Caava Design

What Caava Design does

Caava Design is a Coeur d'Alene, Idaho-based branding studio founded in 2010 by Creative Director Cody Small and Administrative Director Emily Small. The firm provides integrated branding services spanning brand strategy, visual identity systems, packaging design, web design, illustration, art direction, corporate messaging, marketing campaigns, and social media — structured around a four-phase formula of Discovery, Design, Production, and Growth. The studio operates with a lean two-person core team and extends delivery capacity through a network of creative collaborators including illustrators and photographers.

The business operates as a project-based professional services firm, engaging clients ranging from early-stage startups to mid-sized enterprises across food and beverage, biotech, wellness, spirits, retail, and hospitality verticals. Notable engagements include brand systems for Jeremiah Johnson Brewing Company (achieving 3rd most supermarket scans nationally within six months of launch), Host & Porter (26 collections, 450+ items), Vinera Wine Society, Old Harbor Distilling (multi-year agency-of-record), and international clients in Saudi Arabia and Slovenia. The firm leverages portfolio-driven inbound marketing via its website, Behance, Instagram, and LinkedIn as primary client acquisition channels.

Revenue is generated through project fees with selective conversion to agency-of-record recurring engagements; pricing is not publicly disclosed and prospective clients initiate via project inquiry forms. The company is privately held, bootstrapped with no reported institutional funding, and operates without subsidiaries, patents, or public market exposure. Geographic reach spans Idaho, California, the broader US, and select international markets, with concentrated industry recognition including Gold Addy Award, Yellow Design Gold Medal, multiple Behance highest honors, and consistent top-tier analyst rankings on Clutch, Design Rush, and The Manifest.

Name

Caava Design

Legal name

Caava Design

Website

https://caavadesign.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Caava Design is a Coeur d'Alene, Idaho branding studio founded in 2010, providing integrated brand strategy, visual identity, packaging design, web design, and marketing services to startups and mid-sized companies across food and beverage, wellness, retail, and hospitality sectors.

Ownership category

akta.pro rank

Product category

Branding and Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

• Brand strategy services
• Packaging design services
• Visual identity design
• Brand development agency
• Creative marketing services

Headquarters

HQ city

La Mesa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branding and Design Services: Caava Design generates revenue through professional branding and design services including brand strategy, visual identity development, packaging design, web design, illustration, marketing materials, and ongoing creative partnerships with clients. Revenue is project-based with some clients engaging as agency of record for ongoing marketing support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Caava Design is a Coeur d'Alene, Idaho-based branding studio that delivers brand strategy, visual identity systems, packaging design, web design, illustration, and marketing services to businesses across multiple verticals. The studio applies a formula-driven methodology (Discovery, Design, Production, Growth) to develop comprehensive brand systems, often serving as agency of record for ongoing marketing support.

Product overview

Caava Design is a Coeur d'Alene, Idaho-based branding studio offering an integrated service model combining strategy, branding, packaging design, web/interactive design, marketing, messaging, art direction, and social media services. Their formula-driven approach delivers comprehensive brand development from discovery through production and growth phases. The studio's client portfolio spans food and beverage (Jeremiah Johnson Brewing Company, Vinera Wine Society, Brekki, Broomwagon Coffee, Cozzee, Buena Cerveza, Gaucho Rum), wellness and biotech (Kimia Wellness, Floré, Hathaspace), spirits (Old Harbor Distilling, Old Harbor Adventure Series), retail (Host & Porter, Alchemy Bottle Shop, Maiook, Maillo), hospitality (Toasted Tours, Talitha Coffee, Sway Spa, Salt & Barrel, Union Cowork), and services (Swift Serve, Mise), demonstrating versatility across diverse market verticals. Notable achievements include Jeremiah Johnson achieving 3rd most supermarket scans of any new beer nationally, Jeremia Johnson Brewing Company named official craft beer of the Big Sky Conference, Talitha Coffee winning Gold Addy Award, and multiple Behance, Design Rush, and Clutch industry recognitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Identity

Quantifiable outcome

• Jeremiah Johnson Brewing Company achieved 3rd most supermarket scans of any new beer in the country within 6 months of launch
• +7 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor and core.

