The One Project
The One Project is a private online mental health community founded in 2010 that uses therapeutic photography to help individuals with depression and anxiety through peer storytelling, premium courses, e-books, and merchandise, operated by a two-person team in Canada.
- Company typePrivate
- Founded2010
- HeadquartersVancouver, Canada
- Headcount—
- GTM typeB2C
- OfferingServices
What The One Project does
The One Project is a private online mental health community built around a founder-developed methodology of therapeutic photography, serving individuals coping with depression, anxiety, and related challenges. Founded in 2010 by Bryce Evans in Vancouver and legally incorporated as The One Project Education Inc. in British Columbia, the company operates a Mighty Networks-powered community accessible via web and native iOS/Android apps. The product surface consists of a members-only discussion forum and story library (2,200+ private stories, 325+ publicly featured stories), three premium courses (Build Your One Project, Year In Review, Create Your Hero's Journey), four e-books and bundled packages priced between $15 and $85, and branded merchandise including hoodies, t-shirts, hats, and bracelets.
The business model is a freemium subscription platform. A 'Forever Free' tier provides basic community access, while paid membership runs at $9.99/month or $99.99/year and unlocks premium courses and content. Secondary revenue streams include one-time e-book and merchandise sales, donations earmarked for free-access subsidies and community programs, and episodic B2B partnership campaigns with brands and publishers (LUSH Cosmetics, Healthline/Teva, VICE, Generali, PhotoEd Magazine). The GTM motion is community-led and organically grown — relying on member testimonials, word-of-mouth, and high-profile earned media (VICE documentary with 338,000 views, TEDx, CBC, Healthline) rather than paid acquisition.
The organization is operated by a team of two, with founder Bryce Evans working without salary in time outside his other work. The community is currently 'on hold' and not accepting new members per the company's Terms of Service. The company has received early financing from Futurpreneur and the Business Development Bank of Canada but reports no external investors seeking an exit, and operates with a stated mission of free access for those unable to afford membership rather than venture-scale monetization. Geographic reach to date has spanned Canada (founding base), the United States (LUSH campaign), Italy (Perugia Social Photo Fest), Malaysia, and parts of the Middle East.
The One Project firmographics
Firmographics- Name
- The One Project
- Legal name
- The One Project Education Inc.
- Website
- https://theoneproject.co
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Short description
- The One Project is a private online mental health community founded in 2010 that uses therapeutic photography to help individuals with depression and anxiety through peer storytelling, premium courses, e-books, and merchandise, operated by a two-person team in Canada.
- Ownership category
- akta.pro rank
The One Project industry classification
Industry- Product category
- Mental Health Community
- NAICS
- Photography Studios, Portrait (541921)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
- akta.pro secondary industries
- Photography & Videography Workshops (THAJAKAD), Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age) (MPAJAHAH), Photography & Videography Arts Programs (EDAMAAAC)
Keywords
Where The One Project is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
The One Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Membership Subscriptions: Paid membership providing access to the private community, courses, and premium content. Free tier available under 'Forever Free Policy' for those unable to afford membership. Subscription is $9.99/month or $99.99/year.
- Online Courses: Premium courses including 'Build Your One Project', 'Build Your Mental Toolkit', 'Year In Review', and 'Create Your Hero's Journey' available to paid members.
- E-books and Digital Products: Digital books and guides sold through the shop including 'Discover the Healing Power of Photography' ($15), 'Weekly Story Challenge' volumes ($30 each), and bundled packages up to $85.
- Merchandise Sales: Print-on-demand merchandise including hoodies ($49), t-shirts ($30), hats ($35), and bracelets ($35). Eco-friendly suppliers from Bella+Canvas.
- Donations: One-time donations to support the mission and fund free access for those who cannot afford membership, community leaders programs, events, exhibitions, micro-grants, and research.
- Partnerships and Sponsorships: Partnership opportunities for organizations to create campaigns, exhibitions, and interactive installations featuring community stories. Includes fair compensation for community contributors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Forever Tier - Basic community access |
| Subscription | Monthly | Monthly Subscription |
| Subscription | Annual | Annual Subscription |
| One time/ perpetual license | Others | E-book - Discover the Healing Power of Photography |
| One time/ perpetual license | Others | E-book - Weekly Story Challenge Volume One |
| One time/ perpetual license | Others | E-book - Weekly Story Challenge Volume Two |
| Unit Pricing | Others | Volume One Book Pack |
| Unit Pricing | Others | Therapeutic Photography Book Pack |
| Unit Pricing | Others | Ultimate Therapeutic Photography Book Pack |
| Unit Pricing | Others | Hoodies |
| Unit Pricing | Others | T-shirts |
| Unit Pricing | Others | Hats |
| Unit Pricing | Others | Bracelet |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
The One Project product offering
Product offeringCore offering
The One Project operates a private online mental health community centered on therapeutic photography, where members share photo-based stories to address depression and anxiety and access peer support. It sells premium online courses, a catalog of therapeutic photography e-books and bundles, branded merchandise, and produces mental health photography exhibitions. The community is supported by a Forever Free tier and donations, with membership subscriptions at $9.99/month or $99.99/year unlocking courses and full content.
Product overview
The One Project is a private online mental health community centered around therapeutic photography, consisting of a community platform (accessible via web and iOS/Android apps) and premium educational content. The core product is a private community where members share stories and photos for mental health support. Premium offerings include three online courses (Build Your One Project, Year In Review, Create Your Hero's Journey) available to paid members. The company sells educational e-books including the Discover the Healing Power of Photography, Weekly Story Challenge (Volumes One and Two), and You Are The Most Important Project Of Your Life, plus bundled packages (Therapeutic Photography Book Pack and Ultimate Therapeutic Photography Book Pack). Additional offerings include merchandise (apparel and accessories), mental health photography exhibitions, and donation opportunities. Membership operates on a tiered model: free basic access and paid subscriptions at $9.99/month or $99.99/year.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Online Mental Health Community A private online mental health community and library of stories for members, powered by Mighty Networks, where people use photo-based discussions, storytelling, and peer support to address depression and anxiety. Accessible via web and iOS/Android apps.
