parts distribution (sheet metal, bumpers, mirrors, glass, airbags) (CRAOANAE)

Keywords

• Automotive spare parts
• Workshop equipment supply
• Auto parts distribution
• Diagnostic tools
• Vehicle repair supplies

Headquarters

HQ city

Vitulano

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Auto Parts Sales: Sale of automotive spare parts including mechanical parts, electrical parts, body parts, and accessories. Products include both original and aftermarket parts from brands such as Magneti Marelli, Sasic, Kaishin, ERA, FIAMM, and Meyle. The company also offers its own private label brand Wroom.
2. Workshop Equipment Sales: Sale of technical equipment for workshops including diagnostic tools, air conditioning stations, painting equipment, bodywork tools, lifting equipment, tire equipment, welding equipment, and compressed air systems.
3. Workshop Services and Support: Provides training courses, technical database access (Autodata, ReTIS, HGS, TIS Web, METStar, Siriotek), and network membership programs for workshops.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ciro Ricambi distributes automotive aftermarket spare parts (mechanical, electrical, body shop, truck, automatic transmission, LPG/CNG) and professional workshop equipment (diagnostic tools, ADAS calibration, A/C stations, compressed air, tire service, lifting, welding, power and hand tools, workwear) to auto repair workshops, body shops, and fleet operators. The company operates physical branches in Saviano, San Vitaliano, and Ottaviano, an e-commerce platform, three-times-daily delivery plus express courier service, and provides training and technical database subscription services.

Product overview

Ciro Ricambi is a B2B auto parts distributor and workshop equipment supplier based in Campania, Italy, operating for over 25 years with locations in Saviano and San Vitaliano. Its product portfolio is organized as a broad multi-category offering centered around an e-commerce platform (ecommerce.ciroricambi.it) complemented by physical point-of-sale locations. The core offering spans: (1) auto and truck spare parts under proprietary sub-brands Wroom and Charging Racer alongside major aftermarket brands (Magneti Marelli, Valeo, Hella, etc.); (2) a dedicated automatic transmission division powered by BF Service partnership including parts, fluids, and AGS technical database; (3) a body shop (carrozzeria) division spanning parts, Cromax paints, Walmec spray guns, Rupes/Flex polishing equipment, and specialized technicians; (4) workshop technical equipment including compressed air, tire service, lifting, welding, battery charging, power tools (Makita, DeWalt, Rupes), lamps, and hand tools (Beta); (5) professional diagnostic instruments and ADAS calibration tools from Autel (MaxiSys, MaxiIM series) and Hella Gutmann; (6) key duplication via Silca hardware and Smart PRO OBD programmer; (7) LPG/Natural Gas conversion and spare parts; (8) workwear and PPE (Socim, Industrial Starter); and (9) training, workshop network memberships (Magneti Marelli Checkstar, FIAMM Network, ONCAR), and STAR workshop management portal. The company also offers technical database access (Autodata, ReTIS, HGS, TIS Web, METStar), three daily deliveries plus Eagle Riders express service, and formation courses for automatic transmissions, ADAS, and hybrid/EV vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• Wroom: Private label brand of Fe.n.c.a.r. (Federazione Nazionale Consorzi Autoricambisti Regionali) offering auto parts with quality/price advantage.
• Charging Racer