• Field Guide Co.minorStrategic or Co-development PartnerPhotography partner for Host & Porter project. Worked with Caava to shoot products against clean backdrop with table settings inspired by brand patterns. Photography used across website, marketing materials, and point of purchase sales.
• Knotty TapsminorImplementation/ SI/ Consulting PartnerCustom tap handle solution developed for Jeremiah Johnson Brewing Company. Collaboration to create easy-to-use, highly visible tap handles differentiated from competition.
• Mitch FreycoreStrategic or Co-development PartnerIndustry leader in woodblock style illustration who collaborated with Caava on Jeremiah Johnson Brewing Company Mountain Man artwork, Gaucho Rum illustration, and Buena Cerveza projects. Brought distinctive illustration style to multiple brand identities.
• Kill Devil Spirit Co.minorStrategic or Co-development PartnerPartnership with Good Time Design and Caava to create Gaucho Premium Light Rum. Kill Devil Spirit Co. produced the rum while Caava developed the visual brand identity.
• Coronado Brewing CompanyminorStrategic or Co-development PartnerPartnership with Good Time Design and Caava to create Buena Cerveza Mexican Style Lager. Coronado Brewing Company produced the beer while Caava developed brand identity designed for mass market retail.
• Good Time DesigncoreStrategic or Co-development PartnerSan Diego restaurant and entertainment group that commissioned Caava for multiple brand projects including Gaucho Rum and Buena Cerveza. Ongoing creative partner for in-house beverage brands.
• Ron MiriellominorStrategic or Co-development PartnerCollaboration with Ron Miriello and San Diego County Bicycle Coalition on San Diego Bicycle Brigade project. Caava responsible for visual design, marketing, and promotional materials for the core brand.
• San Diego County Bicycle CoalitionminorStrategic or Co-development PartnerNonprofit bicycle advocacy organization partnering on San Diego Bicycle Brigade project to create first public bicycle center at Liberty Station. Caava developing visual brand and fundraising materials.
• Proctor & GambleminorOthersPartner involved with Sun Genomics (Floré). Gave high marks for packaging redesign, validating the quality of Caava's brand and packaging work for the biotech probiotic company.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pentagram: Independent, partner-led design firm specializing in brand identity, packaging, and visual systems for consumer and cultural clients. Comparable to Caava in its branding, packaging, and identity focus, though at much larger scale.
• BUCK: Design and creative studio delivering brand identity, motion, and interactive work for consumer, tech, and entertainment clients. Comparable in its multi-disciplinary (brand, art direction, digital) approach and global client base.
• Manual: Boutique branding and design studio serving CPG and consumer brands with strategy, identity, and packaging. Closely comparable to Caava in size, vertical mix (food/bev, retail), and integrated service model.
• Frank & Victor: Independent brand and design agency serving CPG and lifestyle clients with strategy, identity, and packaging work. Comparable to Caava in size, service scope, and food/beverage concentration.
• Athletics: Independent branding and design studio focused on identity systems, packaging, and digital for CPG and lifestyle brands. Comparable to Caava in target verticals and integrated brand-to-packaging engagements.
• MIGHTY: Brand and design studio with deep food, beverage, and CPG expertise spanning identity, packaging, and marketing. Closely comparable to Caava in vertical focus and integrated brand-to-shelf service model.
• Mother Design: Design arm of the Mother creative network, focused on brand identity, packaging, and campaign work for consumer and cultural clients. Comparable service mix to Caava's strategy-through-marketing model.
• Instrument: Brand and experience design studio offering identity, packaging, and digital for consumer and enterprise clients. Comparable integrated offering and similar focus on CPG/beverage and lifestyle clients.
• Character: Independent brand design studio offering identity, packaging, and digital for early-stage and growth-stage CPG and lifestyle brands. Comparable to Caava in service scope and SMB/startup client focus.

Broad incumbents

• Landor & Fitch: Global branding and design consultancy offering brand strategy, identity, and packaging across industries. Overlaps with Caava's brand strategy and packaging work but operates at enterprise scale with a much broader service portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/caavadesign
• Facebookfacebook.com/caavadesign
• LinkedInlinkedin.com/company/caava-design
• Instagraminstagram.com/caavadesign
• Xx.com/caavadesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caava Design