Estate Media
- Company typePrivate
- Founded2008
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
Estate Media firmographics
Firmographics- Name
- Estate Media
- Legal name
- Estate Media Nordic ApS
- Website
- https://estatemedia.dk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Estate Media industry classification
Industry- Product category
- Real Estate Trade Media
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- News, Politics & Current Affairs Magazines (MPAJAEAO)
Keywords
Where Estate Media is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Estate Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Subscriptions (Estate Medlem): Estate Medlem membership program offering tiered access to content, conferences, and networking. Basis membership starts at 499 DKK per month (approximately 67 USD), with Premium/Extended tiers providing additional benefits including free conference access.
- Advertising Revenue: Banner advertising on estatemedia.dk reaching 250,000+ monthly visitors, newsletter advertising to 4,500+ subscribers with ~50% open rate, LinkedIn advertising through 'Ugens optur', and print advertising in Estate Magasin with 4,500 circulation and 22,500 estimated readers.
- Conference and Event Revenue: Major signature conferences including Ejendomsdagene (property days), Estate Zoom København/Aarhus, Asset Management conference, Financing conference, Retail conference, and Estate Outlook. Events include Estate Morgen member events and networking activities. Non-member pricing at 3,995 DKK per conference.
- Magazine Subscription: Estate Magasin published 5 times annually, available by subscription at 995 DKK excluding VAT per year. Also distributed at conferences and to members.
- Job Portal (Estate Job Match): Job listing service for real estate industry professionals. Basis package at 2,995 DKK for 14 days exposure, JobMatch package at 5,995 DKK with enhanced features including banner exposure in newsletters and across site.
- Advertorial Content: Sponsored content articles positioned as article 5 on estatemedia.dk with ongoing archive presence. Advertorial opportunities also available in Estate Magasin print edition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Estate Medlem Basis: 499 DKK/month - Access to news, events, and networking |
| Subscription | Annual | Estate Magasin Subscription: 995 DKK/year |
| Subscription | Pay-as-you-go | Estate Job Basis: 2,995 DKK for 14 days |
| Subscription | Pay-as-you-go | Estate Job Match: 5,995 DKK enhanced package |
| Subscription | Pay-as-you-go | Conference Attendance: 0-3,995 DKK depending on membership |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Estate Media product offering
Product offeringCore offering
Estate Media is a Danish media company that publishes independent journalism on the real estate industry through its digital news platform estatemedia.dk, a quarterly print magazine (Estate Magasin), and a portfolio of industry conferences and member events. It sells advertising, sponsorships, membership subscriptions, and recruitment listings (Estate Job Match) to real estate professionals, investors, developers, and service providers operating in Denmark.
Product overview
Estate Media operates as a multi-platform media company serving Denmark's real estate industry. The core offering combines a digital news portal (estatemedia.dk) with a print magazine (Estate Magasin), supported by a membership program (Estate Medlem). Additional services include a job marketplace (Estate Job Match), industry directory (BrancheGuiden), and event programs including the flagship Ejendomsdagene conference and various member events. Revenue streams include advertising services across web, print, newsletter, and conference channels, plus membership subscriptions.
Differentiator
Problem solved
Functional benefit
Products and services
- estatemedia.dk Primary digital news platform delivering real-time news, analyses, and industry coverage for the Danish real estate sector.
- Estate Magasin Independent journalistic magazine published 5 times annually, covering news and in-depth articles about the real estate industry; available by subscription at 995 DKK excluding VAT per year.
- Estate Medlem
Quantifiable outcome
- 250,000+ monthly website visitors
- +2 more outcomes
Companies that use Estate Media
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Estate Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Estate Media partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Bird & BirdminorInternational law firm sponsoring Estate Social Ride cycling event, hosting departure location for the networking event.
- Taurus EjendomsforvaltningminorProperty management company co-hosting Estate Morgen: Top 100 pre-release event focusing on Denmark's largest real estate investors.
- VosperminorReal estate advisory firm partnering on Estate Morgen: Top 100 event for pre-release of ranking of Denmark's largest property investors.
- Alfa DevelopmentminorProperty developer sponsoring Kunst & Cocktails member event at Martin Asbæk Gallery, combining art appreciation with industry networking.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Estate Media competitors and assessment
Company assessmentDirect peers
- Estate Media AS: Norwegian sister company under Bonnier ownership, publishing real estate news and operating events. Direct peer with identical business model serving the Norwegian market.
- React News: UK-based digital-first real estate news outlet covering commercial property transactions, investment, and development. Comparable digital media model with strong newsletter engagement and event business.
- EiendomsWatch: Norwegian real estate media company covering property news, transactions, and analysis. Direct Nordic counterpart serving the same professional real estate audience with subscription-based journalism and events.
- Fastighetsvärlden: Sweden's leading real estate trade publication covering property news, rankings, and industry events. Direct Nordic peer delivering B2B real estate journalism, conferences, and rankings to Swedish market participants.
Broad incumbents
- MIPIM: Global real estate event organizer hosting the world's largest property industry conference. Comparable in its conference-led B2B real estate media model, though at significantly larger international scale.
- Property Week: UK-based B2B trade publication covering commercial and residential real estate with news, analysis, events, and awards. Comparable multi-platform trade media model serving a larger but analogous professional real estate audience.
Regional players
- Dansk Ejendomsforening (Real Estate Denmark): Danish industry association for real estate investors, developers, and advisors. Comparable audience relationship but positioned as a membership/advocacy body rather than a commercial media house.
Others
- Bisnode (Dun & Bradstreet Nordic): Nordic business data and media company providing company information, market intelligence, and industry news. Adjacent in serving the same Nordic professional audience with data-driven real estate and business intelligence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Estate Media social profiles
Digital presenceEstate Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Estate Media leadership team
Management profileNumber of profiles
Profiles7 records
Estate Media subsidiaries and ownership
Company hierarchySubsidiaries1 record
Estate Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Estate Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Estate Media
What does Estate Media do?
Estate Media is a Danish media company that publishes independent journalism on the real estate industry through its digital news platform estatemedia.dk, a quarterly print magazine (Estate Magasin), and a portfolio of industry conferences and member events. It sells advertising, sponsorships, membership subscriptions, and recruitment listings (Estate Job Match) to real estate professionals, investors, developers, and service providers operating in Denmark.
Is Estate Media a public or private company?
Estate Media is a private company. It is classified as corporate owned and is currently operating.
When was Estate Media founded?
Estate Media was founded in 2008. It employs 11 to 50 people.
Where is Estate Media based?
Estate Media is headquartered in Copenhagen, Denmark, in the Europe region.
How does Estate Media make money?
Six revenue lines are on record. Membership Subscriptions (Estate Medlem) is the primary driver. The others are advertising Revenue, conference and Event Revenue, magazine Subscription, job Portal (Estate Job Match) and advertorial Content.
Who are Estate Media's main competitors?
Direct peers on record are Estate Media AS, React News, EiendomsWatch and Fastighetsvärlden. Broad incumbents are MIPIM and Property Week. Dansk Ejendomsforening (Real Estate Denmark) is listed as a regional player. Bisnode (Dun & Bradstreet Nordic) is listed as an others.
Does Estate Media have an API?
No public API is recorded for Estate Media.
What industry is Estate Media in?
Estate Media's product category is Real Estate Trade Media. Its primary akta.pro industry code is MPAJAEAO, News, Politics & Current Affairs Magazines. Its NAICS code is 5131 and its SIC code is 2721.