Products and services

• Automotive Spare Parts (Mechanical, Electrical, Body Shop) Broad catalog of original and aftermarket auto parts covering mechanical components, electrical parts, body shop parts, and accessories from brands including Magneti Marelli, Sasic, Kaishin, ERA, FIAMM, and Meyle, sold to repair workshops and through B2B e-commerce.
• Truck Spare Parts Commercial vehicle spare parts including lights, mirrors, headlights, trim panels, body panels, engine oil, antifreeze, and accessories distributed from brands ZF, Iveco, Sabo, Lema, MecDiesel, Brake System, Cosibo, Cei, Partex, Fleet Guard, MAN, Olsa, Appi, Wabco, Sachs, Lemförder, and TRW, for truck owners and fleet operators.
• Automatic Transmission Parts and Services Parts, fluids, technical database access, and assistance for automatic transmission maintenance and repair through the BF Service partnership, including mechatronics, HTF oil, torque converters, transmission pans, filters, and AGS database access.
• Body Shop (Carrozzeria) Spare Parts Original and aftermarket body spare parts from Magneti Marelli, Hella, Rhibo, Valeo, Depo, Embo, Prasco, and ISAM, plus consumables for painting and polishing, with specialized technicians for paint support covering brands Fiat, PSA, Lancia, BMW, Mercedes, Jaguar, Renault and others.
• Workshop Technical Equipment Complete range of workshop equipment including workwear, compressed air systems, air conditioning equipment, exhaust gas extraction, battery chargers, power tools, pressure washers, lamps and cable reels, welding equipment, tire equipment, lifting equipment, and hand tools.
• Professional Diagnostic Instruments Professional automotive diagnostic tools including Autel MaxiSys MS919, MS909, MS906PRO, MaxiIM IM608, MaxiIM IM508, Hella Gutmann Mega Macs X, Magneti Marelli Div.O, and Magneti Marelli Power M120A battery charger, covering wiring, sensors, and diagnostic accessories.
• ADAS Calibration Tools Advanced Driver Assistance Systems calibration equipment including Autel IA900WA, ADAS Frame, IA800, Hella Gutmann CSC Tool Digital, and CSC Tool SE for wheel alignment and ADAS calibration on modern vehicles.
• A/C Charging Stations Air conditioning service stations for vehicle A/C systems including Magneti Marelli Alaska Evo R/H (Industry 4.0 compliant), Alaska Prime R, and Sun Blizzard QTECH IV with WI-FI connectivity and multi-refrigerant support.
• Multi-Function Diagnostic Equipment Automatic transmission maintenance machines (ATI Evolution) and hydrogen engine cleaning stations (ATI Hydro, Magneti Marelli OXYHYDRO Carbon Cleaner) for decarbonization of EGR valves, particulate filters, and turbochargers without chemical agents.
• Cromax Paints and Coatings Cromax brand paints and coatings from Axalta, including NS2602 primer, 1051R/1057R high-productivity isolants, PS1081 Ultra Performance Energy Surfacer, WB2010 water-based base coat, CC6500/CC6700/CC6750 clear coats, and VR1120 VOC ValueClear 2K clear.
• Walmec Painting Spray Guns Walmec spray guns including Genesi Top Line aluminum, Ego Carbonio 190, Genesi Carbonio 360 evo, Slim Kombat (magnesium/Kevlar body), and Slim XLIGHT for base coat and clear coat application.
• Polishing and Sanding Equipment Polishing and sanding tools from Rupes (BR106AES MULTIHOLE SLIM orbital sander, LH18ENS angle polisher), Flex (XCE 10-8 125, XFE 15 150 18.0-EC, PE 14-2 150, PXE 80 10.8-EC/2.5 P-Set, ORE 5-150 EC), Norton (Cyclonic sanding system), Gelson (ZEROPLUS, 1898, 1276, 1010 Rapid Cut, ultramordente abrasive pastes), and Kovax sanding products.
• Key Duplication Service (Silca) Car key duplication using Silca Futura Auto electronic duplicator with integrated tablet for all car key types, and Smart PRO OBD device for vehicle key programming, transponder keys, proximity keys, and radio controls.
• LPG / Natural Gas (Metano) Products Natural Power spare parts, complete conversion kits ready for installation, and expert technical support for LPG and Natural Gas fuel systems, supplied to workshops installing and servicing CNG/LPG vehicles.
• ENEOS Lubricants Japanese lubricants and motor oils from ENEOS Corporation, offering advanced technology oils for cars, racing, motorcycles, and industrial vehicles, supplied as a technical partner selection for workshops.
• Wroom Private Label Parts Aftermarket auto parts brand of Fe.n.c.a.r. offering exceptional quality/price ratio through re-packaged, homologated products, including spare parts such as water pumps, brake pads, couplings, brake discs, compressors, window regulators, and shock absorbers.
• Charging Racer Private Label Parts Aftermarket auto parts brand recommended by Ciro Ricambi, available alongside Wroom products.
• Workwear and PPE Workwear, high-visibility clothing, safety shoes, gloves, hearing protection, masks, helmets, safety glasses, harnesses, fall protection devices, visors, single-use clothing, and disposable gloves from brands Socim and Industrial Starter.
• Workshop Training and Formation Services Theoretical and practical training courses for workshops including automatic transmission service (with BF Service), ADAS calibration, hybrid/electric vehicle safety (PES-PAV 2A qualification), and diagnostic equipment use, with access to AGS database and dedicated assistance.
• Standard and Express Delivery Service Three standard deliveries per day for punctual order fulfillment, plus Eagle Riders express courier service delivering within 60 minutes within 10 km of the San Vitaliano branch.
• B2B E-commerce Platform B2B e-commerce portal accessible at ecommerce.ciroricambi.it, offering a full range of auto parts, truck parts, body shop products, equipment, and accessories for online purchase by workshops.
• Hybrid / Electric Vehicle Service Program Training courses for hybrid and electric vehicle service including PES-PAV 2A qualification, safety kits for high-voltage work (up to 1000V isolation), and workshop zone setup for safe operations on hybrid and electric vehicles.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• AutopromotecminorGTM or Marketing Partner · 1 January 2019Participation in the Autopromotec trade exhibition in Bologna, one of the most important Italian automotive aftermarket events, for product promotion and networking.
• CRC (Consorzio Ricambisti Campani)coreChannel Partner/ Reseller/ DistributorCiro Ricambi is affiliated with CRC, a regional consortium of auto parts distributors in Campania. This membership provides visibility, credibility, and access to a network of automotive parts professionals across the region.
• Fencar (Federazione Nazionale Consorzi Autoricambisti Regionali)coreChannel Partner/ Reseller/ DistributorAffiliation with Fencar, the National Federation of Regional Auto Parts Consortia, providing connection to a broader national distribution network and shared resources.
• BF ServicecoreStrategic or Co-development PartnerPartnership with BF Service, a leading company in automatic transmission parts and service. Provides Ciro Ricambi with access to automatic transmission spare parts, technical assistance, and training programs for workshops on automatic transmission maintenance and repair.
• Eagle RidersminorStrategic or Co-development PartnerCollaboration with Eagle Riders, a young delivery service, to provide express delivery of parts to workshops within a 10km radius of San Vitaliano in under 60 minutes. Uses a portal connecting warehouse directly to a smartphone app.
• Atech Italia / AutelcoreTechnology or IntegrationPartnership with Atech Italia for distribution of Autel diagnostic equipment including MaxiSys, MaxiIM, and ADAS calibration tools. Provides workshops with access to advanced vehicle diagnostic solutions.
• Hella GutmanncoreTechnology or IntegrationPartnership for distribution of Hella Gutmann diagnostic and ADAS calibration equipment including Mega Macs X, CSC Tool Digital, and CSC Tool SE.
• Magneti Marelli Parts & ServicescoreTechnology or IntegrationLong-standing partnership for distribution of Magneti Marelli products including Div.O diagnostic tools, Power M120A battery chargers, air conditioning stations (Alaska Evo), and Oxhydro carbon cleaning equipment. Also provides access to the STAR workshop management portal.
• FIAMM NetworkminorGTM or Marketing PartnerCiro Ricambi facilitates workshop enrollment in the FIAMM Network program, which provides workshops with brand visibility, training, and network benefits in exchange for using FIAMM batteries.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• LKQ Corporation: Largest global distributor of aftermarket automotive parts with operations across Europe including Italy. Comparable as a broad incumbent providing parts, diagnostic tools, and services to workshops, though at vastly greater scale.
• Mekonomen Group: Northern European aftermarket distributor and workshop concept operator. Comparable as a multi-country distributor serving independent workshops with parts, tools, and concept support.
• Alliance Automotive Group: Major European aftermarket distributor operating across multiple countries with extensive workshop supply networks. Comparable as a broad incumbent offering parts, tools, and workshop services to independent garages.
• Magneti Marelli Parts & Services: Aftermarket parts and services arm supplying workshops globally with parts, diagnostic equipment, and the Checkstar workshop network — and a key principal/partner for Ciro Ricambi. Comparable as a brand principal that also competes indirectly in the workshop enablement space.
• Fencar (Federazione Nazionale Consorzi Autoricambisti Regionali): National federation of regional Italian parts consortia of which Ciro Ricambi is itself a member. Comparable as a horizontally aligned network of independent distributors serving Italian workshops through coordinated purchasing and branding (including the Wroom private label Ciro Ricambi distributes).