- Build Your One Project (Premium Course)
Quantifiable outcome
- 338,000 views on VICE documentary
- +3 more outcomes
Companies that use The One Project
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
The One Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The One Project partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- PhotoEd MagazineminorPhotography and Healing issue article featuring 8 community member stories in print and digital extended version.
- GeneraliminorIl Bollettino magazine feature on theme of trust with 5 community member story contributions. Featured alongside article speaking to mental health themes.
- Healthline and TevacoreLife Effects program with content contributions. 6000 sessions in a few weeks. 2x industry standard social CTR. Founder spoke at 8th Global Patients Congress 2018 in Miami. Contributed articles that exceeded all performance goals.
- VICEcoreShort documentary 'what it's like treating depression and anxiety through therapeutic photography' as part of Common Good series, in association with My Giving Moment. 338,000 Facebook video views.
- LUSH Fresh Handmade Cosmeticscore#EraseBullying campaign across 200 stores in North America and Middle East (UAE, Saudi Arabia, Qatar, Kuwait & Lebanon). Raised $36,500 for charity. Included wall mural and interactive art installation on store windows. First ethical campaign unanimously approved by LUSH board.
- Perugia Social Photo Fest (PSPF)coreExhibition at Perugia Social Photo Fest in Italy representing Canada. 10 printed and mounted photos with stories and descriptions. Founder Bryce Evans gave conference presentation.
- Museum of Contemporary Art Calgary (MOCA)coreSolo exhibition as part of Etsy/Sled Island Music + Arts Festival partnership. 23 printed photos and stories featured. Bryce Evans named winner for The One Project series.
- EtsyminorPartnership with Sled Island Music + Arts Festival to host Spaces: An Art Show at MOCA Calgary featuring The One Project.
- Sled Island Music + Arts FestivalminorArt show partnership with Etsy hosting Spaces exhibition at MOCA Calgary featuring The One Project.
- Sunway University MalaysiaminorFeatured partnership mentioned on Get Involved page, indicating international reach and potential collaboration.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
The One Project competitors and assessment
Company assessmentDirect peers
- The Mighty: A large online mental health and chronic illness community publishing real stories and connecting members. Directly comparable as a community-led, story-driven platform serving people with depression and anxiety, and is even referenced in The One Project's own media wall.
- 7 Cups: Peer-support and community platform offering emotional support, online therapy and self-help resources. Comparable to The One Project in offering a private, community-based alternative to clinical care for depression and anxiety.
Broad incumbents
- Talkspace: Online therapy platform offering subscription access to licensed mental health professionals. Comparable as a paid subscription channel for anxiety and depression support, though anchored in clinical care rather than community.
- Headspace: Major subscription mental wellness app combining guided content, courses and community features. Comparable in delivering paid digital courses and a member community for mental wellbeing, but operating at vastly greater scale and capital base.
- Calm: Leading meditation and mental wellness subscription platform with content, courses and community. Comparable subscription/digital-course model targeting mental wellbeing consumers, though much broader and better capitalized.
- BetterHelp: Largest online counseling subscription platform connecting users to licensed therapists. Comparable subscription model and target mental health audience, though serving as a clinical alternative rather than peer community.
Others
- Healthline (Mental Health section): Major consumer health publisher and existing The One Project content partner via the Life Effects program with Teva. Comparable as a destination for mental-health editorial content and a potential channel for the company's story-based methodology.
Emerging players
- Day One Journal: Private digital journaling app emphasizing personal reflection and creative expression. Comparable as a privacy-first consumer tool for self-reflection and mental wellness, intersecting with The One Project's expressive, introspective use case.
- Booooooom: Online creative community and publication that featured The One Project as 'Kickstarter of the Day.' Comparable as a community-led creative platform surfacing independent artists and personal projects.
- Exposure (photography community): Subscription-based platform for storytellers and photographers to publish visual stories. Comparable in combining a paid creative community, photography-led storytelling and personal narrative focus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The One Project social profiles
Digital presenceThe One Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The One Project leadership team
Management profileNumber of profiles
Profiles1 record
The One Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The One Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The One Project
What does The One Project do?
The One Project operates a private online mental health community centered on therapeutic photography, where members share photo-based stories to address depression and anxiety and access peer support. It sells premium online courses, a catalog of therapeutic photography e-books and bundles, branded merchandise, and produces mental health photography exhibitions. The community is supported by a Forever Free tier and donations, with membership subscriptions at $9.99/month or $99.99/year unlocking courses and full content.
Is The One Project a public or private company?
The One Project is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The One Project founded?
The One Project was founded in 2010.
Where is The One Project based?
The One Project is headquartered in Vancouver, Canada, in the North America region.
How does The One Project make money?
Six revenue lines are on record. Membership Subscriptions are the primary driver. The others are online Courses, E-books and Digital Products, merchandise Sales, donations and partnerships and Sponsorships.
Who are The One Project's main competitors?
Direct peers on record are The Mighty and 7 Cups. Broad incumbents are Talkspace, Headspace, Calm and BetterHelp. Healthline (Mental Health section) is listed as an others. Emerging players are Day One Journal, Booooooom and Exposure (photography community).
Does The One Project have an API?
No public API is recorded for The One Project.
What industry is The One Project in?
The One Project's product category is Mental Health Community. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of THAJAKAD, Photography & Videography Workshops. Its NAICS code is 541921 and its SIC code is 7330.