Direct peers

• GroupAuto Italia: Italian affiliate of the international GroupAuto network, distributing aftermarket parts to Italian workshops through affiliated distributors. Closely matches Ciro Ricambi's network-affiliated multi-brand distribution model.
• AD Italia (Autodistribution): Italian arm of the international Autodistribution network, providing Italian workshops with spare parts, tools, and technical services through affiliated distributors. Closely matches Ciro Ricambi's consortium-affiliated distribution model.
• Rhiag Group: Pan-European automotive aftermarket parts distributor with deep Italian roots and broad multi-brand catalog across mechanical, electrical, and body parts. Most directly comparable scaled peer to Ciro Ricambi's core parts distribution business.

Regional players

• Essepi Ricambi: Italian regional auto parts distributor serving independent workshops with multi-brand parts catalogs. Comparable as a regional peer operating a similar wholesale-to-workshop model in Italy.

Others

• Hella Gutmann Solutions: Provider of professional diagnostic and ADAS calibration equipment for independent workshops, and a key technology partner for Ciro Ricambi. Comparable as an adjacent enabling supplier that supplies the diagnostic ecosystem in which Ciro Ricambi operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ciroricambisrl
• Instagraminstagram.com/ciro.ricambi
• LinkedInlinkedin.com/company/ciro-ricambi-s.r.l.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ciro Ricambi